February 3，Open the app upgrade and you will find that Uber has not only released a new version of the software，Also put on a new logo。The original black and white logo consisting of the letter "U" is missing，Replaced by a colorful ring pattern，And Uber’s new logo varies by region，There is a difference in color。

(Uber’s old and new logo)

This new logo that looks like a copper coin was actually carefully designed by the Uber team，Uber CEO Travis Kalanick said，“The Uber team spent months，For the countries where we operate (China、Ireland、Mexico、Ireland、Georgia、Building structures in Nigeria and some other 188bet online sports betting countries、Textile fabric、Landscape、Art、Fashion、Character researched，Thus making the new logo style more in line with local user concepts，”

Kalanick thinks，The new logo looks more down-to-earth，More serious；And the new logo helps users recognize it from a distance，Especially in some small places；Also，The new logo looks great，It feels like Uber is already a mature company。The new logo abandons the original single black and white color elements，Soft colors instead，And the color of the new logo will vary depending on the region。

(China, India, Mexico, Ireland respectively)

The new logo actually reflects Uber’s rebranding，“There is a revolution happening here，This is true for both founders and companies，”Kalanick believes that rebranding is also a reinvention process for founders，"They are related to each other。”

The new logo also indicates that Uber will have a richer business，For example, Uber has now expanded its business to express delivery，More new features will be launched in the future，This also makes it more reasonable for Uber to change its logo。Just like LeTV，When 188bet Online Sports Betting and Casino the business changes from a video website to a multiple ecosystem of hardware-linked software，So the logo will also change from LeTV to LeEco。

Last summer，Uber formed a design team，Intending to start the rebranding effort internally。A Spanish designer named Roger Oddone came to Uber from Google to be responsible for the design of Uber’s new logo，He proposed a total of 200 new fonts to replace the original fonts，Finally reduce these 200 to 2，And chose the letter “e” as the main body of Uber’s new logo。

Then the entire design team began to design the logo around this concept，I also referred to a blog by Kalanick during the process，It is mentioned that Uber’s corporate culture is to integrate all parts、Element，The team designed this concept into the logo。

The design task continues to advance，November last year，A 27-year-old young designer named Bryant Jow in the team proposed，“We can’t design a logo for Uber based on the assumption of an app，Uber is more than just an app now。”

He merged the parts of Uber into the logo，Each part represents a product of Uber，At the 188bet sports betting app download same time, the color will change according to the synchronized area。Kalanick is very satisfied with this design，The team finally completed the design of the new logo on January 19 this year。

Kalanick believes that the new logo is more in line with the company’s new brand strategy “for our technology，And the cities we serve”。