My interest in Liang Jianzhang is not the Internet，In 2007, he went to Stanford University to study for a postdoctoral degree in economics，Continuously pay attention to China’s population issues，Written a lot of articles and used Weibo for social communication。I even think，China fully liberalizes second-child policy，188bet mobile login has nothing to do with Liang Jianzhang’s serious and professional appeal。

Received a Ph.D. from Stanford and teaches at Guanghua, Peking University，I thought 188bet mobile login Jianzhang was living on campus。Unexpectedly, he returned to Ctrip three years ago，Leading a wireless revolution that transformed into mobile terminals，And “accepted” the fast-growing “Qunar” this year。Such a person，In Shanghai again，Qin Shuo’s circle of friends will not go to the interview，Simply blind。

Let’s talk about the significance of 188bet mobile login

Qin Shuo:Is 188bet mobile login your first entrepreneurial project?

188bet mobile login Jianzhang:Yes。I came to the United States to study for a master’s degree after graduating from the Fudan Junior Class，Then work in Silicon Valley，Returned to China later，Created "188bet mobile login Travel Network" under the age of 30。

Qin Shuo:188bet mobile login just returned to work at Oracle. Are 188bet mobile login in Beijing or Shanghai?

188bet mobile login Jianzhang:In Beijing for a while，In Shanghai for a while，188bet mobile login’s just running back and forth anyway。

Qin Shuo:Did the people who started the business together know each other before?

188bet mobile login Jianzhang:Get to know Ji Qi first，Others were introduced by classmates or good friends。Sometimes 188bet mobile login’s time for computer competitions，Seen。

Qin Shuo:There is a saying，Basic applications of China’s Internet economy，BAT（Baidu、Ali、Tencent)、Sina、Sohu、NetEase、Ctrip and others were all created around 1999。How did 188bet mobile login think of the Ctrip model at that time？

188bet mobile login Jianzhang:1999 was a boom for entrepreneurship。Feeling crazier than now。Write a business plan at will，You can get tens of millions of funds。But 188bet mobile login was a startup company at that time，There are not many talented people，Harder to succeed，188bet mobile login seems that those who persevere now are relatively successful。At that time, even the most conservative people came out to start their own businesses。I originally wanted to study for a Ph.D.，Later also came to start a business。188bet mobile login was not “offline to online” at that time，Just do the Internet，There are ready-made models in the United States，You can make 188bet mobile login with any one。

Qin Shuo:I read books about 188bet mobile login，Your initial Internet model encountered setbacks，Then go to the airport to send a small card，Back offline again。

188bet mobile login Jianzhang:I also wrote a book about the Internet at that 188bet mobile login，called "The Rise of the Network Society"。Many patterns are analyzed in the book，The conclusion is that traveling is definitely the best thing to do，Because travel does not require delivery、No need to even pay，I didn’t realize at the 188bet mobile login that I didn’t need to pay。Due to the general backwardness of traditional travel agencies，We seem to be very advanced，Definitely the most professional in e-commerce among Internet companies。

In 2002 we began to study listing，Actually, we still encountered many difficulties during the process。There were not many people online back then，Then 188bet mobile login need to call，Working as a call center。The call center was also high-tech at that time，Much higher technical content than traditional enterprise services。

Actually，I think in marketing，Call centers are secondary，We later used the "send letter" mode，Our first one，Then promoted to the whole country。The rate of return for an early stage company by “sending letters” is quite high。Sending a letter to business guests at that 188bet mobile login，And there are not many opponents，The market suddenly opened up，Kicked away the competition。There were also competitors later，There are seven or eight，But considering all aspects，Our business is still stronger。I think，Not much stronger，A little bit stronger，That’s enough。

Qin Shuo:What do 188bet mobile login think is the significance and value of Ctrip to the entire Chinese Internet？

188bet mobile login Jianzhang:188bet mobile login should be said that a service standard has been established，Set a benchmark for the entire service industry。We have won the first place in “Call Center” for many years in a row。Later, not only did Internet companies imitate，Banking、The insurance industry is copying。

Qin Shuo:I have studied Ctrip’s early service cases before，Service details are very standardized。This is actually management ability，How did 188bet mobile login come about，Who implanted 188bet mobile login？

188bet mobile login Jianzhang:This actually has something to do with the Internet，But the relationship is not too close。Mainly because the system is doing better，Every step is monitored by the system。Now 188bet mobile login seems，These things are quite simple。Any communication between us and customers is monitored，Length of time、The content of the call can be randomly checked。Customer’s situation record、Discourse system construction，These can be standardized。Frontline employees，Can undergo less training，reach a relatively high level。With system support，The division of labor can also be divided more finely。We proposed at that time，We must make "service standardization" the same as the quality management standards of manufacturing companies。

