First of all, thank you very much for coming to the event of 188bet best bookmaker Private Meeting·Shanghai Station。My speech today has four sections，The first is the phenomenon I observed from the background of the industry；The second is the change on the demand side；The third block is the mismatch of supply；The fourth piece is how to break the supply mismatch cycle。

一、What is the value of innovation in 188bet best bookmaker entrepreneurship under the cold capital winter？

From September last year to now, the economic situation has been on a downward trend，The cold conditions continue，188bet best bookmaker is Goldman Sachs data，China’s economy has experienced rapid growth of nearly 10% in the past，After experiencing the average growth rate in the past few decades, we can see that the economic status in the next few years will not be very good，Let’s look at the average number，Maintain 5%-6% growth in the future，188bet best bookmaker speed will become the norm。

Then let’s look at the statistics that just came out，In terms of future economic downturn data, 188bet best bookmaker a downward trend，So the meaning that everyone feels from the cold winter，You have to adapt slowly，Be prepared for the impact of the industrial economic downturn on our industry。

These are the words that are still fresh in everyone’s memory，If colleagues who are stock traders should feel something，188bet best bookmaker is the most serious time for the stock market，The market value has evaporated significantly，Looking at it from an industry perspective，We have seen some people take 188bet best bookmaker wave of entrepreneurship，The entire venture capital market can be compared to the Internet bubble around 2000。

As seen in the picture，2000-2004，It may happen again in recent years，In the process of long-term coverage of these companies，We see that there is actually a bubble，These bubbles are not even small，For example, we saw the new 188bet best bookmaker company in Shanghai，No fewer than 110 companies were established in 2013，Of course there is a lot we don’t know，So we see that some of these start-ups provide homogeneous products and services，The model is also homogeneous，Some do not even meet the real requirements of our consumers。How can we improve，To create more valuable products and services？While thinking，We also need to think about where our value lies。

2. Changes on the 188bet best bookmaker side

1. Millennials’ needs and preferences

From the demand side，The first thing we always pay attention to is the demand side，Especially the Millennials，Children of the 1984-1995 generation，This group has more than 100 million people，We found that the average consumption level of this group、The requirements for quality of life are very young，And represents a group of mainstream consumers，So what we see is strange，There are many products for domestic 188bet best bookmaker，There are tens of thousands of cruise products abroad，But we found that there are hundreds of cruise ships in the country，But the homogeneity is very serious，Are these what we need？Not actually，China has used many methods in the past，Did it really work?？Domestic demand may not necessarily be boosted quickly，It’s not that our products are not enough，But our products are not in line with the changes in consumer psychology。Millennials are mobile，Personalization，Experiential features，And our traditional travel agency，Product，To put it bluntly, it has not changed in 30 years，Those who do travel planning have never been abroad，I haven’t experienced the line yet，The disconnect between this product and the market is quite serious。

2. Lack of communication within the 188bet best bookmaker

The changes in 188bet best bookmaker products have exceeded our previous understanding of 188bet best bookmaker，The guests we invited for this event are also good，The entire structure of the audience at the scene is very high-quality，Bringing everyone together from the perspective of industry chain alliance。Every enterprise has the need for cooperation，When we were communicating with guests backstage，Many guests are high-quality local companies，But I found that everyone is actually very strange，There is not much communication between them，The segmentation of the industry is obvious。Between our industries，The hotel belongs to the hotel，Aviation is aviation，A car rental is a car rental，What do consumers want in the end？Food, accommodation, travel, shopping and entertainment，What is needed is the integration of industries，Consumers demand the fastest online booking，The best offline experience，The best product，At this time, the industry needs more communication and cooperation。

After 60、After 70、Post-80s、The needs of the post-90s generation have undergone many changes，We didn’t pay attention to 188bet best bookmaker change before，The ability to keep up with changes in demand is a measure of the sustainability of our business model。

Future，Achieve fragmented integration of 188bet best bookmaker products、Reservation is key，Many people on Meituan Dianping.com would not regard it as a 188bet best bookmaker company，But Meituan is already the second largest hotel room night bookings，Did you realize it is not a 188bet best bookmaker company?？This boundary has been blurred，The integration of fragmented resources requires more intelligent integration，This magnitude is greater than we previously imagined，Possible scenic spots，The destination includes the alliance of companies in various innovation sectors becoming a barrier。Also，Localization of travel experience，Mr. Hu, the founder of Zuoyu Capital, put forward a point of view that I agree with，Traveling has become the localization of life，When we took the bus to Shanghai and lived in Beijing, there was no difference，I want to watch a movie and attend an event，How to measure whether it is 188bet best bookmaker，Did the experience change or something change？I came to Shanghai on a business trip，Things are done，There is still time to soak in a hot spring or sing with friends，Is this 188bet best bookmaker?？According to changes in consumers，Industry integration and fragmented integration take more into account the characteristics of consumer demand。

