As a 188bet Online Sports Betting and Casino manager，Work at the demand level basically includes collecting requirements、Screening analysis requirements、Priority、Determine feasibility、Convert requirements into 188bet Online Sports Betting and Casino features。

There are many ways to collect 188bet Online Sports Betting and Casino，Common user interviews、Focus Group、Questionnaire、User feedback、Data analysis，Of course, a pat on the head，For an Internet company，What is never lacking is demand；

Determining feasibility mainly includes determining technical feasibility and commercial feasibility，Main and Project Leader、The person in charge of business or operations can communicate；

The last step of the demand, "converting the demand into 188bet Online Sports Betting and Casino functions", is the basic skill of the 188bet Online Sports Betting and Casino manager，Just sort out the logic between requirements、Process，Added industry knowledge and 188bet Online Sports Betting and Casino experience，It is easy to convert requirements into functions；

But "screening and analyzing requirements and determining priorities" is more difficult，It often happens that 188bet Online Sports Betting and Casino managers take a bunch of requirements，It’s hard to tell each other，With user feedback、Proposed by the operation、There are more things that the boss directly decides to do、There are some that I have to add out of my own whims，These must be prioritized、Separate the truth from the lies，What else can we do besides all kinds of quarrels？This is the principle of demand analysis that I want to share with you: positioning、Human nature and the function of life and death。

What is 188bet Online Sports Betting and Casino?

The definition in the book "Positioning" is: How to differentiate yourself in the minds of potential customers，That is, the core difference between it and competing products，It is the user who remembers you、Use you、The only reason to recommend you to friends；From the beginning of the 188bet Online Sports Betting and Casino，Even when you first have a 188bet Online Sports Betting and Casino idea，You need to dig into the positioning (even if the positioning is wrong，Or the positioning will be adjusted in subsequent iterations)；And there is always a need for a clear and clear positioning throughout the 188bet Online Sports Betting and Casino life cycle 。

The positioning of Internet products is the slogan that every 188bet Online Sports Betting and Casino has。

Xiaomi TV: the first TV for young people

Xiaomi mobile phone: born for fever

Hammer Mobile: Born to be proud

iPhone: Extraordinary

JD: More, Faster, Better, Save

WeChat public account: Small individuals 188bet Online Sports Betting and Casino have their own brands

What is human nature?

What Zhang Xiaolong, the “Father of WeChat” said，188bet Online Sports Betting and Casino managers must know how to capture users’ greed、Angry、Crazy”；These are three concepts proposed by Buddhism，referring to human greed、Jealousy and persistence。

Quote from the book "WeChat is Coming": Because of "greed"，So "there is always one less piece of clothing in a woman's wardrobe"；Because of anger，188bet Online Sports Betting and Casino luxury goods have consumers；Because of obsession，188bet Online Sports Betting and Casino mobile phones that continuously launch new products have a vast market。

Of course，Human nature is still lazy、Respect、Show off and loneliness；Thought I was lazy，188bet Online Sports Betting and Casino with Baidu’s one-click search，Amazon’s one-click ordering；Because of respect and showing off, I got attention on Weibo、Fans，There was also the popular saying "Don't move before eating" which was very popular at that time.，I’ll take a photo first”；Because of loneliness, "Momo" has a chance to survive；

What is the 188bet Online Sports Betting and Casino and death function?

The "Father of WeChat" Zhang Xiaolong once said，Only functions to determine 188bet Online Sports Betting and Casino and death；

Li Xiang, the founder of “Autohome” also emphasized that the functions that determine the life and death of the 188bet Online Sports Betting and Casino must be studied from the beginning；

WeChat started by imitating kik，Provide users with free communication functions，But because users have unlimited SMS and data packages set by operators，So it didn’t become popular；Later I learned that Instagram provides photo sharing function，It didn’t become popular either，In the end, it was “real-time intercom” that made WeChat popular，Of course this also imitates the voice function of MiLiao，But our great god Zhang Xiaolong believes that this is a function that determines 188bet Online Sports Betting and Casino and death，I am obsessed with the stability of voice calls、Definition and compression traffic，In the end far surpassed Mi Liao。

