Tencent’s “Take-off Award” has attracted much attention from entrepreneurs in recent years，At this year’s Tencent Global Partner Conference “Open Night” Awards Dinner，The list of winners is officially released，Among them, Dida Carpooling, the largest carpooling platform in China, won the "2015 Innovation Star" award。

This is after Dida Carpool won the "Most Influential Enterprise Award in China's Internet Industry" at the 2015 China Internet Leadership Summit，Won high praise in the professional field again。

As an Internet startup that has not been in people’s sight for a long time，Became the number one in the ride-sharing industry in a short period of time、Ranked third among travel applications，Being at the forefront of the raging "Internet+" wave of change，The reason is especially concerned by outsiders。

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Although "Internet" has already surpassed "real estate"，Becoming the most popular industry in China’s economy，But the process of implementing “Internet+” is not easy。Two extreme phenomena occur frequently，First, products that cater to the officialdom often find it difficult to resonate among user groups，Second, some platforms that are popular among users conflict with the current interest pattern。

Get support at both policy level and user level，It is not easy for “Internet+” enterprises that need to implement 188bet Online Sports Betting and Casino operations。But Dida Carpooling did it，This stems from its benefits to all parties、Accurate sorting out of requirements，The formation of a complete set of differentiated operating methodology，Meeting the needs of all parties，Thus allowing the platform to encounter "good winds" and "borrow strength"。

Dida carpooling embodies "public welfare travel"、Characteristics of “Sharing Economy”，It is not an operational vehicle，Only if the car owner has a legitimate occupation、Mutual carpooling based on the principle of matching on the same route。

For users，This solves the travel problem、Helps save traveling and car expenses，And be able to make friends；For city managers，Dida Carpooling has increased its transportation capacity without adding more vehicles on the road，Effectively solve urban traffic congestion、Environmental pollution and other stubborn diseases，And it is obviously different from traditional taxi operations。

The ability to jump after falling

But not everyone can understand the nature of the market from the beginning，Correct decision、A more competitive operating model，Often built on countless beatings。For Song Zhongjie, CEO of Dida Carpooling，The experience of trial and error in starting a business is still unforgettable，He said: "I want to fly higher，You have to see if you can withstand the beating first。”

The cost of beating is 9 million US dollars.

July 2010，It was a time when group buying was booming，Song Zhongjie founded Dida Group and successfully listed it，But even if it once reached the third highest position in the industry，Still persisting and eliminated after three and a half years。This experience disappointed him，Also gave him hope of success，Three major lessons learned，has also become Dida Carpool’s guiding strategy:

一、Go for speed。Do Dida Carpooling，Less than 8 months，Finished Series A、Round B、1 round C round.USD 300 million。

Mobile entrepreneurship must put speed first。In the past, Dida Group did group buying and pursued refined operations，All processes have specific indicators and investment 188bet sports betting app download amounts，It stifles the enthusiasm and innovation ability of employees to a certain extent，Now all refinement gives way to speed and scale。The last time I started a business，Due to biased understanding of the market，It took Dida Group more than a year to complete Series A to Series B financing，Financing is too slow and the scale cannot keep up with the development of the industry，After three and a half years of persistence in the Thousand Regiments War, he was forced out。After learning this lesson，Dida Carpooling secures development through rapid financing，From Series A in September last year to Series C in April this year，Total financing in 8 months 1.USD 300 million，Become the company with the highest financing in the shortest time in the ride-sharing industry。

二、Strive to be the number one user。Make passengers happy，Only car owners can enjoy it more。

The travel market is characterized by supply exceeding demand，Far from reaching saturation，The current situation is that it is difficult for passengers to take a taxi，Even if services such as private cars have developed rapidly in recent years, they cannot fully meet the needs of passengers。Dida Carpooling firmly believes that passengers are the protagonists in carpooling behavior，Always paying more attention to passengers。The biggest pain point for passengers when traveling is low prices，Therefore, the low price of carpooling, which is only 1/2 of a taxi, can have great appeal to users，And the prepayment mechanism saves users from paying more due to traffic jams。Another pain point for passengers is convenience、Comfortable travel，Rideshare experience is better than taxi at this point，And it’s almost the same as a private car。At the same time，To ensure passengers’ carpooling experience，Passengers can cancel orders but car owners cannot，For car owners，The platform provides subsidies and other means to appease。

