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Growth in user scale,Can be divided into attracting 188bet best bookmaker users and retaining old users。So the core value of the product,It is necessary to have a healthy、Complete closed-loop system,Go and keep、Go and serve existing old users。If it is a trading product,It depends on the purchase frequency and customer unit price of old users;If it is a content product,It depends on the quantity and quality of UGC from old users。This can prove that this product is healthy、Reasonable and orderly operation,Can create its own value,Profitable ability。If it is just through attracting 188bet best bookmaker users,To increase the scale of users,There is a problem。The worrying thing is,At present, the focus of the Internet (including e-commerce and O2O) is only to attract 188bet best bookmaker customers by paying money,Or attract users with low loyalty and repurchase rate。
For example,The product is like a reservoir,First of all, you must have the ability to store water,No water leakage,In this way, the entire pool can be filled slowly,Even if the incoming water flow is small、Slow,But you can do it if you wait a little longer。If the reservoir leaks,It will greatly reduce the efficiency of water storage,It can’t even be fully charged。here,Water intrusion is a 188bet best bookmaker factor,Storing water means retaining,So obviously the latter is the primary necessary ability。
Another analogy,Like a fraction,Blindly expanding the scale by recruiting 188bet best bookmaker people can only bring about the growth of the denominator,Only by serving old users well and retaining them can we increase the number of members,Only the numerator and denominator are well coordinated,This number can become bigger。For example, the current situation is 2/5,Simply recruiting 188bet best bookmaker people can only change the denominator from 5 to 10;Ignore old user retention,The numerator only increased from 2 to 3,So 3/10 is still less than 2/5,Then recruiting 188bet best bookmaker people is equivalent to wasted effort。
So,The best state of a product,Like a reservoir that does not leak or leaks very little、Like a fraction whose numerator and denominator grow harmoniously、Like a young man who is not chubby but strong。188bet best bookmaker is a requirement,Must pay attention to old user retention,Do 188bet best bookmaker first。
Of course,There is nothing wrong with increasing the number of 188bet best bookmaker,This article just emphasizes that it is wrong not to pay attention to the retention system。Give two positive examples:
Case 1,Jingdong competes for land through price war,Expand the user scale to a certain level,Get lower prices from upstream manufacturers,Used to sell to consumers at low prices。Combined with the high-quality user experience brought by self-built warehousing and distribution,Build into a domestic e-commerce giant,Listed on NASDAQ。
Case 2,Didi secured taxis through strong local promotion in the early stage,No matter how crazy you give money to win over users,Formation of scale effect,Promote users to accept this 188bet best bookmaker thing、Develop usage habits,Also crowd out other competitors,At this time, the travel market belongs to him。Didi is currently valued at US billion。
Brief suggestions for solving the problem:
KPI cannot only determine 188bet best bookmaker arrivals。The role of KPI is the direction of team efforts,is the final destination for all operations and product measures。I learned that many O2O products offer discounts to 188bet best bookmaker customers,So KPI depends on the number of 188bet best bookmaker customers and the cost of 188bet best bookmaker customers,That means everyone is watching to see how the newcomer will come,But no one cares about what happens after coming。There are still some situations that are slightly better,KPI includes both 188bet best bookmaker and old customers,However, much more manpower and resources are invested in 188bet best bookmaker customers than in old customers,This won’t work either。
Products and operations work together to retain old 188bet best bookmaker。The measures for different types of products vary greatly,The details will require another article,You can only click so far。For example, a membership system for trading products,Divide user levels based on dimensions such as cumulative amount and transaction frequency,Grant corresponding privileges,For details, please refer to JD.com;Another example is building the user life cycle,Introducing and mining high-quality 188bet best bookmaker,by exposure、Interactions and privileges motivate their contributions,Then output content for it,Finally become an opinion leader or big V,Participate in offline activities,For details, please refer to Zhihu。
In recent years, the mobile Internet and O2O are enjoying the demographic dividend,Soon this problem will become more prominent。The serious consequences are,Once 188bet best bookmaker are disappointed with you, they will be lost,It is almost impossible to get them to come back to use you and trust you。
188bet best bookmaker is like,You are dissatisfied with your boyfriend/girlfriend,Break up with him,It will be difficult to reunite again。So I hope everyone can pay attention to 188bet best bookmaker issue。
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