How to view academia and entrepreneurship

Qin Shuo:188bet mobile login left Ctrip in 2006，What is the reason for studying?？Feeling that the country is solid，I still want to pursue my inner dream？

188bet mobile login Jianzhang:At that 188bet mobile login, I felt that I had no rivals，No more challenges。Should do something interesting，Looking for some challenges，Just go to school。I went to Stanford to study for a PhD in 2007。

Qin Shuo:188bet mobile login’s hard to get into Stanford，188bet mobile login won’t be because you are a successful entrepreneur in China，Just lower the threshold？

188bet mobile login Jianzhang:188bet mobile login is difficult for others to copy，I am more persistent。I have a background in juvenile classes，And the age is not too old，Thirty-five when I was studying for my PhD、Six years old，Of course compared to other students，Still a bit older，The average age of classmates is twenty-five、Six years old。I was asked to choose some courses at the beginning，Take classes with them，Take exam together。I did very well in the exam。

Qin Shuo:In what year did 188bet mobile login get your diploma?

188bet mobile login Jianzhang:I am relatively fast，In less than three years 188bet mobile login will be enough。Someone suggested to me，188bet mobile login’s not good for you to graduate so early。I had already written the paper，You can now apply for university teaching positions。Applying for a job is just the first step，They are actually looking to see if you can get a tenured professor from a prestigious school。Tenured professors are conditional，For example, how many articles should be published in six years。Graduate early，188bet mobile login is actually meaningless，Might as well stay there for another year。Later，I graduated in four years。After that, I went to the University of Chicago to work as a postdoctoral fellow for half a year，Return to China。

Population! economy!

Qin Shuo:When did the study of population begin？I think this is where 188bet mobile login can create the most positive energy for society，What motivated 188bet mobile login to do population research at that time？

188bet mobile login Jianzhang:My doctoral thesis has population-related content，I am studying labor economics。The doctoral thesis topic is about the employment of college students。Postdoctoral research is entrepreneurship。Research Entrepreneurship，Discovered that population may be an important factor。I went to Japan for an interview，Look at Japan’s population problem。Of course，188bet mobile login’s not just about Japan’s problems，I have also seen the problem of the relationship between population structure and entrepreneurship in other countries。The results show a strong correlation。Almost no one looked at this question before，Because not many people study entrepreneurship，Especially combined with research on population structure。

I thought that the total fertility rate of Chinese women was 1.8This data is distorted。When I was doing postdoctoral research in 2011，got some data，At that time, I thought population was the biggest problem in China’s economy，And 188bet mobile login did not attract the media before、Most scholars attach great importance to 188bet mobile login，Still to be awakened。I feel responsible，And compared to other scholars, there are more resources to research。

2012，I went to Peking University to teach for half a year，That was when Weibo became popular，I just got some big Vs to spread the word，Ren Zhiqiang、Pan Shiyi、Xue Manzi and others。The economic community does not know that China’s population data is so bad，And they are easily convinced once they know 188bet mobile login is so bad；The demography community knows the population figures，But I didn’t know that population decline would harm the economy so much。

Qin Shuo:I pay attention to this matter in China Business Network。But one day I suddenly asked myself a question，Assume that the population becomes smaller，Is 188bet mobile login necessarily bad?？Many studies are pessimistic about China’s future population，The extreme statement is that there will only be three to five billion people in the future。The economic aggregate has declined，But GDP per capita is not necessarily small，National welfare is not necessarily bad。

188bet mobile login Jianzhang:No matter what the absolute population is，Our demographics are definitely a problem，Social pension burden is very heavy。In addition, even economists are not very aware of 188bet mobile login，188bet mobile login is the concentration effect。For example, one country has a population of 500 million and another country has a population of one billion，Some new requirements、New innovation，will appear first in a country with a population of one billion。For industrial society，This concentration may not be that important。But if 188bet mobile login is a service、Cultural products，If there is no local market，Hard to get in time、Diverse feedback。These need to be created by your customers together with you，Bring your innovation、Put your competitiveness on the line、Make your value known。This process is not possible in small cities、Made in a city with a small population。Look at industrial products，Can be produced in small countries around the world，Relying on standardized hard indicators。Large service brands are basically produced in big cities in the United States，China is concentrated in Beijing, Shanghai and Guangzhou。

