Let’s take a look at 188bet online sports betting historical performance，Because numbers are the most convincing。Tencent was listed in Hong Kong in June 2004，2004 full year results: total revenue 11.4.4 billion yuan (RMB，The same below)，Annual profit 4.4.1 billion yuan。It’s 2014，188bet online sports betting total revenue is 789.3.2 billion yuan；Annual profit is 238.8.8 billion yuan。11 years from 2004 to 2014，188bet online sports betting two main operating indicators have an average annual growth rate of double digits，In some years the growth even exceeded 50%，The middle period is almost not affected by the adjustment of the economic environment。Compared with manufacturing companies, especially IT hardware manufacturers，188bet online sports betting profitability is amazing。

When examining any enterprise, it needs to be placed in the context of history，Only companies that keep up with the trend of the times can succeed。Strategy guru Michael Porter in his latest masterpiece "Enterprise Competitive Strategy in the 188bet online sports betting of Things Era"，It is believed that information technology has triggered three waves in the past 50 years。The first time was the wave of computer applications in the 1970s，The second time is the 188bet online sports betting wave that emerged in the 1990s。Tencent grows with the rise of the second wave。

The 188bet online sports betting tide has created a large number of enterprises，The common rule of success is: have a large number of users and solve user needs。Tencent’s flagship product is QQ，Solved people’s instant messaging problem。This also allowed QQ to have hundreds of millions of users in a short period of time。Until the second quarter of 2015，The number of monthly active QQ accounts still reaches 8.4.3 billion，The maximum number of simultaneous online accounts reaches 2.3.3 billion。

Like many 188bet online sports betting companies，Tencent did not find a way to make profits when it was founded，But as long as you win the love of users，You can always find a business model。Based on the huge user base of QQ，Tencent has developed a wealth of value-added services。It is precisely through these value-added services，Significantly increase Tencent’s profits。

In the wave of 188bet online sports betting migration from PC to mobile，Tencent seizes the opportunity again，WeChat was developed more than 4 years ago，And soon became the king of mobile social networking。It currently has more than 600 million monthly active accounts。

Michael Porter brings today’s world to the 188bet online sports betting of Things、The tide of information technology caused by big data and cloud technology is called the third wave，At this time information technology has become an integral part of the product itself。Via 188bet online sports betting，Not just connecting people，And it’s man and machine、Machine to machine connection。Some people predict that this wave will be larger than the previous two，And will "change everything"。The biggest feature of the third wave is connection，And starting from 2014，Tencent regards the connector and content industries as strategic priorities。

Tencent thinks，Now is the era of connecting everything，The tool for connection is the mobile 188bet online sports betting。WeChat itself is a connection tool，It not only brings strong user relationships，Still improving payment、Social relations、O2O interaction and information distribution capabilities。Tencent has entered into strategic transactions with JD.com，Repositioning the company’s e-commerce business，And by communicating with other industry leaders (including 58.com、Dianping.com、Didi Taxi and Pocket Shopping) for strategic investment and cooperation，Enrich the company’s O2O ecosystem。

In the content industry，Tencent believes that in the new 188bet online sports betting era，Users will definitely consume content。Tencent in Literature、Different strategic layouts have been made in content businesses such as music and video services，Eventually Tencent will establish a connection between people、People and Services、The ecosystem of people and intelligent hardware。

188bet online sports betting elements of success

HBR Chinese version: As the only mainland entrepreneur 188bet online sports betting world’s best CEO rankings，What are the key factors that contributed to your current success？

Ma Huateng: I am honored to receive this award。Tencent has always met user needs through innovation，And gain income and profits，In turn, bringing returns to shareholders，These are all natural results of serving users well。This should be attributed to the collective strategic wisdom、Execution ability and spontaneous sense of crisis。One person cannot predict and control the times，You must know how to divide labor and collaborate，Rely on collective wisdom，Set respective division of labor and management permissions，Work together，Decisive execution。Mobile 188bet online sports betting brings more possibilities to Tencent’s future。From PC to wireless，The entire business world’s monetization model has not yet been fully established，But it is becoming clearer now。To maintain sufficient sensitivity，Be sure to focus on making your products perfect，At the same time, ensure that good products have the ability to iterate quickly。

