Evening of March 4th，Caesar Travel (000796), which is in its first year of listing, released its 2015 annual report。Annual report display，Caesar 188bet online casino games achieved operating income of 49 in 2015.3.5 billion yuan，A year-on-year increase of 51% from the previous year.92%；Among them, revenue from airline catering and services is 5.3.3 billion yuan，8 year-on-year increase.28%，Gross profit margin 42.23%，And the revenue from travel services is 42.5.9 billion yuan，61 year-on-year increase.01%，Gross profit margin is 14.89%；Net profit attributable to shareholders of listed companies 2.0.6 billion yuan，129 year-on-year increase.72%。Ownership structure，HNA 188bet online casino games Group is the company’s controlling shareholder，The current shareholding ratio is 31.79%，Hainan Cihang Charity Foundation is the actual controller of the company。

Caesar 188bet online casino games successfully went public via backdoor listing in 2015

Data display，Caesar Travel was founded in 1993。Benefiting from the booming development of China’s outbound 188bet online casino games market，Caesar 188bet online casino games in its more than 20 years of development，With the concept of healthy and sustainable development、Innovative business model、International operation and management ideas，Won the public、Widely recognized by the industry and media，Become an outstanding brand of China’s outbound 188bet online casino games，And successively in London、Paris、Hamburger、With branches in global core cities such as Los Angeles，More than 30 branches in many cities in China。As China’s leading comprehensive outbound 188bet online casino games operator，Caesar 188bet online casino games mainly faces the government、Three major customer groups: enterprises and individuals，Provide wholesale of outbound travel products、Retail、Corporate incentive business and destination services；At the same time，Relying on rich upstream 188bet online casino games resources、Industry-leading product development and professional operation capabilities、Extensive online and offline sales channels and strong tourist destination service and operation capabilities，Procurement of outbound travel products、R&D、Management、Promotion、Comprehensive full industry chain operation that combines services with its own sales network。2015，Caesar 188bet online casino games’s backdoor listing of Yishi shares，Stock code is 000796。

Caesar Travel’s backdoor transaction began with a trading suspension of Yishi shares in September 2014，At that time, Yishi Co., Ltd. announced the "Announcement on the Suspension of Major Asset Reorganization"，And then suspended trading for three consecutive months。December 13, 2014，The suspended Yishi shares disclosed the basic situation of major asset restructuring for the first time - its counterparty is HNA 188bet online casino games Group Co., Ltd.、Caesar Sega 188bet online casino games Management Consulting Co., Ltd.，The basic content of the reorganization is that the listed company plans to issue shares to purchase 188bet online casino games assets held by the above two companies。April 18, 2015，Yishi shares resume trading and announce major asset restructuring plan，Yishi shares plan to trade at 5.Price of 55 yuan/share，Travel to HNA、Caesar Sega released about 4.3.2 billion shares，Purchase 51% of Caesar Tongsheng (the main business is Caesar 188bet online casino games) held by them respectively、49% equity，The total price of the above equity is 2.4 billion yuan。September 2015，The transaction was approved by the China Securities Regulatory Commission；October，The company officially changed its name to HNA Caesar 188bet online casino games Group Co., Ltd.，The stock abbreviation of Yishi Shares has also been changed to Caesar Travel，Business scope increases 188bet online casino games management，Since then，Caesar Travel successfully backdoored Yishi shares to land on the A-share market，It has also become the second listed private travel agency in China after Zhongxin Travel。

Core elements of Caesar 188bet online casino games’s outbound 188bet online casino games industry chain operation model

1、Caesar 188bet online casino games is committed to building a global strategic layout，In Hamburg、Munich、Frankfurt、Paris、London、Destination 188bet online casino games services and management companies in Los Angeles and other places，Be able to fully understand and tap local 188bet online casino games resources，Provide consumers with first-class travel destination services，At the same time，Caesar 188bet online casino games has rich 188bet online casino games element resources，With many airlines、Cruise Company、International Hotel Group has established a cooperative relationship，Improved the company’s ability to control upstream factor resources。

2、Caesar 188bet online casino games has first-class R&D strength and professional operation capabilities，Have a high-quality R&D and management team，Through an in-depth understanding of 188bet online casino games and life，Possess strong originality in product development and professional operations，Significantly ahead of the industry average。

3、Caesar 188bet online casino games gradually expands online and offline sales channels，Pioneeringly proposed the second generation、Three generations、Fourth Generation 188bet online casino games Store，Via video、Pictures and comprehensive explanations from 188bet online casino games consultants provide consumers with a comprehensive understanding of 188bet online casino games products，Transform the service concept from passive service to active service in the traditional sense、Active service，Significantly improved consumer satisfaction。

2015 Report Card: Rapid Development of 188bet online casino games Business，Lay a good foundation for 2016

2015，Caesar 188bet online casino games continues to deepen the business model of the entire industry chain，Using the product research and development advantages accumulated over the years，Actively explore the combination of aviation and travel，Use the combination of Internet technology and traditional marketing to improve retail operation efficiency，Achieved good results。

1、 Accelerate the pace of integrated aviation and travel development，Promote the rapid growth of 188bet online casino games business

