Shanxi’s tourism industry has received unprecedented attention recently，One reason for this understanding，This is due to the downward trend of coal and steel, which are the pillars of Shanxi’s economy，The economic growth rate has fallen to the second lowest in the country，The original strategic positioning as an energy, heavy and chemical industry base has been shaken，Under passive，Thinking of tourism。However，Three feet of ice，Not a day’s cold，The tourism industry has been at the bottom of Shanxi Province for many years，You can’t straighten things up in just one day。Not starting from the fundamental disease，Use extraordinary force，How can one achieve extraordinary success？China’s reform and opening up，Started at the Third Plenary Session of the Eleventh Central Committee，From the discussion of "Practice is the only criterion for testing truth"。If you want Shanxi’s economy to truly transform，Maybe first we need to start a big discussion on "how to make the cultural tourism industry a pillar industry"，Don’t hide your illness and avoid medical treatment，Don’t deceive yourself and others，Find the root cause，Prescribe the right medicine to the case，First of all, transformation in ideology，Transformation is only possible economically。The front page of "Shanxi Economic Daily" continuously reported on Qujiang's entry into Jin Dynasty, which was a good start for a big discussion，I have been engaged in the management of venture capital funds for many years，Inspected all tourism projects in Shanxi with an investment of more than 100 million yuan，I have always wanted to find one or two cultural tourism projects that can be listed in Shanxi but failed，The crux of Shanxi tourism is stuck 188bet Online Sports Betting and Casino in my throat，Not happy if you don’t vomit。No presumption here，Throw a brick first，Hope to attract more insights。

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Shanxi’s tourism industry development concept is at least twenty years behind that of the coastal areas，Also ten years behind Henan and Shaanxi。Don’t believe it，Shanxi’s tourism resources are no worse than Henan’s，But the 5A-level scenic spots are only equivalent to one-half of others。Belong to the same mountain，The investment in Wangmangling Scenic Area is not much less than that of Yuntai Mountain，Tourists are not worth one-tenth of Yuntai Mountain；The same river，The number of tourists in Jiunu Fairy Lake Scenic Area is less than one-third of that in Qingtian River Scenic Area；Both are Hukou Waterfalls，The number of tourists in Shaanxi is more than twice that of Shanxi，And more than half of the tourists on this side of Shanxi are from Shaanxi。

National tourism has been upgraded from sightseeing tours to leisure experience tours，The number of self-driving tourists increases year by year，Even many places have no tourist attractions，For example, Moganshan B&B in Deqing County, Zhejiang Province、Anji County Tent Guest Hotel，There are no attractions around，The hotel itself is a tourist destination，People go there to escape the hustle and bustle of the city，Experience nature，Room for one thousand yuan a night，The occupancy rate is above 90%。I went to attend a seminar on comprehensive tourism in Boai County, Henan Province a few days ago，Everyone is traveling all over the world，And we are still busy building attractions，Easily spend hundreds of millions of dollars。

Shanxi is one of the birthplaces of the Chinese nation，Shanxi ranks first in the country in terms of number of famous historical and cultural villages in China，“Jin Merchants Courtyard” is well-known throughout the country，But there is only one type of tourism: relocation of villagers，Build a wall and sell tickets。It’s not just the ancient villages that are enclosed，And the thoughts of the operator。For comparison，188bet app download Wuzhen, Zhejiang，The income from accommodation is much higher than that from tickets，Wuzhen Theater Festival、World Internet Conference is famous all over the world；Yuanjia Village in Shanxi，No tickets required，Average daily tourists exceed 30,000；Haotang Village in Henan，Driving rural revitalization with built-in finance，The young people are back，The birds are back；Songyang County, Zhejiang，50 national traditional villages，No one sells tickets，We receive more than 500,000 tourists for sketching and photography every year。The most advanced tourism formats in the country are all open，For example, the Overseas Chinese Town in Shenzhen、Songcheng in Hangzhou、Qujiang in Xi’an。Ticket mode is undoubtedly the simplest，Undoubtedly the most backward，Specially, tourism has been declining。

