During April 20th to 30th, 2015，Facebook joint market research agency IPSOS，To 2500 people from the UK、United States、France、Australia、A sampling questionnaire survey was conducted among Facebook users over 18 years old in South Korea and other countries。Recently，Facebook released the "China Inbound 188bet app White Paper" based on the survey results。This survey comprehensively demonstrates the factors that influence and trigger users to travel to China on Facebook，Through rich data and vivid charts，Shows the reasons why Chinese inbound tourists choose to travel to China，With the factors that influence them to make different choices。A thorough analysis of the current situation of the domestic 188bet app market and the challenges it faces，In-depth insight into China in the eyes of foreign tourists and their travel behavior，And explore the unique advantages of Chinese tourist cities，Research effective publicity channels，Help tourist cities adjust their publicity strategies，Helping Chinese 188bet app operators better understand inbound tourists，Revitalize the inbound 188bet app market。

According to the survey results，Tourists coming to China for inbound 188bet app are mainly from South Korea、Japan、United States、Vietnam、Russia、Malaysia、Mongolia、Philippines、Singapore、India。57% of them are men、Females account for 43%，Young tourists aged 25-34 account for a large proportion。

There are many reasons why foreign 188bet app choose to travel to China.The proportion of 188bet app who come for sightseeing accounts for 64%，50% of foreign 188bet app want to come to China to learn about different cultures，45% of 188bet app come for relaxation，28% of 188bet app go to China to visit relatives and friends，Foreign 188bet app also account for 28% of shopping。Foreign 188bet app are deeply interested in China’s long history and culture，In their eyes，The cultural landscape with historical and cultural heritage and the simple and sincere folk customs make them more willing to set foot on this magical land。

188bet app go from dreaming of traveling to China to actually traveling，The time spent before and after is about or less than 3 months。188bet app whose country is closer to China，If from South Korea、Japanese 188bet app，The time they spend is relatively shorter。Because foreign 188bet app don’t know much about the concept of Chinese provinces and cities，So they choose more scenic spots。Among them，Zhangjiajie、Lijiang、Jiuzhaigou、Emeishan、Three Gorges、Chimelong、Huashan、West Lake、Great Wall、Shaolin and other attractions have become the top 10 Chinese attractions for 188bet app。And Beijing、Shanghai、Hangzhou、Chengdu、Shenzhen、Nanjing、Qingdao、Xi’an、Chongqing、Wuhan has become the 10 most mentioned Chinese cities。

FacebookSurvey shows,188bet app in the process of traveling to China，The Internet plays an important role。Social software represented by Facebook triggers and affects people’s travel。Visitors can get information and advice，And interact with 188bet app who have already been to China。This will make them look forward to the journey even more，Feel more reliable，Also get confidence and pleasure from it。

The arrival of the Internet era，Not to separate traditional media，Various information dissemination methods always go hand in hand。In the travel decision-making process in the multi-screen era，Based on TV and outdoor media，The Internet can increase the impact of media to about 4 times。Tourist destination marketing itself is a systematic project，It is impossible to work alone with only one way of disseminating information，It cannot be replaced by one or two so-called "marketing activities"。In many cases，The process for tourists to determine their travel destination is very subtle。What triggered his or her fascination and impulse for that strange place？Are we able to quantify this delicate process？This is probably the most important proposition in 188bet app destination marketing。

Interpretation of Facebook’s “China Inbound 188bet app White Paper”。We should see，China’s 188bet app needs to develop better and faster，You need to seize marketing opportunities。Enhancing the use of social media platforms。

The Internet carries people’s real travel experience，Marketers can use dynamic information to show the beauty of China to users around the world。Weibo、The existence of social media such as WeChat，Enable people to share their true feelings as soon as possible。Travel photos on social software、Article、Experience and promotion provide 188bet app with ideas and inspiration for travel。People prefer messages from friends，This information plays an important role in planning the trip。When people see relevant information on social media platforms, they will interact further，And discover more travel-related information。On Facebook，99% of tourists are satisfied with their trip to China，89% of people want to go to China again，Visible on foreign social media platforms，China Travel has a high reputation，Chinese 188bet app practitioners should not ignore this。