December 11，The 6th Global Partner Conference of Jingyu Group Lvmama Travel Network was grandly held in Shanghai，For nearly a thousand well-known scenic spots、Hotel、Destination expert representatives provide a sharing of the most cutting-edge industry trends、A platform for marketing cases and interactive topics。Chairman of Jingyu Group、188bet sports betting app download Hong Qinghua, founder of Lvmama Travel Network, delivered a keynote speech entitled "Tourism supply-side reform brings huge dividends to scenic spots and partners"，Also elaborated on the strategic layout of each business segment of Jingyu Group in 2016；Wang Xiaosong, CEO of Lvmama Travel Network, and the heads of various business departments of Lvmama posted the 2015 report card。Meeting，10 strategic partners signed、64 subsidiaries launched，Highlighting Lvmama’s o2o strategic three-dimensional layout and accelerating its leadership，At the same time, Lvmama Travel Network announced the official launch of a new brand slogan-"Travel the world freely，Just look for the donkey mother”，And grandly launched the large-scale self-driving activity of “Ten Thousand People Self-driving Tour to Huangshan Mountain”。

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188bet sports betting app download Hong Qinghua said in his opening speech entitled "Tourism supply-side reform brings huge dividends to scenic spots and partners": November 10，Xi Jinping presided over the 11th meeting of the Central Financial and Economic Leading Group，“Supply-side reform” was proposed for the first time at the meeting，Although it is just five simple words，But there is rich meaning behind it，This may mean a major change in economic governance ideas。Hong Qinghua said，The problem of “insufficient effective supply” is particularly prominent in China’s tourism industry，The rise of China’s middle class，The supply side of tourism products cannot meet its diversification、Personalized product requirements，causing tourists to complain。Complaining will give you a chance，The dividends generated by China’s “188bet app download supply-side reform” of the economy are extremely huge。Overcapacity、The second mismatch between supply and demand... The inevitable and consequence of all this is: the service industry represented by tourism will usher in a golden age。

Chairman of Jingyu Group、188bet sports betting app download Hong Qinghua, founder of Lvmama Travel Network, gave a keynote speech

188bet sports betting app download Hong Qinghua also said，The "tourism + Internet" era will bring three new driving forces to China in the next five years、3 trillion new bonus。In the future, tourism companies will not compete with small cleverness but with great wisdom，Not IQ、EQ，But LQ，爱商，L stands for love。

2015 Lvmama Brand Year Leading in Growth in Multiple Segments

Wang Xiaosong, CEO of Lvmama, gave a keynote speech

According to Jinlv Consulting Research Report: User coverage of China’s online travel websites in 2015，Donkey Mama ranks among the top three in OTA；The accumulated downloads of Lvmama travel app are nearly 500 million；The total number of registered users of Lvmama exceeds 70 million。

Mother Donkey who started out by booking tickets，This year’s ticket score is still beautiful，The growth rate reached 4 times compared with last year；The number of tickets to Lv Mama Scenic Spot reached 30 million in 2015；Lvmama ranks first among OTAs in terms of cooperation with 5A scenic spots；Huangshan、Hong Kong Disneyland、Chimelong、Shaolin Temple and other key scenic spots，Donkey Mama ranks first in ticket sales。Peripheral tourism also performed well，YoY reached 3.5 times growth rate。“Wine + Scenery + X” is the core product model of Lvmama peripheral travel，Lvyue Family Tour、Two star products for self-driving travel are frequently launched，Promoting the booming development of Lvmama peripheral tourism。 Otherwise，Mother Donkey is traveling abroad、Domestic Travel、Customized business travel has grown 2-3 times。Every 6 guests from Shanghai who visit Boracay，One person placed an order through Lv Mama；Out of every 4 Huangshan tourists，One person must be from Mama Donkey。

Comprehensive layout of Lv Mama’s transportation，Tickets online 、Train tickets and other sub-channels。For the Internet financial sector，Especially the personal consumption part，Lv Mama launches consumer loan (Little Lv Installment、baitiao)、Lvyoubao and other series of products。

