Yidaobus exited after three months online，The Koala shuttle 188bet mobile died suddenly six months after it was launched... From this we can see that the "Internet + 188bet mobile" is not easy to implement，Let’s talk about transportation as an industry with high barriers，Not to mention hiring a car or hiring a driver，Based on the policy environment alone, the management of buses is much stricter than that of cars，“For safety reasons，The government would rather issue fewer road transport permits to buses”，Dada 188bet mobile co-founder Peng Wangcheng said in an interview with Yiou.com，“Besides, this is an asset-heavy industry，The cost of a 188bet mobile is between 500,000 and 600,000。”

Let’s briefly introduce Dada 188bet mobile in one sentence，Peng Wangcheng said “taking buses as the entry point，Integrate into lifestyle and package sales。”

Dada 188bet mobile’s business entities are divided into three major segments，If we introduce it in order of sales ratio，Commuting to and from get off work、Through train (including intercity operation and chartered train)、Surrounding Tour，The profit model is ticket income、Advertising revenue and cooperation to earn mid-point profits。Peng Wangcheng told Yiou.com，There are currently 200 people in Dada 188bet mobile，Covering 15 cities by setting up points and joining franchises，Including Shenzhen、Beijing、Shanghai、Xi’an、Wuhan, etc.，There are more than 2000 lines in total，Half of them are in Shenzhen，More than 1.5 million users have used Dada 188bet mobile APP。

The transportation industry faces high barriers，Received three rounds of financing since its establishment

Dada 188bet mobile is affiliated to Shenzhen Liuchi Technology Co., Ltd.，The largest shareholder is CEO Zhou Ruijin，Established in March 2014，In June, I received RMB 5 million from Angel Bay to complete the seed angel round，Closed Series A with RMB 37 million in May 2015，The latest round is the RMB 200 million Series B financing received from Northern Light Venture Capital in September 2015，The next round of financing is being communicated。

Four advantages derived from the team

Learned from the conversation，First of all, this team with a background of New National Line and Central and South Line has an innate advantage in getting cars，Except the new national line is the trump card，Dada 188bet mobile gradually switches to cooperation with local car companies，Guaranteed vehicle source；Furthermore, focus on line operation，Compared with 188bet mobile routes, Dada 188bet mobile adopts market-oriented operation to match routes；And focus on the experience of both users and drivers，Establishing a 188bet mobile captain through the fan economy、Adopt real-time resolution mechanism for feedback，Also let its own employees set up a user experience team；And spare no effort in promotion，In addition to regular themed activities, we also use resource exchange in exchange for cooperation for promotion。

“Either wait for others to revolutionize our lives，Either we do it ourselves”

For the 1-point experience previously launched by Didi 188bet mobile，Peng Wangcheng expressed his disapproval，In his opinion, the "Internet + 188bet mobile" field does not rely on burning money to fight the subsidy war，It’s a combination service、The field of fighting operations。First of all, the subsidy of one yuan and two yuan is not as impactful as the subsidy of more than ten yuan for special cars，Furthermore, white-collar users commuting to and from get off work don’t care about fares，What we want is user experience。In addition, compared with Didi, which only entered the 188bet mobile business in July 2015，Peng Wangcheng said that Dada, which was established in 2014, still has a first-mover advantage，Before Didi launched urban expansion。

Use a few keywords to summarize Dada 188bet mobile’ 2015 – “Quick、Challenge、Innovation”

From a large perspective, whether it is financing or promoting the market, Dada 188bet mobile runs "fast"；From the internal team’s running-in，The price war faced by Didi externally，Double "challenges" inside and outside；Dada 188bet mobile keeps exploring along the way、Iteration - "Innovation"。

Farewell 2015，Dada 188bet mobile Design 2016，Imagine a longer future。Envision development in the short term，Dada 188bet mobile said that because the New Year is approaching，We are starting to use charity as an entry point，Launching Spring Festival travel routes within 1,000 kilometers with the theme of "Going Home"。Long-term planning for the future，Pengwangcheng expects to cover 30-50 more cities within a year，And hope that in 5-10 years, Internet gameplay will be implemented to make car rides free，Targeting the various needs of the new generation of consumers，In the future, Dada 188bet mobile will exist in a personalized and entertaining way。

Write at the end

Customized buses as a supplement to public transportation，There will be market share for its existence in the future。Perhaps it is difficult for the Internet to shake traditional industries，But their appearance，It still gave the tradition a certain blow，Properly speaking，It is to promote change。

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