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Big Traffic Author of this article: Zhou Luping 2015-08-31
Facing the e-driving market veteran,The Didi driver who has just turned one full moon behaves aggressively。This barbarian with money and traffic will dominate the travel market,Or maybe he was strangled to death by the e-driver in his infancy?The market will give the answer half a year later。
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Since Didi announced its entry into the driving market,The original overlord e-driving is facing severe challenges and threats。There is no lack of basis for this concern,With the decline of Yidao and Uber,Didi and Kuaidi have become the dominant players in the travel market after their marriage。According to the latest data released by Didi Kuaishou,Its new round of financing reaches US$2 billion,Cash reserves up to US$3.5 billion,Such a huge size makes people sweat the situation of e-driving。

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July 28,Four months pregnant、The Didi driver with a restless bloodline was finally born,With its other five "Calabash Brothers",Sharing most of the travel market together。Twenty days later,Didi Driving announced that it has covered 80 cities across the country,Registered drivers exceed one million。

This data was questioned by e-driving CTO Li Wei,“It turns out that Tencent wants to do Paipai,Why can’t it be done,This is because of the problem of supply and demand balance。You can have millions of merchants,For example, our e-driving service can also be a millionaire driver,But do you have so many orders?If there are not so many orders, drivers will be lost,This is a matter of bilateral networks。Didi said he has one million drivers,To ensure the survival of one million drivers,A simple estimate would cost him 200 million a day,How much money do you have to burn,This is a real problem。” Li Wei’s analysis,Didi’s so-called millionaire driver,We include the drivers of Didi Private Car and Express。

Pu Junjie, 188bet sports betting app download the founder of the first generation driving, thinks,The reason why Didi Daijia, which has just turned one month old, can catch up with eDaijia, which has been cultivating for many years,Because of sufficient funds and early technology accumulation。“Didi was doing express car service,The basic agency system and organization have been put in place、And the recruitment system of each city has been established,It can spend money on free driving for a period of time,This is what money is made of。”The first generation driver failed to keep up in March this year because of capital,Finally announced closure。

Millions of drivers are indeed a bit scary。As the big brother in the driving market,eDaijia has been working hard for four years,The data released to the outside world covers 200 cities,150,000 drivers。Didi Driving, which has just turned one month old, announced that it has one million drivers,Although the authenticity is doubtful,But it’s not hard to see,Didi Driving, who was born with a silver spoon in his mouth,Innate ability to compete with e-driving。

No surprise,The two sides couldn’t wait to start a head-on conflict。The day Didi Driving went online,Introducing the first order free discount policy,100 yuan cap。Three days later,e-driver follow-up,Announced investment of 100 million yuan to create "Toast Wednesday",Free driving fee for less than 200 yuan,Unlimited times。

The two sides are more like fighting a digital war。The first week after Toast Wednesday,eDriving announced that the peak number of orders reached 400,000 that day,The peak order announced by Didi Daicha is 500,000 orders。“This data is not easy to evaluate,But there is quite a lot of water in it,Because we have been driving for so long,Still relatively familiar with it。” eDriving CTO Li Wei told the entrepreneur reporter。In terms of charging standards,The waiting fee for Didi driver and the fee after exceeding 10 kilometers are calculated the same as the e-price,It is 3 yuan lower than e-driving in different time periods。

A more practical worry may come from the competition for driver resources。According to the rules of e-driving,Drivers are prohibited from joining other driving platforms,“Core driver 188bet online sports betting resources are our most valuable asset。"Li Wei said。

In fact,According to current China 1.200 million to 1.Estimated 500 million users with driver’s licenses,Whether it is the number of drivers announced by e-Driving or the number of Didi drivers,It’s just a fraction,There is huge room for driver growth。However, drivers who can provide driving services are not everywhere。“There is a big difference between you being a driver and being a substitute driver。"Li Wei said,Expand order volume in a short period of time,Expanding driver recruitment may lead to uneven quality of drivers。A typical situation is that the car model is complex,For example, the handbrake may be on the left,The gear may be a knob,Not every driver knows these details。"Just imagine,After you call a driver,The driver couldn’t find the handbrake or gear position for a long time after getting in the car,Won’t you start to worry?”Li Wei is quite confident in the drivers that eDriving has trained for many years,The mandatory requirement for these drivers is that they have more than 5 years of driving experience。This is also considered to be the threshold for eDriving to compete with Didi Driving。