三、We need to fight for products and technologies。Now，Product and technical personnel account for more than half of the employees，Continuously improve and adjust products according to market demand。

188bet online sports betting Song Zhongjie said，I have gone through many detours while doing Dida Group，These detours have become valuable experiences for starting a business again。The biggest mistake I made was not paying attention to products and technology。Now，Dida Carpool products and technical personnel account for more than half of the employees，Continuously improve and adjust products according to market demand。

When starting a business again, I went through a lot of considerations，In the end, Song Zhongjie’s team chose the travel market，The travel market is a big market，Rent a car in the right place、Special car、After careful inspection of driving and other models，Song Zhongjie’s team chose the C2C sharing economic model - carpooling based on their own circumstances，This market is a high-frequency market，And the demand is far from being met，The industry is extremely explosive。

On the product mechanism，Traditional taxi、Private car is a service purchased with money，Passengers board as consumers，Often sits in the back of the vehicle，Little willingness to communicate with professional drivers；Carpooling is a mutual aid mode of travel，Car owners and passengers understand each other、Respect，Passengers tend to sit in the front row of the vehicle，Can discuss work with the car owner、Industry、Family。A trip is also an opportunity to make friends，A pleasant memory。Dida Carpooling has subverted passengers’ previous car riding experience，The sharing economy exerts huge energy。

Recent，As carpooling has become popular in first-tier cities，The market matures and the demand for ride-sharing is growing，Dida Carpooling has made a heavyweight and large-scale adjustment to its products，Based on the past one-to-one carpooling model，Launched the “carpooling 1+1” mode，Just along the way，Car owners can take two orders on the same trip，Passengers who share a ride only need to pay a 30% discount on the fare。

This move comes out，From a user perspective，Passengers pay cheaper，Car owners are sharing more travel costs，The social space is further expanded；From 188bet online sports betting a social perspective，Urban transportation capacity will be further improved，For alleviating traffic congestion、Enhanced role in promoting green environmental protection，Achieved another upgrade of the sharing economy。

The success of a product，Not only must you choose the right market and model at the beginning，It is more necessary to upgrade itself according to market demand。In the early days, Dida Carpool chose the sharing economy that was most suitable for itself，And not bound by existing product models，Carry out large-scale product upgrades according to timing and environment，Practice the sharing economy more thoroughly。

It is through the continuous optimization and improvement of products and technology，Dida Carpool now has 30 million users，No. 1 in the ride-sharing industry，Top three in travel category，Can still move forward steadily in the face of the capital winter。

New regulations on private cars are released, the situation is becoming increasingly clear

Recently, the Ministry of Transport has issued the "Interim Measures for the Management of Online Reservation Taxi Operation Services" (Draft for Comments)，Let the Internet car industry be pushed to the forefront again。But it is different from the wailing of the private car industry，Dida Carpooling’s differentiated cost-sharing carpooling model，Let this new regulation become good news。

Li Lianghua, Deputy Director of the Transportation Services Department of the Ministry of Transport、Xu Wenqiang explained in interviews，The rumors that “new regulations have killed carpooling” are misunderstood，Be supportive and encouraging of real carpooling，Some experts also believe that，Determine whether carpooling is a true drop-in trip，Can be supported by enterprises with technology。When private cars are restricted，Green and environmentally friendly、Dida Carpooling in the sharing economy ushered in greater room for development。

In fact，Many platforms have seen this policy trend before this，Launching a product under the banner of “carpooling”，But it implements an operation system similar to that 188bet sports betting app download of a private car，Let operational vehicles enter，Putting the ride-sharing industry in an irregular situation。The emergence of new regulations for private cars，brings the market an opportunity to expel bad coins，Let a more pure ride-sharing platform like Dida Carpool take off the burden。

Received Tencent’s “Take-off Award”，Get the first place in carpooling，This is just the beginning of a new era for Dida Carpooling。This entrepreneurial team full of fighting spirit，After experiencing twists and turns、Getting up again after experiencing the pain of falling，Coupled with the increasingly fierce "Internet +" trend from outside，The magnificent future has begun。