According to iResearch's "2015 China Online Travel Industry Annual Monitoring Report" and "2015 China Online Travel and Vacation Industry Hot Topics Report"， Lv Mama ranks first in prepaid ticket market share、No. 1 in online 188bet app download vacation travel market share growth；According to Analysys' "China Online Peripheral Self-guided Tour Market Research Report 2015"、"Special Report on China's Online Parent-child Travel Market 2015"，Lvmama ranked first in the surrounding self-guided tour market share in 2014，The market share of parent-child travel is in the leading position in the industry。

The improvement of Lvmama’s brand influence is an important booster for the growth of various sectors。Lvmama held hundreds of brand events in 2015；Invested hundreds of millions of dollars in TV、Outdoor advertising，Currently titled "Report！Coach！》、"I love challenges"、"Swordsman"、"Bell's Adventure"、"Dando Appointment"、"China Star" and other Dragon TV、Guangdong TV and other TV programs。

2016 is the Year of Quality for Donkey Mother，188bet sports betting app download Hong Qinghua said: increasing brand building、O2O strategy is implemented in depth at the same time，Focus on improving user experience and reputation，The number one in the user’s mind is the real number one。

“To travel around the world freely, just look for the donkey mother”  Lvmama brand new slogan released 

Since its establishment in 2008，Lvmama Travel Network has always been deeply involved in "self-guided travel"，"Self-guided travel around the world，Just look for the donkey mother” is still used today。Now，Lvmama will fully launch the new brand slogan "Travel the world freely，Just look for the donkey mother”。

Wang Xiaosong said，From "self-help" to "comfort"，Although one word has been changed，Profound meaning。Lv Mama’s move is intended to lead China’s tourism industry to make a leap forward from “self-guided travel” to “free travel”，With major scenic spots、Destination cooperates well under the same sky，Mutual benefit and win-win。As a golden apple on the "Scenic Ecological Tree"，Lvmama Travel Network will rely on the O2O resource advantages of Jingyu Group，With 64 Lvmama subsidiaries across the country，No less than 2,000 physical stores for linkage，Work together，Let “travel around the world freely” become a new tourism trend。

"This time a new brand slogan is launched，It is a comprehensive evolutionary upgrade made for the 7th anniversary of Lv Mama。" said Wang Xiaosong, CEO of Lvmama Travel Network，"More complete categories，Mother Donkey hopes to be a travel steward for tourists。The original "self-guided tour" that was mainly recommended was based on free travel around the area，Now more than just peripheral travel，Group tour、Developing all categories including 188bet online sports betting outbound travel and customized business travel，Provide multiple categories for tourists、More personalized travel services，Make travel comfortable and happy；This better reflects Lvmama’s user-centered brand value concept，It will also be more conducive to the overall improvement of the Lvmama brand。”

In terms of brand building in 2016，Donkey Mama recommends Happy Donkey Travel 、code upstream、Brand activities such as Donkey Se Feiyang，Let donkey color spread across the country。 

Ten thousand people drive in Huangshan，Lvmama expands the new dimension of "Internet + destination"

"3——2——1! Start!"

With the Deputy Secretary-General of Huangshan Municipal People’s Government、The director of Huangshan Tourism Commission and others pressed the palms of the senior officials of Lv Mama，The large-scale self-driving activity of "Ten Thousand People Self-driving Charity Tour Huangshan" jointly created by Lvmama Travel Network and Huangshan Scenic Area was officially launched。

With the advent of the era of mass leisure and the increase in per capita car ownership，The self-driving travel market continues to be hot。As a leading brand of self-guided tours，Lv Mama is committed to making self-driving travel the most interesting in self-guided travel、The most willful way to travel。Starting from 2014，Lv Mama began to build a high-quality self-driving travel platform，Dedicated to the needs of self-driving users，Surveyed many beautiful roads across the country and famous scenic spots along them、Hotels and even specialty food，Taking full consideration of seasonality、Regional characteristics，Provide tourists with four stars including featured destinations、High-quality self-driving tour route products for five-star hotels and high-quality scenic spots。

