How much room for development does mobile WIFI, the currently popular must-have artifact for outbound travel, have?？ I just received a push from a communications company about the National Day，The daily traffic for popular destinations for citizens to go abroad has been directly reduced to a minimum of 10 yuan/day，For major European destinations, the cost is directly reduced to 21 yuan/day.

On the other hand，The prices of major mobile WIFI providers rose before the holiday instead of falling，For example, the price of a major OTA，Rising from 43 days/day yesterday to 50 yuan/day，One rise and one fall，Undoubtedly revealed the terrible situation of the mobile WIFI industry。

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For quite a while，With the popularity of outbound travel，Portable WIFI that provides mobile Internet access has always been a hot commodity，Because it is a rigid demand for tourists who rely heavily on mobile Internet，Not being able to access the Internet is no different 188bet app than having a power outage。

The first major players like "Global Roaming" appeared in the industry，The logic here is very simple，Customers traveling abroad whether ordering local entertainment services，Post various photos at any time，Or map navigation，Everything is indispensable without the help of mobile Internet。Strong demand coupled with the “inadequacy” of domestic and foreign operating networks has enabled mobile WIFI suppliers to develop rapidly:

1、Restrictions on international roaming on mobile devices。Take Beijing as an example，Activating international roaming requires local household registration，Or you need to pay a deposit；

2、High international roaming charges。I believe many citizens who have activated international roaming are wary，Need to double check whether the network has been opened accidentally，And mobile companies also have corresponding emergency shutdown mechanisms，Why?？Because the cost of international mobile phone roaming and Internet access is expensive，News reports pop up from time to time saying that someone forgot to turn off the data and incurred sky-high bills；

3、Restrictions on purchasing cards locally at destination。Let’s not talk about the trouble of preparing an extra mobile terminal，Many destinations have clear restrictions on purchasing mobile Internet cards，For example, Hong Kong and Malaysia，Requires certain procedures。

Happiness alone is not as good as happiness among everyone，Strong market demand has spawned more WIFI merchants to join the game，Like a roaming treasure、Traveler、More brands such as Tuge came into being，The more 188bet app intuitive feeling is that you can easily find more mobile WIFI counters in the airport departure hall。 

Why are more and more merchants joining mobile WIFI where the price per customer is not high？After research, the author found that there is a bigger "story" to tell about this matter。

For example, roaming around the world thinks，Mobile WIFI can not only be used as a commodity，It is also a “sales entrance” that can leverage more business，For example, issuing vouchers for duty-free shops in destinations popular among Chinese people or selling other goods and service guides in the destination。In addition，In addition to exploring consumption scenarios in the industry, other mobile WIFI merchants，There are also plans to provide a big data platform。

Mobile WIFI has been in operation for a long time，has also developed to a relatively mature stage: easy to pick up and return，Long standby time，The cost is relatively popular，But it is not without its shortcomings，For example, a deposit is required，Maintain one more device during travel，This is for usually carrying a tablet、Camera、For tourists who have mobile phones and power banks，Charging alone is a pain point，Which is the lesser of two evils，Compared with the high price of international mobile phone roaming, this is completely surmountable。

Without substantial threshold, is the industry facing an inflection point?

But，A certain mobile operator that happened just an hour ago was obviously trying to kill mobile WIFI，The author believes that any tourist who has mobile needs for surfing the Internet，Totally irresistible，Because the package price is only 40% of mobile WIFI， The purchase process 188bet app is also relatively simple，The key is to fundamentally eliminate the pain of maintenance of additional equipment。

The author believes，This is just the beginning，Major domestic mobile operators will continue to optimize "direct procurement" with overseas counterparts，Continue to use the trump card of "price war" to clear the market。Exactly today，The author is paying attention to the Ministry of Industry and Information Technology’s statement on Internet access fees: it must be reduced by 30% within the year，So for mobile operators，Price reduction has also become a political task。

A price tool for operators，The mobile WIFI industry is really unable to stop it，Because the initial development of this industry was based on operators’ sky-high prices for outbound Internet access，When prices are flat or even without price inversion，Consumers will go directly from A to C without hesitation，No need to go through the middle point of mobile WIFI。

In addition，There are no irreplaceable technical barriers to mobile WIFI，Take multiple people sharing WIFI as an example，Almost all smartphones now have hotspot sharing functions，One device can also drive multiple terminals to access the Internet，Thus further reducing consumption costs。

Capital may also hit a wall, and the market leaves a window period

If this move by mobile operators is just the vanguard，Then relevant mobile WIFI merchants still have opportunities to adjust，According to industry related news，At least 2 mobile WIFI companies have received the latest round of financing，Even with a new magazine，But head-on confrontation is obviously not a good choice.

Because no matter how hard you try，The user base that spends money to expand is only a fraction in front of mobile operators，And mobile operators can turn the battlefield around without much effort， What’s more important is that for entrepreneurial mobile WIFI merchants, there is often only one magazine，But the operator 188bet app download has an ammunition depot。Therefore，How to use the magazine in your hand is a very serious choice before mobile WIFI merchants。

Back to the topic，How long can the outbound mobile WIFI business continue?In fact, the answer is not difficult to guess，It’s really just a question of “morning” and “lateness”，I believe that forward-looking WIFI merchants have anticipated the "Sword of Damocles" and are actively preparing for transformation，Just about to stop writing，The author also received a text message notification from the mobile operator that he successfully purchased international traffic，So I silently returned the purchased mobile WIFI。