Ancientness.Shanxi is located in the middle reaches of the Yellow River，It is the birthplace of the Chinese nation，The cradle of Chinese civilization。Prehistoric Shanxi is where primitive humans in China lived together，Leaving a series of Paleolithic cultural sites。The activity centers of leaders who created and promoted the development of Chinese civilization are all in Shanxi。The first country in Chinese history, Xia, was established in southern Shanxi。There is also the Yellow River that symbolizes the strength of the Chinese nation，The big locust tree in Hongdong, etc., which has a strong root-seeking complex，Both of them reflect the antiquity of Shanxi’s 188bet mobile login resources。

Plenty.Activities of the ancestors of the Chinese nation，From the Paleolithic to the Neolithic，There are rich relics in 188bet mobile login，More than 300 Paleolithic sites and sites have been discovered so far，The largest number in the country。The development and evolution of 188bet mobile login religious culture，Records the history of the development of Buddhist culture in China，Zen Buddhism、Jingzong、The inheritance and changes of Tantra in China，And Confucianism、道、The penetration and integration of Buddhist culture gave birth to a large number of Buddhist monks，Leaved the world with rich Buddhist architecture and cultural relics，Become one of the world's famous Buddhist cultural centers。Each dynasty in ancient China from the Northern Wei to the Ming and Qing Dynasties、Examples of various types of architecture remain，His artistic attainments are high、Abundant reserves，The best ancient building in the country，Known as “the treasure house of ancient Chinese architectural art”。

Potential.There are about 1,000 known tourist resources in the province，And currently entering international、There are only about 150 operators in the domestic 188bet mobile login market，Accounting for about 15% of the total known 188bet mobile login resources in Shanxi。About 200 entities have initially entered development status or implemented planning activities，About 20%。Not noticed yet，The number of tourist resource areas (spots) that are still undeveloped or have not yet been planned is about 650，Shanxi still has a lot of 188bet mobile login resources that need further development，Explore its potential，Continuously adding content，Give new vitality。

Determined——

October 16, 2015，Shanxi Province 188bet mobile login Development and "Internet + 188bet mobile login" Conference was held in Taiyuan。Governor Li Xiaopeng emphasized，Shanxi Province is rich in 188bet mobile login resources，The 188bet mobile login industry has huge development potential、Broad prospects，Departments at all levels must have a deep understanding of the importance of promoting the reform and development of the 188bet mobile login industry in meeting the people’s 188bet mobile login consumption needs、Expand urban and rural employment、Accelerate transformation and development、The important role of establishing a good image of Shanxi Province。Oriented by market demand，Increase vitality by deepening reform，Strengthening quality through transformation and upgrading，Actively create a good 188bet mobile login development environment，Vigorously promote 188bet mobile login system, mechanism and product innovation，Support tourist attractions and enterprises to become bigger and stronger，Improve the quality of 188bet mobile login services，Continuously improve the overall development level of the 188bet mobile login industry，Accelerate the development of 188bet mobile login into an emerging pillar industry in Shanxi Province。The "Interim Measures for Bidding for the Shanxi Provincial 188bet mobile login Development Conference" was also released on site，Decided to adopt a bidding system to hold a provincial 188bet mobile login development conference every year from 2016。

The Sixth Plenary Session of the 10th CPC Shanxi Provincial Committee proposed that two major articles on coal and non-coal should be done well，The non-coal industry emphasizes the development of seven major industries，The first major industry is to vigorously develop cultural 188bet mobile login。The Shanxi Provincial Government has issued the "Opinions on Promoting the Reform and Development of the 188bet mobile login Industry" and "Interim Measures for the Application for the Shanxi Provincial 188bet mobile login Development Conference" this year。“This meeting is held to implement the Shanxi Provincial Committee、Provincial government decision-making and deployment，Remobilization to promote the reform and development of the 188bet mobile login industry、Redeployment。"The relevant person in charge of the Provincial 188bet mobile login Bureau said。

In that case, then——

What is missing in Shanxi 188bet mobile login?

Roughly speaking, there is a lack of products, a lack of brands, and a lack of marketing.

Missing product

188bet mobile login resources are not equal to 188bet mobile login products，To transform resources into products, development is required。The reason why Shanxi’s 188bet mobile login industry lags behind，It’s not because there are no resources，But the development work from resources to products has not been done well。We are holding the golden rice bowl and begging for food，Still following the past idea of ​​simply utilizing coal resources，Eat energy、Eat resources、Eating travel resources，And simply、Eat "naked"！The amount of capital investment in developing 188bet mobile login resources is still too small，The level of development is not high yet，Not deep enough，No leading product with strong appeal。

The main image of Shanxi 188bet mobile login resource development is not clear enough，Not outstanding enough，What’s more important is that 188bet mobile login products lack cultural connotation，The product structure is still very simple，No truly diversified 188bet mobile login products have been formed。Shanxi 188bet mobile login development is mostly limited to the primary development of 188bet mobile login resources itself，Cultural value to 188bet mobile login resources、Not enough commercial value mining，Underdevelopment；Single travel product，Most of them are traditional sightseeing tours relying on cultural attractions；Ecotourism、Leisure vacation travel、Exhibition 188bet mobile login is still very underdeveloped。

Missing brand

The overall image design of Shanxi 188bet mobile login is poor and the brand has not been formed。In addition to the three major brand advantages that we talk about, namely "Beifu (Northern Buddhist Culture)"、Zhongshang (Central Shanxi Merchant Culture)、Nangen (Southern Yellow River Root Ancestral Culture)" three major characteristic 188bet mobile login brands，There are so many tourist resources and attractions such as Taihang Landscape、Yellow River Style、Red classics and others have a poor overall image，Incorrect product positioning，The core appeal is not strong，Not enough publicity，It is far from forming a brand advantage。

