Travel destination"Three types"with"Four levels"
Tourist destination is the center of 188bet app activities，It can be divided into three types according to the scope of 188bet app activities，Respectively tourist area types、Urban type、Large area type。
Tourist area-type tourist destination activities are “point-like”，Including scenic spots、Resort、Resort etc.，Scenic spots such as Jiuzhaigou、Huangshan，Resort areas such as Yalong Bay National Tourist Resort，Resorts such as Club Med ；
The city in an urban tourist destination is the center of tourist activities，188bet app activities are “face-like”，Like Beijing、Xi’an、Shanghai, etc.；
The scope of activities in large regional tourist destinations generally spans cities、Provinces and even countries，188bet app activities are "points"、line、The combination of "face"，Such as Sichuan Province、Shangri-La、Silk Road、Singapore, Malaysia and Thailand (Singapore、Malaysia、Thailand) etc.。
Different types of 188bet app，According to the source of tourists，Can be divided into four levels: regional level、National level、International level、World Class。Regional 188bet app，The source of tourists is generally from cities around 188bet app、Inter-provincial area，Relatively few remote customers，188bet app only have high visibility and influence in certain areas；And so on，National level has high visibility and appeal in the country；Internationally known in the continent；World-class and globally renowned。
With the improvement of 188bet app “channels” connecting 188bet app “destination” and 188bet app “sources”，It is becoming more and more convenient to travel from source to destination and from one destination to another，The scope of activities in tourist destinations has expanded，This has prompted the types of tourist destinations to become more and more regional.、The level of tourist destinations is becoming more and more international and world-class。Therefore，It is imperative to upgrade tourist destinations。
The transformation and upgrading of 188bet app"Five Dilemmas"
Transformation and upgrading of 188bet app，Become a common guide for the second entrepreneurship and redevelopment of 188bet app，It is also a non-tourist destination upgraded to regional level、National level、The goal of an international tourist destination。Based on dozens of city-type regional 188bet app and tourist area-type tourist destination planning done by the author，Summary of the five common dilemmas faced by the transformation and upgrading of 188bet app。
1. "Image" masking
The dilemma of image masking has three aspects，First, the city’s brand is greater than the 188bet app brand，Like a coal city in the industrial age、Oil City、Auto City、Industrial City, etc.，The dilemma of its development is how to break through and reverse the original image of the tourist destination；Second, the 188bet app sub-brand is greater than the 188bet app parent brand，Form "see only stars，The shadowing effect of "no moon"，For example, Zhouzhuang is more famous for 188bet app than Kunshan、Hengdian Film and Television City is higher than Jinhua etc.，The dilemma of its development is how to integrate resources and products to form a common regional brand；Third, cities or scenic spots with high 188bet app popularity cover cities or scenic spots with low 188bet app popularity，Like Baoting in Hainan、Ledong is overshadowed by the image of Sanya 188bet app，The dilemma of its development is how to get rid of the shadow of the image and form its own characteristics and brand。
2. "Brand" separation
There are two aspects to brand separation，On the one hand, there is "quality" but no "brand"，Rich resources、Various products，But the brand is not outstanding，Form “first-class resources、Second-rate product、The embarrassing situation of “third-rate brand”，The main reason for facing this dilemma is insufficient brand marketing and lack of heavyweight 188bet app products；On the other hand, there is a "brand" but no "quality"，There are national and even world-class brands，But there is a lack of 188bet app products or the experience of 188bet app products is insufficient，Fell into the dilemma of "holding a golden rice bowl and begging for food"，The breakthrough of its dilemma is how to enrich product experience to activate the brand。
3. "Temperature difference" between day and night
Hot during the day、Desolate and clear at night，Unable to retain tourists due to lack of night entertainment items，A true reflection of becoming a traditional tourist destination。The dilemma of “temperature difference” between day and night，On the one hand, tourists don’t stay because there are no entertainment items at night，On the other hand, businesses or investors are closed because there are no tourists at night、Do not invest。The key to breaking through its dilemma is to plan 188bet app projects with strong appeal and gathering popularity。
4. "Low and peak seasons" are clearly defined
Due to climate and product attributes，Such as skiing tourist destination、Seasonal food 188bet app destination，Resulting in the peak season of the destination being too busy、Insufficient supply of facilities、Overcrowded；Too low off-season，Facilities and personnel idle。Trapped in this dilemma，The focus is on product breakthroughs，Formation of "peak season diversion，Coordinated development situation of "heating up in off-season"。
5. Industry “shortcomings”
188bet app is highly relevant、Industry with great motivating effect，But some tourist destinations have not fully utilized the role of 188bet app，The product structure and revenue structure are still single，188bet app development is still stuck in the tourist stage of ticket economy，Facing the dilemma of “shortcomings” in the industry，The 188bet app industry is in urgent need of upgrading。
The transformation and upgrading of 188bet app"Four Strategies"
1. Strategic leadership
The primary issue in the transformation and upgrading of tourist destinations is to determine how to transform，Clear the direction of transformation and upgrading，As in the "Kunshan 188bet app Development Master Plan"，We moved from the city、Industry、Culture、Space、Brand implements five major transformation strategies，Clearly “global 188bet app、Panorama Kunshan” strategic orientation。The orientation of the transformation and upgrading of the "Sanya City 188bet app Development Master Plan" is from "188bet app culture" to "cultural 188bet app"，And march deeply into the internationalization of 188bet app，Enhance the cultural connotation and international level of Sanya 188bet app。The "Changchun City 188bet app Development Master Plan" proposes to transform from "Forest City" to "Forest Resort City"、"Movie City" to "Movie Entertainment City"、“Auto City” to “Auto Leisure City”、“Sculpture City” to “Sculpture Art City”、Five Transformation Strategies from “Technology City” to “Technology Experience City”，Promote the transformation and upgrading of Changchun city brand into 188bet app brand。
2. Project driven
The dilemma of 188bet app destination development is whether it is the "temperature difference" between day and night，It’s still clearly the “low and peak season”，Or it may be the "short board" of the industry，One of the root causes of its series of problems is the lack of attractive 188bet app projects。Therefore，Planning large-scale projects that are in line with the overall direction of 188bet app destination development，Become an important starting point to drive the transformation and upgrading of tourist destinations。
3. Brand marketing
Solution to the blurred image of tourist destinations caused by image blocking、Low visibility，One of the effective ways to maximize the value of 188bet app resources due to brand separation is to carry out brand marketing。Carry out brand marketing，First, clarify the image positioning of the tourist destination，Determine brand orientation，Shaping the characteristics of tourist destinations；The second is packaging 188bet app products，On the one hand, it supports the brand image，Effective marketing on the other hand。The third is to build a marketing platform，Save marketing costs on the basis of rapidly increasing brand and awareness。
4. System upgrade
The transformation and upgrading of tourist destinations is a systematic project，We must carry out system transformation and upgrading on the basis of grasping the key points。In addition to focusing on strategies、Project、Except marketing, etc.，We also need to carry out the 188bet app product structure、188bet app Industry Structure、Tourist supporting facilities、188bet app Service and Management、Systematic transformation in 188bet app development model and other aspects，Especially for relatively mature tourist destinations，How to transform the 188bet app development model from the pursuit of speed and quantity to the pursuit of quality and efficiency has become the key。

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