Why did we choose Huangshan for this self-driving event involving thousands of people？Inseparable from the cooperation between Lvmama Travel Network and Huangshan Scenic Area。As one of the top 20 national tourism groups, Jingyu Group and its subsidiary Lvmama Travel Network have been since their establishment，Start the layout of Huangshan。Huangshan Scenic Area、Xidi、Hongcun、Zui Hot Spring Hotel and others are the first partners of Lv Mama to sign scenic spots and resort hotels，Especially since Huangshan Scenic Area and Lv Mama formed a strategic partnership in 2013，Lv Mama has always been ranked first among Huangshan cooperative tourism websites。2015，Lv Mama has transported more than 1 million tourists to Huangshan Scenic Area。So to speak，Out of every 3-4 tourists who go to 188bet app download Huangshan，One person booked tickets from Lv Mama。

Otherwise，Qichuang Planning Business under Jingyu Group、The scenic area marketing business also has good cooperation with Huangshan Scenic Area，Remarkable effect。The group even established a Lvmama subsidiary in Huangshan，Realize the full implementation of the "Donkey Mama" brand in Huangshan destinations，Purchase Internet brands and products、Ground service、Combining resource advantages，Realized a new model of “Internet + tourist destination”。I believe that the “Ten Thousands of People Self-driving Tour to Huangshan” event will start on December 19th，Based on the advantages of Lvmama’s national brand and hundreds of millions of users，Will be able to further make Huangshan tourism bigger and stronger，Let Huangshan continue to lead the country’s popular tourist destinations

Signing with 10 strategic partners of Jingyu、64 subsidiaries launched  Lvmama O2O strategy speeds up

Donkey Mama O2O Strategy，On the one hand, it is with Qichuang, a subsidiary of the parent company Jingyu Group、Lvfa、Marketing、Linkage between tent guest and other business sectors；On the other hand，By leveraging the power of subsidiaries across the country，Become bigger and stronger。

This annual meeting，Scenic Area Donkey Mama and Songjiang、Yichun City、Yunhe County、Nanling County、Huaian City、Xinjiang Kashgar Tourism Bureau，and Yunnan shares、Jiangnan Garden、Jiangxi Longhu Mountain Management Committee、Tongli Ancient Town Protection Committee and others reached important strategic cooperation。Use the first-mover advantage of offline resources，Lvmama e-commerce and tourism planning and design、Scenic Area Investment and Operation、Brand design and integrated communication、The tent guest style hotel forms a one-stop service，Comprehensive strategic cooperation with tourist destinations，In-depth implementation of the innovative model of "tourism + Internet + destination"，Achieving an increase in the number of tourists in tourist destinations、Tourist consumption growth、Improved tourist satisfaction、The new comprehensive goal of “tourism brand improvement”。

As an important part of O2O strategy，188bet sports betting app download Hong Qinghua and Jingyu Group、The senior management of Lvmama Travel Network jointly conferred the flag on the newly established 34 Lvmama subsidiaries。

Since the launch of O2O strategy，Lvmama subsidiaries rapidly increased to 64 within one year。The 34 newly established subsidiaries are respectively established 188bet app download in Yinchuan、Jiaozuo、Kunming、Lijiang、Yichun、Haikou、Yulin、Xishuangbanna、Yan'an、Urumqi、Xining、Zhengzhou、Lanzhou、Xi’an、Nanchang、Ganzhou、Hohhot、Hulunbuir、Jiayuguan、Shenzhen、Dongguan、Qingyuan、Wuhan、Fuyang、Dalian、Chengdu、Guiyang、Changzhou、Rizhao、Taiyuan、Yichang、Wuyuan、Yancheng、Kanas and other 34 cities，There are more than 100 stores，Covering many important tourist destinations and source areas across the country。2016，Lvmama subsidiaries will reach 100，2000 stores。

[Extra number！】The second stop of the Zhihui Private Exhibition will be held in Shenzhen on the afternoon of December 19th (Saturday)，This event invited the founders of many representative Shenzhen tourism O2O companies、Executive，Let’s discuss the topic of “How to make gold in ‘Internet + Tourism’ in 2016”。In addition to sharing useful information，Zhihui Travel will also draw lucky visitors on site to give away Seychelles provided by Anke Yunda、Bali round-trip air ticket！Hurry up and make an appointment！Please click ☞ to register“I want to register”！