"The things we are most familiar with，It is often the thing we understand least。"This sentence by contemporary writer Zhou Guoping，Also applicable to "Travel+"。

Recently，Li Jinzao, Director of the National Tourism Administration, focuses on the new era of "Tourism+"，An in-depth interpretation，“Travel+” has subsequently become the hottest topic in various forums and business discussions。However，“Travel+” is not a label，If you want “+”, you can “+”。

Some experts say，If you want to truly stand on the forefront of China’s “tourism+” strategy，We must give full play to the demographic dividend，and system、Policy and other factors。Also，For tourism, the industry we think we are most familiar with，We should also dig into the elements we don’t understand behind it，What is the true connotation of “Travel+”？What opportunities has the times given to “tourism+”？What new travel methods have surprised us？

“Tourism +” refers to giving full play to the driving force of the tourism industry、Fusion ability，and catalysis、Integration function，Provide a tourism platform for the development of related industries and fields，Put on the wings of "travel"，Formation of new business formats，Improve its development level and comprehensive value。In the process，“Tourism+” also effectively expands the development space of tourism itself，Promote tourism transformation and upgrading。

Based on the understanding of “Internet+”，It is not difficult to imagine that “travel+” is the same as “Internet+”，Has a "building platform、Promote sharing、The function of “increasing value”。The Internet with its ubiquitous technological power，Comprehensively and profoundly change the world through "Internet+"；And tourism, with its strong market development power、The pursuit of a better life and the advantages of cultural exchanges，Bringing profound impact to the world through "tourism+"。

Tourism is a borderless industry，“Travel+” is even more multi-faceted、Multiple levels，There are naturally many ways to use “+”。“Start from human needs，Travel can + new lifestyle。”Li Jin has already started from the people-oriented concept，Emphasis on adhering to a new way of life in the new era。This new lifestyle is inseparable from the improvement of traffic conditions and the innovation of means of transportation。

Currently，The total mileage of my country’s railway operations has exceeded 110,000 kilometers，Ranked second in the world。The total operating mileage of high-speed rail exceeds 1.50,000 kilometers，ranked first in the world，A high-speed railway network covering the whole country has basically been formed。The proportion of Chinese tourists choosing self-driving travel has exceeded 70%，The huge scale of self-driving tours and the rising RV tourism have created huge market demand for campground construction。Opening of high-speed rail，Increase in car ownership、Improvement of aviation conditions，Greatly facilitates travel for tourists。

In our country，Most of the previous tourism activities were “ascetic tours” with the main goal of visiting scenic spots，Now we are transforming into "recreational travel", "pleasure travel" and "leisure travel" that mainly combine vacation and sightseeing，Tourists need to re-understand the status and role of tourism transportation，However, this effect is not one-way，Tourism and transportation themselves are a mutually reinforcing relationship。

Any tourist who wants to travel from 188bet online sports betting the place of settlement to the destination，Both must rely on good traffic conditions and means of transportation，Tourism transportation is the primary condition for the development of tourism industry。Normally，Most people only see the role of transportation in promoting tourism，Ignoring the impact of tourism on transportation，Especially the impact on its layout and market。

With the improvement of living standards of our country’s residents，And consumption、Changes in life concepts，On the one hand，More and more people’s requirements for travel are no longer just about sightseeing，Instead, we pay more attention to tourism quality and tourism enjoyment；On the other hand，The increase in car ownership not only facilitates tourists’ travel, but also makes tourists more dependent on this transportation tool，Based on the above two reasons，A new way of traveling quietly emerged - "car + tour guide"。

“Just for a better travel experience。”Sunshine Car Guide CEO Wu Tianbin told reporters their business philosophy。In Wu Tianbin’s opinion，There is nothing better than caring and casualness: having a car when you go out，Anywhere；The tour guide will take you to the destination in depth throughout the entire journey。