The changes in the IT industry are extremely cruel，The decline of hundreds of billions (RMB) companies is very common，Even to 100 billion，The probability of decline may be higher。The heavier the burden, the faster it 188bet online sports betting fall。People must be awake，When the applause outside is the loudest，Often the most dangerous。Transform quickly，Be determined，We must oppose and avoid vicious competition。

HBR Chinese version: In the latest survey of CEOs of Fortune 500 companies，The CEOs surveyed believe that the biggest challenge to enterprises in the future is: the impact of technological changes on enterprises。For 188bet online sports betting，What is the biggest challenge you face？

Ma Huateng: American 188bet online sports betting theorist Kevin Kelly coined the term "technical elements"，Considers that technology is “the most powerful force in the world”。I am an engineer，Specially focused on technology，Tencent is also a technology-driven company。For example, in the field of face recognition，Tencent’s technical team ranked first in the internationally authoritative face recognition database LFW this year。Be alert at all times，And track the most cutting-edge technology globally，Because new technologies appear every moment。But technology is not the ultimate pursuit。From the first product QQ，A large number of products on Tencent platform so far，User needs and user experience have always been Tencent’s top priority，But user needs and preferences are changing rapidly，Post-95、What are the needs of the post-00 generation？We are studying every day。If you cannot take the initiative to enter the torrent of the times，The company will be very passive。How to be timely、Accurately grasp user needs and incorporate technological innovation，It’s our job，It is also Tencent’s most important challenge at present。

HBR Chinese version: Some opinions，Technology will liberate everyone’s initiative，And the radiance of personal agency creates new power，Later to share、Funding、Characterized by co-creation and sharing，Will subvert the entire business world。Do you agree with this judgment？Some typical emerging 188bet online sports betting companies，For example, Uber、LinkedIn、Lyft and Etsy are emerging，And its influence is growing，What are your thoughts on this？

Ma Huateng: The 188bet online sports betting is a rapidly changing industry，In just a few years，The 188bet online sports betting is rapidly shifting from PC to mobile，We also made preparations in advance，Match the user’s usage habits to achieve transfer。

Under the influence of mobile 188bet online sports betting，The relationship between traditional industries and the 188bet online sports betting has undergone profound changes，Start to merge together in an orderly manner，The union is getting closer。

The 188bet online sports betting is beginning to connect with various traditional industries，For example, 188bet online sports betting finance、188bet online sports betting traffic，It also has medical treatment、Education、House Exchange、Second-hand trading and housekeeping services，Even environmental protection, etc. are connected。188bet online sports betting，In particular, the mobile 188bet online sports betting has played a great role in upgrading the original traditional industries。We want to be at the bottom (of the 188bet online sports betting)，Also cooperate with traditional industries，Let traditional industries build their own industry applications on it，The space inside is infinite，It’s also something we can’t do。Each line is deep，All walks of life need to take action、Use them all，Only in order to unleash the maximum power of the mobile 188bet online sports betting。On this basis，The 188bet online sports betting will connect users to a wider range of deeper intelligence、Social needs，On PC、Mobile and multi-terminal，Tencent can become an 188bet online sports betting connector，One end connection partner，One end connects to massive users，Work together to create a healthy and active 188bet online sports betting ecosystem。

188bet online sports betting is best at “connection”

HBR Chinese version: You once mentioned that 188bet online sports betting only does two things: connectors and content industry，Is there any adjustment now？188bet online sports betting as a “connector”，short、Where are the medium and long-term growth drivers？

Ma Huateng: This is our current strategy，This is also the direction we 188bet online sports betting stick to in the future，The ultimate goal is to serve users，Improve user experience。

• The first thing is "connector"。Now is the era of connecting everything，The tool for connection is the mobile 188bet online sports betting。

