When I first entered the product manager field，The first lesson is about how to analyze products。But as we grow older，I often feel that my understanding of competitive 188bet Online Sports Betting and Casino and 188bet Online Sports Betting and Casino is shallow，Here is a brief summary of the understanding of competitive 188bet Online Sports Betting and Casino and 188bet Online Sports Betting and Casino。I once couldn’t tell the difference between competitive 188bet Online Sports Betting and Casino and 188bet Online Sports Betting and Casino，The relationship between them is now gradually becoming clear。

1. Competitive 188bet Online Sports Betting and Casino

Definition: Competitive 188bet Online Sports Betting and Casino is a horizontal analysis method based on stages or functions。

Competitive 188bet Online Sports Betting and Casino, I understand that we need to be small but beautiful，To be more detailed，It is possible to compare only a few applications with payment functions，It is also possible to compare and summarize only the implementation of a certain interactive function。So，Since competitive 188bet Online Sports Betting and Casino needs to be small and beautiful，That must not be a straightforward waterfall-style description of all function points。Because the waterfall narrative cannot highlight any key points，It will only make the message expressed lengthy and blind。

How to choose competing 188bet Online Sports Betting and Casino

When choosing competing 188bet Online Sports Betting and Casino, we often need to select categories。I understand that competing 188bet Online Sports Betting and Casino should be divided into three categories: direct competing 188bet Online Sports Betting and Casino、Potential competing 188bet Online Sports Betting and Casino、Transferable competing 188bet Online Sports Betting and Casino。

Let me explain the above terms。Direct competitor，This category is the best-understood and most commonly analyzed competing products，It is the same target user as our 188bet Online Sports Betting and Casino。

Products with similar content that constitute direct competition；Potential competing products，This connotation is actually very broad，I understand that potential competing products are similar to the target users of our products，There are currently no functional modules for our products，But through later upgrade，Products that can add such modules。The simplest example is Momo and the people around WeChat，Momo is a real-time communication 188bet Online Sports Betting and Casino based on LBS，WeChat is a real-time communication 188bet Online Sports Betting and Casino based on acquaintance social networking，Although the 188bet Online Sports Betting and Casino goals are different，To convert from potential competing products to direct competing products；

Transferable competing products，The target group has certain commonalities，Different 188bet Online Sports Betting and Casino goals，But products that compete for user time in specific scenarios。For example, we are taking the subway，There are many choices during this time，Play games、Read novels、Watching movies，In this way, there will actually be a lot of products that will become transferred competitors to our products。

Distinguish between different competing 188bet Online Sports Betting and Casino

The more detailed the competitive 188bet Online Sports Betting and Casino, the better，But based on the rapid iteration of the current Internet era and the precious time of each product manager，A detailed and comprehensive analysis is not only impossible，And lack of focus。I have always advocated fixed-point analysis，This way you can highlight the key points，It can also save time，And more efficient。

Direct competitor

One sentence，Determine analysis function points，Generally speaking, I require each product manager in the team to analyze no more than 5 function points，Various breakthroughs。Competitive 188bet Online Sports Betting and Casino must highlight key points，Must achieve the purpose of analysis，We must concentrate our firepower to solve the most important problems。But everyone should pay attention，Our analysis is not just to list the functional analysis table of a product，The key is to go through the product process，User experience to analyze the core competitiveness of the product，This is the focus of competitive 188bet Online Sports Betting and Casino。Competitive 188bet Online Sports Betting and Casino is an analysis report that focuses on small and beautiful things，Never write a dry comparison report。

For example: for pharmaceutical e-commerce products，We choose direct competitors，Alibaba Health、Pharmacy No. 1、188bet Online Sports Betting and Casino on the ordering function of Dingdang Kuaiyao。

Potential competing 188bet Online Sports Betting and Casino

To determine the trend of 188bet Online Sports Betting and Casino，Instead of deterministic function points，Because different applications may not find the same function points at all，Analyze any series of products that can add functional modules and evolve into direct competitors。

For example: To analyze a pharmaceutical e-commerce 188bet Online Sports Betting and Casino，Their potential competing products can be for medical registration、Chronic disease care, etc.。

Transferable competing 188bet Online Sports Betting and Casino

Analysis of transferable competing products focuses on general analysis，Because the same function may not be found at all，It is also a completely different 188bet Online Sports Betting and Casino。In this way, the analysis of transferred competing products is mainly based on the analysis of user behavior and user usage scenarios。

2. 188bet Online Sports Betting and Casino

So-called 188bet Online Sports Betting and Casino，It is a product-oriented analysis process，Our highest priority is to identify a product，Then analyze all modules of this product around this product、Features、User experience and more。The biggest difference between 188bet Online Sports Betting and Casino and competitive 188bet Online Sports Betting and Casino is that one is function-oriented，A product-oriented。188bet Online Sports Betting and Casino is vertical，So you can conduct in-depth analysis of the product。

