Recently，China Tourism Academy, a professional research institution directly under the National Tourism Administration、Ctrip, the largest travel group in China，Combined more than 2.500 million user group data，Comprehensive monitoring of the tourism situation and tourist behavior during this year’s Spring Festival holiday，Released the "2016 Spring Festival Travel Trend Report and Popularity Ranking"，Including tourist arrivals this year、Consumption scale、Most popular departure cities、Destination province and city、Travel methods, etc.、Travel methods, etc.。Report thinks，Travel has become one of the most important consumption items during the Spring Festival，Consumption upgrade is the biggest highlight of this year’s Spring Festival tourism market。Increasing income level、Transportation infrastructure improvement、Promoted by the popularity of the Internet and smartphones，Travel becomes easier、More convenient，Just leaving becomes a reality，Chinese people, especially the middle and high-income class，The frequency and amount of consumption on travel and vacation continue to increase，Tourism service consumption has become a new engine of China’s economy。

China’s tourism service capabilities are also upgrading，Meeting rapidly changing needs，Especially through technological innovation by online travel service providers such as Ctrip，And join hands with traditional tourism companies，

Greatly improved service level and efficiency，Promote the growth of tourism consumption。

188bet sports betting app download

Report Display，Promoted by a variety of favorable factors，Travel consumption confidence during this year’s Spring Festival Golden Week is stable，The tourism market is booming in both supply and demand。The 2016 Spring Festival tourism market is expected to receive 300 million visitors，A year-on-year increase of more than 14%。

According to the "Survey on Travel Willingness of Mainland Chinese Residents" conducted by the China Tourism Academy in 60 sample cities across the country，The willingness of urban and rural residents to travel during the Spring Festival is 58.6%，Residents’ willingness to travel is stable。Affected by product optimization and price promotions of supply-side tourism companies，And highway free、Refined oil prices drop、Paid leave further implemented、Remarkable results in tourism market governance and other environmental promotions that are conducive to the development of the tourism industry，The Spring Festival holiday tourism market is expected to achieve steady growth。Ctrip、Where to go、Tongcheng and other online travel companies have launched 188bet app Spring Festival promotions，In particular, the prices of many outbound travel products have dropped instead of rising，The highest price/performance ratio in recent years，The outbound tourism market continues to grow steadily。

Based on Ctrip booking data，During the 2016 Spring Festival (according to travel statistics from February 5th to February 13th)，Travellers in 194 cities via Ctrip website and APP，Book various travel products，To 802 destinations around the world。During Spring Festival，The most booked vacation products are group tours and independent travel，Cruise、Local fun、Study Tour、Customized tour、The number of tourists on theme tours and other activities has increased significantly by more than three times。Chinese people are traveling further and further，Many Chinese tourists have set foot on the Antarctic continent，The highest order exceeds more than 300,000，Become the “furthest traveler” in the world、Travellers who spend the most money。

Report Analysis，While the Spring Festival tourism market is growing steadily this year，The upgrade of consumption and services is the biggest feature and trend。From domestic travel to outbound travel，From sightseeing to leisure vacation，From regular standardized products to themed tours、Customized tours and other new ways of playing；Moved from offline booking to online，Transfer from website to mobile phone。Overall，Tourists increasingly want a better experience，More recognition of the value of service，And willing to pay more for it。2016 Spring Festival，The three key words that Chinese tourists pay attention to will be: service experience、Value for money、Safety。Able to truly provide a high-quality experience、A destination with higher cost performance and safety、Travel products、Travel agencies and online service providers，will stand out，Win the hearts of tourists。

Upgrade of departure point: growth in second-, third- and fourth-tier cities exceeds that of first-tier cities

This Spring Festival，In which areas citizens are most keen to travel？Departure place popularity ranking display，The top 20 cities with the most tourists are: Shanghai、Beijing、Guangzhou、Shenzhen、Hangzhou、Chengdu、Nanjing、Tianjin、Wuhan、Xiamen、Chongqing、Hong Kong、Xi’an、Harbin、Jinan、Qingdao、Kunming、Changsha、Shenyang、Wuxi。