188bet mobile login is in crisis again

Qin Shuo:During research，What kind of relationship do 188bet mobile login have with Ctrip，What role do 188bet mobile login play in Ctrip？

188bet mobile login Jianzhang:When I returned to China again in 2012，No intention of returning to Ctrip。However, some problems with the company were already discovered at that 188bet mobile login。When I was still in the United States in 2010，I don’t think there is anything wrong with the company at all。Actually, Ctrip was too conservative at that 188bet mobile login，Competitors are also rising。But during the 2010 Shanghai World Expo，The company’s performance is pretty good，Just hide the problem。2012, the year in China，I just realized that Ctrip has a big problem。

Qin Shuo:You had insight into Ctrip’s problems at that time，By what method？Because 188bet mobile login may be in the data at the beginning，188bet mobile login may not be obvious。

188bet mobile login Jianzhang:The data must appear delayed。2012，The data shows Ctrip’s problem。The second half of 2012，The stock price reached as low as 12 US dollars，Later 188bet mobile login stayed at more than ten yuan，Less than 20 yuan。But our competitors’ growth rates are faster than ours，Not just where to go，Even eLong is faster than us。Our growth rate starts from the highest 4.50%，to the lowest 2.30%，And our profits also started to decline，Staff are also losing。Faced with such a situation，I feel there is no other way，Have to go back。

Qin Shuo:The reason why we must go back，188bet mobile login’s because of your financial interest in the company’s equity，Or because you are the founder，Because of your responsibility？188bet mobile login’s time to find a better leader、Just CEO will do，I still insist on you going back？

188bet mobile login Jianzhang:188bet mobile login definitely wouldn’t work if 188bet mobile login were anyone else。Indeed in that case，If 188bet mobile login were someone else，188bet mobile login is difficult for people introduced from outside or promoted internally to reverse this situation quickly。When outsiders come, they need to go through the familiarization process，People inside may not be convinced。

Qin Shuo:When I go back，188bet mobile login are already very confident about how 188bet mobile login can transform this company，Are 188bet mobile login very confident?？

188bet mobile login Jianzhang:Not very sure。188bet mobile login is indeed not because of money，I sold a large part of my shares when I was studying in school。Anyway, I have succeeded，Not because of the name，I still feel that this company was founded by myself，I don’t want to see 188bet mobile login decline after all，Want to see 188bet mobile login succeed。The team there also hopes that I can lead them out of the predicament。This is a responsibility to the company，188bet mobile login is also a responsibility to the team。I didn’t have much confidence at that time，Maybe I didn’t expect to build the company’s framework so well so quickly。There is still a lot of room for effort in performance，The company should obviously improve、The strategy of this change，The vitality of competition and innovation，I am still confident of improving。The visible changes are，We are more actively expanding the market，Coping with price war、Mobile Internet。

System innovation, coping with competition

Qin Shuo:The feeling is after you go back，Through wireless strategy and more，Seeing a lot of results，But facing so much capital entering the Internet tourism industry，Where else to go、Alibaba Travel，The cruelty of this external competition，Did 188bet mobile login exceed your expectations in many aspects？

188bet mobile login Jianzhang:I didn’t think so much at first。First I want to catch up with mobile technology。We formed a small team separately。I did pretty well in the end。Price war aspect，188bet mobile login was also simple and crude at the beginning，As a result, I lost a lot of money in one quarter，Later, we gradually started to engage in smarter price wars，That is: launch some low-priced products，Products that can maintain high profits at the same time。So，While growing rapidly this year，Maintain profits again。These are all experiences gained during the process of exploration。

Also，I started intrapreneurship in the company，Many small companies were established，Help them issue virtual stocks，At the same time, 188bet mobile login can enjoy Ctrip’s resources，Resources with a common brand，Common service standards，This mechanism is quite effective。In the mobile era, people want one-stop service。

As for the price war，I only gained some experience this year。Mergers and acquisitions start in the same city，188bet mobile login’s quite successful。At that time, there were four relatively strong hotel companies，Ctrip、Tongcheng、Elong、Where else to go。The price war started with Tongcheng first，After Yilong fights，We (Ctrip) call，Then where to go。We have formed a cooperation with him since Tongcheng，Their hotel uses us，We use them for tickets，This forms a relatively benign interaction。

Incentive mechanism is the key

Qin Shuo:What is your leadership style？Why the company can be turned around so quickly？188bet mobile login are a hands-on type，Charming personality，Strategist，Still comprehensive？What type of entrepreneur is he?、Management style？

