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Enterprise services have never been a fashionable concept,But around 2015,Due to the natural attributes of the Internet,Plus the New OTC Market’s hype on the concept,This field has become a hot pursuit for venture capital。A large number of 2B youth 2B projects are springing up like mushrooms after a spring rain, making people overwhelmed。Recent,The General Office of the State Council also issued the "Opinions on Promoting Online and Offline Interaction to Accelerate the Innovation, Development, Transformation and Upgrading of Commercial Circulation",Clearly propose to encourage matchmaking、Self-operated and other B2B 188bet app trading models,Optimize supply chain。
But,Does everyone really understand the business logic,Including the real business value of the two mainstream models in the 2B field: matching transaction 188bet app and SaaS model?And self-operation based on matching transactions in various market segments,Direct operation,What about different business forms such as joint ventures?
What needs to be explained is,This article discusses mainly the B2B field,That is, the direction of industrial Internet,Focus on analysis of B2B matching transaction model。Some 188bet app thoughts and judgments on business laws are based on corporate transaction entities,It cannot be simply compared to the field of personal consumption。
(1) Why enterprise service innovation 188bet app can only appear in vertical subdivisions?
As the name suggests,The object 188bet app enterprise service model must be the enterprise,Then industry,Not an individual consumer,It is not a community formed by individuals。Just like the subject 188bet app individual will definitely be redefined by technologies such as virtual reality, artificial intelligence, etc.,Enterprise entity as an organizational form,It will definitely be deconstructed and subverted in the future。But that’s the future。Current enterprise service fields,What we are facing are also large or small organic organizations such as enterprises that have functions such as supply and marketing of human, property, and property。When you just want to be a pioneer but not a martyr,We must face the present。
Back to our question,Why the current innovative 188bet app of enterprise services,Can only appear in subdivided fields?
Everyone knows,Alibaba actually started out as a business service provider,When working on Alibaba’s information promotion 188bet app,I have not encountered the problem of vertical segmentation,The reason is that it was in the pioneering period of the Internet,No matter what industry or field,The problem of information asymmetry exists objectively,Information promotion 188bet app solves the problem of information asymmetry,Earn money from information asymmetry (promotion fee),There is no industry boundary。But once you get into the transaction,Here comes the problem,The differences in the behavior of each organization composed of the supply and marketing of people, property and property,Making the information promotion 188bet app completely unusable。Because,The offline scene of the enterprise service market has distinct industry segmentation and functional segmentation。Ali who is good at Tai Chi,So the strategic focus shifted from the enterprise service market to the personal consumption market,That’s how Taobao came about and the story behind it。In the field of enterprise services,No matter which mode is used to cut in,You need to choose an industry,For example steel,Plastic,Chemical industry, etc.,Or select a function,Example Human Resources,Finance and Taxation Management,Intellectual property rights, etc.。
Interesting thing,Many of Alibaba’s younger brothers have not given up using the information promotion 188bet app model to carry out intensive farming in vertical fields,There are many information platforms in niche fields,For example, HC Network,Smaller listed companies such as China Chemical Network。But still unable to enter the transaction link,There is a lot to think about here。I think there are two factors that are the most critical,First, the path dependence brought about by the income model of paid promotion,The second is that the team’s Internet gene has not been effectively grafted with the offline transaction gene (this problem also exists in many SaaS models)。Therefore,When trading platforms become the new trend,We will find many employees of traditional information platforms who have left their jobs to start businesses,Find a partner in the offline circulation field,Genetic recombination and traveling light,But we have developed some good trading platforms。An information 188bet app that follows a paid promotion model,But continuing the old game under the old paradigm,Until death。The environment has changed,Business pain points in the pioneering era of the Internet,Information asymmetry has been turned into information overload,Completely unaware that the current enterprise pain points have shifted to information cleaning needs and transaction service needs。This kind of excessive innovation in the mainstream market has been repeatedly confirmed in the evolution history of business models。
(2) Similarities and differences between matching trading 188bet app and SaaS model
Of course,Looking at the external manifestations,These two modes have very big differences,A service 188bet app approach,Belongs to the operation-oriented model;One way is to use software tool services,Belongs to product-oriented model。But the essence is to reconstruct the linking method of B2B transactions。The ultimate goal is to become a 188bet app。
There is no distinction between the two modes that are better or worse,It completely depends on the current situation of the industry。These are two secret doors to industrial Internetization。Open these two doors,The path to the 188bet app is different as follows:
Matching trading 188bet app:
Advantages:Very close to the 188bet app,Can quickly see GMV,Although you may not see gross profit income immediately,User scale is growing rapidly。
Disadvantages:Usually scale can be the 188bet app moat.
