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Consumers want more than just interaction with brands，In a competitive market，Interacting with consumers online is not enough。With the rise of third-party e-tailers，No transaction time、Perform everywhere。Brands must give consumers the ability to transact directly on their online channels。Providing consumers with what they need will drive brands to expand market share，Provide consumers with real brand experience。

Consumers prefer to purchase goods directly from brand online channels，Although most transactions are conducted on third-party channels，But consumers prefer to purchase goods directly on brand websites。Transacting directly with the brand brings a sense of authenticity to the consumer experience and a sense of trust in the brand that cannot be achieved through third-party channels。

The quantity and quality of information provided 188bet app download to consumers is crucial，In the process of consumption，The most important step is to search。Brand content and related information bring trust to consumers，Let consumers stay on the website to complete the transaction。

There is a big gap between consumer expectations and current reality，The brand did not meet consumers’ expectations。Only a small number of companies provide online channels for direct transactions。For brands, it still needs to be through active interaction、Rich content and information、Direct network transactions, etc. to unleash network potential。

Online retail

Current status of e-commerce

With the development of the Internet and modern online consumers，E-commerce has become a global market including various retailers。Based on U.S. Department of Commerce forecasts，U.S. online sales annual growth of 15% in 2014.4%，Grown by more than 15% for five consecutive years，Will continue to grow in the future。

Future Trend

The brand is committed to omni-channel retail;

Mobile is shifting from “nice to have” to “must have”;

For brands, success and failure are both content and content.

Consumption behavior

Frequency: More than 71% of respondents shop online several times a month，Online shopping has become the new behavioral norm for most consumers。With increasing Internet access，Speed ​​and reliability will deepen the online shopping experience，Increase transaction frequency。Mobile platform construction undoubtedly plays an important role in the continued development of e-commerce，For both brands and retailers。

Search: Searching for products before buying is important for consumers。96% of consumers believe that search is an important step in the consumer experience。Accurate for brands and 188bet Online Sports Betting and Casino retailers、Relevant information is required。

Discovery: More than half of product searches start on Google。58% of consumers search for products on Google，22% of consumers search directly on brand websites。Third-party retailers like Amazon lag behind the first two (14%)。For the brand，Appearing on the first page of Google search results is also important。

Deal: Amazon and third-party retailers still dominate online sales。78% of consumers frequently shop on Amazon。But this is just the current situation of e-commerce，Does not represent consumer preference。

Consumer preferences

Expectation: Consumers hope to conduct transactions directly with brands。82% of consumers expect to complete transactions directly on brand websites。This confirms that consumers not only want to engage with brands，I also hope that the corporate website has transaction functions。

Choose: If you can choose，Consumers prefer to purchase products directly from brands。88% of respondents prefer to buy from brands。But，Only 37% of consumers have purchased products directly from brand websites，There is a big gap between consumer preferences and current reality。

Satisfaction: Only 18% of consumers are highly satisfied with the brand’s online shopping experience；Nearly 10% of consumers are satisfied with the online shopping experience；72% of consumers are somewhat satisfied。The overall level of satisfaction is quite high，But there is still room for improvement。

Perception: the quality of information、Depth is closely linked to presentation and authenticity。Amount of information provided 188bet Online Sports Betting and Casino to consumers、Quality、Depth and presentation determine the authority of the website。A brand’s website should be informative、Rich content、Easy to find。

Responsible: Brands should be held responsible no matter where the transaction occurs。Most online transactions are conducted through third-party retail channels，More than half of consumers believe that brands should be responsible for goods and services。

Relevance

Only 1/3 of consumers purchase products directly from brand online channels，But 82% of consumers hope to have such a choice，If such a purchase channel is provided，88% of consumers choose to purchase products directly from brands。There is obviously a big gap between consumers’ expectations and reality，Especially clothing、Fast moving consumer goods and electronic products。More than half of the respondents prefer to purchase products directly from brands。Consumers do not transact with third-party retailers out of preference，It’s a helpless choice。

71% of respondents frequently shop online，But only 18% of consumers are very satisfied with the online shopping experience。Improving consumer experience requires a clear understanding of consumer expectations and values。Take content and information as an example，97% of respondents believe search is an important part of the shopping process，Providing consumers with comprehensive information is crucial。

Most consumers search for products on Google，Only 22% of respondents search for information on brand websites，Fewer consumers search for important 188bet online sports betting product information at third-party e-retailers。

Regardless of where the transaction is made，More than half of consumers believe that brands should be responsible for products and consumer experience。