Good afternoon, awesome people!

Today I want to talk to you about the social value of Tuniu，Let’s talk about what kind of company we want to be around our longest-standing group tour category。

This is a photo from 2007，It’s April。The monthly transaction volume at that time was less than 300,000 yuan，Now achieve such a transaction volume，Only one minute at peak，Our transaction volume has grown rapidly in the past 9 years。

This is another photo from 2007，Our First Year Annual Meeting，There are 48 colleagues in total，We have 4,800 colleagues here today，Our team continues to grow and develop。

As our transaction volume grows、Increase in number of service visitors、Team development and growth，On the one hand, it is worthy of our encouragement，On the other hand simple digital development can be seen in many companies，Not irreplaceable、Unique。Besides these numbers，What is more important is what indispensable services we provide to society，In a certain field，Even in a small field，Resolved some long-standing problems，Created unique value，Making Tuniu a unique company。We are smaller than many large companies，But we can through hard work，Solution to a widely criticized problem，On this issue，We are unique。We fixed an issue，I believe we can solve both problems in the future、Three and more questions。

Group tour is our first category，It is the category with the longest history，It has been 9 years since 2007。A long time ago，Many people believe that group tours are not the future direction of development，Many entrepreneurs would not choose group tours as a business direction，I think it’s relatively low，Not a sexy category，Deliberately distinguish yourself from group tours。I read a lot of customer feedback，Feedback instructions from consumers，Group travel is an indispensable way to travel，There is widespread demand now and in the future and will continue to exude greater vitality。We are willing、Should and able，Helping consumers provide safe group tours，To improve long-standing consumer criticism of group tours，And in a few years，When everyone mentioned traveling in a group，Be able to change your perspective on group travel。

If there is one thing we insist on，Continuously drive our development，That must be the emphasis and improvement on customer feedback。Complaint、Read the feedback one by one、Processed，9 years of time，It is to constantly solve the problems encountered by customers，Driving our development。

9 years ago，We are a content website，Provide travel guide、Community Sharing。Through customer feedback，We found several problems: first，Purchase air tickets and hotels can now be booked online，Travel products, especially group tours, have not yet been realized；Second，It is difficult to compare store purchases and group tour products，I don’t know the difference between this company’s products and another company’s products；Third，Cannot see feedback from customers who have traveled before；Fourth，The number of products is not rich enough。We feel these issues must be addressed，So from content to platform，We start to 188bet sports betting app download provide online trading platform services。

After converting to platform mode，Putting travel agency products online，Solved the above problems to a great extent，But the customer mentioned new problems in the complaint: First，Inconvenient to pay，Ask for cash payment after going to the store，To reduce large credit card processing fees；Second，Payment is required after booking，You need to go to the store to pay on weekends，The store sometimes says it won’t work；Third，I encountered problems during the trip and needed to solve them，Weekend、No one can be found at the travel agency during holidays；Fourth，No location during peak season，Customer needs cannot be met。So we continue to transform，We started self-employment 7 years ago，From platform to self-operated。Start directly providing customers with contracts、Collection、Invoicing services，Tuniu Travel Agency directly signs contracts with customers and provides services，Solved the above problem again to a great extent。

Then we encountered a new problem again: first，No product can meet the demand for consumption upgrade；Second，Customers want to buy brand products，Easy to filter，Save time，Even if you spend a little more money；Third，Low communication efficiency among multiple links in the industry chain，Influence on customer experience，Product iteration is slow；Fourth，The industrial chain in some fields is complex、Monopoly results in high product prices。So our service is upgraded again，Started direct procurement 3 years ago，Customer experience has been improved again after direct procurement。

After completing these three upgrades，In 2015, we will still take group tours as an example，Our service has reached a new level: the average unit price of group tours increased by 10%，Average 188bet online sports betting satisfaction level improved by 7.26%，Complaint rate improvement 10.9%。

Present，We are faced with a new problem again: first，Our services are mainly at the departure point，There is a temporary problem at the destination and you need assistance and you need to rely on the tour leader、Tour guides and local partners，Failed to meet consumer expectations in some cases；Second，Customers want a rich variety of local services with destination；Third，Customers want to be able to evaluate tour guides directly，And willing to choose products from excellent tour guides、Group Period，There is really a product that became popular because of a tour guide；Fourth，Customers can access the Internet more conveniently through WIFI during travel，And call our products and services。So we started to build two service networks for departure and destination。

The earliest service center opened was not in Nanjing，But Beijing and Shanghai，We think that if Beijing and Shanghai are done well，We will definitely be able to copy it to other cities，But if Nanjing does it well，Maybe it has something to do with our location in Nanjing，You may encounter new problems when copying in the future。

As of yesterday (January 29)，We have established 170 regional service centers across the country；Established Maldives overseas、6 destination service centers including Bali，Two more overseas destination service centers are about to open soon。

We are building these two unique networks，allows us to cover the entire travel process of customers through these two networks，Support upper-layer services through these two networks，With the support of these two networks，Better provide customers with group tour services，Really solve the various shortcomings of current group tours。

Support our product brand building through these two networks，For example, 188bet app the hotline、Family tour of melons and fruits, etc.。

Support our product category expansion through these two networks，Includes self-guided tour、Self-driving tour、Air tickets、Hotel、Tickets、Train ticket、Meeting Prize、Business travel, etc.。

To achieve these goals，We need to continue to work together，Based on two，This is also the theme of our annual meeting。Our annual meeting is a little different from other companies’ annual meetings，No lucky draw，There is no part of giving out red envelopes，But we have many excellent employees、Team Award。We want to cook everything in one big pot、It depends on luck、Collect rewards for spreading perfume，Add to our list of 2 employees、The second team is receiving rewards，Provide the best rewards to recognize our outstanding employees、Excellent team，Drive our development。If you don’t get it this year，Keep working hard in 2016，Just work hard，Definitely get it，This is our value。

I hope that through our long-term persistence and efforts，When we retire，Be able to say: "We helped consumers solve a problem that has not been well solved for a long time，Involved in creating a unique company，A company that is valuable to society。”This process will be a very interesting thing。

I often hear affirmation and encouragement from some customers，The most touching one is: "I helped my parents book a group tour on Tuniu，Very good。”This represents the highest recognition and praise from our customers，I hope more and more customers will say this in the future，Not just group tours，Hope every category in the future，You can get a simple but trustworthy affirmation from customers！

Thank you everyone! Let’s work hard together!

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