SaaS 188bet app:
Advantages:High customer stickiness,Once a habit is formed,Hard 188bet app replaced。
Disadvantage: far away from the transaction,You can only rely on limited software service fees 188bet app early stage (many are free promotions),User scale is growing slowly,Facing strategic squeeze from traditional software giants。
(3) The entry point and potential energy gathering of the matching trading 188bet app
Generally speaking,All transactions start from finding the fork,Why 188bet app is an entry point?Is 188bet app entry point suitable for all industry fields?
We answer these questions from the perspective of relationship chains。Abstract view,Transaction is a chain of relationships,This relationship chain and the people linked by WeChat,There is no essential difference between the people and information linked by Baidu。But the B2B transaction chain has information flow,Three-layer attributes of logistics and capital flow,Need to understand more comprehensively。188bet app above three-layer relationship chain,The information chain is the lightest and most liquid,The link between logistics and capital flow is essentially based on information flow,The information chain is precipitated into data,Flowing is a transaction。
Any relationship chain,All have strengths and weaknesses,The two relative concepts of strong relationship and weak relationship。What are strong ties and weak ties?In a nutshell,Any time,Space,Scale,Relationship chains that are relatively discrete or frequently changing in categories and other dimensions can be called weak relationships,On the contrary, 188bet app a strong relationship。Reflected in B2B transaction link,Any time,Space,Scale,If the supply and demand relationship in dimensions such as category is relatively discrete or changes frequently, it can be called a weak relationship,On the contrary, 188bet app a strong relationship。
Back to the essence of B2B matching trading 188bet app: Reconstructing the linking method of B2B transactions。We can understand,The process of reconstructing links,Only choose weak relationships as the entry point,In order to see results quickly,This is essentially a logic that follows the trend。Current market status and development trends,This logic is also very clearly verified。For example, looking for steel mesh,In fact, it starts from the demand point of scattered steel consumption merchants,Relative to the strong relationship between steel mills and first-level agents,Link between individual customers and offline steel wholesalers,in scale,There is a weak relationship in the three dimensions of time and region;For example, Cogobuy City,Start with scattered electronic component categories,Choose weak relationships in the two dimensions of category and scale。Analogy in Class 2C mode,In the taxi-hailing scene cut by Didi Kuaidi,Transaction relationship has time,The three weak attributes of location and scale (understand this,You can also understand why this model only appears in the era of mobile Internet,Because the improvement of technical infrastructure has enabled the 188bet app to have full time and space integration capabilities)。In other words,That is, fragmented supply and demand will become the entrance。These are also many investment institutions with professional judgment on the B2B market,Will consider whether the upstream and downstream are decentralized as a key basis for whether the logic of the trading 188bet app can be established。The meaning of dispersion cannot simply be understood as the dispersion of scale,At least the above four analysis dimensions should be considered comprehensively。
Based on the above logic,Let’s analyze the bulk commodity market in depth, taking steel mesh as an example。Many investors looking for steel mesh have come to the conclusion,One of the prerequisites for the establishment of the logic of the bulk commodity matching trading 188bet app is excess production capacity in the upstream,Actually, this is not the essence of the problem。An ideal matching trading 188bet app,Dispersion upstream and downstream is the most critical,This will facilitate the formation of the potential energy of the 188bet app。The market faced by Zhaogang is obviously not,Although the downstream users looking for steel mesh are extremely scattered,But the upstream of the steel industry is very concentrated (although there are many wholesale levels)。So if it is in an era of scarce production capacity,It is relatively difficult for a 188bet app like Zhaogang Mesh to be born,Because even if it can form a scale effect on the dispersed downstream end,It is also difficult to obtain upstream linkage。It is precisely because the upstream is concentrated,But it is facing a situation of overcapacity,Declining,That’s why the steel mesh model has achieved upstream and downstream linkage effects,With the soil for survival and development。And use this to make a judgment,B2B matching trading 188bet app must appear in an industry with overcapacity,Obviously not comprehensive。
