Morning of March 5, 2016，Government report reviews work in 2015，And reported the main goals, tasks and major initiatives during the “Thirteenth Five-Year Plan” period，And key tasks in 2016。

In this government report，“Reform” and “innovation” are two high-frequency words，The expected GDP growth target for 2016 is set in a range for the first time in many years，Target is 6.5%-7%。Among the "three major carriages" driving China's economic development，Expanding domestic demand is still a priority，It is also one of the eight policy priorities this year，Indicated in the report，Will “deeply tap into domestic demand potential，Open up more space for development，Enhance the fundamental role of consumption in driving economic growth。”

Tourism has been an important driver of economic growth over the years，There is a lot of ink in this report，and was mentioned in detail for the first time。In 2014 Government Report，Tourism as a content to expand service consumption，And pension、Health、Culture and other services are mentioned together；In 2015 Government Report，The government requires accelerating the cultivation of consumption growth points，Travel is mentioned as a leisure consumption content。In the government report on March 5, 2016，Requires strengthening the basic role of consumption in driving economic growth，In terms of tourism, “import tariffs on some consumer goods must be reduced，Add duty-free shop。Implement the paid leave system，Strengthen tourism transportation、Scenic spots、Construction of facilities 188bet online sports betting such as self-driving campsites，Regulate the order of tourism market，Welcoming the emerging era of mass tourism。”

Why the tourism industry was mentioned separately this year？We believe this is related to the current domestic and international economic environment、Supply-side reform、The promotion of all-region tourism is closely related to the arrival of the mass tourism era and other factors；In this government report，my country’s economic situation is the overall background，Supply-side reform and all-region tourism are the two main threads running through it。

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Comprehensive analysis of all aspects of the situation，my country’s development will face more and greater difficulties in 2016、The challenge is more severe。International aspects，In-depth adjustment of the world economy、Weak recovery，International trade growth is sluggish，Financial and commodity markets are volatile，Increased instability and uncertainty in the external environment。Domestic，Since 2010，my country’s economic growth gradually enters a downward channel，The long-term accumulated contradictions and risks further emerged in 2016，Affected by the international market，Foreign trade exports decline，Investment Decline，In particular, the real estate industry is facing destocking pressure，Real estate investment plummets，In addition, new consumption hot spots have not been cultivated，Leading my country’s economic growth to shift、Structural adjustment pains、The conversion of old and new kinetic energy is intertwined，Downward pressure on the economy continues to increase。In the past three years，The expected target for my country’s economic growth is lowered every year，Despite this, the growth target cannot be successfully achieved。

Nevertheless，Facing the huge pressure and challenges of economic downturn，In the past 2015, China’s tourism industry performed well。

According to the report released by China Tourism Academy，Estimated total tourism revenue in 2015 3.9 trillion yuan，14 year-on-year increase.7%。4 billion domestic tourists，9 year-on-year increase. 9 %；Domestic tourism revenue reaches 3.6 trillion yuan，16 year-on-year increase.1 %。Number of inbound tourists 1.300 million visitors，Roughly the same as the previous year；Foreign exchange income from inbound tourism US$51.8 billion，YoY growth 1.3 %。Number of outbound tourists 1.3.5 billion people，16 year-on-year increase.8%。China domestic tourism、Outbound tourist arrivals and domestic tourism consumption、Overseas tourism consumption ranks first in the world，Domestic outbound tourism has grown at a double-digit rate for more than 10 consecutive years。According to statistics from the National Tourism Administration，In 2015, the domestic tourism 188bet app sector attracted investment exceeding RMB 1,007.2 billion，42% year-on-year increase。

World Travel and Tourism Council (WTTC) estimates: China’s tourism industry’s comprehensive contribution to GDP10.1%，More than education、Bank、Automotive Industry。National Tourism Data Center estimates: China’s tourism employment accounts for 10% of total employment.2%。

Visible，Tourism bucks the trend，Become an important force in consumption-driven economic growth，Whether it is promoting economic growth or attracting social employment，Both show huge growth potential，Meanwhile，China is ushering in the era of leisure and vacation，An important sign is that people begin to shift from traditional sightseeing to leisure and vacation tourism consumption。With the help of mobile Internet，Tourism consumption is becoming the delocalization of local life，More and more people are beginning to pursue an “on-the-go trip”。As “Millennials” gradually become the main consumer group，The consumption style is more experiential，Personalization and Diversification。Travel has become a complete travel experience of “food, accommodation, travel, shopping and entertainment”，The essence of tourism has become a complete experience economy。

New travel methods are constantly emerging，The supply of tourism products is increasingly abundant，For example, rural tourism、Ecotourism、Cultural tourism and other new tourism methods are booming，Travel performing arts、RV Campground、Cruise Yacht、Sharing Economy B&B、Surrounding Tour、New business formats such as theme tours and customized tours are emerging in endlessly。March 22，At the Boao Forum for Asia 2016 Annual Conference with the theme "Asia's New Future: New Vitality and New Vision"，The panelists agreed that cultural tourism is a new highlight under the new normal，Theming will become a hot spot in the tourism industry in the future。

