After four turmoils，China’s accommodation industry has entered a recovery period after fundamental changes in demand structure。2018 is the second year of recovery，Catching up with the 40th anniversary of reform and opening up and the trend of cultural and tourism integration，Farmhouses are gradually being eliminated by the times，B&Bs entering the reshuffle period are flooding again，The hotel with many years of history has also entered an upgrade and iteration period，The entire accommodation industry presents a confusing situation with an uncertain future。

October 28，The "B&B and Inn Investment and Financing Forum 2018" sponsored by Jiaozuo China Travel Bank Co., Ltd. (hereinafter referred to as "China Travel Bank") was held at Lize Women's School in Tongli Huajian Hall, Suzhou，The forum brings together high-end B&Bs across the country、Hotel、Resort、Big names in travel information, new media and other industries，Aims to communicate in depth the current status of various fields in the homestay industry，Existing problems，Exploring new cooperative financial models in the accommodation industry，Welcoming the cultural tourism boom。

This forum is also the first tourism industry professional forum hosted by a bank in China on the integrated development of B&Bs and finance。

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Affected by the macro-financial environment and stricter regulatory policies，It is difficult to recruit and the cold wave worsens，The number and amount of investment cases dropped significantly year-on-year。Also，VC returns are quite dismal，More 188bet app download than 70% of VCs cannot make money，Even a large number of VCs went bankrupt，In addition, investors have become calmer，Stay on the fence。

The financing environment of the entire accommodation industry remains high as the entry threshold for bank loans remains high，Becoming more optimistic。The original investment threshold was lower，The crowdfunding platform that creates possibilities for small businesses has also shown a decreasing trend in the past two years。According to Zhihui statistics，As of the end of June 2017，There are 439 crowdfunding platforms in operation，By the end of June this year，Only 251 companies remain，Overall reduction of 188 companies。

Reduction in the number of crowdfunding platforms，It is undoubtedly adding insult to injury for the accommodation industry。An increasingly difficult investment and financing environment，Control the survival and development of hotels and B&Bs。According to the "2017 B&B Industry Development Research Report" released by the China Tourism Association B&B and Boutique Hotel Branch，The domestic B&Bs are huge。

Preliminary estimates of the number of B&Bs in my country in 2017 will reach 200,000，Over 300% year-on-year growth。Other data is shown，The online B&B booking market transaction size reached 127 last year.100 million yuan，64% year-on-year growth。With prediction，The scale of online homestay transactions will reach 177 in 2018.200 million yuan，The homestay market will reach 30 billion yuan in 2020。

The reason why such a large B&B can develop，Completely benefited from the popular crowdfunding platform that year。Currently，There are only a handful of domestic crowdfunding platforms，Colorful Investment、Let’s get started、There are four companies including Renren Investment and Fifth Innovation。where，The Fifth Venture only focuses on equity crowdfunding for physical businesses，There are only three crowdfunding platforms left that focus on the accommodation field。

New institutions enter the market to solve the siege of investment and 188bet Online Sports Betting and Casino financing in the accommodation industry

The existence of homestays stems from people’s demand for travel gradually rising from sightseeing to culture、Social aspect，Tourism consumers are more willing to choose accommodation with distinctive appearance、A B&B where you can better understand and feel the local culture。But as consumer needs become increasingly diversified，After disorderly and crazy development，The entire homestay industry is facing transformation and upgrading。

Pictured: Mr. Zhao Yongjun, Vice President of Jiaozuo China Travel Bank

In response to the lack of personalization faced by B&Bs、Immature profit model、Not a strong sense of experience、Problems such as lagging behind laws and regulations，Zhao Yongjun believes that the opportunities in the homestay industry outweigh the challenges，“China Travel Service Bank uses financial instruments to meet the financing needs of the homestay industry，Reduce business risks for B&Bs、Formation supported by tourism culture、Differentiation、Diversified homestay products，Promote the sustainable development of the homestay industry。”

The tourism industry in China is currently facing a rapid flow of funds，Long construction decision-making chain、Under the current situation of short cycle，B&Bs that need to be upgraded and transformed have higher financial requirements，Its innovation needs for the speed of capital cost arrival and financing structure far exceed the traditional business model。

