Qunar announced this afternoon that President Sun Hanhui has resigned due to personal reasons，And adjust the company’s management structure。It’s hard for us to guess，Is this related to Baidu adjusting its O2O strategy，But at least we can look forward to it，What new tricks can Qunar’s business groups come up with。

This one，The tourism SaaS platform business group rising from the ground，It will be a case worthy of long-term observation by the industry。

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Qunar has always called Sun Hanhui by his English name Sam，Since joining Qunar as CFO in 2010，He led the establishment of a complete financial and legal team，Completed strategic investment in Baidu and listing on NASDAQ，Also contributes a lot to brand advertising sales business and prepaid card business，The strong ability is evident。

He has been an employee of KPMG for ten years，Financial background，A quotation widely circulated on the Internet highlights his knowledge and personality (dou) (bi)，He also has a blog that has not been updated since 2007。After Qunar’s listing，He worked 188bet app download with current CFO Zhao Yilu to build Qunar into a Wall Street star - the latter came from the investment banking department of Goldman Sachs，Profound accumulation in investor relations。

I understand，Sam also has a good personal relationship with Qunar CEO Zhuang Chenchao，This resignation is not an emergency。Although most employees at Qunar only learned the news today，But in fact, everything before contacting，There seems to be signs。Therefore，Announcement of this resignation，Cooperate with the adjustment of the management structure，The choice of timing should be the result of repeated deliberation by the company’s senior management: Qunar just released its 2015Q2 financial report，Although the net loss is a mess, the feedback from Wall Street is not extremely negative，There are also expectations for improved performance in the third quarter，Coupled with the overall downturn in Chinese concept stocks (coincidentally, the US stock market is closed today for Labor Day)，This may help Qunar reduce losses caused by stock price fluctuations。Also，The benefits of structural adjustment to promote innovation，Also helps to hedge against negative news about Sam's departure。

This structural adjustment should be the result of a long period of preparation.

We use the picture above to show the structural adjustment and current situation of Qunar: the newly established travel SaaS platform business group is headed by the former CTO Wu Yongqiang as the general manager of the business group；The hotel division was upgraded to high-star hotels and overseas business group，Former COO Peng Xiaomei serves as general manager，The other title of the two is executive vice president of the group；Destination Business Department upgraded to Business Group，Zhang Qiang 188bet app still serves as general manager，But the title is adjusted to Group Executive Vice President。

So currently Qunar has 5 business groups，The general managers of the business groups are all executive vice presidents，There are three more business divisions，The general managers are all group vice presidents，In addition, Qunar has two vice presidents responsible for marketing and public relations。

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In fact, before it was listed in 2013，Qunar launched the idea of ​​a business unit，The ticket will be released at that time、Hotel and Wireless split into three separate business units，New business units have been added since then，Also promote some business departments to divisions。

Establish a business department or business group，Most of them have such considerations:

• Independent operation increases enthusiasm，For example, when the vacation division was established, it received US$1 million from the group as an employee option award；

• Grant higher permissions，Avoid arguing with other departments，Improve operating efficiency，For example, this time the division has been provided with the authority to invest overseas；

• Also a resource，For example, this time Qunar allows business divisions and business groups to introduce external investment，This is money，Also a resource。

Judging from the thoughts before going there，Business segments that need to be operated by business units/groups，It must be the focus of growth now or in the future，For example, the previous air tickets and wireless business groups，As well as smart accommodation “Go to Huhu” and Destination Division。So，Upgraded two business groups since the end of 188bet Online Sports Betting and Casino last year，Added three business groups as of today，Can outline the direction of where to go in the future: domestic low-end hotels and overseas high-end hotels，And travel SaaS platform。

There is no doubt about the hotel business，As a highly sticky entry-level product，Today when air ticket profits are becoming increasingly meager，Hotels may be a product category that can create cash flow and profit margins for Qunar in a short period of time，It may also be the “straw” for Qunar to fulfill its profit promise before the end of next year。Qunar give up the opportunity to acquire eLong before Qunar，I am confident that I can “create another Yilong in a few months”。

Among them，Zhang Qiang, General Manager of the Destination Business Group, has a “predatory” direct signing effect on local low-end hotels，Already acquired 280,000 hotels in 2015Q2，Contributed 79% of Qunar’s 17.8 million hotel room nights，Is the main driving force behind the 145% annual growth rate of hotel room nights booked by Qunar。

Overseas hotel business，Qunar will definitely face the squeeze from Ctrip + Elong，Especially since the latter has a large number of business travel users who are highly sticky users of overseas high-end hotels。Establish a business group at this time，Qunar should seek to gain a foothold overseas，Then seek a breakthrough。Zhuang Chenchao also said in an internal email that he would pay attention to the Southeast Asian, Japanese and Korean markets，It can be seen that Chinese tourists have the highest frequency of overseas travel、Start with the largest market share—high-end hotel business can bring relatively high-quality users to the platform 188bet app download (accurate、Price not sensitive)，It is also a very stable profit point。

The most interesting thing is the tourism SaaS platform business group。On the matter of transforming the upstream supply chain of the tourism industry，Startup companies have always been at the forefront，And today，The industry has basically reached a consensus，If the upstream supply chain cannot be transformed quickly，All downstream ideas for the C-side may become in vain。So where is a big platform like Qunar?，Has a natural advantage in transforming the entire supply chain，For example, it is easier to gain the trust of merchants，Easier to integrate resources, etc.。Zhuang Chenchao himself has always attached great importance to “controlling resources” (such as directly signing hotels)，So doing SaaS for merchants is something that can effectively improve resource control。

But considering the previous cases where Qunar and the hotel had a lot of trouble due to exclusivity，I don’t know if Qunar can be open and neutral enough in doing SaaS – this may also be the flaw of Qunar in the B-side market。But think about it from another angle，Qunar may not want to be neutral at all，I just want to eat this cake in one bite？

Travel SaaS platform shows that Qunar is exploring a new direction，From a company with strong C-end genes and talents，Testing the B side - although this kind of testing essentially serves the C side。At the same time，This also shows that Qunar has relatively standardized products such as air tickets and hotels，To some non-standardized tourism products，Do deeper expansion，Previously, the gameplay of Qunar was more focused on accessing online suppliers。

And the 188bet sports betting app download last interesting thing is，Zhuang Chenchao wrote in the email，“Headquarters functions are also open to the market and industry”，Now Wu Yongqiang and Peng Xiaomei no longer serve as CTO and COO，These two positions are no longer created，Who will it be left to?？

As an important part of O2O strategy，Will Baidu land?？Where to go today Executive Vice President、Wireless Business Group CEO Chen Zhenyu and Vice President of Public Relations，They are all early members of Baidu。Also，There is a strategic investor in Qunar，called Silver Lake。