Today, as the sharing economy becomes increasingly popular，The domestic online short-term rental market is becoming lively。Recent，Tujia.com announces USD 300 million in D and D+ rounds of financing，Xiaozhu Short-term Rental also completed US$60 million in Series C financing，In addition，Airbnb, a foreign short-term house rental website, also recently announced its entry into China，In addition, the "Several Opinions on Further Promoting Tourism Investment and Consumption" issued by the General Office of the State Council in August provides policy support for relaxing the access licensing and operating licensing systems for new business formats such as online vacation rentals，The online short-term rental market, which was not originally very lively, is becoming the next trend in the online travel market。

“For China’s online short-term rental market，It is still in the cultivation 188bet app stage。"Tujia.com CEO Luo Jun said in a recent interview with Jinli.com。In China’s online short-term rental market，Tujia has an earlier layout，It is also one of the relatively mature websites。Luo Jun, who has been deeply involved in this market for four years, has his own unique views，In his opinion，Online short-term rental is something that allows house owners、Accommodation demanders and third-party management platforms achieve a win-win sharing economy model，It was precisely because I was optimistic about this model that I became the first group of people to eat crabs。As Chinese people’s consumption concepts and sharing concepts further mature，Whether it is online short-term rental or the rise of private cars，All show that the sharing economy model has begun to change the living habits of Chinese people，There will be more and greater changes based on the sharing economy in the future。

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After receiving a new round of financing，Luo Jun said，Tujia will treat every penny raised carefully，Because in his opinion，The winter of China’s investment market is likely to come，This raised capital needs to be used wisely。So for Tujia，How to spend this money?Luo Jun said，Scaling Tujia’s C2C business model is one of Tujia’s next priorities。The reason is that the number of houses is too small、For homeowners who are in remote locations and have fewer orders，It is not cost-effective to hire a professional house management platform to take care of your house，At this time, the C2C business 188bet sports betting app download model has made a useful supplement to the original hotel-like business model in terms of business model，What’s more important，C2C business model can retain the personal interests and feelings of the homeowner in the room，No longer a static accommodation style，It will bring users a more unique accommodation experience。

Luo Jun said frankly, Tujia has actually been doing C2C business for a long time，It’s just that there has been no large-scale development before，Tujia also strictly controls the listings under this model，Captures two characteristics of houses under the C2C model: First, it has a high cost performance，The second is to have history、The accumulation of culture。After a period of exploration，Tujia found that C2C business has the potential to scale based on two characteristics。While starting to build scale，Tujia will maintain its high standards as always、Strict requirements，，Step-by-step progress by region，Gradual promotion，Guarantee the quality of C2C platform listings。

Actively face market competition with an open mind China’s non-standard accommodation market is still in the cultivation stage

In addition to building C2C business，Strengthening cooperation with peers is also the direction Tujia will work hard in the future。Recently，Tujia.com has participated in the investment of long-term rental apartment brand Xiaoluoquzu and the first domestic full-process real estate crowdfunding platform Wuyouwofang，These actions are based on the "Tujia people" strategy proposed by Tujia。Why 188bet sports betting app download do we want to be “Tujia people”?Luo Jun said，Tujia hopes to become more than just a business，But to be able to create an industry，This matter cannot be accomplished by the Tujia family，Online short-term rental started late in China，Especially online vacation apartment booking，Tujia is a pioneer，It’s not an exaggeration to describe it as “walking alone at night”，When more and more models similar to Tujia appear in the market，Or when companies imitate Tujia，This proves what Tujia is doing、The path we are taking is the right one。

Luo Jun said，China’s non-standard accommodation market is still in its infancy，Competition is far less than hotels、The air ticket market is fierce，To tap the huge market space, Tujia alone is completely insufficient，And in terms of current market conditions，No company can completely establish absolute barriers to competition，Competition among peers is everywhere，Instead of spending energy on building barriers，It is better to expand the market together with an open and cooperative attitude，To achieve a win-win situation。Tujia is willing to share its system and experience with new companies entering the market，Work together to cultivate this market with huge potential。

For Airbnb, which recently announced its entry into China，Luo Jun said Tujia will also maintain an open mind，Would not list it as a competitor，But hope to face it with a cooperative attitude，Tujia has already established business and capital cooperation with HomeAway, which has already entered China before.。Tujia has been 188bet app deeply involved in China’s online short-term rental market for four years，Compared with Airbnb, which has just entered China, it has a better understanding of China’s market conditions，Better understanding of Chinese consumer needs。

In addition，Tujia is also actively exploring the overseas vacation apartment market，We have started to set up subsidiaries overseas，Hope to provide more peace of mind for Chinese tourists who have outbound travel needs、Comfortable、A unique accommodation experience，For overseas business，Luo Jun said，Tujia still has a lot to learn from Airbnb、A place to learn from excellent overseas short-term rental websites such as HomeAway。