During April 20th to 30th, 2015，Facebook joint market research agency IPSOS，To 2500 people from the UK、United States、France、Australia、A sampling questionnaire survey was conducted among Facebook users over 18 years old in South Korea and other countries。Recently，Facebook released the "China Inbound Tourism White Paper" based on the survey results。This survey comprehensively demonstrates the factors that influence and trigger users to travel to China on Facebook，188bet sports betting app download

According to the survey results，Tourists coming to China for inbound tourism are mainly from South Korea、Japan、United States、Vietnam、Russia、Malaysia、Mongolia、188bet sports betting app download Philippines、Singapore、India。57% of them are men、Females account for 43%，Young tourists aged 25-34 account for a large proportion。

There are many reasons why foreign tourists choose to travel to China.The proportion of tourists who come for sightseeing accounts for 64%，50% of foreign tourists want to come to China to learn about different cultures，45% of tourists come for relaxation，28% of tourists go to China to visit relatives and friends，Foreign tourists also account for 28% of shopping。Foreign tourists are deeply interested in China’s long history and culture，In their eyes，The cultural landscape with historical and cultural heritage and the simple and sincere folk customs make them more willing to set foot on this magical land。

Tourists go from dreaming of traveling to China to actually traveling，The time spent before and after is about or less than 3 months。Tourists whose country is closer to China，If from South Korea、Japanese tourists，The time they spend is relatively shorter。Because foreign tourists don’t know much about the concept of Chinese provinces and cities，So they choose more scenic spots。Among them，Zhangjiajie、Lijiang、Jiuzhaigou、Emeishan、Three Gorges、Chimelong、Huashan、West Lake、Great Wall、Shaolin and other attractions have become the top 10 Chinese attractions for 188bet online sports betting tourists。And Beijing、Shanghai、Hangzhou、Chengdu、Shenzhen、Nanjing、Qingdao、Xi’an、Chongqing、Wuhan has become the 10 most mentioned Chinese cities。

FacebookSurvey shows,Tourists in the process of traveling to China，The Internet plays an important role。Social software represented by Facebook triggers and affects people’s travel。Visitors can get information and advice，And interact with tourists who have already been to China。This will make them look forward to the journey even more，Feel more reliable，Also get confidence and pleasure from it。

The arrival of the Internet era，Not to separate traditional media，Various information dissemination methods always go hand in hand。In the travel decision-making process in the multi-screen era，Based on TV and outdoor media，The Internet can increase the impact of media by approximately 4 times。Tourist destination marketing itself is a systematic project，It is impossible to work alone with only one way of disseminating information，It cannot be replaced by one or two so-called "marketing activities"。A lot of the time，The process for tourists to determine their travel destination is very subtle。What triggered his or her fascination and impulse for that strange place？Are we able to quantify this delicate process？This is probably the most 188bet app download important proposition in tourism destination marketing。

Interpretation of Facebook’s “China Inbound Tourism White Paper”。We should see，China’s tourism needs to develop better and faster，You need to seize marketing opportunities。Enhance the use of social media platforms。

The Internet carries people’s real travel experience，Marketers can use dynamic information to show the beauty of China to users around the world。Weibo、The existence of social media such as WeChat，Enable people to share their true feelings as soon as possible。Travel photos on social software、Article、Experience and promotion provide tourists with ideas and inspiration for travel。People prefer messages from friends，This information plays an important role in planning the trip。When people see relevant information on social media platforms, they will interact further，And discover more travel-related information。On Facebook，99% of tourists are satisfied with their trip to China，89% of people want to go to China again，Visible on foreign social media platforms，China Travel has a high reputation，Chinese tourism practitioners should not ignore this。