Report Analysis，Judging from the rankings in recent years，The pattern of the top ten is basically very stable，Mainly first-tier cities and municipalities，The change is very small。Shanghai、Beijing、Citizens from the three places in Guangzhou are the most enthusiastic about traveling，It also costs the most。But this year, online bookings are made in second, third and fourth tier cities、The popularity of mobile booking is very fast，Participate in outbound travel、The number of domestic tourists has grown more than first-tier cities，Showing a trend of consumption upgrading。

Per capita tourism consumption ranking: Beijing, Shanghai, Yiwu top three

During Spring Festival，Which regions have the highest level of tourism consumption？Based on Ctrip domestic travel、Data calculation of outbound travel reservations，Top 10 cities with the highest per capita tourism expenditure during the 2016 Spring Festival，In order: Beijing、Shanghai、188bet app download Yiwu、Shenyang、Changchun、Lanzhou、Urumqi、Hangzhou、Shantou、Hohhot。

In the top ten，The highest Beijing、Shanghai is expected to reach about 7,000 yuan per capita，The lowest price is nearly 5,000 yuan。Many second-, third- and fourth-tier cities have become “dark horses”，Take Yiwu, Zhejiang as an example，Estimated per capita spending is 6164 yuan，ranked third。

Outbound travel is more popular than domestic travel: visa relaxation is good The outbound volume is expected to be nearly 6 million

Data released by the National Tourism Administration，The number of outbound tourists during the 2015 Spring Festival holiday (excluding Hong Kong and Macao) reached 518.20,000 people，A year-on-year increase of about 10%。Estimated report released by China Tourism Academy and Ctrip，The number of outbound tourists during the 2016 Spring Festival will continue to grow，The growth rate is expected to exceed 10%，The total number of people is expected to reach 5.7 million to 6 million，Equivalent to all Danes going abroad once。If the per capita travel expenses and shopping expenses are 1.50,000 yuan calculation，It is estimated that Chinese tourists’ outbound spending during the Spring Festival is expected to reach 90 billion。

From the situation of online travel companies organizing tours，Number of outbound tourists and spending during the Spring Festival，Exceeding domestic tourism。Ctrip group tour、Statistical display of free travel products，53% of Spring Festival tourists choose to travel abroad，47% choose domestic travel。Seven days holiday，Only one travel agency, Ctrip，Organizing a trip to Thailand、Japan、Number of tourists in popular destinations such as South Korea，More than 10,000 people，more popular than domestic popular routes。

Ctrip outbound tourism expert analysis，Chinese residents continue to be enthusiastic about outbound travel，In addition to the increase in income levels and the popularity of paid leave，Visa simplified、The increase in international routes is also an important factor。The value of Chinese passports continues to increase，As of now，Chinese citizens have visa-free or visa-on-arrival destinations reaching 53。Chinese tourism companies are also following the footsteps of tourists and going global，Extend services to overseas destinations。Currently，Ctrip is already in Hong Kong、Taiwan Region、Japan、South Korea、Singapore、United States and other places，Invest in acquisition or establishment of travel agency，Provide better reception services for Chinese tourists。

Destination ranking: Chinese people go to Thailand, Japan and South Korea the most

Where did everyone go abroad during the Spring Festival？Group tour based on Ctrip、Free travel、Cruise and other outbound business data，The top ten most popular outbound travel countries and regions during the 2016 Spring Festival are: Thailand、Japan、South Korea、Hong Kong, China、Taiwan, China、Singapore、Indonesia、United States、Malaysia、Vietnam。

The top ten popular outbound travel destinations are: Hong Kong, China、Seoul、Bangkok、Phuket、Taipei, China、Singapore、Bali、Osaka、Jeju Island、Tokyo。

Data analysis，Among the top ten outbound destination countries and regions，Except United States，90% are destinations around Asia。Thailand、Japan、The three Korean countries 188bet app are far ahead in popularity，Most popular among Chinese tourists，Local tourist cities and islands are crowded with Chinese tourists。Only during the Spring Festival holiday this year，Number of Chinese tourists to these three countries organized by Ctrip Travel，There are more than 10,000 people，If calculated as a group of 25 people，Each country can form up to 600 groups to go，More than 60 planes filled。Also，There are still a large number of tourists booking flights、Hotel、Travel with local entertainment and other products。

