Two years ago，Returning from the US stock market after 7 days of privatization，Then Plateno Group was established and carried out a series of major changes and long-term planning，Known as the innovation workshop in the hotel industry。Currently, Plateno Group has nearly 18 brands in operation at the same time，There are four budget hotel chain brands，“Pai Hotel” brand is one of them。

Pai Hotel brand is a very young economic hotel brand established in March this year。It advocates a light standard，The so-called light standard refers to: low investment cost，High relative output。

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Compared to traditional budget hotel franchise chain brands，Pai Hotel brand mainly aims at renovating and upgrading existing independent economic hotels，So it does not involve the hard decoration of the hotel，It is just a personalized light software installation based on the original hotel’s hardware equipment and bedding standard guarantee。This not only reduces the investment cost of hotel investors，The transformation cycle will also be greatly shortened。

188bet sports betting app download Mr. Jia Yingjie, CEO of Pai Hotel，The 7 Days Hotel Group that joined in 2008，Has more than 10 years of management experience in five-star hotels and Fortune 500 chain companies，Rich operational experience，Jokingly known as the “King of Operations”。

Zhihui Travel during an interview with Mr. Jia Yingjie，He said，Pai Hotel serves customers at both ends，One end is a hotel investor，One end is the consumer。For hotel investors，Their goal is to achieve higher returns with as little investment as possible。Jia Yingjie said，It is through in-depth market research，The light standard brand franchise model that meets this market demand has just been launched，So I am confident in operation and management。When talking about the consumer side，Jia Yingjie expressed excitement，Pai Hotel does not have a unified and standardized decoration style，It’s about amplifying the hotel’s personality，Happiness was first released in the early stage、Top ten soft decoration themes such as romance，Every pie hotel is different，For consumers, every stay is a kind of early adopter。As for what theme to choose, it depends on the hotel’s business district location，Decided by market positioning。Jia Yingjie emphasized，This attempt is a major feature of the Pai Hotel brand，What I want to express to the guests is change、Personality、Happy stay experience。The author thinks，As a budget hotel consumer group，With brand guarantee，And there are also personal elements in it, which is of course a great value for money，But personalization is not just a simple visual 188bet online sports betting impact，It is a process of deep experience。Based on this question，Jia Yingjie told Zhihui Travel，The slogan of Pai Hotel is: “no try no high”，Personalized experience is what they pursue，We are also trying to hold themed events in some hotels。

The stock market creates incremental profits

In terms of the domestic hotel market structure，Currently distributed in a dumbbell shape，On one side is the high-end star hotel chain group represented by International Alliance，On one side is the domestic economic hotel chain group，Scattered among them are independent hotels of different grades。According to Jia Yingjie，Currently, the number of hotels in China is around 280,000，The proportion of budget hotel chains is less than 30%，The proportion of high-end hotel chains is less than 10%，The proportion of independent hotels exceeds 50%，And budget independent hotels still dominate。Pai Hotel serves economical independent hotels，This type is small in size，The number of rooms is more than 50，Hotels with average room rates between 100 yuan and 400 yuan。

Pai Hotel’s franchise model，Also based on the existing hotel inventory，Add software installation to the original hotel，Instead of creating an incremental market in the fiercely competitive budget hotel market，This may be the right entry point。Because domestic hotel chains have operated hotel group brands for more than ten years，The development speed of both ends of the hotel dumbbell gradually slows down，The intermediate independent hotel part has not been capital integrated for a long time，Most of them are loosely developed 188bet online sports betting by the private sector，So the development speed is relatively slow。And with the group’s hotel channel matrix and brand operation becoming more and more popular ，It is also constantly threatening the survival of independent hotels。But one thing that is undeniable is，The importance of location to hotels has not changed at all with the development of the hotel industry，So many independent hotels have inherent advantages such as location，But it suffers from its small size，operating in brand、Does not have the corresponding capabilities in channel maintenance and member development。At the same time，Affected by the external market environment and the increase in operating costs，Encountered considerable difficulties in hotel operation。

Pai Hotel brand relies on the professional strength of Plateno Group’s 10 years of hotel experience management，Can help this type of hotel improve its management level ，Use the advantages of group procurement to reduce operating costs；80 million members sharing Plateno at the same time，Form a marketing matrix，It can create profit imagination space for hotel investors from both the aspects of "open source" and "reduction of expenditure"。

Talking about the current development of Pai Hotel，Jia Yingjie introduced to Zhihui Travel，The market response has been good since the brand was launched in March，As of August 31st，Pai Hotel brand has signed contracts with more than 100 hotels，35 hotels opened，This year’s goal is to sign 120 hotels，The goal is to develop 3,000 hotels within 5 years。The market is changing，Opportunities 188bet sports betting app download often coexist with challenges，The next market performance of Pai Hotel，Zhihui Tourism Association follow-up report。

Zhihui perspective:Just like O2O is more of a stock market，Pai Hotel also does the stock market。So since it is a stock market, the efforts of the back-end (supply end) are more important than the front-end (brand packaging)。This requires sending hotels on the supply side，Use higher standards、Better earnings、Lower costs to expand the existing stock trading market，Increase hotel revenue。Only in this way can the hotel brand develop healthily and soundly，And create greater profit margins and a richer accommodation experience through continuous attempts。

(About the author: Wang Feng，Zhihui travel expert author，Focus on hotels、Non-standard accommodation area，Personal WeChat ID: “aaron88551487”，Welcome to follow and communicate。）