Objectively speaking,Finding steel mesh model creates an era,Leading the venture capital field’s attention and thinking on the B2B matching transaction model。The trend is coming,Under the mud and sand。Some teams that do not have a deep understanding 188bet app industry logic but understand the logic of venture capital decisively started the 2VC model,Packaging luxury team,Bringing in a huge amount of water,Hype and fashionable concept。On the one hand, I don’t have a deep understanding 188bet app fundamental logic 188bet app birth and development 188bet app steel mesh model,Selective blindness on the other hand,Completely ignoring the current situation 188bet app industry, can it be simply compared to the steel field。I don’t know,In the field of corporate services,Lack of deep industry understanding and solid user service thinking,Just good at using concept hype to package yourself,Completely ignore the basic laws of business value,Destined to be eliminated。
Let’s discuss how B2B matching platforms create potential energy。We know,There is a big 188bet app dream hidden behind any matchmaking entrance。The so-called 188bet app,In fact, it is the convergence point of the relationship chain。It can only be activated after having a relationship,And this starting point,There is no doubt that it needs the strongest liquidity,The lightest information flow integration in the operating model begins。What needs to be noted is,The information flow mentioned here refers to the transaction information flow,It does not have the same meaning as the promotional information provided by the information promotion 188bet app era。Based on information flow integration,The integration of capital flows is the real starting point of potential energy,Because for the B2B field,Who will pay the money,is the most concerned and valued by all trading entities。The transition from the convergence of information flow to the convergence of capital flow,The most critical issue that needs to be resolved is the industry credibility of the 188bet app,In all current B2B transaction scenarios,Due to issues involving the fiscal and taxation system,There is no unified payment channel,Therefore,The 188bet app itself can form good industry credibility,It becomes the basis for the accumulation of capital flow potential。
(4) How does the matching trading 188bet app perform dimensionality reduction attacks?
Dimensionality reduction attack is a classic description in "Three Body"。188bet app remember the original work for related background。
In B2B matching transaction mode,Many people think that the free strategy launched the market,What’s worse,Some entrepreneurial teams after receiving financing under the 2VC 188bet app,Imitate the personal consumption market and use massive traffic purchases as a way to accumulate users,Using transaction subsidies as the core BD strategy。In fact, it is a kind of strategic ignorance and tactical superficiality。
Combined with the above,We know that weak ties must be chosen as the entry point for matching transaction models,The characteristic of weak relationship is in time,Space,Scale,Relatively discrete or frequent changes in categories and other dimensions。The first question is,Isn’t there a supply subject in this offline scenario of weak relationships??Of course,And it is a "high-dimensional creature"。The meaning of high-dimensional organisms is: in offline transaction scenarios,This type of supplier has time,Space,Scale,Attribute tags such as categories。Small wholesaler of materials such as steel or polyurethane,Only in a certain area,Some categories,In a user group of certain size,Has its unique value。In some manufacturers of small electronic components, for example,Only in certain areas,Some categories,Certain segment customers,Certain technical fields have their own unique competitiveness。In other words,Due to external industrial environment factors,The business 188bet app chosen by these “high-dimensional creatures” must be regional,Category,Driven by multiple dimensions such as scale。
And B2B matching transaction model,After entering the market,The first thing to do is to select target users based on the principle of weak relationships,Generally long-tail users。Then reduce all supply dimensions to only one dimension of time。In other words, no matter what the scale,No matter what category,I can cover any area。The only focus is the needs of the target users,The strategy is that I will meet your needs in an all-round way。This and traditional ones can only supply certain categories,Some scale,Suppliers in some regions are fundamentally different,In fact, it uses matching services to take over the user’s internal and external purchasing functions (the internal function is the user’s own purchasing department,External functions refer to the traders who serve the target users)。The free strategy we see is just an external form,Just to smoothly migrate offline links to the 188bet app。In fact, as long as the selected entrance has the attribute of weak relationship,Generally speaking,There is no need to subsidize users at all。Another way of saying it,Transaction volume brought about by subsidies,It is difficult for users to retain and repurchase;If you can only use subsidies to start the measurement,That means there is a problem with the entry point。
The above is about how to reduce multi-dimensionality to the dimension of time,Discussing the issue of mode startup。The following is how to go 188bet app one dimension to zero dimension,The discussion is about efficiency and profitability。
