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Industrial Investment Author of this article: 199IT 2016-03-23
A large number of startups fail every year,But the reasons for the company’s collapse can only be summed up in a few ways。
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Tarek Kamil is a serial entrepreneur。He has founded many companies himself,Has also provided entrepreneurial consulting and guidance to many start-up companies。Based on many years of entrepreneurial experience,He summarized the easiest way for entrepreneurs in this article、The 10 biggest mistakes we are most afraid of making。Hope to learn from all friends who start a business。

A large number of startups fail every year,But the reasons for the company’s collapse can only be summed up in a few ways。I communicate with 3-4 entrepreneurs every week,The questions they come to consult with me are actually very similar。Every entrepreneur will fall in the same place、Fell into the same trap。If they can avoid making the same mistakes that other entrepreneurs have made,Then the possibility of their entrepreneurial success will be greatly increased。 

I am definitely not the only one who holds the same view as me。Many entrepreneurial mentors、Venture investors and serial entrepreneurs have expressed similar sentiments。The following are the 10 most common mistakes entrepreneurs make。

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If there is no preliminary preparation and training,No one can finish a marathon。The same is true for entrepreneurship。Before starting a business,First do some warm-up training,Including appropriate adjustment of work and rest time、Pay attention to your diet,Expand more connections at the same time。You need to make sure you are prepared in all aspects of your life,Because once you start a business,It will completely occupy and affect your life。

If your family and friends do not understand what will happen after starting a business or do not support 188bet Online Sports Betting and Casino your starting a business,This will not only cause you personal emotional suffering,It will also distract you,It prevents you from focusing on starting a business。What you need to do is to communicate with them well before starting a business,Strive to gain their understanding and support。Before starting a business,We must do a good job in this area,Because if this relationship is not handled well,This will have a very negative impact on your future business。

2. Confusing a product with an enterprise business

Serial entrepreneur Eric Holtzclaw says,In this era where applications are king,A product solves a single individual need,A real enterprise business is something that can make customers come back to buy again and again。

How to distinguish products and corporate business?In addition to revenue from consumers’ initial purchase of products,Do you have other potential income channels?This is a key point that potential investors attach great importance to。Investors will want to know what you will do next,Also,They also want to make sure that in addition to what they already have,What else can you offer that can help you achieve long-term development。Will you license your technology to others??What will this business look like in the next three to five years?These are issues that investors are very concerned about,You can also use these questions to find out if you have a real business。

3. Not willing to spend money to hire professionals

As the founder of the company,You can’t be good at everything,Everyone has their own shortcomings。All different tasks in the company require professional people,This is especially true for financial and legal jobs。Said Greg Rau, COO of hardware company Ridago,If the talent recruitment and investment are not handled properly,This will cause continuous trouble to the company’s future development。

For many important jobs that require specialized knowledge,Don’t always think that you can do these tasks by yourself in a short time through online self-study。What you have to do is 188bet app download to find professionals in this area to specialize in these tasks,They are definitely better at related work than you。Give an example,When writing financing terms,If you don’t have a professional to help you carefully check everything in the investment term sheet,such as liquidation preference,If the company is sold in the future,As a company founder, you may get nothing。

4. Ignoring the importance of data

Lisa Stone, co-founder of BlogHer, an online female blogging community, said,Fantasy thinking that is not based on data can destroy any company。You can’t just believe that you can succeed,You need to analyze some key data to see if you can really succeed。There must be some data or key indicators that can verify whether your grand entrepreneurial idea really has a market。Once this data has been collected,Use this data to establish key performance indicators (KPIs) or milestone data to prove that your company's business is steadily developing。

Stone has personal experience with this。In the early days of BlogHer,Many people told her and told her and her partners,You can’t attract enough female members to pay to attend your annual meeting、Thus covering your meeting expenses,But the data they collected in their first small test session strengthened their confidence that they could make it。Later,Over 300 female members paid to attend their annual meeting,This annual meeting netted the team $60,000,The money was later invested in the development and operation of the company。Can it be successful,You have to look at the data,This is a very good example。

