Obviously，2016，Independent 188bet online casino games must face a more stringent situation，More 188bet online casino games will definitely continue to fall。Who will be next？

Don’t be a confused person，Where is the way out for independent 188bet online casino games in 2016？or，Is there a way out for independent 188bet online casino games，Are we in danger？Where is the harbor？

So-called independent 188bet online casino games，Contains about 20 regional chain and regional group hotels，When it comes to 85% of independent hotels in the country，You can think of these keywords: independence！Scattered！Tradition！Region！

We know，Generally speaking，Groupization、Chainization is the trend in the 188bet online casino games industry，But it’s not the only way out。

On the one hand，The 188bet online casino games group has standards and conditions for choosing the location and strategic layout of the 188bet online casino games；On the other hand，Investors’ interests and needs are also different，Not all 188bet online casino games owners want to join a chain or entrust management，Moreover, it is impossible for tens of thousands of independent hotels to be fully chained by just a few groups and a few brands。

Is 188bet online casino games alliance the way out for independent hotels?

2015，The 188bet online casino games industry adapts to the market，The fire started to fight against OTA，Alliances have been established，Shared members and resources，Imagine hugging each other for warmth。But an article "One Year Passed" that was widely forwarded recently，The first 188bet online casino games alliance to fight against OTA announced that it will no longer play》，It means that Plateno has suspended the alliance project，Claims that implementation is difficult，No more energy will be spent。At the same time，Other 188bet online casino games alliances known in public information are: Home Inn’s “Home Alliance”、Huazhu’s “Wandian Alliance”、The "China 188bet online casino games Alliance" formed by Kaiyuan and other six 188bet online casino games groups，And the recent "China Future 188bet online casino games Alliance" formed by four 188bet online casino games groups including Atour。There doesn’t seem to be much movement。Obviously they have nothing to do with independent hotels。

China’s local independent 188bet online casino games must have multiple models and ways to coexist。

1. Wake up, understand the environment clearly and don’t belittle yourself.Obviously the first step is for us to have a clear enough understanding，Although the economic environment seems to be harsh，188bet online casino games performance continues to be poor in 2015，Thousands of businesses closed down in the first three quarters，From 2011 to 2014，The average profit dropped by more than 90%！These are not enough to be afraid of。What is important is that leisure travel and vacations for all people continue to grow，Independent hotels must also recognize their own advantages，Human resources are relatively stable、Occupying the best location in the city、The design and decoration cost of a single room is high，Deeply rooted brand influence, etc.，will bring superior experience to customers，Let’s see how we emerge from the cocoon and become a butterfly，Breaking through the siege！

2. Help each other, and you have to be tough on yourself.We visited a lot of independent hotels this year，Like Nanjing Jinling 188bet online casino games，They rely on their own advantages，Do a good job every day in business，More than a thousand rooms，The cultural motivation to do more and talk less。Tianmu Lake 188bet online casino games is even building the first fish culture themed 188bet online casino games，Bringing the spirit of craftsmanship、Build a century-old store and inject it into the corporate culture，See their thousands-square-meter corporate culture hall，We have no reason not to believe in the upward internal motivation of this company。Yantai Baina Group has not only developed “Splendid Jiangnan”、“Little taste”、"Guanlan";、“Hei Xiaobao” and many other fashionable community catering brands，Under the great market difficulties of the entire industry this year，Opened the second comprehensive 188bet online casino games in Beijing，188bet online casino games information delivery、Team learning、Micro marketing system，Looks to me like they have a mini TV station。They are doing everything carefully，Innovate without blindness，Enterprise operations are bucking the trend and rising，Let us see the growing power of independent hotels in China。There are many hotels like this in China，Like the Tianjiao 188bet online casino games in Hulunbuir，Hengshan Equatorial 188bet online casino games and China Coal Pudong Holiday 188bet online casino games in Shanghai，Port International 188bet online casino games in Manzhouli，ACFTU Staff Home in Beijing、Daoxiang Lakeview 188bet online casino games, etc.，They all rely on their own advantages，Outstanding business performance。In 2016, we not only selected 60 such hotels for 60 people，Compiled into a book，Still in "China Travel News" and "Maidian"、Set columns on new media such as "Looking at Hotels"，Spread the power of such examples，And organized a mutual aid learning plan for 1,000 188bet online casino games colleagues，Go into these companies to discover and learn the secrets of their operations。