Compared to 2015，The number of tourists choosing Southeast Asia has grown fastest this year，Except Thailand becomes the most popular country by a clear advantage，Indonesia、Malaysia、Vietnam、The number of Chinese tourists in destinations such as the Philippines has increased significantly。Take Vietnam as an example，Sign up for Ctrip group tour、Number of independent tourists，Three times that of the same period last year。Da Nang and other destinations are extremely popular。

Japan and South Korea have the most intense ranking competition，The number of tourists is about the same，Japan leads by a slim margin。Ctrip data display，Japan related team、Free travel、The passenger volume of cruise lines has increased significantly，Chinese tourists are still keen on shopping in Tokyo，But go to Hokkaido、Kyuzhou、The popularity of sightseeing in Okinawa and other places has increased sharply，In particular, independent tourists to Japan tend to outnumber group tourists。

Hong Kong, Macao and Taiwan are also one of the most popular outbound travel destinations，Mainland tourism to Taiwan has increased significantly this year，Hong Kong in the ranking of destination countries and regions，Popularity dropped by 2 places，However, it ranks among the most popular outbound destinations。

Domestic travel: Yunnan and Fujian are the most popular

Where is the hottest place for domestic tourism and vacation？Book travel data based on Ctrip Travel，The report released the ranking of domestic tourism popularity during the Spring Festival，From the perspective of destination province and city，The top ten are: Yunnan、Fujian、Guangdong、Hainan、Beijing、Sichuan、Zhejiang、Guangxi、Heilongjiang、Shaanxi。

From the perspective of the destination city，The top ten are: Xiamen、Beijing、Sanya、Kunming、Guangzhou、Lijiang、Xi’an、Chengdu、Harbin、Shanghai。

Yunnan ranks first，Only a few days during the Spring Festival，More than 10,000 tourists signed up for Ctrip’s Yunnan route，Become the most popular destination on the Internet。Ctrip organized more than 200,000 people to travel to Yunnan in 2015，The largest business scale in the country，It is expected to double this year。Except Yunnan，Xiamen, Fujian、Sanya, Hainan、Northeast Harbin、Changbai Mountain、Xuexiang is also a popular place to travel during the Spring Festival，Avoid the cold、Snow appreciation is still the theme of Spring Festival travel。This year’s “reverse Chinese New Year” is welcomed by the market，Many people bring their parents to Beijing、Guangzhou、Celebrating New Year in big cities such as Shanghai。

Group travel VS independent travel: quality and service upgrade

Ctrip data shows: among tourists traveling during the Spring Festival，53% choose group tour，47% choose independent travel。Mostly elderly 188bet app download people bring children during the Spring Festival，Therefore, group tours with guided tours throughout the entire journey are the mainstream。Due to work in progress、Continuous improvement in service，Increased satisfaction and reputation of group tours。During Spring Festival，5 diamond high level、Pure play group、Private tours, etc. become the first choice。Among Ctrip tour group users，Over 60% choose high-grade products with 4 diamonds or above，At accommodation、Transportation、Upgrades in catering and other aspects。Some domestic and foreign lines，100% of tourists choose pure tours without shopping and semi-self-guided tours with high degree of freedom。Destination tour、Customized tour、New games such as theme games are the new favorites this year，The number of tourists increased by more than 3 times。

Free travel products are the favorite of young people，Data display，More than 50% of Spring Festival free travel is from the 80s to 90s，Female travelers prefer to travel abroad on their own。“Traveling together” or traveling alone have become two major characteristics of young people traveling independently，The “Micro-Tour Leader” service provided by Ctrip allows people at the same destination to form WeChat groups，The number of people joining the group increased 10 times。

