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A report in Global Travel News on how B2B hotel distribution platforms can help Chinese OTAs mentioned: The Chinese market is very important to foreign hotel distributors，The challenge of building an independent brand remains unprecedentedly huge。But through cooperation with domestic OTA and other channels，Expand distribution business，Adopting the so-called "B2B2C" model is a feasible development strategy。Truely true，OTA is the traffic portal for online travel booking，A gathering place for a large number of consumers，Overseas resource providers can achieve greater distribution results through B2B cooperation with OTAs。But，In China，In addition to OTAs, there are also a large number of offline travel agencies operating，And the output of offline travel agencies is much greater than OTA，From this perspective，How to solve the distribution cooperation with offline travel agencies should also be a key consideration for overseas resource providers。All overseas resource providers need to face Chinese offline travel agency distributors with extremely low level of informatization。The so-called B2B2C development strategy，If there is no complete solution to overseas and domestic online issues、Offline distributor cooperation "2" problem，No doubt the flower in the mirror，The moon in the water。

Liu Zhaohui, founder of Zhihui Tourism, believes that tourism is a comprehensive industry，There are as many as 109 related surrounding subdivisions，The industrial chain is complex，Involving online and offline，Long chain of supply and demand relationship、Many links、Poor standardization。Want to increase the online penetration rate of tourism，Supply-side reform in the tourism field is imperative，The key point that needs to be focused on in reform and improvement is: increasing industry concentration、Improved supply chain efficiency、Integration of fragmented resources、Improvement and improvement of products and service systems。

Since 2014，A hurricane blows in the overseas destination market，One time，Many outbound travel companies have come under the spotlight，Facing huge 188bet app download markets and challenges，Domestic OTA、Emerging startups、Overseas resource providers and many technology manufacturers are gearing up，Want to be the leader of the supply-side reform，But what is the actual situation？Are you ready?？The complexity of the tourism industry chain，It is obviously unrealistic to want to achieve success overnight，How tourism companies can assess the situation and be targeted？Let’s first sort out the current status of the industry。

The outbound tourism market continues to be hot, and the demand for overseas resources is strong

With the improvement of domestic residents’ consumption power and willingness to go abroad，Outbound tourism has ushered in a golden period of development，Latest data display，This year, outbound travel continues to account for more than 50% of the overall tourism vacation，The outbound travel market continues to be hot。According to the prediction of China Tourism Academy，2015，The number of outbound tourists from my country will reach 1.3.5 billion people，Year-on-year growth of 16.8%。And due to consumption upgrade，Big tourism consumption is gradually becoming a necessity，With the United States、UK、Canada、Japan and other major tourist countries are gradually relaxing their visa policies for China，Outbound travel will continue to benefit。Spurred by the hot consumer market，OTA accelerates its layout in overseas destinations，The integration of online and offline has also become a trend，OTA seizes the destination’s upstream resources through overseas mergers and acquisitions and the establishment of branches。In order to meet the growing market demand and profit-driven demand for outbound travel products，Traditional travel agencies also have a strong demand for overseas tourism resources，Many travel agencies are beginning to try to expand their resources overseas，Many travel agencies are beginning to try to expand their resources overseas、Europe、Australia and other tourist destinations，Cooperation through agreement、Private room、Buyout and other commonly used domestic resource acquisition methods include local hotels、Scenic Area、Travel Company、Large wholesalers cooperate to capture resources，Then the resources will be packaged domestically for redistribution。

Docking: the lingering informatization nightmare and pain points

Although China's large OTAs and overseas resource providers are actively looking for better cooperation models，Hope to expand each other’s market performance，And realize their globalization strategy，But the cruel reality makes their global strategy progress slowly。The main reasons are:

The degree of informatization in the upstream and downstream sectors of the tourism industry is extremely low

