Operation is focused on the heart，Good at details，The principle is to spend less to do big things，It’s impossible without spending money，Times are changing，User is changing，The trend is changing。This is what I shared in a WeChat group，So many words，Thanks to those friends who have the patience to read to the end！Thank 188bet online sports betting for having 188bet online sports betting！Special thanks to: Noteman，Thank 188bet online sports betting Noteman for your enthusiasm、Patient translation and editing！
Full version of speech notes——
Required conditions for new 188bet online sports betting

1. Basic conditions
Think about it: how many friends do 188bet online sports betting have on WeChat？Have 188bet online sports betting added V to your Weibo?？This is the basic condition for doing new media。
If 188bet online sports betting only have a few hundred WeChat friends，If 188bet online sports betting want to do new media，May be weaker to some extent。Me so far，There are about 6,000 WeChat friends + address book。When I lead the new media team，Specially ask them to add V。
If 188bet online sports betting only have 200~300 WeChat friends，With 2000~3000 people，The difference is particularly big if 188bet online sports betting are working in new media。This is to some extent，This can determine your connections、Activity、Relationship、User etc.。200 and 2000 people，The difference is not 10 times，Possibly N times。Currently，Weibo、WeChat is the two most important media in new media，This is what many companies are doing so far，But maybe in Tieba、The exploration of QQ space is not very good。
2. Personal knowledge: social networking sites, APP
Have 188bet online sports betting ever used social networking sites or popular apps？I think this reflects my personal knowledge。Play social networking sites，Need to register an account，Can’t just look，I want to post in it、Reply to post，Contact with many users，Even join the user circle，In order to slowly understand the development context of the entire social networking site、Trend。such as APP，What is the hottest thing right now？Which APPs are more popular abroad？This is knowledge，When 188bet online sports betting reach a certain level，Not just new media，Including user operations、Activity Operation，Everyone is more comfortable than others。
3. Have 188bet online sports betting chatted with users?
Have 188bet online sports betting ever really chatted with users？How many KOLs do 188bet online sports betting have？（KOL：Key Opinion Leader，Key opinion leaders，Those who have the right to speak on social media - noteman's note) This is relatively basic。To be sincere is to treat each other with sincerity，Chat with users heart to heart，This is the basic demand。Do new media，I don’t post articles every day，188bet online sports betting just don’t care about anything。Consider user experience，Consider why they would engage with your article。If there are not many KOLs，188bet online sports betting will find that many of the tasks 188bet online sports betting do are particularly difficult。actually，Whether 188bet online sports betting are doing new media or community，KOLs are all tasks that must be done in daily life。Get to know more famous online Vs，Maybe he is just a well-known person in a niche circle，But 188bet online sports betting must also accumulate better users and connections。
Understanding of new 188bet online sports betting operations.

1. Pay attention to practice: don’t be superstitious in theory
I came into contact with new media in 2009，Played 5 so far、6 years，188bet online sports betting may take a little longer than many people。Many of my methods are native methods、Ye Luzi，Hear from everyone the so-called new media operation master、Marketing masters have different ideas，Their thinking is more marketing、Market，I prefer to operate，Different from their user perspective。Operation is really practical，Don’t believe in too many superstitious theories，Multiple practices、Study，Supplement one’s own shortcomings。
2. Integration of form and spirit: recruiting the right operator
Do new media，Everyone will find out，A public account or Weibo，Let’s do it with a different person，It is possible that the effect difference is particularly large。Everyone will consciously or unconsciously put their personal temperament、Likes are displayed on the account，What does this tell us？188bet online sports betting must always release your personality。Reflect a distinct personality that is different from accounts of the same type，So that others can pay attention to 188bet online sports betting。For example, funny，Why is Lengtu so popular？They do have their own unique features。188bet online sports betting need to properly explore your own personality，Look for someone who can understand it with your heart、People who know how to integrate with their accounts，Communicate with users through articles，Exhibit special character。Therefore，It is generally difficult to recruit people。For example, making comedy or food content，As a result, I was recruited and usually has a dull personality、Very stupid，Not suitable。Therefore，188bet online sports betting must reflect your own personality，At the same time, 188bet online sports betting also need to combine it with your own interests and hobbies and many other things。
3. Spend money, but don’t pile money
Doing new media will definitely cost money，But 188bet online sports betting doesn’t come from spending money，The key is how to achieve big results at a small cost。I’m not talking about making a Weibo account or a WeChat account，Use several people，188bet online sports betting will definitely be done。so far，Our new media does not have many manpower，But there are many accounts，About 30 or more，Only 10 posts。I only have 6 people，About 9 million fans。I am not developing from the angle of stacking heads，Instead, 188bet online sports betting is more inclined for everyone to contribute value，Everyone can take on many larger responsibilities。14970_14983. Content、Specific concerns about user operations。