Aviation resources as a travel tool，Is one of the core resources for travel agencies to develop 188bet online casino games business, especially outbound 188bet online casino games business，is the core upstream resource that the company must control to maintain the rapid development of its outbound 188bet online casino games business。Currently, Caesar Travel has established close cooperative relationships with about 60 airlines，And has accumulated a lot of operational experience in the charter business。2015，Caesar Travel to Beijing、Tianjin、Guangzhou、Hangzhou、Shenyang、Xi’an、Wuhan、Chengdu、Guizhou、Sanya is the port，Strategic cooperation with multiple airlines，Opened Beijing-Copenhagen one after another，Beijing-Maldives，Beijing-Birmingham，Beijing-Tahiti，Tianjin-Tokyo，Hangzhou-Madrid，Hangzhou-Osaka、Hangzhou-Okinawa、Xi’an-Okinawa、A total of 29 international travel routes including Guizhou-Bangkok，Over 2200 sorties，Become a new model of aviation and travel integration in the industry。

2、 Resolutely promote the national integrated network layout，Continuous innovation and service upgrade

2015，Caesar 188bet online casino games continues to improve the national network layout strategy of direct retail system，In Zhejiang、Jiangsu、Fujian、Henan、Liaoning、A total of 17 new branches have been opened in 11 provinces including Guangxi，92 new stores nationwide；As of the end of 2015，39 branches nationwide，175 stores，All "unified image、Unified management、Unified service standards”，Maintained the leading position in the domestic retail system industry。

While increasing regional layout，Caesar Travel strengthens the research and development of new retail stores and the upgrade of functions，Continuously create diversity for travel consumers、Multi-dimensional 188bet online casino games service experience。Following the first launch of Caesar Travel Experience Store (i.e. second-generation experience store) in the industry，In 2015, Caesar Travel developed third-generation stores and fourth-generation stores，Three generations of experience stores have been opened in Beijing，The fourth generation store, that is, the community store, has also been released to the public，And will be implemented in 2016。

3、 Actively develop theme 188bet online casino games and high-end 188bet online casino games projects，At the same time, implement the 188bet online casino games sub-brand strategy

2015，Caesar Travel continues to leverage its advantages in product research and development，Launched a series of outdoor products、Study Tour、Wedding、Gourmet food、Specialty products with sports and other themes，Destination coverage includes UK、Switzerland、United States、Greece、Japan and many other countries，The number of new products is extremely rich；And successfully launched the ski 188bet online casino games sub-brand "Ski All Over the World"，And the cruise travel sub-brand "Caesar Cruises"。2015，Caesar Travel actively expands cruise 188bet online casino games business，Developed home port-Japanese and Korean cruise products，Operated the first domestic 86-day global product，Successfully completed three Antarctic cruise charters，Laying a good foundation for expanding market share of cruise business in 2016。

2015，Caesar 188bet online casino games actively develops Europe、High-end 188bet online casino games products in South America and other regions，Successfully launched Tahiti、South America、Business jet travel and other high-end 188bet online casino games projects，Such as "13-day exploration tour of the Balkan Peninsula"、“Conquering Pulpit Rock—12-Day Exploration Tour of Northern Europe”、Newly developed products such as "Battle to the Top of Europe - 9-Day Passionate Watching Tour of Italy for the Champions League Final" and direct flights from Beijing to Birmingham、Hangzhou direct flight to Copenhagen and other large charter flights。2015，Caesar 188bet online casino games actively develops high-end island 188bet online casino games products，In traditional Phuket、Maldives、Based on Koh Samui，Newly added Tahiti、Fiji、Seychelles、Madagascar and other 188bet online casino games products，Both have achieved good market results。

4、Optimize destination resource management，Promote the integration of overseas fragmented 188bet online casino games resources

Destination resource integration，After completing the German Kaiser acquisition at the end of 2014，Caesar Travel quickly integrates European ground transportation and destination management work，Developed an information management system for ground services，Improved the efficiency of business communication。Caesar 188bet online casino games actively promotes the integration of overseas fragmented 188bet online casino games resources，Introduced overseas intercity travel、Overseas car rental、Online distribution business of overseas attraction tickets，Driving the steady growth of Caesar’s 188bet online casino games and vacation business。

Future opportunities and challenges

188bet online casino games is a strategic industry of the national economy，It is an industry strongly supported by the state for development。Under the new economic normal，As an important part of the consumer industry, 188bet online casino games will continue to play a fundamental role in promoting economic development。Relying on the sustainable development of the national economy and the continuous improvement of residents’ living standards，my country’s outbound 188bet online casino games market has shown explosive growth in recent years。The number of Chinese citizens traveling abroad in 2015 reached 1.200 million visitors，12 year-on-year increase.0%；Citizens spent US4.5 billion on outbound travel，16 year-on-year increase.7%；Both sets of data have maintained continuous growth for many consecutive years。Caesar Travel is an experienced outbound travel comprehensive operator，Not only has rich upstream and downstream resources and a full industry chain layout，Also has a keen forward-looking strategic vision，In the golden stage of booming outbound 188bet online casino games in the future，Definitely able to continue to do great things。

But at the same time，In today’s “Internet + Travel” era，Various 188bet online casino games innovation startups are emerging in an endless stream，Especially in various segments，A large number of excellent emerging companies have emerged。In addition，With the post-80s generation in our country、Post-90s and even post-95s have gradually become the main group of outbound tourists，Independent travel will gradually replace group travel and become the mainstream form of outbound travel。Therefore，As a long-established outbound travel service provider，How to “plus” the Internet more efficiently，How to maintain enduring innovation momentum，How to take care of the vast subdivisions，How to cover second, third and even third and fourth tier cities with high market potential，And how to stay relevant with Millennials、Laying out the independent travel market，These will all be issues that Caesar needs to seriously consider in the future。

*Author of this article: Qiu Wei，Zhihui 188bet online casino games expert author，Personal WeChat ID: MissQiuWei，Welcome to follow，Please indicate "name + unit + position" when adding for convenience，Thank you very much for your support！