3. Continue and join together to take advantage of the situation to warm each other.For some emerging independent hotels in recent years，Non-state-owned enterprises，Flexible operation、A 188bet online casino games with clear assets and management，Join some group hotels and some brand hotels，Holding together is a good way to survive，Can be incorporated into the operation of these high-quality hotels、Marketing、Brand、Cultural and other systems，Promote development。Xiang Xiankeyou’s Express 188bet online casino games has become the number one 188bet online casino games chain brand in third-tier cities，In 2016, they launched an innovative model of free accommodation，Become China’s largest comprehensive chain service operator。There are many other high-quality chain brands like this，Like more than a dozen brands of Plateno, let a hundred flowers bloom，Xiangjun Pavilion、Dongcheng、Yijia 365 etc.，They all made great achievements last year，I believe we can do more this year。

4. Innovation is the only driving force for strong development.Starting from May 2015，There are rising voices in the 188bet online casino games industry against OTAs。But a few days ago, the Wuzhen Internet Conference，Did you notice，Our 188bet online casino games is committed to equally participating in the development of the Internet and sharing Internet dividends，Especially in independent hotels, there is a deep sense of powerlessness。OTA giant Ctrip made a profit of 2.4 billion in the third quarter，Accommodation orders increased by 50% year-on-year，Qunar has achieved 119.8% order growth。So，Independent hotels should not fight against OTAs，Learn to get along well with them，Both self-marketing and OTA must be done well。Topic、Strategy、Management innovation, etc. are always the only driving force for facing the market。Like the Xinyi VIP Building under Langfang Xinao Group，Innovatively positioning a health and wellness 188bet online casino games with "Seven Cultures" as its core，Let customers experience multiple new journey experiences。I remember once inviting Qiu Chongyue, senior director of Alibaba Travel, to share，They integrated thousands of agent resources this year、Direct 188bet online casino games signing、Inn seller，The 188bet online casino games exceeds 100,000 room nights，"Living with credit" is fully accelerated，He shared with his classmates many ways to use OTA to improve themselves。Interviewed with 188bet online casino games Brother CEO Ge Jian a few days ago，In-depth understanding of their innovative marketing methods for hotels，The Beijing Koala 188bet online casino games they planned，Each room is only 15 square meters and half of the rooms have no windows，The 188bet online casino games’s occupancy rate reached 94% in the first year of operation，And the average house price exceeded expectations by 20%。Professional things are done by a professional team，Independent 188bet online casino games outsourcing marketing、Cross-border marketing，Due to its small size, flexibility and ease of operation，Will become the norm in 2016。

5. Ecology, forming an ecological closed loop for its own strong development.For some state-owned enterprises、For a long-established 188bet online casino games，Innovation is a better way to survive in the face of crisis，These hotels must make a decisive decision，Look at the endless number of boutique hotels that have emerged in the past three years、Cultural theme 188bet online casino games，Some survive and develop very well，In comparison，Old and established hotels have more advantages that highlight their existence，The rest is how to learn the operation of these emerging hotels、Accurate、Quick、Ruthless，Throw away your own baggage and travel light，Win the turnaround。188bet online casino games cloud PMS is changing even more in 2015，Zhonghui、Zuzhe、Special red、Green cloud makes even the insiders confused。According to a recent popular article on Yiou.com，Alibaba quickly promotes direct credit living through subsidies to independent PMS manufacturers，Seize the 188bet online casino games desktop，Zhonghui Huiyun, a subsidiary of Ctrip, even announced that PMS is free，Trying to achieve breakthroughs in mid- to high-end hotels more quickly。Our independent hotels must broaden their minds，Exposing the old and embracing the new，Make good use of these resources。

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