4. Quality is more important than quantity
I think the quality of fans is more important than the quantity，Of course quantity is the basis。If 188bet online sports betting talk about making a WeChat public account，188bet online sports betting have 100,000 fans，I have 10 million fans，There is little chance that 188bet online sports betting can do better than me。Why are there so many accounts with over 10 million followers，For example, China Merchants Bank，But the interaction is relatively strong，Not these numbers？On the contrary, some accounts such as Lengtu are highly active。This is really not supported by the number of fans，Depends on readability and whether the user is active。Let’s make an account，Not completely full of followers，Sometimes fans cannot be converted into value，To some extent，It is not very necessary to accumulate。Make a car number、Gourmet account，The audience may not be that large，But fans can manage well，In fact, the effect will be better。Not more is better，Quality is more important。
5. Promotional position, non-188bet online sports betting
New media is just a brand promotion platform。What are your users？Your own platform is your user，This is controllable。Make your own APP、Community、Website，Can access user data、Information、User behavior analysis。Any user information 188bet online sports betting can’t get，15998_16002. WeChat，That’s their user，Not your user。To promote on it，Give your users visibility，Slowly recognize 188bet online sports betting。
6. There are more ways to play than 188bet online sports betting think
New media methods are richer than everyone imagines，Instead of what many people do，Post articles every day，Do user feedback、Service。There are so many things 188bet online sports betting can do with your WeChat official account，Weibo is not just about posting every day and then being done，There are many functions on Weibo，For example activities、Vote、Group function，There are a lot of things to play。The key is whether everyone is focused，For example, topic ranking，I don’t know if anyone has paid attention to it。
7. 188bet online sports betting are the most valuable and conversion is difficult
New media operation is also good、Traditional community operation、User operation is good，User stickiness is the foundation。User in operation，188bet online sports betting are always the most valuable，How to convert new media 188bet online sports betting to own platforms，such as APP、Community？This is indeed a difficulty。The conversion rate is not as high as everyone thinks，10 million followers，Proportion that may be transferred to the community，Not even 1%。
Characteristics of new 188bet online sports betting