China Travel Bank has innovated the original financial cooperation model，Providing investment and financing services to the accommodation industry in a new form and content。It is based on its own advantages combined with market symptoms，Launched “Access Express、Fast approval、Financial services with fast lending。Main products include hotel room night rights pledge loans、Hotel Worry-Free Loan、Hotel Supply Chain Finance、Hotel project loan、Hotel M&A loans, etc.。

For hotel room night rights pledge loan from China Travel Service Bank，Wu Xiaowen, 188bet app download co-founder and COO of Titan Cloud, thinks，It bids farewell to the traditional asset-heavy mortgage financing model，Operating room and night rights as valuable assets，It will be more helpful to win the favor of banks。

QuZhu CEO Li Hui and Zhao Yongjun have the same views，He believes that the most important thing for B&Bs is differentiated operations。On the forum，He corrected the statement that B&Bs do not make money，And analyzed the differences between homestays at home and abroad from his own perspective。

How can B&Bs be differentiated，Depends on the operation of the B&B。Huajiantang, a boutique B&B that plays an active role in the protection of historical buildings，Has the most say in the operation of the B&B，Founder Liu Su believes that the trend of today’s leisure vacation products is product depth and richness，We must take into account social interaction、Multiple attributes such as uniqueness and personality。

In the context of the Internet era and global tourism，B&B is a tourist micro-destination，Need space、Services and operations extend beyond homestays，That is, to expand the lifestyle of B&B，Lengthening the industry chain of homestays。

China Travel Bank is creating financial products around the core concept of homestay tourism micro-destination，Its product content、Business Model、Continuously updating service methods、Promote，Combining its own development advantages and strong partners，Use the legal person bank’s short-term advantages、The unique advantages of Precision Spirit，Help B&Bs and hotels quickly raise funds，Saving operating costs。

Financial innovation empowers industrial development

As a featured travel bank，What CTS Bank wants to do is to provide financial solutions based on the entire industry chain，Establish a localized tourism ecosystem。

Currently tourism assets face two difficulties: standardization and risk control，New assets need to solve the problem of traditional capital sources。Yimei CEO Ma Hongliang believes that financial personnel need to understand 188bet app the business，In order to avoid the situation where traditional funding channels have no outlet。

As an innovator of accommodation financial products，China Travel Bank acquires the order、Provide "farmhouse" loan and other services，Promote B&B hotels、Improvement of the farmhouse’s environment and service conditions，Help tourism micro-destinations create a benign ecosystem of resource linkage and information sharing。At the same time，It is also building the IP advantage of “big scenic spots”，Improving the tourism ecological chain，Form up to destination owner、Operation Manager、Hotel service industry、Equipment supplier，Down to personal travel agency、OTA、Airline，Closed loop of tourism finance ecology to end consumers。

The picture shows the first hotel cooperated by Qianna Hotel and China Travel Service Bank - Qianna Qianxun Hotel (Luoyang Xiyuan Park Wanda Plaza Branch)

Qian Na Hotel established in 2010，Now it is a well-known hotel chain in China，It has cooperated with China Travel Bank for many years。CEO Chen Kunfeng told the forum why he chose China Travel Service Bank，believes that China Travel Service has four main advantages，The threshold advantage、Cost advantage、Risk control and service advantages。

China Travel Service Bank operates or entrusts the management of the hotel with China Tourism Group Hotel Management Company as the management output party，Relying on China Tourism Group’s full industry chain layout advantages，China Travel Service Bank, as a subsidiary of China Travel Service and China International Travel Service, guides tourists to hotels，To provide hotel customers with a full range of systematic and comprehensive services。

For brand clusters、B&B community、Butler mode、Industry trends such as special services，China Travel Bank relies on its innovative management model、Low management cost、Increase hotel occupancy rate，And products with higher credit accuracy and efficiency，Building a promising future of “finance + homestay”。

The 188bet app picture shows the guests of the 2018 B&B and Inn Investment Forum

*This article is for the accommodation industry&One of the financial depth series，More case tracking to follow，Follow us。