October 21, 2015，ITB Asia grandly opens in Singapore， ITB Asia has clients from Asia Pacific、Europe、America、650 exhibiting companies from Africa and the Middle East，Business covers not only the leisure travel market，Also includes business and conference travel。Zhihui Travel, as the first professional O2O 188bet app download media, was invited to participate，During the entire exhibition，Zhihui Travel contacted the official conference organizer of the Singapore 188bet app download Board、Interviewed exhibitors from various countries，And listen to the wonderful speeches of many elites in the 188bet app download industry at the WIT conference，This article is one of the in-depth observations of Singapore ITB，This article focuses on Singapore’s 188bet app download industry。First, give a brief introduction to ITB:

Internationale Tourismus Boerse Berlin，ITB for short) was founded in 1966，In West Berlin at that time，Only 9 exhibitors from 5 countries participated。45 years have passed，Today’s Berlin International Travel Fair has developed into one of the most important exhibitions in the international 188bet app download industry，Known as the "Olympics" of the 188bet app download industry。It has become the most influential 188bet app download exhibition in the world。Singapore can host such an important exhibition，With its openness、The international influence in the 188bet app download industry is inseparable。

According to data released by the Singapore 188bet app download Board，From 2002 to 2012，Singapore’s 188bet app download revenue has achieved a compound annual growth rate of 10%，The number of tourists increased by up to 6.6%。

Since the 1960s，Singapore 188bet app download industry from scratch，It has rapidly developed into one of the important tourist destinations in Asia and even the world despite its inherent shortage of resources。In response to the current situation that 188bet app download has become a pillar industry in Singapore，This article will analyze the development of Singapore’s 188bet app download industry from three major aspects。

First，Characteristics of Singapore’s 188bet app download industry: a small country，Grand 188bet app download。

Singapore is a city-state，So there is no distinction between provinces and cities，Adjacent to the south entrance of the Strait of Malacca，Close to Malaysia across the narrow Strait of Johor to the north，And the Johor-Singapore Causeway and the Second Channel are built on the northern and western borders to connect them。Territory except Singapore Island，Also includes several surrounding islands，It is a typical country with poor 188bet app download natural resources。

But Singapore’s 188bet app download industry accounts for more than 3% of GDP 。 This is inseparable from the strong support of the Singapore government:

First，Strong support from government policies, laws and regulations is an important reason for the rapid development of Singapore’s 188bet app download industry。The Singapore 188bet app download Board was formerly the Singapore 188bet app download Board，It is the national 188bet app download management department established in accordance with the law，Mainly responsible for Singapore’s 188bet app download affairs，Plays a central role in the development of Singapore’s 188bet app download industry。99% of its operating funds are provided by the Singapore government，Used for the maintenance and construction of tourist attractions。

Secondly，Practitioners attach great importance to the accumulation, utilization and innovation of resources, which is a foundation for Singapore's 188bet app download industry to maintain growth。August 9, 1965，Singapore breaks away from Malaysia，Become a sovereign、Democratic and independent country。December 22 of the same year，Singapore becomes a republic，Yusof bin Isaac becomes the first president。After the founding of the People's Republic of China，The collective sense of crisis among the Singaporean people has become the driving force behind the economic miracle，Survive in adversity through hard work。After gaining independence, Singapore invested heavily in trade and 188bet app download，Get good returns quickly，Many highlights:

First, there are many inbound tourists and the number of hotels has increased sharply，In order to meet the needs of tourists，The number of hotels in Singapore is increasing rapidly。Out of 2.35 million new earnings in 2013，Among them, accommodation has the fastest growth rate，reach 6%，The tourist occupancy rate of luxury hotels increased by 6.5 percentage points，reached 88%。Singapore’s population is about 4 million，The number of visitors each year is more than twice the country’s total population，From the perspective of the industry characteristics of Singapore’s 188bet app download industry，The increase in hotel occupancy rate mainly comes from exhibition tourists and 188bet app download and leisure tourists。　

Second, the establishment of a comprehensive tourist resort: Although Singapore itself is small in land area，But since the 1960s，Singapore has focused on building a number of "most" scenic spots，Enhance the attractiveness of Singapore’s 188bet app download industry，Making Singapore from a country with insufficient 188bet app download resources to a country with abundant 188bet app download resources。The "most" series of scenic spots bring tourists a deeper travel experience，Greatly increased attraction for tourists。

Third，Singaporeans attach great importance to the development and accumulation of 188bet app download resources，One mountain and one river、Every plant and tree、History, humanity, etc. are well protected and utilized，Maintain the original attractiveness of 188bet app download resources。Nature plus humanities，Form Singapore’s unique 188bet app download resources，Ru Merlion Park、 St. Andrew's Church、National Museum of Singapore、National Orchid Garden、Sentosa Island、Zoo、Singapore Night Safari、Jurong Birdpark、Singapore Art Museum、Esplanade、Haji Lane etc.。