The degree of informatization of tourism enterprises determines the penetration rate of online tourism，The current penetration rate of online tourism 188bet app in China is only about 10%，The current online business of traditional travel agencies is at an extremely low level，OTA relies on the "mouse + cement" model to open up a new world，But in a traditional travel agency，Purely manual operations are everywhere，No business system of its own，QQ、Telephone、Fax is still the main source of bookings，The only "connection" point is to use the platform's e-Booking backend to interact with OTAs in cooperation with OTAs。Subject to the functional features of platform tools，The problem of resource integration and onlineization has not been truly solved，Not to mention integrating overseas resources or connecting overseas resources through API technology；

The integration of overseas fragmented resources is difficult and costly

The extreme dispersion of overseas resources, high labor costs and management difficulties have discouraged domestic outbound travel product suppliers；Relatively speaking, air tickets and hotels are more standardized，But destination tourism products are completely of different standards，After obtaining the resources, a lot of manual intervention is required，At most it is a combination of manpower and machines，Because many suppliers do not structure and informatize information。

Global tourism technology standards are different

Currently the main tourism technology is controlled by OTA、In the hands of B2B platforms and e-commerce，Most travel agencies have their own technology research and development teams，Different technical teams that master technology consider more the characteristics of their own business when developing systems and interfaces，Does not consider market versatility，Causing various difficulties when the final cooperation is required，Especially now that most of the technical teams of overseas resource distributors are overseas，The cost of problem communication and resolution is extremely high。

Limited communication channels at home and abroad, severe information asymmetry

Many overseas resource parties currently have insufficient understanding of the Chinese market，Insufficient connection with Chinese outbound travel product and service providers，Domestic tourism companies’ understanding of foreign tourism markets and companies is limited to some large companies that have already entered China and have cooperation，We know more about them through media reports，Lack of direct communication opportunities with overseas first-line tourism companies，Serious information asymmetry。

How Titan Cloud and Hotelbeds innovate the B2B supply side of overseas hotels？

Hotelbeds is owned by TUI、World's leading、One of the online product suppliers specializing in accommodation and travel services，Extensive product inventory，Covering more than 180 countries、Over 4100 destinations，Includes 75,000 hotels、Accommodation products for houses and 188bet online sports betting apartments，Rich travel products and tickets，Covering 8000 different travel activities、More than 12,800 pick-up and drop-off services for different routes。Hotelbeds has in-depth cooperation with Titan Cloud，Titan Cloud provides technical support to Hotelbeds customers，Provide Hotelbeds data docking service for travel agencies in need of overseas resources。

In July this year, Titan Cloud completed the first phase of data docking work with Hotelbeds，But to integrate the data into the SaaS system user's inventory, the data needs to be "landed"，The so-called "landing" refers to matching and establishing a mapping relationship between the static basic information of the connected hotel data and the Titan Cloud basic information database，And carry out technical processing such as caching and authentication of dynamic prices and room status。

After nearly two months of hard work，Titan Cloud has completed the full implementation of Hotelbeds data，Support SaaS user docking，Users only need to sign a distribution agreement with Hotelbeds/BedsOnline and obtain the corresponding production account authorization，Titan Cloud Technology configures the account with the user's SaaS system to obtain all production data，Users can use data for product packaging and sales or distribution operations on other B2B or OTA channels through their own SaaS systems，Efficiency has been greatly improved。In the process of opening up Hotelbeds resources to enter the "last mile" of China's B2B network, we have sorted out relevant experience for industry reference:

Basic information standardization，Chinese and English、No one of Mapping can be missing

Hotelbeds has rich overseas resources，The basic hotel product information provided by the interface covers more than 180 countries around the world，Nearly 75,000 hotel/vacation home products available in real time，There are many room types listed in each hotel，Include hotel name、Room type information、Hotel address、Basic information such as hotel facilities is displayed in English，It is very unfavorable for domestic B2B distributors to read，Titan Cloud fully localizes basic information，Realize Chinese and English translation，More convenient for distributor operations。In addition to the localization work of basic information，You also need to complete the basic information mapping between hotel and room type information and Titan Cloud basic information database，To solve the problem of identifying hotels and room types after data is connected to the SaaS system and distributed to other channels。