However,The driving platform and the driver do not seem to have a naturally strong relationship,Facing the wealthy Didi,Whether it will bring worries about poaching?Li Wei did not respond directly。He gave an example of a fight between e-driver and 58。After 58 launched the driving service in the same city, it also poached e-driving drivers,And the result is 58 strategic investment e-driving,Original business access e-driving。"The old driver has passed,I came back after working for two days。"Li Wei said,The most important thing for a driver is besides making money,I still hope to make money comfortably。How to serve drivers well,Let them make money comfortably,E-Driving, who has been working in the driving industry for four years, seems confident。

Pu Junjie seems to believe more in the importance of spending money on the platform,“Take money to exchange for space,Space for time,Time can be exchanged for money。The ultimate competition for driving is capital。”

Didi expands the territory, e-generation drives deeply

Didi Company since May this year,Just three months,Express trains have been launched one after another、Hitchhiking、Bus and driving services for just one month old,In the Internet Circle,Behaving extremely savagely and ferociously。According to Fu Qiang, the person in charge of Didi’s driving service,The driving business plans to expand to 100 cities by the end of the year。

Facing Didi’s aggressiveness,E-driver responds urgently,Spend 100 million yuan to engage in subsidy war,In the subway、Crazy face-swiping ads in elevators;On the other hand, we began to build barriers in depth。

eDriving has formed a complete operating system。First, recruitment and training of drivers;The second is the driver dispatching system,Solution to how to receive orders;The third is the order dispatch system,How to most efficiently allocate orders to drivers after the platform receives user orders。These systems ensure that users place orders and drivers receive orders。

Just having these basic things is obviously not enough to resist strong external enemies,Capturing the hearts and minds of drivers and users requires more consideration。

An express driver told the "Entrepreneur" reporter,Before joining the express team,He has been a substitute driver for several months,Also receive two or three orders every day,But very tired,Repeatedly running,After sending the car owner home,It is often a problem for drivers to go home by themselves。

The e-driving method is to launch the APP application "KK Yongqi" for night driving and return journey。When contemporary drivers travel at night,You can register the vehicle through KK and return smoothly,KK cars are also subdivided into KK carpooling and KK buses,The former mainly uses cars to pick up the surrounding drivers from the suburbs,The latter is to increase the driver’s movement speed。Of course,Didi Driving is also aware of the existence of this problem,Developed the "return together" function,Help the driver solve the return problem。

Driving itself also has a unique risk,Bumps and collisions occur from time to time during the driving process,The car does not belong to the driver,Compensation 188bet app download issues plague the development of the industry。A case occurred with the first-generation driver,The driver bumped the customer’s Rolls-Royce,Assessed loss up to 300,000 yuan,Negotiate with the car owner through the platform,Reduced the fee to 100,000,Finally, the platform will take the lead,The driver has a small head。The current common practice is to purchase insurance,The e-driving insurance system mainly includes two parts: driving liability insurance for user and vehicle safety and driver accident insurance for driving drivers,These protections require the driver to pay an additional 2 yuan insurance premium for each order。

In addition to services,eDriving also imposes restrictions on driver behavior,Specially set up a "driving points" system,Imitating the penalty points system of a driver’s license,Running a red light、Overcharge、Do not display meter、Points will be deducted if you don’t wear work clothes,You must study again after deducting 12 points,Cancel the contract if you fail to retake the exam。

On the other hand, it is to control the phenomenon of fraudulent orders,eDriving uniformly customizes the driver’s mobile phone,Binded to job number,Cannot log in on other mobile phones。The platform can obtain more behavioral data from the driver’s work mobile phone,Including when to receive orders,When will it be in place,Contact call records between drivers and users, etc. to control order-splitting behavior。

“Fake orders is not that difficult to solve in nature,It’s more about the company’s values,Is your goal for orders or for other purposes。"Li Wei thinks,The prevalence of order fraud is largely due to the indulgence of the platform。

current,Whether it is Didi driving or e-driving,Most orders come from alcohol-based driving services,However, compared to other travel markets,Driving after drinking is another low-frequency niche demand。Didi can support and divert traffic through other businesses,eDriving is obviously not willing to stay in this segment。

“Although we do e-driving,We are not just a driver service。”Different from Didi’s rapid expansion across different categories,eDriving likes to dig a low profile 188bet Online Sports Betting and Casino in the same industry chain。According to Li Wei,They have started to provide maintenance、Repair、Car wash and other services,Extend the driver’s service hours from night to day。“The most important function of chauffeur service is regarded as data collection,Including user models、License plate number and other information,We collect some potential information through big data,To further improve the past services of our car owners,This is the purpose of our big data collection,Hope for a service that is conducive to chauffeur service,But it’s not just a driving service。”The ultimate goal of e-driving is to consolidate its dominance in the driving market through the expansion of other businesses。

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