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The past National Day Golden Week,I have to mention a few things。Learn from other industries,Seeking ideas for the development of this 188bet best bookmaker。
The first is the strong debut of Hong Kong 囧,Become the most popular 2D domestic movie,While selling well,It also made a Hong Kong listed company popular - 21 Holdings。21 Holdings announced the signing of an agreement with Beijing Zhenledao Cultural Communication Co., Ltd. (hereinafter referred to as "Beijing Zhenledao"),21 Holdings will be 1.Purchased the upcoming "囧" from Beijing Zhenledao for NT0 million 47.5% of net box office revenue (minus distribution costs)。And Xu Zheng wholly owns Beijing Zhenle Road,This means that Xu Zheng has received 1 before the release of "囧".RMB 500 million 188bet best bookmaker。Directly reduces risk,Guaranteed personal 188bet best bookmaker,Keep your profits safe。In addition, the 188bet best bookmaker rights of Zhenledao were resold to 21 Holdings,Greatly increased the operating 188bet best bookmaker of 21 Holdings,stimulated the growth of its stock,It is also basically in line with the investment expectations brought about by Xu Zheng and others’ acquisition of 21 shares。And 21 Holdings’ 0.The subscription price of HK has now increased to 3.HKD 4,Premium rate reaches 850%,Xu Zheng has gained a lot from his investment。Maximize the value of "囧",One egg, three baskets,Compared to "囧囧",“囧” made him earn nearly 50 times more 188bet best bookmaker。Also,Full marketing value,Pushing True Music to the forefront in one fell swoop。
Looking around the 188bet best bookmaker industry,The operation method of "囧" definitely has its merits。The practice of travel agencies or online OTAs to buy out 188bet best bookmaker rooms in the area is the same as 21 Holdings buying out the income rights of Zhenledao,The bought out party reduces the risk,Get stable and considerable income,Buyout can quickly increase the company's operating income,Quickly improve the cash flow of business operations in the short term,High risk for high return,And gain the favor of investors,In order to increase corporate value or valuation。If the buyout party wants to achieve its strategic goals of short-term investment,You must do a good job in tourism data analysis and tourism prediction,A macroscopic analysis of the flow of tourists in the buyout area。From a micro perspective,The related work done by hotels in this area is called revenue management,The buyout will be when revenue management is introduced into the 188bet best bookmaker industry,Demand forecasting becomes increasingly important,Accurate demand forecast guides product mix strategy and price strategy,In order to maximize the 188bet best bookmaker’s revenue。The current powerful resource providers that can guide demand tendencies can help hotels have a higher degree of predictability of customer needs、Better accuracy,The more likely the buyout operation will be successful。
Some hotels are carrying out revenue management work,Forecast analysis of 188bet best bookmaker accommodation demand,However, the vast majority of independent hotels do not have the ability and relevant hardware and software conditions to support revenue management,It is impossible to accurately predict future occupancy,It is increasingly difficult for empirical predictions to gain a favorable position in the competition,Especially now that the entire 188bet best bookmaker industry is in a situation where supply exceeds demand。How independent hotels can effectively reduce their risk value,Get relatively stable income,A cooperation method that has room to further increase revenue,It is a cooperation model that the independent 188bet best bookmaker industry can consider。And private rooms are for hotels,The bipolar pattern of contractors selling too low and too high,Repurchase of rooms at too low price,If it is too high, it can increase service fees and dining and other related income,Everyone will increase their income。
The first job of the pre-buyout party is to predict and analyze tourists,You can refer to the same historical period and recent hot spots,Predict future behavior of destination tourists,Estimated change range,And accurately estimate the level of tourists’ consumption needs,Use this to calculate the 188bet best bookmaker type and number of rooms required。The buyer should correctly evaluate its own marketing capabilities,Estimated consumer market share that buyouts can affect,For a limited time,Sales channels and sales rates that can be selected before buying out,All the buyout houses can be sold or the inventory of houses can be accepted,Get the estimated revenue。On the choice of buyout range,The first thing is to evaluate the accommodation value of the area,That is, to evaluate the accommodation rate in its natural form,The occupancy rate that can be increased after the buyout party intervenes or the price difference per room night that can be increased after product packaging。The role of the buyout party is to increase the occupancy rate,Can sell rooms indirectly through its own direct sales capabilities and creating public opinion。