Real-time dynamic information，Cache implementation，What you see is what you get in overseas hotels

In terms of data synchronization，Titan Cloud and Hotelbeds technical staff determined the best caching strategy after continuous communication and countless joint debugging tests，Add a trial booking mechanism when booking 188bet app to ensure timely and accurate product prices and room status。And add various monitoring tools to daily operations，The interaction log of each synchronization can be queried and analyzed。

Display、Booking complies with international standards，Simplified operation，The whole process is completed in 5 seconds

This data landing in Titan Cloud is based on the international hotel reservation rules formulation process，And optimized and improved。For example, international hotels support different occupancy numbers in different rooms for the same order，And the price calculation is different，This is very different from domestic hotels。Some island hotels do not support children，Through personalized configuration，All can be restricted directly on the system。The display of other information in the hotel also needs to be more comprehensive，For example, hotel dining information not only shows whether meals are included，It can be even more detailed and includes a full meal、Half meal and American style、European style and other different types。

In terms of reservations，The process is also very simple，No need to fill in a lot of personal information like domestic bookings，Just select your check-in date and fill in your name to submit your order and get instant confirmation，Confirm via direct connection，The entire booking process can be completed within 5 seconds，Greatly shorten the booking confirmation process。The SaaS system provides a printed hotel confirmation in real time after the reservation is successful，If necessary，Customers can even print basic hotel information，Ensuring B2B customers’ booking experience，Improve customer satisfaction。

The distribution system is fully networked, fully supporting B2B+B2C

Using Titan Cloud’s hotel SaaS system and SaaS-based DMS destination marketing system and mobile social sharing product Travel Information，Travel agencies that obtain Hotelbeds/BedsOnline overseas product resources can not only achieve B2B peer sales，You can also use your own operational skills to achieve direct connection with OTA，Or product packaging through Titan Cloud’s destination marketing system，Package your own packaged products for differentiated sales；Or you can share product packaging on TravelSky and share it on social platforms，C-end consumers sharing mobile social networking，Making Hotelbeds/BedsOnline resources truly into B2B、B2C Omni Channel。

Localization of landing services

To accelerate the expansion of China’s B2B market，BedsOnline in addition to guaranteeing the original 24-hour local Chinese customer service，We will further deepen localization services，Provide Chinese bank account for distributor settlement、China invoice is expected to be opened in December，BedsOnline customers will not need to go through foreign exchange settlement，The operation process is more 188bet sports betting app download convenient and faster，B2B distributors no longer need to settle by remittance overseas，Not only have to bear high handling fees，It may also be subject to capital supervision restrictions by Chinese financial institutions。

In addition to cooperation with large B2B resource providers like Hotelbeds，Titan Cloud also provides SaaS hotel distribution system for users with overseas hotel distribution business，Currently can support the business of overseas hotels from procurement and warehousing to online distribution，Including English version of e-Booking for overseas hotels to maintain room status/price and order confirmation。In terms of B2B supply-side innovation in overseas hotels，For different user characteristics，Provide different solutions。

Editor’s note:

The tourism B2B market is in the ascendant，Supply-side reform requires the participation and efforts of the entire industry，Opportunities and challenges coexist，For B2B technology companies，No matter which market segment you enter，The ultimate goal should be to improve service efficiency at both ends of the supply chain through technology，Reduce original human resources and marketing costs，Shorten the industrial chain，Improve the effectiveness and production efficiency of the supply system。The trial of Titan Cloud and Hotelbeds has just begun，Still needs to be tested by the market，No matter what the result is，They all provide a reference for the technological transformation and cooperation on the supply side of China’s tourism。

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