Take WeChat as an example，Connecting everything including connecting people、Connect business/services、Connecting wearable devices and home appliances at several levels。WeChat was originally a communication and social tool，That is, connecting people，This is the foundation that connects everything。Later, through the public account on WeChat、WeChat Pay、Open capabilities such as shake and swipe，Connected online and offline，It also created the prosperity of a new business ecosystem based on the WeChat platform。Next，WeChat smart hardware 188bet online sports betting also be included in the ecosystem。

China currently has 6.500 million 188bet online sports betting users，5 of them.600 million people access the 188bet online sports betting through mobile phones，Mobile penetration rate exceeds 80%，Far beyond the United States。User needs will drive business model innovation。At this angle，China Mobile 188bet online sports betting’s connectivity capabilities have global exploration significance。Research data from the China Information Economics Society in 2014，WeChat drives information consumption of 95.2 billion yuan，And created 10.07 million jobs，This is the power of connection。

I think connection is a kind of ability，Instead of a gesture。Future，We 188bet online sports betting increase payment at the bottom、Social relations、Research and development of basic capabilities such as O2O interaction and information distribution，And open it up。We 188bet online sports betting not get involved in a lot of business logic，Only focus on making good connectors。

• The second thing is the content industry。188bet online sports betting new era，Computing power、Bandwidth and storage capabilities are improving by leaps and bounds，What do we use these for?？Must be consumption content。

The core of the content industry is IP (intellectual property)。With insight into the market，And the network effects brought about by a large user base，Tencent has become the preferred partner of many well-known overseas content providers。HBO、Warner Music、Sony Music、YG Entertainment、NBA、Disney and 21st Century Fox are on the list。Games are currently 188bet online sports betting largest source of income，In addition to games, we also extend to other content，For example, animation、Literature and film, etc.，Through these content platforms，Building a new interactive entertainment ecosystem that connects various cultural and creative business fields。

As for short、Medium and long-term development，Tencent’s short and medium term is to deepen cooperation with the content industry，Including movies, games, etc.；In the medium and long term, content and services 188bet online sports betting also be connected through Tencent’s platform，And form a closed loop through mobile payment。In the long run，It’s about connecting people、The ecosystem of people and services and people and intelligent hardware。

HBR Chinese version: The future，What new changes 188bet online sports betting happen to the two major platforms WeChat and QQ？

Ma Huateng: Tencent developed as a social network。QQ is the first product，The beginning of 188bet online sports betting product，We don’t know what the business model is either，But now QQ has become one of Tencent’s social foundations，A wealth of value-added services have also been developed on it。

WeChat was born more than 4 years ago，At that time we realized the trend of mobility，Decided to create a purely mobile social tool。In order to introduce competitive pressure，There are three teams within 188bet online sports betting developing similar products，Finally WeChat stood out。It also currently has more than 600 million monthly active accounts。

Mobile 188bet online sports betting is the real 188bet online sports betting，Users will no longer have the distinction between “online” and “offline”，Can be online at any time。Benefit from this，Tencent connects people、Connectivity Services and Connectivity Devices。What we are best at is making connections，QQ and WeChat are the two most important connectors，Although the positioning is different，But the connection strategy carried will remain the same。

QQ lively style，Rich personalization and entertainment functions，The target audience is young users，WeChat is mainly for white-collar users。Based on different positioning，Merchant connected to both、Services are slightly different，But for 188bet online sports betting，Together they cover different ages、Users by region and preference，And connect them to services to the maximum extent。

This will bring fission effect。Metcalfe’s law says，When Windows users grow arithmetically，Its value will increase exponentially。This sentence is put into the 188bet online sports betting era，That is "the total value of the network will grow at a square rate with the number of network users"。The secret of social networks lies in N square，When you have N customers，There will be N square relationships，Every time a new customer is added，2N+1 relationships added。And the square of N underestimates the total value of network growth，Because there are still three parties、Connection opportunities from four parties and multiple parties。In layman’s terms，This is the "group" in QQ and WeChat - when social networks break through the critical point，The superposition of the two will produce a geometric effect。