On tourist route design，Shanxi 188bet mobile login industry also has obvious shortcomings。Tourist routes are the link connecting various tourist attractions，Is the core of travel agency products，It is a direct reflection of the attraction of tourist destinations，It is also the basic first condition to meet the needs of tourists。Science、Reasonable travel routes，Able to coordinate and configure the six major elements of 188bet mobile login，Provide the best travel experience，Can effectively regulate the source of tourists in tourist hot spots and cold spots，Realize the complementary advantages between tourist attractions，Promote coordinated development of regional economy。

The “Six Quality Routes” that our province’s 188bet mobile login has been promoting in recent years，Just the branding and abstraction of tourist routes，Basically not operable。Travel agencies are designing specific tourist routes，Only in "cost minimization、Under the principle of maximizing profits，Simple connection of famous scenic spots，Ignore the numerous emerging scenic spots，Cause one side is overcrowded during peak tourist season，Embarrassing situation with no one paying attention。And，The tourist routes launched on the market are highly homogeneous，Single node selection，Severely restricts tourists’ personalized travel needs。In the process of traveling, "the journey is long but the journey is short"，During travel time、Travel expenses、There is no unified balance among the three travel experiences，Tourist satisfaction is not high。These have greatly weakened the overall competitiveness of our province’s 188bet mobile login，Affects our province’s reputation as a tourist destination。

Today，The 188bet mobile login environment is constantly changing，On the one hand, traffic conditions continue to improve，The government pays more and more attention to the development of 188bet mobile login，On the other hand, adjustments to the national leave system，The 188bet mobile login market segmentation is becoming more and more obvious，Self-driving、The sudden rise of self-guided tours。The 188bet mobile login routes in our province are basically still at the level of the 1990s。In the case of major changes in the 188bet mobile login environment，Recognize the actual problems existing in our province’s 188bet mobile login routes，It is urgent to optimize the system。

Lack of marketing

It can be said，Promotion of Shanxi 188bet mobile login’s “Jin Shan Jimei”，Already have independent awareness of brand and marketing。What a pity，“Jinshan Jinmei” has become the slogan of Shanxi’s 188bet mobile login image，Fell into trademark squatting、Public opinion whirlpool such as suspected infringement，Finally in the "Notice on Standardizing the Terminology of Radio and Television Programs and Promoting the Popularization of Mandarin" issued by the State Administration of Press, Publication, Radio, Film and Television on November 27, 2014，Explicitly prohibited from appearing in various television and radio programs and advertisements。This deeply rooted 188bet mobile login image，Born from the sky，Become famous overnight，But it has become increasingly weak due to the lack of sustainable marketing strategies in the future，Finally fell into a passive situation and was timid after the "banned" incident。The ups and downs of "Jinshan Jimei" brand marketing，Influenced by the frequent transfer of administrative officials，But the most important thing is，Shanxi lacks a consistent 188bet mobile login brand marketing mechanism and diversified strategy。After "banned"，“Jinshan Jimei” needs to re-examine its future marketing options。

The success of Shanxi 188bet mobile login image positioning and the decline of marketing，Because in an increasingly open and dynamic market environment，Failed to establish an effective and flexible marketing mechanism，On brand marketing strategy and fund allocation，Over-reliance on TV media，There is no Internet structure，Especially mobile Internet、We-media marketing system，Overall view，Top-heavy，The slogan is shouting，But marketing innovation is weak。

How “Jinshan Jigmei” can get rid of its dependence on television media，Reconstruct innovative marketing strategies，This is an urgent problem that Shanxi Province’s 188bet mobile login system needs to solve。

Travel is based on feelings and experiences as commodities，Diffusive and interactive，Only more publicity，In order to stimulate people’s desire to travel to 188bet mobile login。

"We are doctors who have been sick for a long time。”Interviewing，More than one person from Qujiang Cultural 188bet mobile login said this。"Currently，The development situation and difficulties faced by Shanxi’s 188bet mobile login industry，This is the situation when Qujiang started out。" said Li Dong, deputy general manager of Qujiang Intelligent Manufacturing，"Because of this，Qujiang enters Jin，It can help Shanxi avoid detours from the beginning。”

Zhuang Ying, deputy general manager of Qujiang Cultural 188bet mobile login, thinks，Culture + 188bet mobile login + urbanization are very suitable for Shanxi。Culture、Travel is a dotted line，There must be a solid line in series。

Relevant people from Qujiang Cultural 188bet mobile login think，Through Qujiang Cultural 188bet mobile login’s practice in Shanxi in the past three years，I have the following experiences to share:

188bet mobile login development must grasp three core elements: ecological environment、Production methods and lifestyle。Focus on local lifestyle，With the concept of “green development” as the guiding ideology，Implementing a sustainable development model。

Have your own unique cultural genes and symbols。We must be forward-looking in developing and constructing，Avoid the phenomenon of “a thousand cities have the same identity”，Create “cultural connotation” growth pole。

As a service industry，Taking "guest" as the key link，It is the basic principle。It is necessary to improve the infrastructure construction in the scenic area，Improve service quality and standards，Not only must achieve "thorough etiquette、Diligent and enthusiastic、The basic principle of “timely and effective”，It is also necessary to reach the high standard of “meeting tourists’ expected experience and subjective feelings”。

By providing food to tourists、Live、row、游、Purchase、Entertainment and other services，Extended industrial chain，Increase operating comprehensive income。

If this is the case, 188bet mobile login in Shanxi will flourish.