China News, February 24, November 2015，The General Office of the State Council issued the "Guiding Opinions on Accelerating the Development of Lifestyle Services and Promoting the Upgrading of Consumption Structure"。"Opinions" proposed，In recent years，The development of my country’s service industry has achieved remarkable results，Becoming the largest industry in the national economy and attracting employment。But at the same time，The development of my country’s lifestyle service industry is still relatively lagging behind，Urgent need to accelerate development。

March 12, 2016，By China Tourism Academy、China Outdoor Network、Sponsored by Sino-French Mountain Development Center，Jiangshan Tourism Bureau、Jiangshan Sports Bureau、2016 Global Outdoor Leisure Tourism Conference Jiangshan 188bet Online Sports Betting and Casino Summit hosted by Sino-French Jiangsu Yuedong Tourism Culture Communication Co., Ltd.，will be opened in Jiangshan, a city with strong tourism economy in Zhejiang Province，Through academic discussions and industry exchanges，Control the latest tourism and sports leisure businesses in China，Learn about the latest ways to realize global tourism，Analysis on the upcoming wave of consumption upgrade in China’s tourism industry，Take stock of which industries will become the hot spots，Assume the important responsibility of innovative supply。

Industry opinion，China’s middle class is experiencing explosive growth，The middle class looks at Maslow’s hierarchy of needs theory，Physiological needs have been achieved、Safety needs、Social needs，Turn to pursue higher levels of esteem needs and self-actualization needs，In addition to possessing material wealth，I will also pursue some physical and psychological experiential consumption that I have never experienced before，Thus deep travel、Sports and fitness、Leisure and vacation and other fields have become consumption hot spots for the middle class。

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Zhang Haifeng, CEO of China Outdoor Network, once said: "The rapidly rising middle class and the upgrading of the consumption structure will be an excellent outlet，You will find out if you pay a little attention，The middle-class people’s usual gathering topics or pictures posted in their circle of friends will also be locked in 188bet sports betting app download the marathon、Cycling、Vacation、Skiing、Mountain climbing and other themes，Express your pursuit of quality of life，Calmness of life，As if overnight，If you don’t run a marathon，No vacation，No matter how much wealth you have accumulated，Everyone will be considered a nouveau riche。”

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Obviously，Just like the consumption preferences of the middle class in developed countries in Europe and the United States，Deep Travel、Sports and fitness、Leisure vacation has become a labeled life scene for the Chinese middle class，It is also the main consumption direction of China’s middle class in the future，Each label field also has a vertical advancement direction，The pursuit of the best experience has no upper limit。

Zhang Haifeng re-evaluates the current environment through 4 major arguments，I have reached my own reasonable prediction:

1.China’s tourism market is a market that has not been fully stimulated，With per capita GDP exceeding US$7,000，The era of national leisure is coming；Service model composed of traditional travel agencies and OTAs，It is difficult to satisfy travelers’ pursuit of personalized experience。Outdoor travel is the ultimate exploration of travel experience，TA is in line with human nature，Restore the original intention of traveling。

2.The national fitness population is growing explosively，No. 46 5 trillion plan adds fuel to the flames，The 188bet app golden decade of sports industry has fully begun。Event Service、Event big data，Event IP will become more and more valuable。

3.The number of domestic middle class people will increase rapidly，Quality vacation will become a scenario-based demand in life，In the ultimate environment and excellent ecology，A warm stay experience and interesting destination activities will become important components of a quality vacation；The quality vacation carrier itself can also be transformed into an important entrance for travelers to choose vacation destinations。

4.Internet connects everything，The ability to transform technology into products determines service levels and competitiveness。

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In Zhang Haifeng’s opinion，National Leisure Travel、National Fitness、Destination quality vacation is about to become the main battlefield filled with smoke。And he also said that he is using offline outdoor travel experience stores and online OAS platforms and Lego APP，Providing travelers with the ultimate travel experience，Restore the original intention of traveling；Introduced through Lexai Cloud Platform and international event IP，Allow event fans to experience high-quality events，Run willfully；Provide a warm stay experience and interesting destination activities for domestic middle-class people through Lejia Yunzhuang。

It is true，With the improvement of national living standards and consumption upgrade，Experiential consumption represented by sports and tourism is growing rapidly，Become the next consumer，This kind of consumption has gradually been adopted by various families、Especially sought after by people with middle to high income and knowledge level。National Leisure Travel、Sports service 188bet app download industry and middle-class vacation and other hot spots，It has become the focus to expand service consumption and promote the upgrading of consumption structure，Opening up a new path for the integrated development of sports and tourism。