Domestic tourism revenue reached 3 in 2015.42 trillion yuan，13% increase over the previous year，It is one of the few industries that outperforms GDP growth。And in the tourism industry，Compared scenic spots、Theme Park、Hotel industry and other sectors，Rural tourism is the fastest growing field。The main force of tourism in China is the urban middle class，What they most want to look for when traveling is natural differences that are different from their daily life、Differences in life、Differences in life，Rural tourism can exactly meet their needs。In the subconscious，The countryside is known for its vast and fertile land，A life of diversity，Traditional and simple culture，To a certain extent, it fills their spiritual emptiness，Repaired their spiritual wounds，Therefore，The rapid development of rural tourism is not surprising。At the same time，The rapid popularity of the Internet，It paves a fast road for rural tourism。

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Due to traffic、Communication、Infrastructure、Reasons such as geography，There is serious information asymmetry in rural economic development，Market demand、Technology、Lack of timely feedback on brand communication and other aspects，This is an important reason for the backwardness of rural economy。The emergence of the Internet，Especially the comprehensive popularity of mobile Internet，This situation has been greatly improved。The backwardness of the rural economy has protected the local environment to a certain extent，On the contrary, it has become an advantage in developing tourism economy under the new situation。If used well，Developing rural tourism、Organic farming、B&B Inn、Handicrafts, etc.188bet app download ，Advanced areas that will surpass excessive overdraft environment，Achieve overtaking in corners。

For example, Songyang County, Zhejiang Province，Located in Lishui City, the most backward city in Zhejiang Province，The transportation is very inconvenient，Because of this，Songyang County’s natural environment has been best protected，There are more than 50 well-preserved national traditional villages，This is unimaginable in economically developed areas。Now，With the rapid spread of self-media，Songyang County has become a nationally famous photography and sketching base，More than 500,000 students and photography enthusiasts come to Songyang to sketch every year，Songyang has also become a travel paradise for outdoor sports enthusiasts and bikers，Rapid development of rural tourism。

Another example is the good households in a thousand-year-old village in Gaoping City, Shanxi，Due to the coal resource integration in 2008, the small coal mine in the village was closed，The village has no money to carry out "new rural transformation"，On the contrary, a large number of ancient courtyards of the Ming and Qing Dynasties have been preserved，Rated as a famous historical and cultural village in China and a national traditional village，Provides the foundation for today’s rural tourism development。We attach great importance to the role of the Internet in the protection and development of Lianghu Ancient Village，In cooperation with China Mobile, a dedicated signal tower was erected，Gigabit fiber laid，The whole village has achieved full wireless network coverage。At the same time, the company website was built、WeChat platform、Micro online store, etc.，Use online self-media as the main means in publicity，This year’s Lantern Festival saw 100,000 visitors in just half a month。

2. The Internet gives wisdom wings to rural tourism

Rural tourism must be healthy、Rapid development，Internet is an essential and important condition。More than 70% of current tourists travel by self-driving，More than 70% were born after 1980，This is the market that rural tourism faces。In order to gain market recognition，First of all, when designing rural tourism products, we must fully consider whether they are suitable for the needs of the Internet 188bet Online Sports Betting and Casino generation，Is it suitable for active and rapid dissemination of self-media，Is it new enough、Strange enough、Cute enough、Cool enough，It is necessary to make smart products first，Instead of making the product first，Think about its spread。Lianghu Ancient Village provides a street parade for tourists at this year’s Lantern Festival、Senior Eight Music Club、Building a street tent、Light up the fire、Calculate the future、Tiehua、Calculate the future、The two ghosts, Diaoqiao, etc. are all things that people born in the 1980s have never seen in the city，Enough soil、Cute enough、Cool enough，Many people have seen it themselves and brought their friends to see it，Or send it to Moments to invite friends to come and see。The 35 square kilometers of Qilong Bay Scenic Area we invested in，Although there is the best bay in the world、Qinhe Grand Canyon and other beautiful scenery，We have designed more than 30 cool and exciting leisure experience projects，More than thirty toilets in scenic spots are designed in more than thirty styles，Everything is built according to smart products。

The second is smart marketing，While designing smart products，Consider its spread at the same time，That’s what everyone often says, you must have at least eighteen highlights，Can post twice to Moments。There is a toilet in Lianghu Ancient Village Inn，The retaining wall on the front is made of old stones，The male and female logos are cartoons painted with acrylic in two old stone basins，Many people came back from using the toilet and took their mobile phones back to take pictures。The dining table in the inn is made of stone rollers，The menu is a thread-bound book，Welcome to take away after eating。These are the highlights automatically spread by tourists，This is completely different from traditional advertising。Big data is also an indispensable part of smart marketing，The tour guides in Lianghu Ancient Village all have a tourist signature form in their hands，On the one hand, it is tourists’ evaluation of tour guides，On the other hand is the region where tourists are located、How to understand good households，This is how we carry out precision marketing。

