Recently，Li Shihong, deputy director of the National Tourism Administration, said at the national work seminar，2008 to 2014，Foreign inbound tourism has an average annual growth rate of 1.21%，Reached 26.36 million people。

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Li Shihong revealed，current，The economic recovery of China’s main tourist source areas is slow，There are five important reasons:

1、In my country’s main source markets，Japan’s economy has fallen into a technical recession，The Russian economy will be significantly lower than expected growth due to the impact of sanctions from Western countries and the collapse of international oil prices，Eurozone economic recovery remains fragile；

2、Economic recession and volatility caused by the international financial crisis，And in the context of the current uncertain economic development prospects，Residents in most countries, especially developed economies, are still cautious and conservative in consumption，More sensitive to the price of tourism consumption, especially medium and long-distance tourism consumption，Directly affects the willingness to spend in China。It is unrealistic to achieve rapid growth in the inbound tourism market in the short term；

3、After the international financial crisis，Many countries and regions regard revitalizing tourism as an important measure to stimulate economic growth，Visa exemptions have been introduced for my main source markets、Extension of visa validity period and other entry-exit facilitation measures。Since the RMB exchange rate reform in 2005，RMB appreciates 33% against the US dollar。RMB rises externally and depreciates internally，Pushing up the prices of tourism 188bet app download products in China, the main source country，Weakened the price competitiveness of China’s tourism products。

In France and other European countries，The sales price of each Chinese line increased by approximately 30% due to exchange rate factors alone，Many traditional wholesalers in Europe and the United States who are engaged in business in China have begun to include Japan、South Korea、India and Southeast Asia are developed as key markets，Greatly inhibits the enthusiasm of foreign tourists to travel to China；

4、The negative impacts brought by my country’s tourism environment and geopolitics still exist。Especially when it comes to air quality、Problems in food safety and other aspects，After hype from overseas media，Causing great damage to China’s tourism image。

China Travel News’ “Survey Report on Public Opinion on British Travel to China” shows，Air pollution is one of the three major reasons affecting British tourists to come to China，After cost and language barrier。Also，China-Japan relations have not yet recovered，The Philippines has invaded and occupied my country’s sovereignty over the South China Sea，continues to have a negative impact on tourism in China；

5、China’s tourism promotion system is not perfect yet，Tourism brand building is still in its infancy，Tourism promotion methods are still relatively simple，The professional level of the tourism promotion team is not high enough。

Li Shihong believes that currently,The “Belt and Road” strategy being implemented by the country，It is a general management strategy，is a new open strategy、A new development strategy，Also a new diplomatic strategy，It will create a new platform to develop the foreign inbound tourism market、New conditions、New channel、New opportunities。

We must be good at finding new markets from the “Belt and Road” construction.“One Belt, One Road” spans the three continents of Asia, Europe and Africa，About 65 countries involved，4.4 billion population，Regional economic total 21 trillion US dollars，Total tourism accounts for 70% of the world's total。From market research，There are at least 5 growth poles for inbound tourism:

1. Southeast Asia is my country’s traditional inbound tourism market.

2014，The Southeast Asian 188bet sports betting app download tourism market size is 6 million people，Accounting for 23% of foreign inbound tourists in China。Although the overall size of the Southeast Asian market is already large，But there is still huge room for development，Vietnam and Indonesia have great market potential in China。Vietnam’s economy continues to improve，The proportion of the poor population has dropped from nearly 60% in the 1990s to less than 10% today，The middle class population exceeded 12 million in 2012，It is expected to reach 33 million in 2020。

In recent years，Vietnam’s outbound tourism is growing rapidly，The number of outbound tourists has increased from less than 300,000 in 2000 to nearly 4 million in 2014。The number of Vietnamese tourists to China in 2004 was only 130,000，Reached 1.71 million in 2014，10 times growth in 10 years，Average annual growth rate 25%，Vietnam has become China’s largest tourist source market.

Population nearly 2.500 million Indonesia，The political situation has been stable in recent years，Economic growth remains at around 6-8%，The tourism market in China has broad development prospects。2014，About 8 million Indonesian outbound tourists，Only 570,000 tourists visited China in 2014。

China’s strategic vision for building the 21st Century Maritime Silk Road，Received a positive response from Indonesia。The Indonesian government actively promotes Zheng He’s Maritime Silk Road tourism and the trip of Chinese Indonesians to trace their roots and visit relatives，Promote direct flights between the two countries，Deepen tourism cooperation with China。This will also be an important opportunity for China to actively explore the Indonesian inbound tourism market。

2. India has a population of 1.3 billion.

As a developing country，India has a stable middle class。2014，The total number of outbound tourists from India exceeds 15 million，710,000 Indians traveling to China，5% year-on-year growth。As a neighboring source country market，The Indian travel market has great room for development。In recent years，India’s outbound tourism market shows rapid growth。