1. Personality
New media is to display public accounts、Operator’s personality，Be sure to put your personality、Release what’s inside，Resonate with 188bet online sports betting，Cause a sense of participation，Must be considered during the account operation process。
2. Build word of mouth
Not everything can be done，For example, the Uniqlo incident，Such as vulgar、Porn、Violence，Especially the political ones，I did 188bet online sports betting many times，188bet online sports betting is harmful to the brand。Not all hotspots must be followed，Consider brand positivity，Be sure to do something positive、Positive content。
3. Spreadability
Do new media，Transmission is more important，Whenever 188bet online sports betting do anything, 188bet online sports betting must consider why users will help 188bet online sports betting spread the news，Not simply Push to the user，Otherwise it is rape method，Whether the user likes it or not，Everything has been sent out。Many times，Operators only think they are good，In fact, many users won’t read it at all。
4. Particularity of operation work
The particularity of operational work，Decided that doing new media is also a process from quantitative change to qualitative change。The early stage of operation relies on accumulation，Find some better self-media，For example, doing Weibo，Need to associate some large numbers，Everyone cooperates and transfers，Accumulated to a certain extent，Burn out naturally。But when 188bet online sports betting don’t have a lot of fans at the beginning、When the article is not very good，It may be more difficult，There is no way to do it like the market，188bet online sports betting can put it in for a lot of money。Operation requires accumulating a lot of things。
5. Platform selection
Not all platforms are available，It’s about which platform is most suitable for 188bet online sports betting。Weibo、Everyone uses WeChat，Post Bar and Space，Not everyone must do it，They must have good relations with the authorities。Tieba is doing commercial payment，Many manufacturers need to pay for hosting Tieba。If 188bet online sports betting don’t pay，Just operations，It’s more difficult。For example, space，To some extent it is different from last year，The commercialization trend is more obvious this year。I was originally working on Kuwo’s “karaoke” project，Space and Tieba cannot be built，Also gave up voluntarily，We focus on Weibo and WeChat，Whenever 188bet online sports betting have to give up, just give up。
My own official 188bet online sports betting，Not done on Weibo，On WeChat、"Today's Toutiao" does，Why？Because I found out，WeChat can accumulate high-quality fans，Today’s headlines are related to search。I am more concerned about，Where is my audience，At minimum cost，What platform can achieve good results？
6. Flexibility
Not just new media，Do user operations、Community、Any branch of activities or operations，Pay attention to flexibility，Don’t follow the dogma too much，Not according to step 1234、If 188bet online sports betting do it the right way, it will be right。Maybe times have changed，A certain way of thinking may not work after one year，Many of them are summed up through continuous trial and error and exploration，The principle is not effective if 188bet online sports betting follow the steps。
Better new 188bet online sports betting operation platform

1. Four major platforms
Weibo、WeChat、Tieba、Space，These are the four main platforms that 188bet online sports betting companies are working on，Large user，Different nature。
Weibo is a masterpiece at the peak of traditional new 188bet online sports betting;
WeChat is currently the platform with the largest share，Occupies 70-80% of daily shares；
QQ space、Tieba，is a relatively active carrier for young 188bet online sports betting，Especially QQ space traffic is larger。
2. Others
Today’s headlines、Baidu Baijia，Everyone can try 188bet online sports betting，Zhihu、Tiger Sniff、36 hydrogen、Interest tribe、JD Fan Circle、Tmall fan circle、Alipay service window, etc.。
How to create a new 188bet online sports betting account

When we get the 188bet online sports betting, consider three points:
1. What is positioning?
What does the account do?？Which users are served？For what purpose？For example, my account "Xiangli has something to say"，I am a platform for Internet practitioners or interested people to share their experiences，Explain more about your past experiences、Sharing practical operations，Let everyone avoid some detours。Before making this account，Think clearly about positioning，For example, Lengtu、Professor、Tiantian Red Panda and other accounts，Everyone found their position，188bet online sports betting can think clearly once 188bet online sports betting think about it。We need to mention an account，Can be summarized with keywords。For example，"Memories Little Vest" on Weibo，No more than one cat and one dog，Can also achieve 10 million fans。
2. 188bet online sports betting needs
Which users are served？different user，Different needs。Like our Qihoo mobile account，There must be a lot of content related to mobile phones，188bet online sports betting cannot post a lot of particularly entertaining and gossipy content，The post should be about mobile phone tips、Industry News、Activity，All serve users。Be sure to consider which groups 188bet online sports betting serve，Know what their needs are，Then create content around the needs。
3. 188bet online sports betting
Content must be readable、Uniqueness、Characteristics of grounding energy。Publish less PIA manuscripts (PIA，Onomatopoeia，It is a sound with special effects，Special effects of multiple fingers for a moment，For example, the sound of a thin man falling is "pia" - noteman's note)，There are many things 188bet online sports betting like，User dislikes。Grounding，It means users get help、Benefits，At least 188bet online sports betting can get spiritual things，For example, it’s fun，Smile，I’m happy to read your content。For example, late night gossip，Everything he picks up is very weird stuff，Sometimes I especially like to watch it，Sometimes I just like to watch celebrity scandals，So consider the uniqueness of the content。
188bet online sports betting operation planning

