February 17，Marriott International Group and China Dongcheng Hotel Group reached an agreement，The mid-range hotel brand "Fairfield" will be introduced to the Chinese mainland market，Dongcheng is authorized by Marriott to operate franchises。

"Fairfield" is Marriott's second largest hotel brand，After entering the Chinese market，Currently planning to develop 140 hotels，100 of them opening by 2021。 

Among several international hotel giants，Although Marriott became the well-deserved boss after acquiring Starwood，But it started late in the Chinese market，The performance is not outstanding。188bet sports betting app download Intercontinental、Hilton、Accor has been focusing on the Chinese mainland market since the 1980s，Marriott did not enter this market until 1997 with the Hong Kong Swire Marriott Hotel。

Marriott once called China “the most important market outside the United States”，But not until last year，Among Marriott’s 4,300 hotels in 81 countries and territories，Only 184 in Asia Pacific，Only 80 of them are in China。

Craig S, President and Managing Director, Marriott Asia Pacific. Smith said last year，Hope to double the number of hotels in the Asia-Pacific region within the next two years，And the number of hotels in China can grow to 200。

The brands that Marriott introduced to the Chinese market before were mainly JW Marriott、Marriott、Renaissance and other high-star hotels。But in recent years，Competitors are beginning to introduce mid-range hotel brands into China，This has become a new market that they are optimistic about。

In this case，It is not difficult to understand why Marriott introduced the mid-range brand "Wan Maple"。Craig S. Smith’s positioning of "Wanfeng" is to "focus on young consumer groups and business travelers，Provide them with a comfortable and efficient accommodation experience at a favorable price”。

As for why Marriott chose Dongcheng as its local partner in China，188bet sports betting app download Related to its resources and experience in the second and third tier markets。

The most important brand of Dongcheng Group is the economical hotel chain "City Convenience" established in 2006，Incorporated into Dongcheng Group when it was established in Guangzhou in 2014。City Convenience currently has more than 500 hotel chains，Mainly distributed in Guangdong、Guangxi and some central provinces，Widely distributed in second- and third-tier cities。

Craig S. Smith said，In the "Wanfeng" store opening plan，Some hotels will be located in non-central areas of Beijing and Shanghai，Other hotels will be located in Xi’an、Second-tier cities like Dalian。In some cities where the "Wanfeng" plan has settled，Dongcheng Group already operates hotels。

International hotel group opens stores in second and third tier cities，It has become an obvious market expansion trend。JLL’s “Top 60 Chinese Cities in 2015” report shows，Since 2011，Four out of 60 cities selected、The number of five-star international hotels has doubled，Including Suzhou、Hangzhou、1 including Chongqing and Tianjin.Tier 5 cities have the largest new supply，And start to move towards a broader world、Third-tier market penetration。Marriott is no exception。

New Fairfield Hotel to be designed by 188bet sports betting app download Marriott，Construction by Dongcheng Hotel Group，And be responsible for daily operations in the form of a franchise。Reducing costs、Understand Chinese consumer habits，This is the benefit that Dongcheng can bring to Marriott as a local partner。

However，Opening 100 stores in five years may be a bit too fast。After all，Marriott’s entire group currently only has more than 80 hotels in China。Other mid-range hotel brands with similar positioning，The number of stores in the Chinese market rarely exceeds 100。

From this store opening rhythm，Of course we can see Marriott’s ambition for the mid-range market。However，Since Dongcheng Group’s previous experience was mainly in budget hotels，In addition, the hotel industry also faces the problem of talent scarcity，It is difficult to say whether there are enough capabilities and resources to support this ambition。A lesson learned from the past is，When Huazhu’s mid-range brand "All Seasons" was unveiled，Opened 23 stores at once，But because it is basically from some locations、Renovated Hanting Hotel with good room types，Received a lot of criticism。

If for rapid expansion，Cannot guarantee the service quality that mid-range hotels should have and lose the brand image，The gain outweighs the loss。