“Hello，DUMI！”At the 2015 Baidu World Conference，Robin Li activated their latest robot assistant in Baidu on mobile phone through voice。Through natural language communication between Robin Li and Du Mi，Du Mi completed the order、Services for booking pet grooming and purchasing movie tickets。“Book me a delicious restaurant in Gulou”、"Can bring pet 188bet Online Sports Betting and Casino dogs"，Finally, Du Mi picked out restaurants in Beijing where pets can be taken to eat together。

Different from Apple’s voice assistant Siri and Microsoft’s artificial robot Xiaobing, its current function is mainly to chat with people，Dumi’s positioning is to provide users with personalized life service search service functions，That is, Baidu regards Dumi as a new artificial intelligence O2O super portal，Watching movies instead of many、Eat、Taking a taxi、APP applications for travel, etc.，Aimed at simplifying the process for users to find services、Optimize user experience。

Robin Li said，In the past year，Baidu through self-operation、Cooperation、Open three ways to widely access catering、Travel、Travel、Movie、Education、Medical and other services，covered to eat、Live、row、Play and 188bet Online Sports Betting and Casino wait for 3600 lines。With the rise of O2O in China，People have developed the habit of looking for services in the search box，Search is evolving from an information box to a service box。After the service is connected to the Baidu ecosystem，Not only have the opportunity to be on Baidu on mobile、Baidu Map、The original three major entrances such as Baidu Nuomi gained traffic import，At the same time when receiving a service request，It will also direct user needs to the corresponding merchants。

Secondly，For each accessed service，Baidu backend uses network-wide data mining and machine learning，Label the service，Create index dimension，To meet users’ personalized query needs。Take a restaurant as an example，Geolocation is a label，The dish category is a label，But can you bring pets、Have any celebrities visited us?，Whether there is a TV in the private room of the restaurant, etc. can become new tags and index dimensions。The richer the index dimensions，When users have personalized needs，The greater the possibility of finding relevant services。Using 188bet online sports betting manual methods to label services has great limitations，Through the retrieval of information on the entire network and the in-depth mining and aggregation of massive information，Tagging services、Build a broader and more comprehensive index dimension，It is Baidu’s advantage accumulated over many years of technology and data。

Last，Baidu’s artificial intelligence、Technologies such as multi-modal interaction and natural language processing allow Dumi to interact more naturally、Understand user needs more intelligently。

"past，Only a few people in society, such as corporate executives, have secretaries，And there is a secret，Every ordinary person，Everyone can have a powerful life service full-time secretary for free。" Robin Li said。

Currently，DuMi is embedded in the mobile Baidu APP，Afterwards, Dumi will be deeply embedded into Baidu Map、Baidu Nuomi and other Baidu-based services。In the future, Dumi’s service capabilities will be fully opened to non-Baidu partners。The current application scenarios that Dumi can implement 188bet Online Sports Betting and Casino are in catering、Movie、Three categories of pets，Will be extended to manicure later、Driving、Education、Medical、In finance and other industries。According to Baidu，Dumi does not rule out the possibility of developing a separate App，We will even make Dumi robots，Providing services to people in the form of physical robots。

In the vision of Baidu and Robin Li，In the future, Dumi will become everyone’s personal life service assistant，Hundreds of millions of Dumi will become service distribution portals，Building a bridge between real-world merchants and users。Relying on search engine、Big data intelligent recommendation technology，DuMi opens up data on both supply and demand sides of the service，Achieve accurate matching of user needs and merchant services，Bring more accurate customer flow to merchants。

Back to Robin Li’s speech at Baidu’s 2015Q2 financial report: “Baidu faces a rare opportunity in a century—an opportunity that can rebuild the potential market。China is in the early stages of on-demand economic development，Local 188bet app business services remain highly fragmented。”Baidu highlights the release of Du Mi at its annual world conference，In order to use my own technical advantages to create a super weapon for myself in the fierce O2O battlefield。What is the attack range and attack effect of this weapon，It depends on whether the user buys it or not in the actual use experience。