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LoginAccording to Japanese media website report on February 15th,Starting from the 7th of this month,China ushered in the Lunar New Year,And started a 7-day break。At the same time,Japan also welcomes a large 188bet online sports betting number of Chinese tourists。Department stores across Japan are also looking forward to a new round of "bump buying",And strengthened a series of preparations to deal with the explosive buying。But in this Spring Festival business war,Some stores also said: "Compared with last year,The hot buying situation has declined。”
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This month,Welcome the Chinese Lunar New Year。Major department stores in Tokyo,Chinese tourists are also arriving one after another。But the relevant person in charge of the store said: "Generally speaking,This year is more deserted than last year。”
A store said: “The number of Chinese 188bet online sports betting tourists has declined compared with last year’s Spring Festival,The average purchase amount per person also decreased。And among them,Especially buying jewelry、The number of luxury goods tourists has declined,But at the same time,Cosmetics、Food is still very popular。”In this store,The clerk is practicing Chinese,Looking forward to better receiving Chinese tourists who come to shop,However, the situation during the Spring Festival this year made them slightly disappointed。
In a home appliance sales store in Tokyo,The person in charge said,The average shopping amount per person has been decreasing recently。Previously,In pricier appliances,The most popular rice cooker is about 100,000 yen (approximately RMB 5,755),But since last fall,Thermos flask、Cosmetics、Cheaper products such as beauty tools are more popular。
Also,Statistical data on the per capita consumption of foreign tourists in January this year,Foreign tourists decreased by 40% compared with the same period last year,Most of them are Chinese tourists,And this decreasing trend continues during the Spring Festival business war。
A family in Ginza, Tokyo、The person in charge of a large jewelry store with stores in Osaka and other places said: "During the Spring Festival holiday last year,It is obvious that many 188bet app Chinese tourists spend money here,But this feeling is not obvious this year。”
Where have all the tourists gone?
In fact, the overall 188bet online sports betting number of Chinese tourists has not decreased.
According to statistics released by the Ministry of Foreign Affairs,Last month,The number of visas issued by the Japanese Embassy and Consulate General in China reached 400,000,An increase of 50% compared to the same month last year。Data display,The 188bet online sports betting number of Chinese tourists traveling to Japan has not decreased,There will be a continued increase trend in the future。
So where did the tourists go?
In a beauty salon in Ginza, Tokyo,Started about half a year ago,About 10 Chinese tourists come here to spend money every month,This beauty salon is originally a reservation system,We can only do our best to provide services to customers without reservations。Many customers will ask: "Is there a hairstyle that suits me?” or “How to better match products?”。The clerk also said: "We will all receive customers seriously,When we make good suggestions,Customers will also be very satisfied。”
Also,A Sanuki Udon shop in Kotohira Town, Kagawa Prefecture,Udon making experience activity is very popular。During the Spring Festival holiday,More than 800 Chinese tourists have booked this experience project。On this basis,There are opinions in the circulation industry,The focus of Chinese tourists has shifted from “purchase consumption” to “experience consumption”。More and more tourists focus on more than just shopping,More and more tourists want to experience traditional Japanese culture。
The earliest will be "after the Spring Festival"
If Chinese tourists’ overseas spending declines,Then the Japanese market will inevitably be affected by it。Nevertheless,Many companies are still actively involved in receiving Chinese tourists。
"Kulunabi", a website that provides dining information and other contents on the Internet,Already focusing on the "post-Spring Festival" business war。The cherry blossom viewing season is about to begin across Japan,A tourist brochure with information on famous flower viewing spots and surrounding restaurants is already being produced,And will be placed in Japanese restaurants and other places in China。
There is a reason why the company invested in the production of manuals in advance this year。After China’s National Day holiday in October last year,The company’s foreign language website has seen a significant increase in visits。The company thinks,Returning tourists take advantage of this opportunity,Collected more useful sightseeing information。
Michihisa Kono, the person in charge of "Kulunabi" said: "The 188bet online sports betting number of Chinese tourists who have visited Japan many times continues to increase,In order not to miss this opportunity,We want to prepare as soon as possible,Don’t miss this opportunity。”
Changes are also opportunities!
Small stores benefited from the "Burst Buy",We must also prepare as early as possible to deal with this change in consumer trends。
On the other hand,Affected by such changes,188bet sports betting app download For many places in Japan,It’s a good opportunity。By launching more regional “food” and “experience activities”,Promote the characteristics of the place in a more understandable manner overseas,Strengthening foreign language proficiency in the region,Can improve the impact of foreign tourists on the local economy。
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