Smart management again，The Qilong Bay Scenic Area we invested in will make full use of mobile 188bet Online Sports Betting and Casino Internet in its future management，No cash is accepted in the entire scenic area，Do not use bank card，All mobile payments，Every purchase of every visitor is immediately credited to the account through the Internet，It is not easy to cause management loopholes，You can also keep track of the operation status of all projects in the scenic spot，Deploy vehicles at any time、Personnel、Product，Achieve smart service。

3. The Internet will make the future countryside a poetic place of residence

The rapid popularization of the Internet not only enables rural areas to understand cities more and faster，Understand the market，Also enable more urban people to understand the countryside，Learn about agriculture，Understand nature，Change your life to the countryside，Turn to agriculture，Turn to nature。It’s the congestion of the city、Noisy、Pollution、High housing prices、Impetence led to such a turn，It is a rural environment、Leisurely、Healthy Life、Traditional culture、Simple humanism led to such a turn，It is also the Internet that makes this shift possible。

If the Han Yu couple fled Shanghai ten years ago to open a pig pen bar in rural Anhui, it was still an isolated case，With the opening of Pig Pen Three Bar，Intellectuals now going to the countryside、There are already millions of entrepreneurs。Plus retired officials、Elderly people who go out to work and return home、College students who are forced back to the countryside by high housing prices、Various rural makers，A new movement to go to the mountains and countryside has quietly emerged，Hundreds of millions of farmers who have left the countryside under the guidance of the national urbanization policy，We are giving up our homes to these new farmers。

In Lianghu Ancient Village，Our approach of renting for fifty years，Rented more than thirty old yards，Nearly 400 rooms。These old houses built in the Ming and Qing Dynasties are beautifully constructed，Brick carving、Wood carving、Exquisite stone carving，It is incomparable to Teacher Hanyu’s pig pen，But in disrepair，No water supply，No bathroom，No heating equipment，Has been vacant in the village for many years。We have built sewers and sewage treatment systems throughout the village，Achieved full 188bet online sports betting wireless network coverage，Through repairs and interior modifications，Making these 400-year-old houses rejuvenated，Became a museum、Old Movie Tea Bar、International Youth Hostel、Artist Studio、B&B Inn……。We expect，The number of accommodation beds in these renovated old houses will reach more than 1,000，There are now less than 1,000 aborigines in this ancient village that originally had a population of 1,500。The conversion has happened quietly。

Lianghu Ancient Village has more than 2,100 acres of cultivated land，The main crop is corn、Wheat, etc.，The purchase price of corn fell by 20% in 2015，Only eight cents more，Farmers grow one acre of corn，Remove seeds、Fertilizer、Mechanical farming、Machine collection and other fees，The income per mu is less than 800 yuan，Per capita of good villagers 1.2 acres of cultivated land，Agricultural income is less than 1,000 yuan。We transferred 100 acres of farmland to farmers in the village，Growing high-quality red Fuji apples、Yulu Xiangli、Yantai cherry and other fruit trees and roses、Deep processing of lavender and other flowers，Plus understory farming and tourism picking，The income from these lands will double。Traditional agriculture does not move toward organic agriculture、There is no way out for tourism agriculture，To achieve this kind of turn，In terms of investment、Knowledge、Marketing，Not what the original villagers could do，The joining of new farmers will be essential。

In this rural transformation，The role of the Internet，It is no longer limited to the technical level，But it has profound sociological significance。The Internet, especially mobile Internet, has made urban young people more likely to bow their heads，Fewer interactions，Read less，More to show off your wealth，More impetuosity，In this sense，The Internet is a promoter of urban decline。Mobile Internet enables young people in rural areas to understand the market faster，Follow fashion，Longing for the city，Even now in the village，They no longer go to the fields or do farm work，The Internet is now the best promoter of so-called urbanization。Mobile Internet has hollowed out the countryside、Natural environment、Pastoral Life、Agricultural potential 188bet sports betting app download is understood by more new farmers，Also makes living in the countryside and the market possible、Better connected with the world，The Internet will revitalize the countryside in a new sense。

Rural tourism is rural economy、Rural Construction、Part of rural life，Under the influence of the Internet，Rural tourism will develop rapidly，This rapid development is in the rural economy、Rural Construction、Occurred against the background of tremendous changes in rural life，It must also be placed in this context to truly understand it。

*Yang Jianxin，Chairman of Gaoping Lianghu Cultural Tourism Development Co., Ltd.，Zhihui travel expert author。