Will you fall in love with the tourist attractions shown in the camera because of a movie or a wonderful video work？will！I think many friends, like me, have been so impulsive that they wish they could fly there immediately。Talking about the three major purchases in life，I don’t intend to buy a house, a car or travel，However, for today’s generation of young people born in the 1990s，Those who yearn for freedom and pay attention to quality often know how to enjoy life better，Rather than buying a house or a car, the post-90s generation is undoubtedly more interested in traveling，At the same time, OTA platforms cater to the preferences of the younger generation of consumers，In today’s Internet+ environment, new cross-border gameplay has also been launched。

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“If the PC era is a world of pictures，Then the mobile Internet era will surely enter an era dominated by video,” Yan Haifeng, COO of Tuniu Travel Network, said publicly。Perhaps it is in such a context，Tuniu Travel Network is determined to establish a film and television company。

October 13, 2015，Tuniu Travel Network officially 188bet app download announced the establishment of Tuniu Film and Television Media Co., Ltd.，And released the first payment、Outbound insurance, Internet travel financial products and upgrading the "Excellent Line" service standard to 2.0，At the same time, the famous musician Jay Chou and former spokesperson Jimmy Lin are newly introduced to endorse the brand，And use the new logo to comprehensively upgrade the brand image。And Jay Chou as 80、The idols of the post-90s generation can bring financial support to Tuniu’s platform largely based on their fan effect。

Yiou.com learned that Tuniu Film and Television developed from the filming team of "Laoyu Recommended"，So far, "Laoyu Recommendation" has provided pre-travel reference for more than 20 million users。August 2015，Tuniu has started filming its own travel reality show "Let's Go"，Intuitively present interesting travel experiences to users。The diversified travel information output by its film and television programs has stimulated users’ travel decisions to a certain extent，Has a certain promotional effect on destination tourism，stimulated user needs to a great extent。In addition，Tuniu Travel Network CEO Yu Dunde said that the new version of the LOGO represents the vitality of Tuniu people，The spirit of not being afraid of challenges and embracing change，will be more focused、Professional service attitude，Bringing high-quality products and services to users。

Tuniu’s cross-border gameplay is indispensable and it insists on laying out the “tourism + Internet + finance” ecology

Yiou.com learned that the travel installment product "First Payment Departure" was launched on August 18，Most of its users are young people under 35 years old，Covering more than 200,000 lines worldwide、The maximum credit limit used by the user is 1.188bet app 70,000 yuan。According to the person in charge, the risk control for the initial launch is mainly based on the following industrial backgrounds:

1. The authenticity of the tourist’s identity can be verified;

2. Travel-based route reservations cannot be transferred and cashed out;

3、Based on the social relationship information of the travel booking person，Encourage users to have a stronger willingness to repay。

In addition, Tuniu Financial Services has also established a credit division，Design and manage initial outbound shipments through a professional team，Do a good job in risk control。

The "Outbound Insurance" released is a consumer financial product that deeply combines travel rights and financial rights，With financial security、Big discount、Fully automatic online processing，Congruent coverage of lines。According to the relevant person in charge, there are currently more than 140,000 products supporting the outbound insurance business，Basically covers most of Tuniu’s outbound tour routes。The average amount per outbound insurance policy has reached 8.50,000 yuan，Order sales using outbound insurance increased by 321% month-on-month。”The “Express Line” was first launched in 2009，After nearly 6 years of practice and exploration, Tuniu has accumulated service experience，The "Excellent Line" is now providing better travel transportation on the basis of ensuring the upgrade of the original food and accommodation，Online、Comprehensive upgrade in three aspects including tour guide service，from 1.0 era span 2.0。On the other hand, it also proves that Tuniu is good at tour guides、The ability to control resources such as vehicles。

Final view of the entire OTA market，Tourism financial products are diversified，For example, travel installment products 188bet online sports betting are represented by Donkey Mother’s “Little Donkey Installment”；Tuniu’s “Down Payment Distribution” and Ctrip’s “Ctrip Pay”、Qunar’s “Bring Flowers”, etc.；One of the travel financial products is “Happy Family” launched by eLong，Tuniu launches current financial product “Tuniu Bao”，"Niu Wen earns" and "Yue Yu Ying", etc.: Tuniu's "travel accident insurance", "trip cancellation insurance" and "universal insurance", which provide travel insurance brokerage and other products, as well as Qunar's non-standard The inn product "Quhuhu" and the "Guest Personal Accident Insurance" launched by Huatai Property & Casualty Insurance、Guests property insurance、Landlord property insurance and guest cancellation loss insurance, etc.。

However, the purpose of changing Tuniu Travel Network to Tuniu is to dilute the pure tourism concept

In addition，Yu Dunde said that there are basically two types of large travel companies in the world: one is pure travel business，The second is tourism business combined with financial business，Financial services can attract more tourists。Outbound travel with a unit price of more than 5,000 yuan is most suitable for installment payment and various financial services，Therefore, Tuniu’s plan for the next eight years is to transform from pure tourism to “tourism + finance” as its main business，The purpose of changing Tuniu Travel Network to Tuniu is to dilute the pure tourism concept，Tell everyone that we can do more business in the future。

The tourism industry is currently very balanced and mergers are unlikely to occur

For the current capital winter period，Yan Haifeng said that Tuniu insists on putting customers first，But its current series of actions is to expand its service center，A series of promotions are investments 188bet online sports betting for long-term goals，Good service is important for tourism，The tourism industry is under review，It is actually difficult to start a price war，But Tuniu will continue to follow up in order to cater to the market，Currently, Tuniu values ​​​​more the product experience and service。At the same time，Yan Haifeng emphasized that Tuniu’s offline service center is different from traditional offline travel agencies，It is presented as a branch in the form of a combination of Internet + offline entities，About 40 people at each service point，It mainly provides after-sales service，Offline sales，And marketing and other functions，It doesn’t actually cost much。

In addition，For the current wave of mergers that are taking place across the entire Internet community，Yan Haifeng said that most mergers involve the boss killing the second child，Mergers will only occur when there is an imbalance of power in the industry，The development of the tourism industry is still in a preliminary equilibrium state，When the forces are well balanced, it is impossible for a merger to occur。

However in recent years，Cross-border gameplay of travel platforms has undoubtedly become a new trend in OTA enterprise innovation。To this，Some people in the industry have believed that OTA's cross-border gameplay is mainly based on the eagerness to find new profit points after a large amount of "burning money" due to price wars and a setback in profits。Yiou.com believes that OTA companies are based on user scale、Three advantages including technology platform and large cash flow，Whether it is the cross-border financial field, the film and television industry, or even more industries in the future, this may be one of the innovative ways of OTA development in the future。The OTA cross-border gameplay has undoubtedly become an industry trend。