1. 188bet online sports betting classification
After determining the positioning，Start from at least 2 directions: content、User。The content is after determining the positioning，188bet online sports betting probably know what 188bet online sports betting can post。For example, the account belongs to the beauty category，What to post，188bet online sports betting know better。
2. Priority
The "Emotional ABC" theory is more practical，Just consider content classification and mutual relationships，Look at the causal relationship，List by category，Compare this，Calculate sorting，This is the order of your content。Confirm priority，Determine the number of items、frequency，Pin these out。New media is not fixed，Just try to fix the frequency when sending，Let 188bet online sports betting form good reading habits。For example，Post content at 9 o'clock，188bet online sports betting will get used to reading at 9 o'clock every day，Let 188bet online sports betting develop better habits。
3. Single point breakthrough is the characteristic
Not all points must be done，Maybe dozens of points can be thought of，Two to three of them are done very well，Very unique，Just started 188bet online sports betting。The Internet era requires perfection、Streamlined，Not seeking to be big and comprehensive，Single point breakthrough is more important。Many people know JD.com，The first thing I will buy is from JD.com，Because 188bet online sports betting is really fast，Just because of a point。
Precautions for 188bet online sports betting operation
1. Be familiar with the product and combine 188bet online sports betting with its characteristics
Internet Operations，Products and operations are inseparable。Operators must understand the products，Those who make products can do better operations。Because operations are more closely integrated with 188bet online sports betting，After understanding the user，More accurate grabbing points。
2. Details determine success or failure
188bet online sports betting need to put some thought into the title，Same as forum post，The title is half the success of a post。It’s not that I want to be a clickbait，But try to make someone click the desire；Pay attention to pictures as well，Many Weibo users like long pictures，Long pictures are not necessarily good。How to make it convenient for users and understand it at a glance，This is more important。The more words, the better，A lot of good content only has a few hundred or thousands of words，Speak clearly，Speak human language，Don’t look awesome，The principle is to let everyone understand。Let me give a simple example，Don’t write too professionally when making mobile phones。Be able to use plain language，Let all users understand，This is the basic principle。
3. Consider why 188bet online sports betting share your content
The premise for users to share is that they are motivated by what 188bet online sports betting posted，For example, send inspirational messages、Something exciting，It’s quite touching to see it，Remembering some past events，For example, "Oldboy"，So I have the desire to share。For example, it’s fun and funny，I just want to be happy。Resonate with users，Let users actively share your content。
4. Consider brand positivity
Content that damages the positive image of the brand，Avoid it if 188bet online sports betting can。Be creative with activities，Creativity is half the battle，Mediocre activity，Not many highlights，Doing for the sake of doing，Maybe it took a lot of manpower and material resources，The final effect is not particularly effective。
5. 188bet online sports betting focus
Don’t be confused、Multiple、Chaos，Must make high-quality products，Be a quality fan，True Love Fan。What does true love fan mean？For example, Xiaomi，Tens of millions of fans on Weibo or Weibo。A true fan is when 188bet online sports betting are bullied one day、Fighted with someone，He will come out to help 188bet online sports betting fight，To be fair，He really helps 188bet online sports betting。People may say there is something wrong with your phone，Fans will refute 188bet online sports betting，Facing 188bet online sports betting without hesitation。How many true fans 188bet online sports betting have is the key？Don’t just pursue numbers。Actually, I talked about a lot，It is something that can be done with little or no money，Many people use “Fan Tong”，Spend a lot of money，For example, spend 500,000 to become a fan，The effect is actually very poor，500,000 can do a lot of better effects。
6, others
Picture quality、Design style，Personally, I think it should be considered。I participate in the event，Won several prizes for the first time，Still the same ones next time，I will not participate again，As many types as possible。Activity Guide，It’s not like everything will be fine after publishing the article，Activities require a lot of guidance，For example, accumulating contacts in the early stage、Accumulate KOL，Stay as a judge。Find a good person before 188bet online sports betting do anything，Just like many bars with trust。Operational rules and realistic logic，Actually many similar。
188bet online sports betting Operation: Pyramid Model

1. Basic layer: all fans
There is a user pyramid model in user operations，This pair of new media operators、User、Content、Activity Operation，They are all relatively effective models。80% of 188bet online sports betting may be divers，188bet online sports betting who don’t usually post content，All in this category。
2. Middle layer: group management
Several times the management capabilities, playing a greater role in the community.
3. Top: operations and product personnel
Who is closest to the user，It’s the top of the golden pagoda，Mainly plays the role of top-down guidance。In the minds of users，I can treat 188bet online sports betting as a close friend，This is more critical。
How to get reliable help.