From an institutional perspective，Many provinces and cities from province to county have established tourism commissions at the same level as the National Development and Reform Commission，such as Zhejiang，Like Yunnan，such as Guizhou，such as Chongqing，Many counties in Shanxi don’t even have tourism bureaus，Some are the second-level bureaus under the Cultural Affairs Bureau，Some are public institutions，No law enforcement authority。Attention is not something you just talk about，It’s a human being、财、Things are in place，It is a real shift in strategic focus。The author was invited to participate in the 10th Tourism Development Conference in Guizhou Province this year，Provincial Party Committee、Provincial People’s Congress、Provincial Government、All top leaders of the four major teams of the Provincial Committee of the Chinese People’s Political Consultative Conference were present。As the host of the conference, Anshun City has been preparing for a whole year with the efforts of the whole city，Various tourism undertakings have been greatly promoted。Attention also means daring to innovate、Be brave in trial and error，Containment failed。Xiushan County, Chongqing City is the most remote in Chongqing、The poorest mountainous 188bet sports betting app download county，No travel resources，Based on national-level intangible cultural heritage lanterns，With "Night Tour in the Beautiful Mountains、The theme of Lanterns and Praying for Blessings，Innovative establishment of tourism development zone and development company，Top leaders enjoy deputy county level treatment，Take out urban land as capital financing，A record of 600,000 overnight visitors。

In comparison, can you see the gap between us?

Symptom 2:

Whenever I talk about traveling to Shanxi, I will hear about how long our history is、Explanation on how rich tourism resources are，This is exactly the problem。I have a friend who works at one of the top tourism planning agencies in the country，He is worried about planning tourism projects in Shanxi。He said that every owner emphasizes the antiquity and richness of their cultural relics，I am very concerned about whether the tourism properties produced have the style of the Tang Dynasty、Does it look like the Song Dynasty，The problem is that tourists are not interested in this！

First，Resources are not products，Good resources do not automatically turn into good products。Shanxi may have rich tourism resources，But tourism products are scarce。In addition to visiting temples in Shanxi, tourists also visit courtyards，There are few projects that can be experienced，Not to mention leisure projects。In comparison，Hengdian, Zhejiang，Need transportation but no transportation，Not close to a big city，There is no so-called tourism resources，It’s the Hengdian Film and Television City that was made by force，Attracting more than 15 million tourists this year，Nearly half of the population of Shanxi Province。We Shanxi people can say that it is a fake ancient building，But the more than 20 performances every night are not fake，15,000 reception beds are not fake，More than 100 participating experience projects are not fake。

Secondly，Want to see what changes have taken place in our visitors。Among current visitors，Post-80s、Post-90s、Post-00s (including their parents) account 188bet sports betting app download for more than 70%，Self-driving tourists account for more than 70%。This is the generation that grew up after China joined the WTO，This is the generation that grew up in the Internet era。The travel products they care about are not whether they are old or not、True or not，It’s about whether it’s cool or not、Cute or not、Hi or not！Aimed at this customer group，Can our tourism in Shanxi still be said to be rich in resources?？Is it useful even if you say that？

Quite the opposite，Just like we are trapped by abundant coal resources，We may also be trapped by the so-called rich resources in tourism。The same is，When there are abundant resources to squander，They often don’t innovate。

Symptom 3:

Provinces with good tourism development have their own leading enterprises。Shenzhen has OCT，There is Songcheng in Hangzhou，Guizhou Yougui Travel Group，Anhui has Anhui Travel Service，Shaanxi has Shaanxi Wentou、Qujiang Cultural Tourism，They are all “Big Macs” with assets exceeding 10 billion yuan。What’s in Shanxi？We know we need to integrate coal resources，There must be "five plus two"，Isn’t it necessary for traveling?？No faucet，There is no dragon body、Dragon Tail，Not strong assets。Resources are not concentrated，Not strong assets，Inability to raise funds，Development is out of the question。More meetings，Send more files，Why not organize Shanxi Cultural Tourism Group properly。

Resources are dispersed，Each one fights，It is a chronic disease of Shanxi tourism。To the Prime Minister’s Mansion in the Imperial City，Whether you go to Wangmangling or not；Traveling to Pingyao，How to get to Hukou at the next stop，No one cares at all。Can’t blame any attraction，Because we are not a family in the first place，No interest relationship。Chat with the CEO of Shanghai Jingyu Group，Ask him why there are so few Shanxi tourism products on their Lv Mama Travel website，He said that dealing with Shanxi Tourism is too difficult，They are all scattered attractions，Lack of competitive product lines，“You can’t come 188bet online sports betting all the way to Shanxi to see a large courtyard and then go back？！”

This time I saw that Pingshun County merged seven scenic spots in the Taihang Mountains into a group through asset integration，And invited Qujiang Cultural Tourism to host，Try three tourist experience products that are rare in the country at one time，Very happy for them，Also saw the dawn of tourism development in Shanxi。I really hope that this kind of initiative will not only happen in one county，But in a city，Even the whole of Shanxi。