Survey shows，64% of Indian citizens have a positive attitude towards outbound travel。India’s outbound tourism market is growing rapidly。Implementation of the “One Belt, One 188bet app Road” strategy，Opened a new era of development of Sino-Indian relations。2014，Both countries celebrate the "China-India Friendly Exchange Year"。

President Xi Jinping visited India in September 2014，The leaders of the two countries jointly decided to designate 2015 as the "India Tourism Year"，Determine 2016 as the "China Tourism Year"，This will create favorable conditions for promoting tourism cooperation between the two countries and promoting the development of the Indian tourism market。

3、Russia was once China’s third largest source market，China was once the preferred destination for Russian citizens to travel abroad。

2011，The number of inbound tourists from Russia accounts for 9% of the total number of foreign visitors to China。2013，Russia has become the country with the fastest growth rate of outbound tourism in Europe，Annual growth rate of 12%，Over 54 million outbound tourists per year。

In recent years，Russia is subject to Western sanctions，Economic downturn，Russian citizens’ outbound travel has been greatly suppressed，Add toThe border tourism market in areas bordering China has shrunk significantly，Russian travel to China market has experienced a cliff-like decline，Visits to China only account for 5% of the foreign inbound market，Hindering the growth of my inbound tourism market。

current，The two countries have frequent exchanges in various fields of people-to-people and cultural exchanges，The tourism cooperation mechanism continues to improve。2012 and 2013，The two countries successfully held tourism years in each other。Once the Russian economy comes out of the shadows，Russian travel to China market will also bottom out，Showing a new round of growth。

Under the framework of China-Russia-Mongolia tourism cooperation，Three countries reached a new consensus on cross-border tourism cooperation。Kazakhstan in Central Asia has a population of 17 million，With resource advantages，In recent years, outbound tourism has maintained an average annual growth rate of nearly 20%，The number of outbound tourists in 2013 has exceeded 10 million，The market size of traveling to China is less than 400,000。

4、The Gulf countries are well known to the world as the “World’s Oil Depository”。

"Six Gulf Countries" 188bet app UAE、Oman、Bahrain、Qatar、Kuwait and Saudi Arabia residents have high incomes，High proportion of traveling。The six Gulf countries had 50 million outbound tourists in 2014，It is expected to exceed 80 million in 2030。According to World Tourism Organization statistics，These countries have the highest average outbound tourism spending in the world。

There are only a handful of tourists from these countries visiting China，It is difficult for tourists visiting China to compare their tourism consumption with the image of wealthy Middle Eastern bosses。Relevant investigation shows，People in Gulf countries have low awareness of China，Not very willing to come to China。The reason，Mainly because there is little exchange with China，China has little tourism promotion in this region。

With the advancement of the “Belt and Road” construction，The two-way cooperation market between China and the Gulf countries is further strengthened，The driving effect of energy cooperation and mutual investment in other fields will be more obvious。If we take advantage of the trend，Actively increase publicity to the people of Gulf countries，This region is likely to become one of China’s important inbound tourist source markets in the future。

5、Central and Eastern European countries are the hinterland of the Silk Road Economic Belt，Is one of the strategic priorities of the “Belt and Road Initiative”。

Central and Eastern European countries actively “look east”，Set your sights on China，Placing hope on the Chinese market，Looking for new ways of development。The development ideas of the two places coincide with each other。The population of Central and Eastern European countries exceeds 100 million，The political situation in most countries is stable，People are prosperous，Is China’s potential market for inbound tourism。

current，Due to the inconvenient transportation between the two places，The tourism market potential of the two places has not been fully exploited，There is relatively large room for increasing the scale of two-way tourism exchanges。2014，2.7 million Chinese tourists visited Central and Eastern European countries，China receives less than 300,000 tourists from Central and Eastern European countries。

In recent years，The two countries have put tourism cooperation 188bet app download on the important agenda，The China-Central and Eastern European Countries Tourism Promotion Agency and the Tourism Enterprise Federation Coordination Center were established successively，Launch of "China-Central and Eastern Europe Tourism Cooperation Promotion Year"。Tourism companies have seen the prospects of tourism cooperation between the two places，Many airlines are actively developing direct flights between the two places。

After a period of development, the transportation between the two places will become more convenient,Central and Eastern Europe, the “developing country” in Europe，will surely become an important growth pole of China’s inbound tourism market。

Li Shihong emphasized，To do a good job in the inbound tourism market, we must comprehensively promote it、Overall advancement、Coordinated advancement，Leading through planning、Brand Building、Innovative promotion methods、Promote the publicity and promotion system and product construction system in the industry、The linkage of service guarantee system to realize the improvement of China’s inbound tourism market。