Recently，Tongcheng Travel released the "2015 Domestic Residents Summer Travel Report" (hereinafter referred to as the "Report")，Conducted a systematic inventory of the tourism consumption of domestic residents this summer，And analyzed the travel behavior of summer tourists based on Tongcheng big data。"Report" data display，Online bookings for summer family trips increased more than 4 times year-on-year，Ranked first among all travel types。

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Although affected by adverse factors such as the "MERS" epidemic，Domestic cruise tourism still achieved a good report card during the summer。"Report" data display，The number of cruise tourists traveling through the Tongcheng travel platform during this summer increased by more than 5 times year-on-year，The total number of cruise travel online bookings increased nearly 4 times year-on-year。

In terms of the composition of the travel crowd，Middle-aged and elderly people (over 50 years old) account for 81% of the cruise crowd.06%，Is the absolute main force，Only 7 people aged 19 to 35 years old.71%，4 more.4% are people aged 7 to 18 years old，6.83% are preschool children。In terms of cruise cabin selection，The proportion of family rooms booked is 79.8%，51 of them are traveling with more than 3 people.86%。

According to the analysis of the "Report"，Online travel 188bet Online Sports Betting and Casino companies have increased their investment in cruise travel, which is the main reason for the substantial increase in online bookings for cruise travel。Tongcheng Travel issued a “subsidy” of up to 100 million to cruise users during the summer，At the same time, innovative products such as "Little Navigator" have been launched to meet the needs of parents and children，It has stimulated the overall travel demand to a great extent。

Ranked by network attention and booking volume，Selena、Quantum of the Seas and Sapphire Princess rank among the top three。

Distribution of tourist source areas，Shanghai、Beijing、Suzhou、Hangzhou、Nanjing、Tianjin、Wuhan、Wuxi、Ningbo、Guangzhou、Wenzhou ranks among the top ten tourist destinations for summer cruise tourism。

Distribution of summer cruise travel days，70.43% of tourists travel between 2 and 5 days，The route is basically from Shanghai to South Korea、Mainly Japan and other related port cities or coastal cities；28.97% of people travel between 6 and 10 days，0% of those who traveled for more than 11 days.6%. Judging from the number of travel days，Summer cruise tourism mainly focuses on short and medium distances，The proportion of relatively luxurious long-line cruises is low，But there is still an increase of nearly 70% compared with previous years。

 The most popular summer outbound travel destinations are Japan and Southeast Asia

"Report" data display，The number of online bookings for outbound travel this summer has nearly doubled year-on-year，Among them, the booking volume of summer outbound travel products on Tongcheng Travel Platform increased by 460% year-on-year. The “red envelopes” and other preferential measures launched by online travel 188bet app download merchants during the summer directly stimulated a substantial increase in outbound travel online bookings。

Summer outbound travel destinations，Japan、Hong Kong、Thailand、Singapore、Maldives、France、Italy、South Korea、Bali、Most Popular in America。The "Report" analysis pointed out，Due to the impact of the "MERS" epidemic，6、The demand of domestic tourists to travel to South Korea dropped significantly in July，This makes South Korea fall out of the top three popular destinations for summer outbound travel，But as the epidemic is under control，South Korean tourism begins to recover in August。

It’s worth noting，In demand for summer outbound travel，The demand for study tours is growing rapidly。"Report" data display，The number of trips for summer study tour products this year increased by nearly 70% year-on-year。The online booking volume of outbound travel products with family and parent-child attributes has increased more than three times year-on-year，This is mainly due to the increased investment in product development and marketing promotion of online travel merchants。

The top ten tourist destinations for summer outbound travel are: Shanghai、Beijing、Shenzhen、Guangzhou、Suzhou、Hangzhou、Nanjing、Wuhan、Wuxi、Tianjin。

Aspects of summer outbound travel days，50.69% of tourists travel between 6 and 10 days，41.27% of tourists travel within 5 days，7.26% of tourists travel between 11 and 15 days，The proportion of more than 15 days is only 0.79%. According to the analysis of the "Report"，The proportion of people traveling for more than 5 days this summer has reached 49.31%，The highest level in history，Indicates that domestic residents’ demand for long-term outbound 188bet app travel is growing rapidly，The overall consumption level of outbound tourism is also increasing year by year。

Xiamen ranks first among the top ten popular destinations for domestic long-term travel in summer

"Report" data display，Xiamen、Guilin、Sanya、Beijing、Kunming、Chengdu、Zhangjiajie、Xi’an、Changsha、The number of online travel bookings in Qingdao’s ten tourist cities this summer (including travel routes、tickets, etc.) ranks among the top ten in the country，One of the top ten popular destinations for long-term domestic travel (traveling days of more than 3 days) in summer，The ranking is basically the same as in previous years。

Specific travel routes，Kunming-Dali-Lijiang are the most popular during summer，In addition, Guilin-Yangshuo、Chengdu-Jiuzhaigou、Changsha-Zhangjiajie、Haikou-Sanya, etc. are also more popular。According to the analysis of the "Report"，Generally speaking, areas with rich coastal tourism and ecological tourism resources perform better in summer tourism。

The most popular theme parks nearby，Online bookings for surrounding parent-child tours increased by 340% year-on-year

The biggest change in this summer’s peripheral travel (within 300 kilometers of residence) compared with previous years，This is the substantial increase in parent-child tours in the surrounding area。"Report" data display，The popular items for peripheral travel this summer are still various theme parks，Especially hydrophilic projects are the most popular。

The top ten attractions with the largest online bookings for peripheral travel this summer are: Suzhou Amusement Park、Kunshan Water Dream Paradise、Flower Drum Lantern Carnival、Kunming Grand View Park、Yangzhou Slender West 188bet app Lake、Guose Tianxiang Land Paradise、Hongshan Forest Zoo、Shanghai Maya Beach Water Park、Phoenix Mountain Harbor Paradise、Shenzhen Happy Valley Nightclub。

It’s worth noting，Online bookings for parent-child tours this summer increased by 340% year-on-year，The main reason is that online travel merchants such as Tongcheng Travel have increased their investment in peripheral parent-child travel products and market development。Tongcheng Travel’s “10,000-yuan red envelope” and a series of parent-child travel activities jointly launched with Hunan Satellite TV’s “Where Are We Going, Dad 3” have greatly stimulated the growth of online bookings for parent-child travel products。

Product structure of online booking for summer tours，The booking volume of “Wine + Scenery” self-guided tour package accounts for 91%，A year-on-year increase of 286%. Summer period，Tongcheng Travel and Yangzhou、The “House Package” and “City Package” activities jointly launched by hotels and well-known scenic spots in Changzhou and other places attracted nearly one million tourists to participate，Greatly stimulated tourism consumption in relevant cities。