3. The social sharing economy brings 188bet best bookmaker life experience

The last key word is socialization，We found that people trust sharing in WeChat and recommendations in Moments，The products we form are more willing to consider the feelings of our friends，Included in the process of people traveling，60% of people in the circle of friends show off their travels，188bet best bookmaker process is a social sharing economy，A large number of companies have emerged in the sharing economy，Accommodation included，Including car rental，Including knowledge sharing，Various sharing economies，A joke came up during my speech before，Communism may be realized in the form of sharing economy。But the resource supply in 188bet best bookmaker world does not mean that the more the better，Instead, it is a trend to use the existing resources to a greater extent and more efficiently，The Economist has an important article introducing the sharing economy，When mentioning 188bet best bookmaker，Including so many patterns，Company that the author considers entrepreneurs，“I am for everyone，Everyone for one”，It has become a new way of experiencing life。

From the essence of 188bet best bookmaker，What we need among us is transportation connection，From departure point to destination，After getting through both ends，In fact, this process is the in-depth integration of the bottom layer of the industrial chain，Maybe travel will be easy in the future，Tourists can solve all their problems after arriving locally，Sharing can be done at any time after the end，For example, Mr. Xie’s Mai Tao parent-child tour，Take your children for education every day，Finding great ways to go for family weekends，Of course there are more new ways to play and innovative things。

3. Mismatch on the supply side of 188bet best bookmaker

What are the problems arising from the supply level，Just now Director Cai (Cai Wenjie, deputy director of the Xuhui District 188bet best bookmaker Bureau of Shanghai) mentioned reforms，It’s actually a very deep topic，For the 188bet best bookmaker industry，We see that this trend will be obvious，And it will feel a little more difficult，There are 110 188bet best bookmaker-related industries，Such a large supply level，We see that the proportion of the entire 188bet best bookmaker line is only more than ten percent，Nearly 90% of resources are available offline，But when it cannot meet our needs，Supply-side reform cannot be just a slogan in the 188bet best bookmaker industry，So this level has been mentioned a lot by people in the industry，We share and discuss this topic in the hope that it will be of practical help to our practitioners。

Let’s look at the index released by TravelSky yesterday，The gap between domestic and international is obvious，There is a strange phenomenon，In fact, there are many beautiful mountains and rivers in China，Why do more people travel abroad than domestically，Why Chinese people are unwilling to spend money on 188bet best bookmaker domestically，Are foreign towns really as beautiful as domestic ones?？Actually no，Looking from outbound travel，Including domestic, international and Hong Kong, Macao and Taiwan，We see that outbound 188bet best bookmaker continues to grow at a rapid rate，This trend will not decrease significantly，This is a mismatch of entry and exit。Inbound 188bet best bookmaker is declining，Outbound 188bet best bookmaker has been rising，This ratio is already very different，After we compared，Inbound 188bet best bookmaker has reached a low point。

But，I have worked with many local 188bet best bookmaker bureaus in China，Including when communicating with scenic spots and destinations，But I found that there are very good resources everywhere。For example, I went to Jiaozuo in October last year，Should be a fifth or sixth tier city，But they have 3 5A-level scenic spots，Such a good 188bet best bookmaker resource is sometimes divided，For example, Dunhuang，Limit 6000 people per day，And he is unwilling to connect with the lines of surrounding scenic spots，The rigidity of the system has led to the failure to effectively release the supply of 188bet best bookmaker products，Causing bottlenecks，Stock market optimization including efficiency improvement is a core issue now，We saw that Secretary Xi’s speech contained very important keywords，That is, “improving supply effectiveness” and “production efficiency”。

4. How to break the 188bet best bookmaker-side mismatch cycle

1. Use a broad vision to discover broader opportunities188bet best bookmaker

We saw another phenomenon，Comparison of urban and rural 188bet best bookmaker，We found it obvious，People may think that entrepreneurial 188bet best bookmaker is a high-end thing，188bet best bookmaker is only needed in first-tier cities，This is normal，But everyone ignores a huge market-rural and urban markets，After new industrialization，We found that their travel demand is very strong，My family is in Xinjiang，Their disposable income and strong demand for travel exceed our imagination，Those who really don’t have money to travel are office workers in first-tier cities，They may have money but not time，Where are the people who have money and leisure？We need to broaden our horizons，Below third- and fourth-tier cities，How wealthy they are，Their income and wages may be much lower than ours，But they have a lot of free time，They can run well and consume，There is a large amount of consumer demand，But we don’t pay much attention to them，There is a market of 1 billion，Maybe there is a market worth at least several hundred million to see how big the opportunity is。When we were traveling, some people had tunnel vision，Chatted with less than 100 travel companies，Everyone’s vision was rather narrow when doing it，“Disrupting the industry” may not be realistic，We need joint resources，I will mention a simple thought later。

