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According to industry data recently released by the Korean duty-free shop industry,The overall 188bet mobile of Korean duty-free shops in 2015 reached 81.USD 4.3 billion,The consumption amount of Chinese people is 44.US.6 billion,Accounting for 52%。Chinese tourists have become the absolute protagonist,And it is changing the consumption pattern of brand products in Korean duty-free stores,“K-Beauty” Korean cosmetics became the biggest winner last year。The two major Korean high-end cosmetics brands, "Hou" produced by LG Household & Health Care and "Sulwhasoo" produced by Amorepacific, have defeated luxury brands from Europe and the United States,Appeared in the top two of major duty-free stores in Korea for the first time。
Take the largest duty-free store in South Korea - Lotte Duty Free Store Seoul Sogong-dong store as an example,The 188bet mobile of "hou" brand cosmetics reached 130.9 billion won (approximately 7 last year.3.5 billion yuan),occupies the first place in the store’s 188bet mobile rankings。Sulwhasoo ranked second with 188bet mobile of 92 billion won。These two brands were still ranked fifth and sixth in 2014,188bet mobile increased by 96% and 45% respectively last year alone,Achieved a new breakthrough in 188bet mobile ranking。Also,The rankings of other cosmetics brands under Amorepacific have also improved significantly,Among them, “Hera” ranks eighth with 188bet mobile of 50.2 billion won,“Laneche” broke into the top ten with 39 billion won。Opposite,Louis Vuitton, which has always topped the 188bet mobile list in this store, only achieved 188bet mobile of 67.1 billion won last year,Falled to third place,Chanel followed with 64.9 billion won。for Louis Vuitton、The 188bet mobile of European and American luxury brands represented by Chanel in Korean duty-free stores showed a rapid decline last year,The year-on-year decrease is as high as 10% to 40%。
The 188bet mobile ranking of Shilla Duty Free Store Seoul last year also showed a similar situation to Lotte Duty Free Store,The top three "Hou", "Sulwhasoo" and "Hera" are all Korean cosmetics brands,European and American brands failed to enter the top three。Analysis from relevant people in the circulation industry,The reason for this 188bet mobile trend,This is due to the sharp decrease in Japanese tourists who like luxury goods,Korean high-end cosmetics are more popular among Chinese tourists,The sudden increase in Chinese tourists visiting South Korea in recent years has completely changed the brand 188bet mobile ranking of South Korean duty-free shops。
According to statistics,Amorepacific’s total 188bet mobile at Korean duty-free stores last year increased by 52% year-on-year,For the first time in history, it exceeded 1 trillion won。LG Household & Health Care’s total 188bet mobile in Korean duty-free stores last year also reached 636.7 billion won,A year-on-year increase of 112%。Some latecomer small cosmetics brands,Such as "Easy" and "Medihuier" have also achieved exciting 188bet mobile results in duty-free shops。Explained by insiders in the cosmetics industry,Although the Middle East Respiratory Syndrome epidemic last year greatly affected the 188bet mobile of duty-free shops,But with the return of Chinese tourists,188bet mobile have improved rapidly since September last year,Many cosmetics brands have also achieved the best results in history。As expected,The number of Chinese tourists visiting South Korea will exceed 10 million by 2020。In view of this trend,Most Korean cosmetics brands in the future,Especially small and medium-sized cosmetics brands,Focus on duty-free shop channels,Build a core 188bet mobile network。
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