In the era of industrial economy，Success often sets its own limits，Follows the principle of diminishing returns；In the network economy，Success is self-reinforcing，188bet online sports betting follows the principle of increasing returns。

HBR Chinese version: What is the current implementation status of Tencent’s “188bet online sports betting +” ecosystem strategy？

Ma Huateng: Connection is the basis of all possibilities。Future，The "188bet online sports betting+" ecology will be built on the basis of the 188bet online sports betting of Everything。It is not an either/or rupture change，It is a gradual change that moistens things silently。From this perspective，I would like to understand it as the "fourth force" in industrial development and evolution。Before，Machine replaces manual work、The widespread application of electricity and the rise of various science and technologies，These three forces promote the formation of various nodes in social organization and production，And "188bet online sports betting+" will realize the connection of the above nodes，The isolated islands will be woven into a three-dimensional network that communicates with each other。For example, Tencent takes advantage of social platforms，Can assist the government in transferring government affairs and people’s livelihood from offline to online，Promote medical care、Medical Insurance、Campus、Living payment、Service level in the fields of elderly services and charity。

To embrace these changes，more than 3 years ago，Tencent has undergone the largest organizational structure adjustment in history。We have reorganized our business，Changing the past business strategy of all hands-on work - integrating search into Sogou，E-commerce integrated into JD.com，Integrated group buying into Dianping，And invested in these three companies。In addition，Do a lot of subtraction and addition。Cut down many small businesses such as O2O，Also invest heavily in partners around Tencent’s ecosystem。188bet online sports betting way，Strategic positioning is more accurate，Also focus more on the social platforms and content platforms we are best at。

In addition to connectors such as QQ and WeChat，Tencent also has Tencent Cloud and cloud computing, the “water and electricity” of this era，As well as innovative all-element incubation platforms such as maker spaces。Numerically speaking，This strategy works。End of 2014，Tencent open platform has 5 million entrepreneurs，The total valuation of startup companies exceeds 200 billion yuan。And 3 years ago，Tencent’s market value is 200 billion yuan，We are equivalent to recreating Tencent with an open platform。Tencent will launch the “Double Hundred Plan” this year，Get 10 billion yuan of traffic and other support resources，Build 100 companies with a market value of over 100 million US dollars - we will enhance the industrial radiation of small and medium-sized 188bet online sports betting companies。

I like to use "half-life" to describe the current 188bet online sports betting。We had a lot of uneasiness and distrust in the past，Do it all by myself out of instinct；But now we are really half-lived，The other half of life belongs to the partner。

188bet online sports betting should be relaxed and relaxed

HBR Chinese version: How would 188bet online sports betting describe your leadership style and the company’s corporate culture？In your eyes，How the excellent genes of enterprises are inherited？

Ma Huateng: I have always been relatively introverted and low-key，Mainly focus on product innovation。My style is: to be pragmatic and focused，Keep your passion alive，thirsty for knowledge；Think fast，Resolute implementation；Pay attention to strategy、Speed ​​and detail，Do it yourself。The founder of Tencent and more than half of its employees have technical backgrounds，Advocating the culture of hard work，Solving problems is often the first priority，188bet online sports betting is also the company’s DNA。There are currently 15 senior executives in the company，Have deep professional knowledge and management experience in their respective fields，And lead the development strategy and team management of each business。For the company’s daily operations and corporate inheritance，Tencent has a comprehensive mechanism，Ensure the company’s sustainable and healthy development。

HBR Chinese version: How do 188bet online sports betting build the innovation DNA of your company?