This is 188bet best bookmaker trade，The 188bet best bookmaker trade deficit in 2013 was US0 billion，Everyone knows what this concept is？Our country’s export trade has mostly been a trade surplus for so many years，Only the 188bet best bookmaker industry has the largest deficit，Chinese tourists are shopping abroad，Travel abroad，What is brought in is not only the huge difference in the number of outbound tourists，There is also a huge income comparison，This difference deserves our vigilance and attention。

So first，Let’s think about the above phenomena together，Think about the integration and crossover of domestic and international industries from a broader perspective；The second is to dig deeper into the demand，Go down；The third is industrial upgrading，188bet best bookmaker integration，Online and offline communication and in-depth exchanges。

2. 188bet best bookmaker Entrepreneurship and Innovation: Sharing Economy and 188bet best bookmaker Technology

This is to understand the rules of the industry，We should pay attention to macro trends，Two final points，One is the sharing economy and the other is 188bet best bookmaker technology，Seize the trend，Let’s share it briefly。

The first is the industrial map of the United States，The division of labor in the U.S. 188bet best bookmaker industry is beyond our imagination，Many companies say they must go public，It may be very good to integrate mergers and acquisitions later，Is it necessary to go public?？Maybe this bonus period has passed，Have we ever thought about whether our innovation has something new among the giants？The charm of 188bet best bookmaker is to start from any small point，Can be extended to a four trillion market。

But China’s Industrial Chain Division of Labor Map，Relatively sparse，In homogenization、Somewhat similar when fighting a price war desperately，For example, let’s look at the transportation field，Such as Didi and Uber。Actually abroad，Everyone has a very detailed division of labor，There are lines for the elderly，188bet best bookmaker a fixed price，188bet best bookmaker a pick-up and drop-off service for children under 16 years old，There are many other very segmented and innovative practices。But 188bet best bookmaker no such practice in our country，So when everyone competes with each other, they should broaden their horizons。

Phicusright is the best 188bet best bookmaker research organization in the world，Their meeting is also the most authoritative，At the conference last November，They selected 9 companies from 46 companies，Innovation in various fields is very good，We have also reported on it，We will introduce the new model of international 188bet best bookmaker enterprises in more detail in the future，Hope to equip domestic 188bet best bookmaker practitioners with an international perspective，We will introduce good international things。We see Priceline, the world’s largest company by market capitalization，The market value is greater than the market value of all online travel companies in China combined。China’s 188bet best bookmaker market was the largest market in the world in 2015，There are still many opportunities to try，The first one is to emphasize that our vision should be broader。This is the current comparison of GDP between China and the United States and the number of flights per capita，Chinese families less than 0.5 times per person，The United States is 2.8 times per person；Per capita GDP reached 7,800 US dollars in 2015，The per capita GDP of the United States has reached nearly 60,000 US dollars，The average number of flights per person in China reaches 3 times per year，And the United States is 6.2 times，We are now equivalent to the level of the United States in the 1970s and 1980s，So there is still huge potential that can be explored。

3. How to reverse the 188bet best bookmaker trade deficit

It’s very interesting for us to see this picture，The gray areas require our visa，There are many countries that are not so welcoming to us，No clear statement that China can be exempted from visa，We see that there are still great opportunities to explore，This is a report，There are many destinations that Chinese people can go to，When we start a business, can we focus on exploring new destinations and exploring new points。This is the newly launched 2015 mirror tour，Let’s make a comparison，Hong Kong, Macao and Taiwan account for 70% to 80% of the population，There are still many European countries where people are unwilling to travel to us。This demand is still the greatest，Inbound 188bet best bookmaker is declining sharply，But it will definitely rebound after reaching a low point，So when we attract foreign tourists，Innovation of our products、Improvement of service quality and cultural experience，And there are plenty of opportunities for foreigners to spend money here，Let’s see how 100 billion is generated，There is nothing worth buying for foreigners in China，We only have ticket income，In addition to tickets, other income is very small。