188bet mobile login Jianzhang:First，I think Ctrip’s foundation is pretty good。I haven’t activated too many new people since I came back，Still using the original team。I think 188bet mobile login is a relatively big wealth，188bet mobile login team is very loyal to the company。Strong team cohesion，And I love them、They are more affectionate towards the company。

Second，The system is relatively in place。I am not a charismatic person，I have always been 188bet mobile login style，That’s system priority。At the beginning，Ctrip has also formulated many systems。Of course the system at that time，More suitable for the company’s start-up period。Maybe studying economics later also had an impact on me，I think the incentive mechanism is the key。So，I designed a new incentive plan，The design is quite good，The incentive method we set is relatively rational。

The era of throwing money 188bet mobile login soon pass

Qin Shuo:Listen，Ctrip’s innovations in the past few years，To a large extent, 188bet mobile login is an innovation in the system，There are also new technologies used on the wireless side to quickly respond to innovation。What do you think compared with the best foreign companies，What stage is China’s online tourism at?？We have many application innovations that are already ahead of the curve，There is still a big gap？

188bet mobile login Jianzhang:Our current number of users，Maybe half the world、Third level，The profit is a little less。But in terms of number of people，We even surpass them。Because we are a full set，Not just a ticket、Hotel。The whole set was also forced out by the mobile strategy，Must be a complete set，In order to have enough user stickiness、Download。We are the leader 188bet mobile login richness of the entire service product and mobile strategy。In revenue management，In personalized marketing，I think we did not do a bad job。

Qin Shuo:How do you look forward to the online tourism industry in the next three to five years，What kind of trend will 188bet mobile login be?？

188bet mobile login Jianzhang:I think there may be greater improvement from the supply chain perspective。Actually，We are better than hotels、Airlines know much more data。Because we know the sales volume and other characteristics of the entire region，We know what the demand will be much earlier than the hotel does，We can price them、Provides good advice on revenue management。There are more hotels in China now，Overseas hotels are very nervous，Demand exceeds supply。B&Bs will also develop in China in the future，188bet mobile login is also necessary to mobilize the supply of social resources to meet the demand for accommodation，We have a lot of room to expand。

Qin Shuo:You in the past few years，Maybe I didn’t expect the competition to be so cruel。And，I feel that if you want to do research or do other things，188bet mobile login is difficult to expand in the short term，We may have to continue to spend more time and energy on this battlefield。

188bet mobile login Jianzhang:You want to say the competition is fierce，Of course 188bet mobile login’s still intense，But not like before，Totally rely on throwing money？I think the era of throwing money will soon pass。

Qin Shuo:In other words，Now the dividend of Internet quantity expansion is basically over，Industry concentration will become higher and higher。Do 188bet mobile login think this trend is obvious？

188bet mobile login Jianzhang:If there is at most one winner in an industry，Everyone burns money to get the probability of winning in the end，Calculate return on investment，How much is a customer worth?？I think，188bet mobile login cannot continue，The price war will shrink in the future。

Qin Shuo: Is 188bet mobile login much room for overseas expansion in your field?

188bet mobile login Jianzhang:188bet mobile login is a huge market for Chinese people when they go out，We are doing well now，188bet mobile login is still room for improvement。Chinese are already the largest source of tourists for some countries，Of course we will definitely do some things better than local companies。

The place where I interviewed Liang Jianzhang was a teahouse in Lianyang。Some of what we talked about was not recorded，But I am very impressed。One is，He defines tourism as “all fields related to displacement”，This redefines the entire market capacity。Second，I said，Jack Ma said Ctrip is a model for large-scale profitability，But a little old。A hint of shyness flashed across Liang Jianzhang’s face，Said: "Of course he is good，Occupied the best mode。”Third，I mentioned that Qunar led by Zhuang Chenchao has a strong impact，"Will 188bet mobile login make them more stable after entering?"？" He answered me waving his arms，"They need to be more stable，But Ctrip is more powerful。Then they meet。"This is the only thing he said about where to go。He made an agreement with me before，Because we are going through the legal process，He cannot talk about Ctrip and Qunar at the moment。

Interview with Liang Jianzhang，188bet mobile login has always been so calm。He has no surprising words，But he already has many things in mind。This person who has no sense of oppression towards others became a child prodigy、Entrepreneur in his thirties、A scholar who is not confused in his forties，And they are all top-notch。Our business and society，188bet mobile login would be great if there were more Liang Jianzhang！What a pity，Geniuses are rare，There are fewer silent scholarly geniuses。Genius，Scholar，Still an entrepreneur，That’s very few。

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