Later Moments，This is also the function of 188bet Online Sports Betting and Casino and death that Zhang Xiaolong believes，Pay close attention to its privacy，Clearly different from Weibo’s publicity and attention-seeking characteristics，Even more private than QQ (you cannot view comments from people you don’t know), very suitable for socializing with acquaintances。

Li Xiang from “Auto Home”，Regard the sharing of car experts in the forum as the 188bet Online Sports Betting and Casino and death function of the platform，Content to be submitted when sharing，Operation of user attention after sharing，Finally established its leading position in the automotive industry；

Qin Zhi, COO of “Autohome”，Regard the timeliness of news as a 188bet Online Sports Betting and Casino and death function，Insist on publishing reports half an hour earlier than competing products every day，Let users develop the habit of going to Autohome to read automotive news；

Of course，They also have a 188bet Online Sports Betting and Casino and death function，This is the car review they are obsessed with。

Startup companies lack manpower and material resources in the early stage，We must only focus on the functions that determine life and death，At the beginning only at least、The easiest platform development 188bet Online Sports Betting and Casino to iterate quickly，In order to quickly obtain user needs，Quickly find the core positioning，Quickly formulate functional strategies that determine 188bet Online Sports Betting and Casino life and death。(Still the same nonsense--World Martial Arts，Only fast will not break)

With a clear positioning of the 188bet Online Sports Betting and Casino，Have an understanding of human nature，With the identification of the function that determines life and death，It will be much easier to analyze the authenticity and importance and urgency of the requirements，Yesterday, I talked with my colleagues about which of the recently developed "debt transfer" and "points mall" functions should be developed first？(This is a P2P company)，Just sort it out here:

188bet Online Sports Betting and Casino is: a high-yield supply chain financial platform that can deposit and withdraw at any time；

Satisfied human nature is: greedy for profits, but expecting safety of principal;

The function that determines 188bet Online Sports Betting and Casino and death is: a guarantee mechanism that allows users to sleep peacefully

The comparison 188bet Online Sports Betting and Casino is: debt transfer and points mall

Credits transfer is a *transaction method* of the P2P platform*，Provides a possibility for users to use funds at any time，Belongs to the core functions of 188bet Online Sports Betting and Casino positioning；And this function not only provides convenience to users，Let users feel the controllability of funds，Controllability means a sense of security，A sense of security is the most basic for users to use P2P products and generate word-of-mouth、The most important need (of course also in Maslow’s needs model，Second to the basic needs of basic necessities such as food, clothing, housing and transportation)，So the importance is self-evident；After using money temporarily or hearing news about other platforms running away，Want to withdraw money immediately，It is a frequent user need，If there is no credit transfer function，For users who seek stability, it may be too late to give up，So "credit transfer" is one of the functions that determine life and death；

Points are a way to motivate users to be active，The mall only converts points into valuable goods，It is a kind of operation method that * promotes activity * in the 188bet Online Sports Betting and Casino，Does not belong to the core needs of users for using the P2P platform，It has nothing to do with positioning，Function of low importance；Points only satisfy the user’s greedy desires，Compared with the security of principal，Not even close；Also，Points are not a guarantee mechanism that determines life or death；

In summary，The importance of debt transfer is much higher than that of points mall，should be implemented first；Also，Others such as list style、Button size、Font color、Interaction process, etc. belong to the user experience part，Belongs to optimization 188bet Online Sports Betting and Casino，Compared to the BUG that affects users，The level of urgency will be slightly lower；So the ranking method of demand priority can be:

Core functional 188bet Online Sports Betting and Casino

Major BUG 188bet Online Sports Betting and Casino

Operational promotion needs

Optimize experience 188bet Online Sports Betting and Casino

If a team has common principles and methods in ordering 188bet Online Sports Betting and Casino，It can also have a common classification method for 188bet Online Sports Betting and Casino，I believe that the speed and quality of demand will be greatly improved，There will be a lot less meaningless quarrels and bickering。。。

After writing 188bet Online Sports Betting and Casino article，Suddenly I feel that every company should have an evangelist。