Let’s look at the practical attempts made by Taiwan’s National Palace Museum in recent years，Wu Huien, the secretary-general of Taiwan Smart 188bet best bookmaker, also came here today，We have had in-depth communication，Taiwan has very good cultural and creative practices that we have never done，Taiwanese cultural entrepreneurship is very profitable，You can pay attention to the changes in the Forbidden City in the past two years，There is a group of people born in the 1980s who are innovating products，Interactive innovation，APP Innovation，You see a lot of peripheral products，Huang Tao’s mobile phone case，And an umbrella，Many innovative practices have begun to blossom everywhere，Including the collision of ideas at the cultural and creative level and innovation, there is a lot of reference value，We will introduce more good practices in Taiwan in the future。Promote the exchange of practical 188bet best bookmaker experience between Taiwan and mainland China。

This is a statistical chart from TripAdvisor，As you can see, most of the search requests for TripAdvisor’s website are not in first-tier cities，Rather than a first-tier city like Anshan、Yichang、Shenzhen、Baotou、Tianjin、Dongguan and other places，The search volume of these places is 4 times that of Beijing, Shanghai, Guangzhou and Shenzhen，People’s demand in these places is strong，In fact, the needs of people in Beijing, Shanghai, Guangzhou and Shenzhen may not necessarily be right，So this time we see，If our new O2O model enters these places，There will be a lot of new opportunities。Retail e-commerce companies are already advertising in rural areas，188bet best bookmaker companies move relatively slowly，The deficiencies and depletion of innovation in 188bet best bookmaker enterprises need to be changed，OTA may not really change the innovative 188bet best bookmaker industry，But it must be resource union、Leisure vacation，It must be the rise of a new consumer class。

4. 188bet best bookmaker Technology

We have always paid great attention to 188bet best bookmaker technology，LBS in recent years，Popularization of smartphones，Let travel have the possibility of O2O for the first time，Innovation may be carried out at the level of 188bet best bookmaker experience in the future。I was at the Berlin Wall last April，Just improving the travel experience，Combined with AR、V R，Augmented reality allows us to interact with tourist attractions；We saw a large number of cultural monuments in Tangyue，Many people cannot understand those cultural monuments，So the 188bet best bookmaker experience level faces new room for improvement，After spending 90 yuan to enter, I heard others say that I would never come here again，So if the income from ticket sales is decreasing，We need to pay more attention to the role of 188bet best bookmaker technological innovation in improving 188bet best bookmaker experience，188bet best bookmaker technology will have many opportunities to improve our experience。We were at Stanford last year，We see more improvements in travel experience in the future，Experiences evolved from this level，Is there still a big opportunity for charging value-added services，Maybe a little ahead，We need to be open-minded。

I play the role of inspiring others，The following fifteen guest speeches will be more exciting，Thank you again to the high-quality local companies in Shanghai and audiences from all over the country for supporting our activities，We will continue to upgrade in the future，The media channel has been upgraded so far，We have joined China 188bet best bookmaker News on China 188bet best bookmaker TV，Start providing content selection and in-depth reports，Covering the latest trends in the industry，There will also be programs targeting new forces in the 188bet best bookmaker industry after this year，Please pay more attention，Give us your valuable suggestions，We are still relatively OPEN，Thank you everyone。

* Liu Zhaohui，Founder and CEO of Zhihui 188bet best bookmaker。Organization，Wang Yanchao。

* Beijing Zhihui 188bet best bookmaker Culture Communication Co., Ltd. was established in Beijing in 2014，is the first professional "Internet + 188bet best bookmaker" mobile industry new media in China。Strategic investment from Beijing Huayi Jiaxin Group (stock code: 300071), a listed company marketed by the Shenzhen Stock Exchange。Zhihui Travel uses the Internet + travel information、Research、In-depth reports and other high-quality content are used as carriers，188bet best bookmaker Promotion Bureau、Destination、Hotel、Airline、Travel agency、OTA、Integration of new online travel companies and other industry chains，Online and offline dual-line interaction and integration，Promote Internet + 188bet best bookmaker entrepreneurship and innovation。

* This Zhihui Private Meeting·Shanghai Station is hosted by Zhihui Travel，Supported by Shanghai Xuhui District 188bet best bookmaker Bureau，Co-organized by Shanghai Xuhui District 188bet best bookmaker Promotion Association，Zhihui Travel would like to express its gratitude。

* The prize sponsorship for 188bet best bookmaker exclusive private event comes from Taiwan Jinshangda Enterprise Co., Ltd.、Shenzhen Jinshangda Cultural Communication Co., Ltd.，Zhihui Travel would like to express its gratitude。