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Baidu Holdings Ctrip,Tencent is unwilling to invest in "New Meida" to seek a comeback

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Anonymous2015-11-05

TencentUSD 1 billion invested in Meituan-Dianping to strengthen diluted shares,O2O is this trillion-level market,BAT, as the three giants of the Internet, all have plans to varying degrees。Tencent wants to share the O2O cake,But it lacks control over the O2O market。

Days ago,According to Bloomberg,Informed sources revealed,Meituan and Dianping, which just announced their merger early last month,Seeking a new round of financing of US$2 billion to US$3 billion,Plans to use the funds to expand。Tencent intends to participate in this round of financing。

Just recently,According to the Wall Street Journal,quoting sources familiar with the matter,Tencent is about to complete a US$1 billion investment in Meituan-Dianping,After the investment is completed, the new company’s valuation will reach 20 billion US dollars。

If the news is true,This is your love and my wish、The best of both worlds。

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2014,Tencent’s US$400 million strategic investment in Dianping,Obtain 20% shares,Subsequently, he participated in a new round of Dianping 8 in April this year.US$500 million in financing。

But as Meituan and Dianping announced their merger in a 5:5 stock exchange,Tencent’s existing equity will be diluted。If this rumor is true,Then Tencent will obtain another 5% stake in Meituan Dianping,Well strengthened its diluted equity。

After Meituan received a US$1 billion investment from Tencent,Company valuation will reach 20 billion US dollars,Will become the fifth largest Internet giant in China,Tencent can increase its voice by increasing its shareholding,The current shareholding ratio has exceeded Alibaba。According to public information,Alibaba only holds 10% of Meituan’s shares,After the merger of Meituan-Dianping,Alibaba’s equity has been further diluted。

Tencent covets the big O2O cake but lacks control

According to data from the "2014 Industrial Internet Development Report" released by Sutu Research Institute,The size of China’s local life services market in 2014 was 5.6 trillion yuan,An increase of 85 compared with 2011.5%,With the strengthening of the layout of Internet 188bet app download giants such as BAT in the O2O field,China’s O2O market size is expected to exceed 5 in 2015.99 trillion yuan。

O2O is this trillion-level market,BAT, as the three giants of the Internet, all have plans to varying degrees。

where,Both Baidu and Alibaba have chosen to personally manage O2O products + investment。Baidu’s search direct number and Baidu Map provide it with an important entrance to O2O,And personally manages "Baidu Nuomi",Indicated that it will invest 20 billion yuan in Baidu Nuomi in the next three years,Not only that,This year, we also participated in investing in the taxi-hailing software Uber China,Recently led the merger of Ctrip and Qunar,Thus achieving control of Ctrip。Baidu’s O2O layout is becoming increasingly clear。

Alibaba uses its own e-commerce website Taobao、Tmall is the cornerstone,Enrich Alipay’s life service scenarios,Acquired Amap as another entrance to O2O,With Intime Department Store、Suning cooperation obtains offline support,It’s worth noting,This year Alibaba and Ant Financial jointly established a local life service platform company "Koubei",Joint investment 6 billion yuan,Rebuild Ali’s own local life service platform,In addition, Alibaba also 188bet app download invested in Kuaidi Taxi、Meituan, etc.。

With Baidu、What’s different about Ali is,Tencent’s QQ and WeChat have huge traffic entrances,But lacks one’s own、A product that can stand out in the O2O field,For O2O layout,More is just at the investment level。Tencent also has a map business,But it cannot be compared with Baidu Map、Compared to Amap,Elong participated in the investment but was acquired by Ctrip,Although invested in JD.com、Didi Taxi、58 in the same city、Dianping, etc.,But the right to speak is limited。

In comparison,Tencent wants to share the O2O cake,But it lacks control over the O2O market。

Baidu controls Ctrip and Tencent is unwilling to seek a comeback opportunity

Tencent has arranged hotel reservations twice、Online travel field。Tencent invested US$84 million in eLong in 2011,But this year Ctrip acquired eLong37.6 shares become the largest shareholder;In addition,Tencent also separately in 2012、Participated in the B round of Tongcheng Travel in 2014 and 2015、Series C and E financing。

It can be seen from the amount and frequency of Tencent’s investment in the online travel market,Tencent’s desire for the online travel market,But Tencent did not succeed in this market。

Days ago,Marriage between Ctrip 188bet online sports betting and Qunar,Baidu becomes Ctrip’s largest shareholder and achieves controlling stake,This will monopolize at least 70% of the OTA market share。This move,It also cast a deep shadow on Tencent’s heart。

Maybe it’s because Baidu controls Ctrip,Incited Tencent’s unwillingness to be unwilling in the O2O field。

In the past, Tencent has always placed its hopes on,With JD.com、Cooperation with O2O companies such as Dianping,Open WeChat for it、QQ traffic entrance,Convert social traffic into service traffic,But the actual effect of this idea is not ideal。Jingdong once said,The order volume brought by the first-level entrance diversion from WeChat and QQ is only a very small part of JD.com’s mobile transaction volume。

This time,Investment in Meituan-Dianping,Not only Tencent’s defensive measures in the O2O field,This is a good opportunity for him to make a comeback。


This article comes from Blue Whale TMT, and the copyright belongs to the original author.

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