How will 188bet app “tear up” the O2O field of life?

Industrial Investment Author of this article: Peng Panpan 2015-10-08
188bet app seems insignificant at present,But it may be the one that leads the change of the times in the future,188bet app will be more than just a transaction method in the future,It will gradually evolve into a one-stop trading platform + a new lifestyle。

188bet app is most popular among young people

To investigate the popularity of 188bet app,Xiaowei visited many types of people。A Lanzhou University student who did not want to be named told Xiaowei,Rarely use 188bet app。She revealed,School cafeteria、Supermarkets, etc. all use campus card payment,Only use WeChat to recharge occasionally。A retired employee of the Beijing Academy of Agricultural and Forestry Sciences sighed to Xiaowei,I heard there are supermarkets now、You can now pay with your mobile phone in shopping malls,The Internet is developing too fast,We old people are increasingly unable to keep up with the pace。

Small micro enterprise survey data display,The most popular user group for using 188bet app is young and middle-aged people aged 20-30,The proportion reaches 69%;People aged 31-40 ranked second,22%;Groups under 20 and over 40 account for about 5% each。Among them,Highly educated users account for the largest proportion: users with a college degree or above account for 75%,The proportion of people with high school education and below is only 25%。

Young people have higher requirements for payment convenience,And more accepting of new things,Is the most important user group of 188bet app。Higher education usually means higher income,It can be seen from this,188bet app users have three basic characteristics,That is, youthization、Highly educated、High income。

188bet app will enter the scene-based era

A while ago, many colleagues in the company went to the Good Neighbor convenience store downstairs to buy lunch,A colleague told Xiaowei,Convenience stores are now promoting 188bet app,Alipay or WeChat Pay have instant discounts of varying amounts。Nowadays, the discounts offered by good neighbors are not that great,We will still see many users paying by mobile phone。“Withdrawing cash is too troublesome,ATMs are not everywhere、A handling fee will be charged when crossing banks。188bet app is very convenient,Just bring a mobile phone,”A customer said。

Xiaowei analyzes the sample data obtained,I discovered that 188bet app is really pervasive,Catering、Transportation、Water, electricity and coal、Parking lot、Convenience store、Shopping Mall、Offline scenes such as vegetable markets have been opened。Mobile online payment is the most used by users,Such as paying utility bills、Repay credit card、Online shopping、Telephone recharge, etc.,Transportation、Catering、Movie、The usage ratio in retail and other scenarios is roughly the same,Parking lot、Toll station、There are very few cases where 188bet app is used in wet markets。

From the user’s perspective,Most users hope to expand the offline scenarios of 188bet app as much as possible。It’s not difficult to imagine,The expansion of offline payment scenarios will become the focus of 188bet app tools。Whether it is Alipay,Tenpay,Still Baidu Wallet,Those who win the scene win the world,In the final analysis, the 188bet app war is a scene revolution。

Security - the primary issue that must be solved in 188bet app

A customer who was checking out at Wal-Mart said to Xiaowei,188bet app is really convenient and fast,I also use it often。But after all, it’s my bank card、Private information is on your mobile phone,Always worry about safety issues。

From the survey data of small micro enterprises,59% of users choose 188bet app because it is easy to carry、Convenient payment,Only 38% of users are attracted by the subsidy policy。So it seems,188bet app has affected the consumption patterns of most people,Even without subsidies,Most users will continue to use it。

The three major factors that hinder users from using 188bet app are "worry about security issues,Mobile phone stolen、Risk of viruses, etc.”、“Not yet popular、Fewer usage scenarios” and “Worried about personal privacy leakage”。It can be seen from this,The current difficulties encountered in 188bet app are mainly focused on “transactions、Personal privacy and security issues” and “few usage scenarios”,To promote the development of 188bet app,These two problems must be solved first。

The best era of 188bet app has arrived

An industry insider pointed out,188bet app seems insignificant at present,But it may be the one that leads the change of the times in the future。The survey data of small businesses is also displayed,For the future of 188bet app,The vast majority of users are still full of expectations: 63% of users said "very optimistic",All aspects of 188bet app will be realized in the near future”,24% of users said "average,Requires strong push to achieve”,Only 13% of users expressed “worry”、Not optimistic”。

Without a doubt,188bet app has changed people’s consumption thinking and habits,And give consumers more expectations。Industry insiders think,188bet app will be more than just a transaction method in the future,It will gradually evolve into a one-stop trading platform + a new lifestyle。It’s even possible to imagine,Eventually 188bet app will fully replace banknotes,Enter the era of paperless currency。Behind payment is service,Expand offline trading scenarios、Uncover the deeper needs of consumers,Go with the wind,We can usher in the best era of 188bet app。

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