Will you fall in love with the tourist attractions shown in the camera because of a movie or a wonderful video work？will！I think many friends, like me, have been so impulsive that they wish they could fly there immediately。Talking about the three major consumption items in life，I don’t intend to buy a house, a car or 188bet online sports betting，However, for today’s generation of young people born in the 1990s，Those who yearn for freedom and pay attention to quality often know how to enjoy life better，Rather than buying a house or a car, the post-90s generation is undoubtedly more interested in traveling，At the same time, OTA platforms cater to the preferences of the younger generation of consumers，In today’s Internet+ environment, new cross-border gameplay has also been launched。

188bet online sports betting’s innovative cross-border gameplay，After embracing finance, he now enters the film and television industry

“If the PC era is a world of pictures，Then the mobile Internet era will surely enter an era dominated by video,” Yan Haifeng, COO of Tuniu 188bet online sports betting Network, said publicly。Perhaps it is in such a context，Tuniu 188bet online sports betting Network is determined to establish a film and television company。

October 13, 2015，Tuniu 188bet online sports betting Network officially announced the establishment of Tuniu Film and Television Media Co., Ltd.，And released the first payment、Outbound insurance, Internet 188bet online sports betting financial products and upgrading the "Excellent Line" service standard to 2.0，At the same time, the famous musician Jay Chou and the previous spokesperson Jimmy Lin are newly introduced to endorse the brand，And use the new logo to comprehensively upgrade the brand image。And Jay Chou as 80、The idols of the post-90s generation can bring financial support to Tuniu’s platform largely based on their fan effect。

Yiou.com learned that Tuniu Film and Television developed from the filming team of "Laoyu Recommended"，So far, "Laoyu Recommendation" has provided pre-travel reference for more than 20 million users。August 2015，Tuniu has started filming its own travel reality show "Let's Go"，Intuitively present interesting travel experiences to users。The diversified travel information output by its film and television programs has stimulated users’ travel decisions to a certain extent，Has a certain promotional effect on destination 188bet online sports betting，stimulated user needs to a great extent。Also，Tuniu Travel Network CEO Yu Dunde said that the new version of the LOGO represents the vitality of Tuniu people，The spirit of not being afraid of challenges and embracing change，will be more focused、Professional service attitude，Bringing high-quality products and services to users。

Tuniu’s cross-border gameplay is indispensable and it insists on laying out the “188bet online sports betting + Internet + finance” ecology

Yiou.com learned that the “First Payment Departure” of the 188bet online sports betting installment product was launched on August 18，Most of its users are young people under 35 years old，Covering more than 200,000 lines worldwide、The maximum credit limit used by the user is 1.70,000 yuan。According to the person in charge, the risk control for the initial launch is mainly based on the following industrial backgrounds:

1. The authenticity 188bet online sports betting tourist’s identity can be verified;

2. 188bet online sports betting-based route reservations cannot be transferred and cashed out;

3、Based on the social relationship information of the 188bet online sports betting booking person，Encourage users to have a stronger willingness to repay。

In addition, 188bet online sports betting Financial Services has also established a credit division，Design and manage initial delivery business through a professional team，Do a good job in risk control。

The "Outbound Insurance" released is a consumer financial product that deeply combines 188bet online sports betting rights and financial rights，With financial security、Big discount、Fully automatic online processing，Content coverage and other features。According to the relevant person in charge, there are currently more than 140,000 products supporting the outbound insurance business，Basically covers most of Tuniu’s outbound tour routes。The average amount per outbound insurance policy has reached 8.50,000 yuan，Order sales using outbound insurance increased by 321% month-on-month。”The “Express Line” was first launched in 2009，After nearly 6 years of practice and exploration, Tuniu has accumulated service experience，The "Excellent Line" is now providing transportation on the road while ensuring the upgrade of the original food and accommodation，Online、Comprehensive upgrade in three aspects including tour guide service，from 1.0 era span 2.0。On the other hand, it also proves that Tuniu is a good guide for tour guides、The ability to control resources such as vehicles。

Final view of the entire OTA market，188bet online sports betting financial products are diversified，Representatives of travel installment products include Donkey Mother’s “Little Donkey Installment”；Tuniu’s “Down Payment Distribution” and Ctrip’s “Ctrip Pay”、Qunar’s “Bring Flowers”, etc.；For travel financial products, there is “Happy Family” launched by eLong，Tuniu launches current financial product “Tuniu Bao”，"Niu Wen earns" and "Yue Yu Ying", etc.: Tuniu's "travel accident insurance", "trip cancellation insurance" and "universal insurance", which provide travel insurance brokerage and other products, as well as Qunar's non-standard The inn product "Quhuhu" and the "Guest Personal Accident Insurance" launched by Huatai Property & Casualty Insurance、Guests property insurance、Landlord property insurance and guest cancellation loss insurance, etc.。

However, the purpose of changing Tuniu Travel Network to Tuniu is to dilute the pure 188bet online sports betting concept

Also，Yu Dunde said that there are basically two types of large 188bet online sports betting companies in the world: one is pure 188bet online sports betting business，The second is 188bet online sports betting business combined with financial business，Financial services can attract more tourists。Outbound travel with a unit price of more than 5,000 yuan is most suitable for installment payment and various financial services，Therefore, Tuniu’s plan for the next eight years is to transform from pure 188bet online sports betting to “188bet online sports betting + finance” as its main business，The purpose of changing Tuniu Travel Network to Tuniu is to dilute the pure 188bet online sports betting concept，Tell everyone that we can do more business in the future。

The 188bet online sports betting currently very balanced and mergers are unlikely to occur

For the current capital winter period，Yan Haifeng said that Tuniu insists on putting customers first，But its current series of actions is to expand its service center，A series of promotions are investments for long-term goals，Good service is important for tourism，The 188bet online sports betting under review，It is actually difficult to start a price war，But Tuniu will continue to follow up in order to cater to the market，Currently, Tuniu pays more attention to product experience and service。At the same time，Yan Haifeng emphasized that Tuniu’s offline service center is different from traditional offline travel agencies，It is presented as a branch in the form of a combination of Internet + offline entities，About 40 people at each service point，It mainly provides after-sales service，Offline sales，And marketing and other functions，It doesn’t actually cost much。

Also，For the current wave of mergers that are taking place throughout the Internet community，Yan Haifeng said that most mergers involve the boss killing the second child，Mergers will only occur when there is an imbalance of power in the industry，The development of the 188bet online sports betting still in a preliminary equilibrium state，When the forces are well balanced, it is impossible for a merger to occur。

However, in recent years，Cross-border gameplay of 188bet online sports betting platforms has undoubtedly become a new trend in OTA enterprise innovation。To this，Some people in the industry have believed that OTA’s cross-border gameplay is mainly based on the eagerness to find new profit points after a large amount of “burning money” due to price wars and a setback in profits。Yiou.com believes that OTA companies are based on user scale、Three advantages including technology platform and large cash flow，Whether it is the cross-border financial field, the film and television industry, or even more industries in the future, this may be one of the innovative ways of OTA development in the future。The OTA cross-border gameplay has undoubtedly become an industry trend。