We know,This model of matching service,There is a service cost at startup,Mainly the time cost of matching traders。This is the matching model reduced from multi-dimensional to one-dimensional,When entering the market strongly,Competition with the offline supply model is still based on the dimension of time and cost。The core of the operation of the matching trading 188bet app is how to take advantage of the 188bet app model,Produce value precipitation,Improve information flow,Circulation efficiency of logistics and capital flow,Then achieve profitability。
(5) Value accumulation and profit model of matching trading 188bet app
On the surface,The B2B matching trading 188bet app seems to be an information website plus a number of matching traders。It’s like looking at a car with two rows of sofas plus four wheels,Not scientific。
The value foundation of the matching trading 188bet app lies in the design of the trading system,Generally speaking,This trading system is composed of data layer,Consists of three levels: transaction layer and user interaction layer。Therefore,Product development team of matching trading 188bet app,In fact, you need to have certain product development experience in the SaaS model。
Many professional investors who focus on the B2B field,It has been proposed that only areas with relatively standardized products are suitable for matching trading 188bet app models,In fact, it is not entirely accurate,The key is whether the transaction process can be standardized and packaged。For example, the creative service industry where Zhubajie.com is located,It is seriously non-standard。But why can we build this matching trading 188bet app,The key is to standardize the matching transaction process within the 188bet app。
Only if the above infrastructure construction is completed,Only the matching trading 188bet app has the conditions for value accumulation。Only in this way can the transaction information flow be precipitated into valuable data,It can be called a data-driven model。Fundamentally speaking,The profit of the matching trading 188bet app comes from the efficiency optimization after reconstructing the trading chain。The specific implementation method is data precipitation and data mining。
Compared to offline scenes,The matching trading 188bet app adopts a standardized structure in the construction of the trading system,Enables transaction data to be managed in a unified database,Realize transaction information,Effective integration and rapid flow of logistics information and capital flow information,Therefore, a series of profit models can be extended。
Effective integration and rapid flow based solely on transaction 188bet app flow,Profit models that can be extended include individual customers purchasing orders and group purchases,Exploring popular items for direct operation or self-operation, etc.;
Effective integration based solely on logistics information,The profit 188bet app that can be extended is third-party logistics services,For example, Fat Cat Logistics looking for steel mesh;
Effective integration based on capital flow information,What can be extended is that the profit model includes capital precipitation,And third-party financial services, etc.。About third-party financial services,This is a direction that many matching trading platforms are actively exploring。But it needs to be pointed out,The design 188bet app risk control model requires extreme caution。The reason is in many segments,There are quite a few industry traps,If you are not a professional,It is very difficult to detect。A basic judgment is that it is not enough to establish a risk control model based solely on the target user’s transaction records and corporate credit reports。For example, in the specialty chemicals industry,If you copy the steel field,To develop supply chain financial products,You first need to price the risks 188bet app supply chain。There is a huge difference in supply chain risks between the specialty chemicals field and the steel industry。The following is a brief list of some risks and pitfalls that are very characteristic 188bet app chemical industry:
First,Risk of probability of success of chemical synthesis,Even a very mature reaction route in the laboratory,There is still a risk of failure of more than 40% in the pilot and large-scale stages。Even repeated production at the same level still has a failure probability of nearly 10%。The key question is,This risk probability of failure is not evenly distributed,The stability 188bet app reaction route needs to be considered behind the scenes,Control of raw materials,Production process,Worker operation and many other factors。
Second,Quality risk,188bet app field of specialty chemicals,Whether the downstream is the pharmaceutical industry or other fields,There are special QC/QA system specifications for core chemical raw materials。In this specification,Product production process,Finished product properties,Purity,Simple and miscellaneous indicators have very strict requirements。And any small non-compliance,will result in product rejection,Uncontrollable risks such as delayed delivery。
Third, well-known environmental, safety and policy 188bet app.