Chen Ye, associate professor at the School of Tourism and Service, Nankai University, agrees，Making full use of transportation can bring a better experience to passengers。He said in an interview with reporters: "Transportation itself 188bet online sports betting is part of tourism，But many times our tour operators only regard transportation as an ancillary service of tourism。Most Chinese tourists are also used to sleeping in the car，Get out of the car and take photos’ mode，The demand for transportation experience is very low。In fact, the transportation itself can become a carrier of tourism experience。”

“I am a hotel、Started from ticket booking，Starting from 2012，More and more customers book hotels or air tickets from me，They will consult our online customer service staff，Want to book a car tour locally through us，It’s best to find a place to accompany you。”The demand from tourists made Wu Tianbin see the dawn of starting a business again，He wants to create a unique tourism product in the Chinese tourism market，This is also the reason why Sunshine Car Guide was born。

Such an idea is certainly a good one，But can it gain a firm foothold in the market？The reporter interviewed Chen Ye on this issue。

Chen Ye thinks，The key to this issue is whether the changes in tourism transportation have caught the pulse of tourists’ needs，Personalization and diversification will be the general direction of the future。“Travel is inseparable from transportation，We need more convenience、Good transportation experience。Until now，We still encounter transportation inconveniences when traveling in many places、Poor service、High cost and other issues。‘Sunshine Car Guide’ provides more convenience、A way to travel with better service experience，For tourists short of time，This is a good choice，Of course the price will be relatively higher。The era of experience economy requires personalized services，The embodiment of this kind of personalization in transportation can be various combinations of transportation and tourism services。The diversification of tourism needs requires a variety of transportation modes to meet，Popular、Private customization、Even ‘luxury’ transportation is required by tourists，‘Better travellers’ have a soft spot for public transportation、The feeling that ‘rich people’ want private cars。”

Sharing economy maximizes benefits

The modern economy has two major characteristics: one is "Internet +"，Integration of any industry with the Internet，In order to radiate new vitality，In order to survive and develop；The second is "tourism +"，The tourism industry 188bet Online Sports Betting and Casino also has strong penetration and promotion power like the Internet，Able to penetrate various industries and integrate development with various industries，And then while expanding its own development space，Spurred on various new business formats、Promote all walks of life。

The operation model of Sunshine Car Guide fully integrates the thinking of "Internet +" and "Travel +"，It is no longer just a model of online products plus offline services，The most valuable thing about Sunshine Car Guide is that it uses transportation to cater to the consumption needs of tourists，Actively adapt to the change of lifestyle from old to new。

“What we focus on is resource integration and allocation，Make full use of the sharing economy。”During the interview，Wu Tianbin repeatedly mentioned words such as “resource integration” and “sharing economy” to reporters。More than 5,000 registered tour guides、More than 30,000 controllable vehicles have covered 118 cities across the country，In just over a year，Sunshine Car Guide has accumulated rich resources，Especially in the vehicle supply sector，has become one of Ctrip’s largest suppliers。

Experienced tour guides who hold professional qualification certificates can visit Sunshine Car Guide’s website in their spare time、App accepting orders，While enjoying the same special car treatment as passengers, you can also generate income for yourself，Working hours can also be controlled within 8 hours，Compared with the traditional tourism industry, it is already much easier。Currently，More and more tour guides are willing to provide this part-time service，This is also one of the value manifestations of the sharing economy。

In order to ensure service quality，Sunshine Tour Guide has adopted a tour guide responsibility system，Tour guide performance is linked to tourists’ online feedback，So in order to get more income，Every tour guide tries his best to serve tourists，Let passengers truly enjoy a quality experience during their travels。

Comparing tourism with other industries，It is a dynamic industry，Who can keep pace with the times，Whoever is likely 188bet app download to seize the market opportunity。When asked whether Sunshine Car Guide will continue the current concept in the next stage or whether there is the possibility of expanding into other spaces，Wu Tianbin told reporters，He is planning to launch a product called "York Date"，Added the "social" attribute on the basis of "travel charter + private tour guide"，Sunshine Car Guide as a platform can accept entrustment from passengers，"Rent" the remaining vacancies in the "chartered bus" to others at the price proposed by the passenger，It can also save passengers money，You can also make new friends。