Customer group upgrade: average number of trips by families increases by 20%

The composition and number of travelers during the Spring Festival this year have also changed，Ctrip data display，The average number of travelers per travel order reaches 3.5 people，20% increase compared to last year。Among the expected Spring Festival tourists，More than 80% are based on family units，A family of three、It is very common for children to live with their parents or for three generations to live together。Parents can travel with confidence、Family-child tour、Ctrip designs products for families such as private tours，And high-end hotels for family vacations、Luxury cruise、Theme parks, etc.，The hottest sales this year。Take Hong Kong tour as an example，Most tourists choose Disney-related routes。

Tourism expert analysis，This shows that the trend of family travel is becoming more and more obvious。Aging society in China，In the context of the second child policy，The family travel market will continue to expand。

From sightseeing to vacation: islands account for 30% of outbound tourism

During Spring Festival，Chinese tourists traveled to as many as 10 countries in a group trip，But more and more people choose to relax in a leisurely place。This report released the top ten most popular island seaside destinations for this Spring Festival，In order: Phuket, Thailand、Bali, Indonesia、Jeju Island, South Korea、Okinawa, Japan、Boracay Island, Philippines、Maldives、Sabah, Malaysia、Koh Samui, Thailand、Nha Trang, Vietnam、Mauritius。

The island is one of the routes that Ctrip organizes the most outbound tourists，Statistics display，This Spring Festival，The number of tourists on the island line accounts for 30% of the total number of outbound tourists，Most of them choose free travel packaged products，The second is semi-self-service products。Chinese tourists choose Southeast Asian islands the most，Accounting for 60% of the top ten islands。Traveling with celebrities、The influence of popular TV shows，A high-end niche island that was previously dominated 188bet Online Sports Betting and Casino by Australian, New Zealand, European and American tourists，More Chinese tourists also appeared。Compared to last year，Fiji、Tahiti、Ctrip’s passenger revenue in Seychelles increased by 100%。Domestic Travel Agency Fiji during the Spring Festival this year、Tahiti has 4 charter flights，Double than last year。

Upgraded travel time: longer travel time The trend of counterfeiting is obvious

Long vacation combined with paid vacation，Golden Week tourism has a tendency to be extended。Take outbound travel as an example，4-6 days account for 60%，32% of tourists choose 7-10 days，An increase of 6% compared with last Spring Festival。Domestic travel 7-10 days、The proportion of 4-6 days has also increased。The peak of Spring Festival tourism occurs on February 9, the second day of the Lunar New Year，Followed by February 8。However, the number of people traveling before the holiday and during the second half of the holiday increased compared with previous years，Staggering peaks becomes a trend。

Upgraded booking method: mobile phone becomes a travel necessity 

The peak of travel bookings coincides with the cold winter that only happens once in 30 years，Internet travel bookings without leaving home are booming，Especially mobile booking is more common，Spring Festival travel can be done lying down。Ctrip’s data display，Online travelers book group tours、Free travel、Fun and other vacation products，More than 50% of orders come from APP，The number of tourists increased by 300% compared with last year。Tickets and other products，90% are booked via mobile phone。Tourists cannot do without their mobile phones during their trip，Especially social、Map、What types of travel booking APPs are the most used。

Celebrating the New Year in a different way: cruise ship tourists tripled from last year

Celebrating the Chinese New Year on a luxury cruise ship has become a new trend in New Year tourism。Ctrip cruise platform statistics display，The number of tourists booking Spring Festival cruise products online was three times that of the same period last year。Eastern China represented by Shanghai，Citizens are most interested in cruise travel，But Midwest、There are also tourists from South China and other places going to Shanghai to take a cruise。The Northern Market has Costa Atlantica operating in Tianjin Port this year，Beijing、Visitors from Tianjin and other places are actively signing up。

The report also released cruise tourism destination and port rankings，Japan ranks first、Second in South Korea。Okinawa、Fukuoka、Kagoshima、Nagasaki、Jeju、Busan is the most popular cruise destination during the Spring Festival。For children during the Spring Festival、Families travel more，Ctrip and other service providers have also launched new package room types for family travel、VIP Private Car Tour、Parent-child activities、Sub-port port upstream and other services，Some exclusive cruises，Guests can freely choose different shore tour routes at different ports。