Second, the development model of Singapore’s 188bet app download industry

Singapore’s overall 188bet app download industry is developing rapidly，But due to its own resource disadvantage，Singapore’s unique approach，Form an efficient and intensive development model。

First of all, efficient intensification is reflected in the completeness of the 188bet app download industry industry chain, mature.Zhihui Travel observes Singapore’s 188bet app download industry，It is not difficult to find that Singapore’s 188bet app download industry chain is complete and mature，From travel promotion、Transportation、Hotel accommodation，Visiting attractions、Food and leisure、Travel, shopping, etc.，All links promote each other，Closed loop。And convenient transportation、Rich products、Good service，These are the attractions of Singapore’s 188bet app download industry。

Secondly，Due to the support of national policies (vigorously developing 188bet app download + attraction construction + innovative methods + activities and festivals, etc.)，Singapore’s 188bet app download development is guaranteed by complete laws and regulations。For example, merchants in Singapore usually clearly mark their prices，Focus on credibility，And the service attitude is good，Smooth travel and shopping，When you buy something you don’t like，You can find a merchant to return or exchange。Encountering trouble while shopping，You can approach your local consumer association to claim your rights。

Finally, from a positioning perspective，Accurate positioning of Singapore’s 188bet app download industry，Clear attractions of the industry。Singapore’s 188bet app download industry is mainly based on exhibition 188bet app download and sightseeing and leisure 188bet app download，While avoiding the disadvantages of insufficient land and resources，Make full use of your own rapid economic development，The advantages of high service level in the tertiary industry。Currently，Singapore’s 188bet app download industry has formed island 188bet app download、Conference Travel、Shopping Travel、Four major brands of folk customs 188bet app download。

Singapore 188bet app download Board during ITB Asia Travel MICE Week 2015，Shows the strength and structure of forging the most valuable ideological exchange platform in the Asia-Pacific region for the world's 188bet app download elite，Singapore’s precise positioning as a regional center has laid a solid foundation for the stable development of Singapore’s 188bet app download and convention and exhibition industries。

Third, opportunities and challenges

Opportunity:

The general environment of international 188bet app download (destination country + developed 188bet app download industry + national policy support) symbiotic relationship between the service industry and 188bet app download，Fully reflected in Singapore’s 188bet app download industry，Development of service industry promotes 188bet app download，The development of 188bet app download also promotes the service industry，The two promote each other。Singapore has a high level of service industry，Complete urban infrastructure，Densely covered parks in the city，Convenient transportation，With various humanized facilities， Also known as "Garden City"，And the protection of tourist attractions during the later construction，Singapore still has the absolute advantage of attracting tourists as a tourist destination。

Per capita income level increased，Developing countries are developing rapidly，The proportion of demand for the tertiary industry continues to rise，Travel has become an urgent need。

Challenge:

1. Innate deficiencies, acquired conservatism

Due to the rapid development of 188bet app download，Singapore hotels are expanding rapidly，But Singapore’s land area is small，There is an irreconcilable natural contradiction between the two。Secondly, the number of arrivals in Singapore is also increasing，Once there are too many tourists，It will inevitably cause traffic congestion，Influence the quality of life of local people。And，In order to win tourists，Price war between hotels，And the coordination of scenic spots，All will become inevitable challenges in the development of Singapore’s 188bet app download industry。

2. Singapore’s entry and exit barriers and lack of innovation awareness

Singapore’s entry and exit requirements are strict，Policies to strictly control immigrants，Both advantages and disadvantages，On the one hand, it ensures the excellent urban environment of the entire country，But there are certain constraints on the development of 188bet app download，Many inbound tourists are turned away due to immigration procedures and visa issues。

The competitiveness of Singapore’s 188bet app download industry，The first is the competitiveness of an industrial chain。From the perspective of Singapore’s scenic spot management innovation，Singapore’s scenic spots have basically formed fixed human resources and scenic spot resources，However, the original 188bet app download resources cannot meet the aesthetic needs of tourists and the continuous improvement of 188bet app download experience.

Generally speaking，In the context of rapid development of international 188bet app download，Singapore’s 188bet app download industry is still on the rise。But because of insufficient resources，Inadequate policy and innovation，Singapore’s 188bet app download industry also faces a series of challenges，A stage like ITB is where Singapore continues to open itself up，The best opportunity to fully communicate with the world 188bet app download industry，The continuous efforts of the Singapore 188bet app download Board are obvious to all，Looking forward to 2016ITB。

*Author of this article: Si Xi，Zhihui travel expert author，Focus on scenic spots；Personal WeChat：sixi7890, welcome to follow and communicate.