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In the final year of the “Twelfth Five-Year Plan”，“Travel+”、Toilet Revolution、New Deal on Investment and Consumption、Many measures such as capital mergers and acquisitions have enriched the overall pattern of China’s tourism development in 2015，It also laid a good foundation for development during the “Thirteenth Five-Year Plan” period。The slowly opening behind the scenes of 2016，What is about to be staged is a game based on "innovation、Coordination、Green、Open、Sharing” as the core concept of reform and development in the tourism field。In the new year，We look forward to further deepening of tourism development measures、Re-expansion of space and rediscovery of value。

First，Supply-side reform efforts。“Supply-side reform” continues to enter people’s field of vision as a high-frequency word，The fundamental lies in adjusting supply-side related factors，includes labor、Land、Capital、System, etc.。In the areas of reform of these elements，The tourism industry can all play its own unique role。Although we cannot judge whether tourism can lead the trend as it did at the beginning of reform and opening up，But it is completely foreseeable that tourism will become an important area of ​​supply-side reform。Because an important way to optimize the allocation of labor is to promote the development of the service industry，The tourism industry is obviously the brightest "star" in the service industry，The tourism industry has become a "mass entrepreneurship、The main battlefield of “Innovation”。Accelerating entry into the lifestyle 188bet online sports betting service industry is an important option to improve capital allocation efficiency，Vigorously developing tourism is to improve people’s livelihood、The most important way to improve happiness，We have reason to believe that more capital will enter the tourism industry in 2016，There will also be more tourism companies landing on the New OTC Market and other capital markets。

One of the focuses of supply-side reform is to make full use of the sharing economy model to promote the destocking of real estate and the full utilization of other excess assets。An important feature of the sharing economy is its emphasis on usage rights rather than ownership，This is precisely one of the most fundamental characteristics of tourism consumption。What is needed for tourism consumption is the transfer of usage rights rather than ownership for a specific period of time when consumption in a different space。No strong tourism consumption demand，I am afraid that the vigorous development of the sharing economy model will lack sufficient demand-side support。The surge in tourism consumption demand will be felt in 2016 and beyond，Provides important demand-side guarantee for my country’s supply-side reform。At the beginning of 2016，We can fully expect the arrival of an era of strategic tourism。

Secondly，Comprehensive reform speeds up。The most anticipated aspect of institutional innovation in the tourism field in 2016 is the further acceleration of the comprehensive tourism reform。On the one hand，The National Tourism Administration has launched the national tourism reform and innovation zone and the all-region tourism demonstration zone in 2015, two reform initiatives with overall driving effects。Compared with the previous work in the National Tourism Comprehensive Reform Pilot Zone，Obviously reforming content、There are many new breakthroughs in institutional innovation and other aspects，It is also more pragmatic in terms of gathering the forces of all parties to integrate development and sorting out development results and sharing them with the people、More feasible。On the other hand，The implementation of the "Opinions on Land Use Policies to Support Tourism Development" will open up a new path for tourism development during the "Thirteenth Five-Year Plan" period，Tourism is 188bet sports betting app download also expected to contribute to my country’s poverty alleviation、The development of old areas and other areas have explored new directions for land use policy reform。In addition，The rapid development of outbound tourism is the result of the significant improvement in people’s living standards，But it also involves the obvious lack of supply capacity in the domestic market、Obvious flaws in the market order and the crowding-out effect of domestic tourism、Service quality needs to be improved urgently and many other issues。I believe that in 2016, relevant departments will have more targeted policies in terms of system construction and improvement of rich and effective tourism supply。We may not only expect that the 72-hour visa-free policy will gradually break through to the 144-hour transit visa-free policy，Increase the attraction of inbound tourism by extending the time；We can also look forward to the formation of a network between urban destinations that have implemented the transit visa-free policy，Use the asymmetric transit visa-free policy to play the regional driving role of the policy，Deepening the transit visa-free policy will further attract inbound tourism，Promote the recovery of the inbound tourism market to the greatest extent。

