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Author of this article: Global Travel News 2015-10-28
Liang Jianzhang said since 2013,Negotiations with Qunar have been ongoing,He believes that burning money to exchange business is an abnormal way of doing business,The harm to shareholders can be reduced after the transaction is completed,Beneficial to both parties,And said that Qunar will remain independent in the future,It’s just that the development method and business strategy will be different from before。
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This Monday,Ctrip announced the news that it and Qunar finally came together to "kill each other and fall in love"。And last weekend,Liang Jianzhang、Sun Jie and Ctrip’s team,With Qunar、Baidu conducted 48 hours、The long negotiation known as “I didn’t even sleep”。

Just returned to Shanghai from Beijing on Tuesday,Ctrip Chairman and CEO Liang Jianzhang and Co-President and COO Sun Jie met with senior executives for a meeting,Immediately accepted a group interview from the media。

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The behind-the-scenes story of this negotiation,Liang Jianzhang said straight to the point: "The stories being spread outside now,Richer and more vivid than our true story”。

But 188bet online sports betting Liang Jianzhang, who is reluctant to tell stories, also hinted,In fact, the “hookup” with Qunar started very early: “We are both in this industry,So it’s hard to say when the talks will start,At least I have been in contact and communicating since I came back。Of course,This transaction involves the interests of many parties,Including the future development direction,The Baidu behind it,So we need to talk for a long time。”You need to know,Liang Jianzhang returns as CEO of Ctrip,It’s from 2013。

Protracted negotiations,Of course price is the key。Liang Jianzhang said: "different times,The timing is different。Sometimes some people feel that the price is not very satisfactory,This is also normal。June this year,Also announced a news,The negotiation was really not completed at that stage。Then we did stop talking for a while。”

Although it is not specified,But it was revealed in Liang Jianzhang’s words,The negotiation was probably stimulated by the merger of Meituan and Dianping: “The development of China’s Internet has been relatively rapid recently,There have been a lot of changes in the past few months,Maybe it’s because everyone thinks that subsidies are not a long-term way to burn money、Sustainable business strategy,Plus the industry itself is changing,So everyone has a consensus to do this。”

Why do you want to win this deal?

Almost everyone in the travel industry knew this before,Ctrip hopes to acquire Qunar,188bet online sports betting Qunar made a very rude and high-profile announcement in June this year,I rejected Ctrip’s acquisition offer。Everyone thinks this matter is over、At least wait for a year and then talk next year。But after 4 months,Sudden turn of events,"It's done"。

Then,What is the original intention,Liang Jianzhang must insist on completing this transaction?Liang Jianzhang’s answer is for everyone’s long-term and comprehensive interests: “The transaction will be beneficial to everyone。Because of the vicious competition that has greatly harmed shareholders,Some duplications with enterprises can be reduced,After reducing the number of duplicates,More resources can be invested in richer products,It will improve the operations of both parties。”

As for the “monopoly issue” that many people thought of immediately after the transaction,Co-President of Ctrip、COO Sun Jie said she was very relieved,Her introduction,In order to avoid violating laws and regulations,So every time you invest in a peer company,Ctrip holds small shares。

“I think it’s a mistake to burn money for business”

But when asked about Qunar’s strategy of “exchanging losses for business”,Liang Jianzhang said: "It's not just about where to go,It is also the strategy of the entire O2O industry,I think this is a problem。An industry that relies on subsidies to burn money is unhealthy。If our industry were like Didi Kuaidi、Integrated like Meituan and Dianping,188bet sports betting app download Then the money burn will be reduced,The ecology of the industry will also be better。”

Then can we say,Ctrip、Elong、Qunar, now a family of three will increase overall profits because of the cessation of price war?Liang Jianzhang said it may not be,Because "because each product line is different,You may also spend more,To invest in new places”。

Industry subsidies reduced,The “bargains” that consumers can pick up will also be reduced。Liang Jianzhang did not respond directly to this,But he said: “Purely relying on zero gross profit、Customers acquired with negative gross profit,Not really loyal,Subsidy stopped once,They may not have these needs,Or went to other places to spend money。”

When will Qunar start making profits? Where is Zhuang Chenchao going?

For the relationship with Qunar after the transaction,Liang Jianzhang’s answer seems quite “official”: “Qunar will maintain independent operations,There is still a competitive relationship with Ctrip,Of course we will cooperate with Qunar。Qunar’s future development direction、Business Strategy,It will be a little different from before”。

Introduction to Liang Jianzhang,After Ctrip and Qunar reached resource sharing,Maybe enter new areas faster,For example, it will enter overseas markets more actively,In Asia and beyond,Compete with the world’s leading companies,“But the specific content,It’s too early to talk now。”

As for when Qunar will be profitable,Liang Jianzhang 188bet app download said: "You'd better ask where to go",Sun Jie added: “Qunar’s previous predictions were quite rigorous”。Can be found by searching for information,Qunar CEO Zhuang Chenchao once said,Qunar aims to achieve profitability by the end of 2016。

As for the whereabouts of Qunar’s senior executives,Liang Jianzhang said: "If the team has new goals,It’s entirely possible”。In the official communication content released by Ctrip involving this topic,There is indeed such a sentence at the end: "The development of Qunar will also respect the opinions and choices of employees。”


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