1. Seed 188bet online sports betting
In your community、At the beginning of product launch，Accumulate high-quality fans in advance。In this way, during the process before and after the product is launched，188bet online sports betting can have better people take care of it for 188bet online sports betting。And，Seed users influence your community、Long-term user planning for public accounts。The atmosphere of being a user、Circle formed，Change is difficult。For example，Why Zhihu is doing well？A bunch of people were watching at the beginning？For example, Zhou Hongyi、People like Kai-Fu Lee，Play a better leading role in the community，Other users will continue to learn、Imitate。
2. Community management (activity, rules, rewards and punishments, tasks, etc.)
When doing new media，188bet online sports betting people have accumulated communities、WeChat group、QQ group，We must find ways to promote activity。188bet online sports betting groups are advertised，Especially occupied by pornographic content，So the group leader must play a role，Maintain a positive image in the group，Don’t show too 188bet online sports betting ads，Need to clean up regularly。
Then there are the rules，Groups also need rules。I think the community is just a management tool，But the group management must be in place，Group is a tool, not a platform，In particular, communities are just basic tools。The rules of rewards and punishments must be clearly written，At least let users have a head start、Incentive、Awarding tasks，In the process of running in with users，Users help 188bet online sports betting do something meaningful。
3. Connect all platforms
Try to connect with various platforms，Don’t play with yourself。Try to cooperate with others across borders，For example, each has 100,000 fans，188bet online sports betting can do some contact activities。If 188bet online sports betting have a large number of fans，188bet online sports betting can find our Qihoo mobile account，Try interactive cooperation，We are very welcome。
4. Top customers
Accumulating top users，Not necessarily KOL，Do community management，To some extent, the group leader is also the top of the tower。A good accumulation of top users，These users can help 188bet online sports betting share a lot of detailed work，Help 188bet online sports betting manage other users。
5. 188bet online sports betting sense of honor
In the process of operation，Be sure to give the user a sense of honor。For example，Let’s do an activity，Discuss with users appropriately，Speak it through the user’s mouth。Let users help 188bet online sports betting think of solutions，Let users feel involved。When doing new media，Can be considered in some text and awards，Let users have a sense of belonging。For example, do some activities，Let users be judges，Exhibit a sense of honor。
6. Decentralization
We must believe that 188bet online sports betting can do better things。Can the user group be left to better 188bet online sports betting to manage?？Decentralization is a kind of ability，Just like in the company，Delegate power to your subordinates，The team will do something more meaningful。I believe 188bet online sports betting can do better things，This is knowledge。
Basic operating methods of the four major platforms

1. Weibo
188bet online sports betting can try doing Weibo activities，Different from the original，Charged now，But the effect is still good。For example, the original Weibo activity I did，The number of interactions reaches tens of thousands，Relatively reliable，And take the initiative to add fans to 188bet online sports betting。Popular things on Weibo，See if 188bet online sports betting can integrate your own account。Usually looking for some good large-size interchangeable ones，Not necessarily many fans，Be sure to judge the authenticity of the large size，Some may look like they have a lot of fans，But the effect is not as good as everyone imagined。Be sure to determine the real number of fans，General number of fans is 500,000-600,000，The content should basically be more than 100 every day。
2. WeChat
WeChat emphasizes content quality。WeChat is not a simple copy of many contents，emphasis on originality，Add some conditions。I think WeChat can do a better job，I don’t have many fans on my account，Less than thirty thousand，But the forwarding rate is relatively high。WeChat does emphasize content quality，If my account emphasizes the number of fans，Can create gossip，After all, I originally jumped out of the cat，I know a lot more gossip than the average person。But it’s not just fans for fans’ sake，Consider the spread。Is your content viral？Why do people share？This issue must be considered。Do activities，How to retain users？188bet online sports betting can do simple activities with prizes，But it’s more about being creative，It makes users feel that it is quite interesting，Activities that give out prizes just for the sake of giving out prizes don’t make much sense。
3. Tieba
First，Need to contact the official，To some extent it costs money，There are many functions available after spending money，Grow fans faster。Tieba has a relatively large number of platform fans，Many functions available，It is better to increase followers and many other functions。But purely operational，More difficult。Bar owner management of Tieba，It is a relatively large part of Tieba operation work，Same as community moderator，Play a relatively large role。At least there must be a more reliable bar owner，Help 188bet online sports betting do activities、Task collection，Do something more meaningful。
4. QQ space
QQ space needs to rely on the official website，I used to work as a space in Maopu，The content is all made by myself，The earliest to achieve 30 to 40 million clicks，200 million clicks while leaving，But 188bet online sports betting requires more official cooperation。
Log publishing needs to be maintained with a good frequency，I don’t post a lot in one day。Maximum 6 messages per day，Normal day 3、4 items will do。It’s similar to Weibo。It turns out that we have many operating personnel，Usually posting a lot on Weibo、Talk，Can’t even make up 140 words，This is problematic。Users don’t even know what’s going on after reading this，Don’t give people this feeling，Be sure to make it clear，Don’t speak too hard，Looks like a professional，To make users find it interesting，Users can really interact with 188bet online sports betting。
Operation Tips