In summary,Any supply chain financial product that ignores 188bet app risks,They are all hooligans。
(6) The moat of the matching trading 188bet app
After the matching trading 188bet app model is established in the market,Through a series of dimensionality reduction attacks,In fact, the weak relationship at the entry point is gathered into a strong relationship with the 188bet app itself: if the 188bet app enters the market from the two weak relationship dimensions of scale and time,Then the final form of the 188bet app must be the continuous convergence of discrete scales and full-time service coverage;If the 188bet app enters the market from the two weak relationship dimensions of category and scale,Then the final form of the 188bet app must be the coverage of all categories and the convergence of scale。Another analogy to Didi Express in the taxi-hailing scene,Due to pointcut satisfying time,Weak relationship characteristics in the three dimensions of space and scale,Therefore, the final 188bet app form is full time and space coverage and large-scale aggregation effect。
Based on the above analysis,The first moat of the matching trading 188bet app is actually the advantage of scale,The core is user coverage。
The second layer of moat is the reshaping of user behavior,Behavioral interaction tools suitable for users will become an important carrier,Whether 188bet app the user management background,EDI data docking,Or functional tool software (including desktop and mobile)。The core indicator is user stickiness,Such as activity level and repurchase rate, etc.。
Compared to data precipitation and data mining,The reshaping of user behavior is a matter of interaction efficiency between the 188bet app and users,It is also a key means to improve the input-output rate of matching service resources itself。We know,Users in the B2B field,Today, when industrial Internetization has just begun,Both from the business philosophy and internal management methods,They are all in a relatively backward state。Most business owners,Already relatively familiar with the Internet in the field of personal consumption,But I don’t fully understand the nature of the Internet;The vast majority of small and micro enterprises’ internal information management and external information interaction are still at the stage of forms and phone calls。Exactly this situation,In the initial stage of the launch of the matching trading 188bet app, one-to-one communication between matching traders and users is required,The direction of this communication is the reshaping of user behavior。Especially for users whose natural repurchase rate is very high,In addition to facilitating users to generate transactions,What is more important is to guide users to use the interactive functions provided by the 188bet app,Complete the operation yourself。This process,Needs collaborative work between the 188bet app’s product development department and matching department,Continuously iterative and optimized design of the user interaction layer of the trading system,Until the user develops usage habits。
Here we will reiterate the similarities between the matching transaction model and the SaaS model,The matching transaction model cuts into the transaction through the service 188bet app,Ultimately, user behavior must be reshaped or even solidified,Can learn from or even use the SaaS model;The SaaS model starts by reshaping user behavior,Ultimately, we must hope to guide users into the transaction process。
The third layer of moat is the construction of community mechanism,After establishing a high-frequency and stable link between users and the 188bet app,The 188bet app should focus on improving the infrastructure suitable for industry users,Enables users to establish interactions through the 188bet app。Developing from a two-way link between users and the 188bet app to a multi-party interactive network based on the 188bet app,Nutrition given through the 188bet app,Can continue to grow and grow。Only this way,Only can we build the so-called ecological system。
Should be aware of it,Even an ecological business model,The moat is not impenetrable。Only by keeping up with changes in industry trends,In-depth understanding of user behavior,Continuously examine the structure 188bet app industry from a broader perspective,Change with the trend,It is the most powerful moat。
(7) The future of enterprise service 188bet app
The Internet will connect everything,Everything will be connected,The data will be retained and moved,The future will be an era driven by digitalization。188bet app is not a prophecy,But the changes that are actually happening around us,And the changes are accelerating。
Internet innovation in the field of personal consumption is like a flood over the plain,The Internet 188bet app or industrial Internet economy in the enterprise service market has just begun。Like a warm current flowing over a glacier,The age of melting ice has just begun。
Just like the melting of glaciers always starts from the ice in the river,The launch of the industrial Internet starts with distribution channels,Then transition to the re-deconstruction of the internal functions of traditional enterprise organizations。In the future,The internal circulation system of supply and marketing of human, property and property in traditional enterprises,all will become part of the outer loop。Whether it is matching trading 188bet app mode,SaaS model or a combination of the two,Everyone is trying to redefine the boundaries of enterprises。
188bet app future,Human resources and organizational management methods,And the relationship between people and organizations will definitely be redefined,As told 188bet app book "Alliance";
Product production and original service links will definitely be redefined,Flexible production,Flexible supply and on-demand customization will become the mainstream production 188bet app,Innovation in smart production hardware is accelerating this process;The government will be more motivated to promote the professionalization of industrial parks in the future,And according to industry characteristics,Driving offline industrial parks and trading platforms to form a linkage effect,Some infrastructure functions will be transferred to commercial platforms。Decentralization and collaborative working platforms in technology-intensive fields will become a trend that cannot be ignored。
Supply chain,Sales channels and logistics systems will become more efficient driven by the big data accumulated 188bet app industrial Internet;
Under the trend of increasingly open and interconnected enterprise resources,The government’s fiscal and taxation management system 188bet app be forced to innovate,Enterprise financial payment system 188bet app become the last open field。
The road ahead is long, but 188bet app is promising!
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