5. Expanding too fast

A data report released by Startup Genome shows,The reason why 74% of rapidly developing Internet startups fail,It’s because it’s expanding too fast。This happens very often, said Erik Rannala, co-founder and managing partner of investment firm Mucker Capital。After many companies raise money,Feeling sufficient funds,So he started burning money like crazy,A lot of money is spent in the wrong place。When they realize they spent money too quickly and for no 188bet app good effect,It’s often too late。”

Where did they spend their money?Many places,From marketing expenses to hiring large numbers of employees quickly。The problem ultimately boils down to one thing: a lot of money is wasted on a lot of messy things that don’t fundamentally help the company’s business。When you spend money,You first need to ensure that there are sufficient funds in the company account,Or make sure there is a way to make more money。If all the money is spent before the company’s business has achieved any practical breakthrough,Then your next financing will become very difficult。

6. Hold on to wrong ideas

You must realize,Sometimes you climb the wrong mountain,Sometimes you are trying to knock down a wall you can never knock down,In the process of starting a business,You can’t be the person who hits the wall and doesn’t look back。Those who are starting a business for the first time and those who are starting a business in a market that they are not familiar with are very easy to make this mistake。They are obsessed with their original entrepreneurial idea,Unable to realize in time that this idea no longer works。

Don’t be too stubborn,Seeking truth from facts in everything,Speak with evidence,Verify whether your product meets market demand。You can test which strategy is the best way to attract users,You can track and calculate the cost of acquiring users,At the same time, you can also observe which adjustments will increase or decrease the user acquisition cost。For consumer Internet companies,There are five、Six market-proven and effective user acquisition methods。For these ways,If you still don’t see any effect after trying for half a year to a year,That means your company’s business is likely to have problems。

7. Don’t know how to authorize and delegate power

One of the most common management mistakes that startup founders make is: wanting to do everything by themselves,Everything must be done by yourself,Don’t know how to authorize and delegate power。At that time,This behavior is understandable。188bet sports betting app download Most successful founders are very strategic,They don’t want to worry too much about whether the company’s many details have been completed。

Learning authorization is something founders must learn。At the beginning,You can develop a workflow,Similar to a work guide,Tell everyone how to do things the right way。With this process,As a founder, you will not feel uncomfortable because of delegating power,Company employees will also follow rules when doing things。If you don’t do that,If you want to do everything by yourself,So many times you will feel overwhelmed and need to rush to hire more people,At this time, you are unwilling to authorize others to share your work,Then you will never be able to get rid of this state。So,We must learn to delegate。

8. Think money can solve all problems

Many struggling entrepreneurs will think so,As long as we successfully obtain the next round of financing,All their problems can be solved。However, money is not so omnipotent,Not all problems can be solved with money。Carter Cast, professor of business management at Northwestern University’s Kellogg School of Management and partner at Pritzker Group Venture Capital,Money cannot solve the fundamental problems in the company’s business model。

If there is a problem with your business model,Spending too much money on it will not solve this problem。You need to solve this problem first,However, refinancing。If you do the opposite,It will only put you in greater trouble。

9. Underestimating how long it will take to sell

Sales take time,Entrepreneurs must understand this。Many entrepreneurs think that they can get a big customer,It only takes 3 to 6 months,However in fact,This usually takes more than a year。If your business plan underestimates how long it will take to make a sale,Then you will definitely run into trouble。

A sale requires many processes。The top management of the company、Line manager、Technical staff、Product Manager,To complete a sale, you need to go through all the above levels of approval,And there will 188bet app download be a process from inspection to decision to execution。I found,The reason why many companies end up with broken capital chains,Just underestimated the time period required for sales。

10. Fear of failure

Fail fast is a very popular saying in the entrepreneurial circle。But Tarek Kamil doesn’t like this statement。No matter how entrepreneurs glorify failure,“Failure” is still a scary word,No one wants to be the antonym of success。This statement is problematic,Because "failure" means you gain nothing,But in many cases this is not the case。You need to change your thinking。You did not fail,You just did an experiment,Although you will be injured in every experiment,The lessons you learn from this experiment alone will help you perform better in future entrepreneurship,This is a learning process。


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