188bet Online Sports Betting and Casino is the same as competitive 188bet Online Sports Betting and Casino，Not a large list of information。The biggest feature of 188bet Online Sports Betting and Casino is to analyze the core functions of the product，As comprehensive as possible，But you must highlight the parts you want to highlight。

3. Process of competitive 188bet Online Sports Betting and Casino and 188bet Online Sports Betting and Casino

Whether it is 188bet Online Sports Betting and Casino or competitive 188bet Online Sports Betting and Casino，Generally, we are mainly engaged in the following aspects: strategic positioning、Profit model、User Group、Product features、Product interface (interaction mode、Visual expression)、Data and technical features、Availability etc.。But for me personally，Still believe that a 188bet Online Sports Betting and Casino needs to highlight key points，Don’t design too many analysis points (the remaining analysis points can be discussed in the next analysis article)，This not only highlights the key points，And highly maneuverable。

How to find competing 188bet Online Sports Betting and Casino

The method of finding competing 188bet Online Sports Betting and Casino is actually relatively mature，Here we recommend the keyword combination method recommended by teacher Liu Jin in "Breaking from Cocoon and Becoming a Butterfly—The Growth Path of User Experience Designer"。

• First extract the target keywords, which can be multiple

• Find the corresponding 188bet Online Sports Betting and Casino according to the extracted target keywords

• Superimpose and compare the found 188bet Online Sports Betting and Casino with each other to obtain the target competing 188bet Online Sports Betting and Casino

As far as my personal work is concerned，In fact, I have memorized the competing products in my mind，If a 188bet Online Sports Betting and Casino manager cannot casually name 5 competing products，Either the 188bet Online Sports Betting and Casino is too innovative，Either you need to keep working hard。

Competitive 188bet Online Sports Betting and Casino elements

The core of competitive 188bet Online Sports Betting and Casino is actually the word "comparison"，Three words "find the correct ratio"。In fact, competitive 188bet Online Sports Betting and Casino requires comparing and analyzing the core functions you want to analyze among several competing products。

General steps:

• Clear 188bet Online Sports Betting and Casino points

• List the 188bet Online Sports Betting and Casino features according to the analysis points (find the 188bet Online Sports Betting and Casino feature points，Compare carefully)

• Analyze the listed 188bet Online Sports Betting and Casino features (logical relationship、Business intention、SWOT etc.)

UX can be completed according to the classic five-layer architecture:

• Presentation layer - what do you see

• Framework layer - how these areas and locations determine the presentation layer

• Structural layer-how do users come from，Where did you go after that，Which columns should appear where

• Scope layer - by function and feature，Whether the performance is appropriate，How to determine the structural layer

• Strategic layer - what functions and features are needed

The above is my summary of the five-layer architecture，This is my superficial understanding of the 188bet Online Sports Betting and Casino over the years，For reference only，Comments welcome。If you can compare the UX of several competing 188bet Online Sports Betting and Casino from the above five aspects，That will rise to a new level。

After listing, the key is comparative 188bet Online Sports Betting and Casino:

1. Compare each other and get the mark among competing 188bet Online Sports Betting and Casino

2. Compare with benchmark，Get the 188bet Online Sports Betting and Casino’s mark in the industry

For a certain competitive 188bet Online Sports Betting and Casino, it has a very outstanding performance in a link，For example, a very good button design，Extremely simple interaction or user experience，We can discuss it separately，And explain why this design is good，It can also be done according to the five-layer framework。

188bet Online Sports Betting and Casino

First of all, make it clear，188bet Online Sports Betting and Casino is an in-depth analysis of a company and its products，From the boss’s family，Every detail of the top product must be summarized。188bet Online Sports Betting and Casino is actually more like an in-depth report on the product system。

Generally speaking, it includes the following items:

• Boss background

• Backbone of the company

• Financing status

• 188bet Online Sports Betting and Casino distribution summary (you can draw Mindmanager)

• Core functions and strategies of sub-188bet Online Sports Betting and Casino

• Business Canvas

• 188bet Online Sports Betting and Casino operation status and strategy

• Industry data and company data (the company’s position in the entire industry)

• What can we learn

• 188bet Online Sports Betting and Casino trend forecast

Summary

If you turn 188bet Online Sports Betting and Casino into a very light report，So I think it’s called an “experience report”. In fact, most product managers have written this type of thing，Especially for recent graduates, they are often asked to write experience reports during interviews。You don’t need to think of product reports as too complicated and profound，It is actually a combination of information processing and experience。For output mode，Actually, there are many kinds，I tend to use PPT because it has better structure and integrity。If you want to give a speech，You can try prezi which is popular in TED recently，Maybe you will be directly favored by your boss for a salary increase and promotion。