188bet online live casino used to be gift-giving functions，Now this function is declining，Because this data is difficult to collect，Can only be disclosed on a case-by-case basis。If it is not a special hobby such as collecting，The consumption of 188bet online live casino is also limited for individuals，As the demand for gift-giving decreases，Purchasing power dropped。Bain’s report analysis，This is subject to the official’s continued crackdown on luxury and corruption、Concerns about the bursting of the real estate bubble and advances in the way consumers shop。The craze for 188bet online live casino in China has not yet subsided，But something changed，Personal customization is increasing，Luxury products are popular，In addition to buying 188bet online live casino, many people are reducing shopping and increasing spending on experience。

Keywords: 188bet online live casino，Gift giving needs，Purchasing power，Shopping methods

Vanity 188bet online live casino is not only a status symbol、Psychological satisfaction，It is also a sign of lack of confidence in identity in the early stages of development。Vanity 188bet online live casino，Defined as "self-indulgent" 188bet online live casino beyond basic needs，The pursuit of gorgeous appearance and an enviable reputation。

"South 188bet online live casino Morning Post" report，Bank of America Merrill Lynch (Merill Lynch) released global research report on April 21，Refers that 188bet online live casino is driving the rapid growth of global "vanity consumption"，Including mainland 188bet online live casino、Greater 188bet online live casino including Hong Kong and Taiwan (this study does not cover Macau, 188bet online live casino)，The “vanity capital” market grows at approximately 15% per year.Speed ​​increase of about 6%。

Vanity consumption is more than just wearing 188bet online live casino watches and jewelry、Wearing haute couture；High-level vanity consumption also includes: tasting high-end red wine，The halo of being from an Ivy League school，It’s not a problem to own a private jet and a yacht。Bank of America Merrill Lynch’s research puts mid-level cosmetics、Smartphone and nutritional supplement consumption，Also classified as "vanity consumption" category。Estimated until 2018，The growth rate of this type of consumption in Greater China will continue to lead the world，The average annual growth rate is 8.2%。

Ajay Singh, equity analyst at Bank of America Merrill Lynch in Hong Kong Kapur）represented，In the past 5 years，Chinese、Indians and Koreans are particularly fascinated by luxury vanity capital。The Chinese are obviously more daring to take action，According to the "2014 China 188bet online live casino Report" released by the Fortune Quality Research Institute, a 188bet online live casino research and consulting organization，The total global luxury market capacity reached US2 billion in 2014，Chinese consumers’ global 188bet online live casino consumption reached US6 billion，Accounting for 46% of the global 188bet online live casino market。Domestic 188bet online live casino consumption reached US billion that year。The main reasons include: price comparison and shopping convenience brought by the Internet，And faster updated fashion trends。Also，Demographic trends also impact vanity capital-related spending。

In China，Vanity consumption also includes other functions。For example, when there is no complete credit record or the record is scattered and becomes an island of information，Certain vanity consumption becoming a status symbol can increase the success rate of transactions。A partner from an investment institution borrowed money to buy a luxury car，Just to give customers a feeling of credibility。188bet online live casino have credit-enhancing function。

Small 188bet online live casino also have circle functions。As pointed out in the "2014 China 188bet online live casino Report"，The growth of domestic 188bet online live casino mainly comes from high-end niche brands，Especially the rapid development of customized brands，Traditional luxury brands are no longer mysterious because of the veil、Large consumer group、Many high imitations，The relative market share has declined significantly。People who own the same niche 188bet online live casino are considered to be in the same circle，Having a sense of closeness to each other。

Cannot be ignored，188bet online live casino used to be gift-giving functions，Now this function is declining，Because this data is difficult to collect，Can only be disclosed on a case-by-case basis。October last year，Yangcheng Evening News report，A wealthy businessman who did not want to be named said，If it is not a special hobby such as collecting，The consumption of 188bet online live casino is also limited for individuals，As the demand for gift-giving decreases，Purchasing power dropped。Bain’s report analysis，This is subject to the official’s continued crackdown on luxury and corruption、Concerns about the bursting of the real estate bubble and advances in the way consumers shop。

With gift giving declining，Increase of luxuries for the whole family and individuals，The "American 188bet online live casino Brands in China" report released by Hurun Research Institute in February this year shows，Despite a 5% drop in gift giving，Travel retail still up 20%。Apple surpassed Hermès and LV for the first time，Become the preferred brand for Chinese New Year gifts for wealthy Chinese。

In China，188bet online live casino have credit-enhancing function、Gift-giving function and circle function，These functions are all real。What cannot be ignored，188bet online live casino can also make up for inner shortcomings，A person needs to use appearance to increase his confidence，Need to use 188bet online live casino to prove the perfection of your life。In a society of acquaintances，The more competitive 188bet online live casino are，Therefore，East Asian women’s love for 188bet online live casino is world-famous。The Japanese fell into “logo obsession” in the late 1980s，Causing global 188bet online live casino to focus on Japan，Like now focusing on China。

The craze for 188bet online live casino in China has not yet subsided，But something changed，Personal customization is increasing，Luxury products are popular，In addition to buying 188bet online live casino, many people are reducing shopping and increasing spending on experience。The latest "China Investment Reference" outbound tourism annual report，Based on a survey of 1,288 outbound tourists and 40 travel agencies across China，Shows that the per capita expenditure of outbound tourists in 2015 dropped by 6% year-on-year.2%，High-income tourists’ entertainment expenditure increased by 31% year-on-year.1%，In other services such as car rental、Expenditures on local short-distance travel increased by 78% year-on-year.6%，Luxury purchases are concentrated in France and other countries。Many mainland Chinese tourists have begun to cut back on shopping expenses during overseas travel，Part of a shift in spending priorities，Put “experience” before purchasing 188bet online live casino。

Luxury competition will further intensify in the future，Proposed at the State Council executive meeting held on April 28 this year，Deploy and improve policies related to the import and export of consumer goods，Enrich domestic consumers’ shopping options，Tariff reduction among them、The addition of duty-free shops and other provisions are eye-catching，Conceivable，As ordinary 188bet online live casino descend into the world，The probability of price going down is extremely high，Growth moves to second- and third-tier cities。