Direct sales lies in mastering the booking resources of a certain channel,Rely on strong booking capabilities to increase occupancy rate。The buyer holds events and activities、Public opinion planning,Push the marketing within a certain period of time in the buyout area to the people’s horizons,Full and effective creation of public opinion,Control the direction of public opinion,Optimize related SEO search and other related online marketing work,To guide tourists’ consumption,Introduce passenger traffic to the buyout area and turn the unpopular area into a popular area,Its profit income is even more impressive,Multiple parties can bring benefits。By combining products,Break down the value of a room,Lake view room、Sea view room、New guest room products such as mountain view rooms,To increase housing prices。
For example, large conference organizers or event parties have core data,Can better predict room demand,Can buy out the room supply in surrounding areas,Generate secondary income for the organizer。Vice versa,For most hotels, risks can be avoided,Get the income from buying out rooms in advance,Signed a repurchase agreement with the negotiating unit,The agreement party failed to sell the vacant house,The 188bet best bookmaker can buy back the price difference within a certain period of time,Thus obtaining another benefit,The income may not be lower than the walk-in price。Take this National Day as an example,Affected by Typhoon "Rainbow",Demand for Hainan’s accommodation industry fell sharply,The occupancy rate of most hotels is less than 40%,In the same period of previous years, it reached more than 80%,The 188bet best bookmaker chooses to sell rooms to resource providers,Guaranteed income,The buyer will take relevant diversion measures,The effect is far greater than that of individual hotels。Another popular city for National Day tourism—Xiamen,Affected by the Mid-Autumn Festival typhoon,Mid-Autumn Festival suppresses travel demand,An outbreak may occur during Golden Week。Before Golden Week,Baidu data shows that Xiamen’s tourism market is good,As a popular tourist attraction in Xiamen, Gulangyu Island is expected to experience an outbreak,But Gulangyu staged a small empty city strategy,The number of people visiting the island is less than the same period in history,Even less than the usual number of tourists visiting the island,Derived from public opinion reports on the limit on the number of Gulangyu tickets,There is a strong expectation that tickets to the island will be sold out,Scalpers take the opportunity to resell tickets,The Reapav value of the accommodation industry in Gulangyu Island dropped by 30% during the same period。Hotels may also be worried about being bought out by merchants and choking their revenue,The author thinks,Compared to OTA room buyout,The agreement provider’s buyout appears short-term、Large-scale features,Transfer marketing efforts to the buyout provider,The buyout provider specifies the reasonable market price for target customers that it recognizes,The 188bet best bookmaker focuses on providing accommodation services。And the resource party will divert customers here,It has invested considerable marketing expenses,It can convert traffic into value,Get income。
But this cooperation model should be based on win-win or even triple-win,Currently various operations often harm one of the parties as a price。Travel company buys out 188bet best bookmaker rooms at low prices before the Expo。Passenger traffic increased sharply during the Expo,House supply is tight,The 188bet best bookmaker refused to provide rooms to the travel company for various reasons。Baoshan Court ruled that a 188bet best bookmaker on Tieli Road should compensate the tourism company more than 210,000 yuan。The vicious buyout operation method viciously raises 188bet best bookmaker prices,188bet best bookmaker occupancy rate dropped,The average price of houses for sale has been lowered,The buyer failed to benefit in the end,The 188bet best bookmaker’s reputation and other soft value brands are damaged,Harm the long-term interests of the 188bet best bookmaker。It may also happen that 188bet best bookmaker customers who come to the 188bet best bookmaker have no room to rent,OTA channels have sufficient room supply,And the price is lower than the Walk-in price。Buyouts and hotels should aim to increase the 188bet best bookmaker’s average available room price,Strengthen revenue management,This is healthy cooperation,And make customers feel comfortable、Price assured。Also,Open up the third income market,is the focus of cooperation between the buyer and the 188bet best bookmaker,The resource party implants 188bet best bookmaker elements into tourism elements,Or carry out other profit-making activities in the 188bet best bookmaker,will be the focus of cooperation。Barbaric cooperation will only intensify the 188bet best bookmaker’s buyout behavior of rejecting OTA and other companies,Or drive customers out of the area。
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