1. Create a personalized label
Relatively good account，Can be summarized with keywords。For example, Lengtu，Text some cool jokes、Cold humor、Fun pictures，I am very happy after reading this，Interesting。Consider it，When people ask 188bet online sports betting what account 188bet online sports betting have，What labels can be summarized？If your account is not special，I don’t even know what to do，Exceptionally complicated，Doing things here and there，Basically it will definitely not be done well。
2. Unity of man and God
Be sure not to choose someone who does not match the temperament of your account，Gourmet accounts are looking for food experts、Foodie，The 188bet online sports betting posted can reflect the foodie spirit。
3. Increase the number of retweets (big V, hot spots)
The most basic method is to find a big V to transfer to each other，Accumulate more connections and character，Good things come in handy slowly。Usually combined with hot spots，The forwarding volume may be larger after combination，So sometimes 188bet online sports betting should follow and 188bet online sports betting must follow。
4. Things to note when following hot spots (legality, brand)
Usually combined with network hotspots，Must be legal，Pay attention to brand tone，Don’t forward negative content。Combined with hot spots，188bet online sports betting will have a good effect on exposure。
5. Familiar with platform functions
Basic functions are not explained，All functions of WeChat and Weibo are familiar。For example, the micro group on Weibo、Have 188bet online sports betting ever voted?？Like I just said，Alipay has many well-evolved functions，Everyone can try as much as possible。
6. Perseverance and principle
Many people make new media accounts，188bet online sports betting’s 72 hours rolling，Try not to miss 188bet online sports betting at night。2010，I was doing Maopu，500,000 fans ranks first in the field of online media。My work was more than that at that time，Weibo is just a daily interest，But I think 188bet online sports betting’s quite useful，At that time, 188bet online sports betting was basically sent from 9 am to 1 pm，Never stopped。And，There was no time machine back then，Each message is sent one by one。
What does principle mean？That’s what I just said，Don’t be fans for the sake of fans，For something, do whatever it takes。For example, let’s make a vertical account，Even if there are only tens of thousands of fans，As long as 188bet online sports betting do it properly，Discovered value，In fact, it can also play a role in monetization。
7. About the recruitment of new 188bet online sports betting personnel
Be sure to find one that matches the temperament of your account，Try to find someone who is patient、Resilient、Careful in doing things、Sense of responsibility、A partner who focuses on a certain aspect。It doesn’t mean 188bet online sports betting need to have a lot of experience，Or Xiaomi、BAT new media experience，New media personnel in large companies may not necessarily do better。If the halo of the platform is stripped away，What’s left of 188bet online sports betting，This is your ability。
8. Cross-border cooperation
Try something related to yourself，Or other platform linkage，188bet online sports betting can also interact and cooperate with the resources I have。My new media covers a relatively large number of fans，Almost more than 30 platforms，10 million fans，188bet online sports betting can come to us for better linkage cooperation。