Again，Deepen development。Enterprises have always been an indispensable backbone for the development of China’s tourism industry。In the past 2015，State-owned enterprises in the tourism field wave the banner of capital，Acquired many private capital brands，Expanded the number of brands under its umbrella，Improved position in the company rankings。But compared to the expansion of quantity，The “digestion” of mergers and acquisitions、Quality improvement and system reform are more important。From this perspective，How to respond to the concept of open development proposed by the Fifth Plenary Session of the 18th CPC Central Committee，Introducing private capital into the state-owned enterprise system，Formation of mixed ownership，Activating the ability of state-owned tourism enterprises to adapt to the market economy deserves more attention。Introducing external capital、Strategic Investment，In the process of building mixed ownership，We must also ensure that state-owned assets are not lost、Private 188bet app download capital has a say and many other practical issues。Therefore，The 2016 annual meeting will be a year for tourism state-owned enterprises to conduct in-depth exploration of mixed ownership。

Poverty alleviation has always been an important function of tourism development，During the “Thirteenth Five-Year Plan” period, tourism poverty alleviation will take on 17% of the poverty reduction task。For this，Need to adhere to the past effective tourism poverty alleviation experience，Continue to explore new ways to alleviate poverty through tourism。How to prevent poverty alleviation through tourism planning from becoming an image project of the planning unit、How to play the positive role of land in tourism poverty alleviation、How to bring art into the tourism life of poverty alleviation villages、How to build a long-term mechanism for poverty alleviation through tourism、How to explore the goal change from developing tourism to alleviate poverty to developing tourism to achieve a well-off society, etc.，All need to be answered step by step starting in 2016。

Last，Rediscovering value。The development of any industry is based on market value discovery。The good news is，In recent years，The value of tourism is being rediscovered and recognized，This is not only reflected in the role of tourism in stimulating consumption at the national level、Improve people’s livelihood、Recognition of strategic value in promoting employment and many other aspects，It also lies in investors’ renewed understanding of the commercial value and growth potential of tourism，Tourism has become the most important thing for Internet entrepreneurship、One of the most active areas，Many capitals that have not entered the tourism field before are also accelerating their entry into the tourism industry，In particular, real estate companies have transformed into tourist attractions、Case studies in the field of tourist resorts attract attention。In the next development，The value of tourism resource control as the core competitiveness of the development of tourism-related enterprises will be further valued。Accordingly，The new standard for tourist attraction evaluation will be highly valued by all stakeholders。

The rediscovery of the value of the tourism industry 188bet Online Sports Betting and Casino also includes the re-emphasis on the types of enterprises that were once ignored。For example, with the rise of OTA，Offline travel agencies were once ignored，But now many online travel service agencies are actively developing offline，Also acquired many offline travel agencies。As tourists gradually increase their service requirements，Online travel service organizations realize the importance of building offline quality assurance capabilities，The value of more and more offline travel agencies will be rediscovered，More and more offline travel agencies will become the targets of capital market pursuit of mergers and acquisitions。Natural，The rediscovery of tourism value also includes the return of tourism development from price competition to service optimization，Tourism operators will rediscover the value of services，This is also an important starting point for the tourism sector to strengthen market order management。

The rediscovery of the value of the tourism industry also includes the re-judgment of the value of tourism enterprises from the perspective of the capital market，Therefore we can also expect the emergence of dedicated tourism M&A funds in the near future，Quickly conduct research on tourism assets that are in low value、Strong mergers and acquisitions，And promote the value-added development of these tourism assets。In addition，Supply-side reform also means that the tourism industry still has a lot of effective supply that needs to be supplemented，Many new business formats need to be generated to cope with new market demands，But at the same time, we need to be careful not to let incremental tourism assets become invalid stocks。So，The rediscovery of the value of the tourism industry also includes the continued exploration of new business areas that have not yet found effective profit models，This includes RV parks that are strongly advocated by the state、Rediscovering the value of emerging business formats such as camping sites。

2016，The start of the “Thirteenth Five-Year Plan”、World Tourism Development Conference held、A series of major events affecting tourism development, including the China-US Tourism Year, are about to begin，We hope to speed up the process through comprehensive tourism reform、Tourism development starts again、Rediscovering the value 188bet sports betting app download of tourism，Make the tourism industry become the most prominent vanguard in implementing the "supply-side reform" strategy as the reform deepens，Make due contributions to China’s economic and social development。

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