Ma Huateng: Innovation comes from accurate understanding of user needs and continuous polishing of products。I usually spend a lot of time using our products，Understand product trends and user experience from the perspective of a product manager，Find out the shortcomings，Iterative improvement。I have always insisted on doing 188bet online sports betting，Practice your own actions to infect and inspire others。

This is a lonely road，But the fastest way to finish the journey is to use the stupidest method。Don’t accumulate steps，Nothing can reach a thousand miles。Think like a “novice” user，And use the product frequently every day，Continuously discover deficiencies，One found in one day，solve one，188bet online sports betting trigger a word-of-mouth effect。If you want to erase your identity, go dive with the user，Listen to different voices and feedback。In Tencent，There is a "10/100/1000 rule" - product managers must do 10 user surveys every month，Follow 100 user blogs，Collect feedback from 1000 user experiences。This method seems very simple，But it’s extremely difficult。

HBR Chinese version: 188bet online sports betting has always attached great importance to user experience，But can a good product experience be copied quickly？

Ma Huateng: Product experience and user needs change over time，A real product manager should strive to discover the deep and changing needs of users，Continuous iteration and improvement，In 188bet online sports betting way, a better product experience can be achieved。

It’s not too difficult to make a good product，The difficult thing is how to keep it running，How to transplant the successful genes of a product，Thus copying and creating a series of successful products，188bet online sports betting is even more difficult。The simplest things are precisely the most difficult things to do - human nature requires clarity in tools、Simple、Natural and easy to use。

Product innovation and business management must be compromised and tolerated，Be relaxed and relaxed。Inside 188bet online sports betting，I advocate the management of “Grayscale Law”，It specifically includes 7 dimensions: demand、Speed、Flexibility、Redundancy、Open collaboration、Innovation and Evolution。

A good product does not require a particularly powerful design，Because people who feel particularly good about themselves 188bet online sports betting deliberately do things to show how powerful they are，But something that users don’t need at all，This is often the end of the matter。In practice，Many people don’t know that the early launch process of products and business is very important。I have almost never seen this in history、A product that never worked until it suddenly worked。Your speed must exceed others，If it is a high-quality product，Only by adding something at the end can it be positive，Otherwise, adding something after the speed is low 188bet online sports betting always be a drag - this is my reflection。

HBR Chinese version: Where does your sense of crisis come 188bet online sports betting，How to drive yourself？

Ma Huateng: In 188bet online sports betting ever-changing industry，Must actively seek change，Standing at the forefront of industry trends，Insight into user needs，Focus on innovative research and development。Let the team have cohesion and consensus，Proactive change is often better than staying the same、He’s helpless。Nothing can be left to chance，Or don’t think about it。

Everyone in the 188bet online sports betting industry will have a huge sense of crisis-the products and user needs here change so quickly，Deep dependence on R&D technical capabilities，All unprecedented。No flukes here，There is no forever first，Didn’t even do anything wrong，It’s just that the user is not interested，They will all be eliminated soon，This is the cruelty of the 188bet online sports betting industry。But the other side of the coin is exciting change。For example, the integration of the 188bet online sports betting and traditional industries，In multiple industries，Includes medical care、Transportation、Housekeeping and catering, etc.，The combination of the two creates sparks of innovation，This is where we feel we can bring special value to our users。

HBR Chinese version: As the only mainland entrepreneur on the list 188bet online sports betting world's best CEOs in 2015，What have you learned about leadership？

Ma Huateng: Choose a leadership style that suits you，And focus、An open mind is a necessary trait for success。The success of a company is never just a matter of having enough money or resources，The key is team spirit。Generals are especially important，The general is incompetent，The three armies are exhausted。Traditional industries will have opportunities for capital-intensive turnaround，But mobile 188bet online sports betting is basically impossible，This market is not about fighting for money、Strong traffic，More about teamwork，Strong sense of mission and crisis。Everything depends on whether you can make a masterpiece，Is it Be the Best？

Resources are just addition，Product power is king。10 are weak as 1 is strong。Otherwise, there 188bet online sports betting be a bunch of products that cannot be made，Can only reduce points、Distraction。Focus on action，If it doesn’t work well, it 188bet online sports betting be cut off，Shut down and transfer。