Reducing import tariffs on some consumer goods，Add duty-free shop，Carry out supply-side reform

1. A hard-working and simple nation who likes to make huge purchases abroad

In recent years，Chinese people’s pockets are getting bigger，The phenomenon of "explosion buying" overseas occurs from time to time，Compared with the Chinese people’s explosive purchase of luxury goods overseas in previous years，In recent years, Chinese people have become more inclined to consume daily necessities overseas，For example, during the 2016 Spring Festival，Tourists snap up Valentine’s Day chocolates in Japan、Condoms、Water glass、Drug；Buy Korean skin care cosmetics、Snacks、Stationery and other products；Snap up American health products、Clothing；Snap up German kitchenware in Europe、Nail clippers、Daily consumer products such as electric toothbrushes are more common。

As part of tapping domestic demand potential，This government report emphasizes reducing import tariffs on some consumer goods，Add duty-free shop，We hope to provide domestic consumers with richer consumption choices，Keep as much consumption at home as possible。Although the country has been working hard to guide consumption back，However, overseas consumption has hit new highs year after year。

China’s outbound tourism is very popular throughout 2015。According to statistics from the National Tourism Administration，The number of Chinese citizens traveling abroad in 2015 reached 1.200 million visitors (including Hong Kong and Macao)，Tourism consumption 104.5 billion US dollars (approximately 686.7 billion yuan)，YoY growth of 12% and 16% respectively.7%。Spring Festival holiday this year，Chinese tourists have once again become a “bright landscape”。The latest 2016 Spring Festival tourism report released by China Tourism Academy，The number of domestic tourists traveling abroad during the Spring Festival is expected to reach 5.7 million-6 million，If per capita overseas consumption is 1.50,000 yuan calculation，It is expected that Chinese tourists’ outbound spending will reach 90 billion yuan。

2.Consumption upgrade trend，Price、Quality、Integrity becomes the focus of attention

Since 2015，RMB depreciation，In Japan、The cost-effectiveness of shopping in the United States and other places has declined。But even so，Chinese tourists’ shopping enthusiasm has not weakened at all，What are they looking for？

Under the current consumption environment，Product price、Quality、Integrity is the most important reference factor when people make purchases，But because the tax rate on domestic imported goods has always been too high，Causing the same product to have an excessive gap between domestic and foreign markets，In fact, many goods are manufactured domestically，Chinese people have to pay high prices to buy from abroad，This directly limits people’s domestic consumption，188bet online sports betting Causing consumption outflow，Therefore reduce the import tax rate of some goods、Open more duty-free shops、Providing a richer range of duty-free products to meet people’s shopping needs is the most direct way。

“Best Buy List” from overseas，We can also see pent-up domestic consumer demand，What’s more serious is consumers’ lack of confidence in domestic products。Some people in the industry said，Chinese people’s “overseas shopping” focuses on cosmetics、Clothing、Luggage、On medicines and other daily necessities，The fundamental reason is that the quality of "Made in China" does not meet consumer expectations。

"A nail clipper，It is also a product produced from about 100 grams of steel，A conservative estimate of Japanese production can create 20 years of use value，However, the domestically produced ones became waste products waiting to be recycled in less than 2 years。”

In product design，"Japanese cold medicine and domestic cold medicine，There is not much difference in ingredients and raw materials between the two，But the Japanese cold medicine tastes much better，And there are more than a dozen different flavors specifically for children，Exquisite packaging、The design is also very cute，It saves a lot of effort to coax children to take medicine。”

Also，The integrity of merchants is also a concern for consumers，Fake and shoddy、Illegal business practices such as shoddy goods have caused serious negative impacts on the market，People would rather buy the same product abroad。

Therefore，In addition to tax cuts, allowing consumers to "return"、Opening duty-free shops requires supply-side reform 。In recent years，Domestic excess capacity but insufficient effective supply，Difficulty coping with the upgrading consumer market。For example，Yori、In stark contrast, German stationery was “crazy looted”，Currently，my country still has overcapacity in ordinary stationery、Severe backlog。Although some leading companies in the stationery industry have begun to integrate manufacturing advantages and creative value，But in manufacturing technology、Process Design、There is still a big gap between product development and foreign products。

The list of Chinese overseas consumption also reveals the upgrade of Chinese consumption、The pursuit of consumer quality，Highlighting the urgency of supply-side reform。In addition，Strengthening supply-side reform in the consumption field，At the same time, quality supervision and technical levels should be improved。

Paid leave for difficult childbirth

Over the years，Regulations and policies on paid leave have already been introduced，The government has publicly emphasized the implementation of paid leave at least five times，But so far there are only state-owned enterprises、Administrative Department、Public institutions and some foreign companies perform better，Not well implemented in most private companies，“Paid leave” is still out of reach for most corporate employees。

According to a previous survey by the Ministry of Human Resources and Social Security，The current implementation rate of "paid leave" is about 50%。A better unit to implement "paid leave"，Mainly concentrated in party and government agencies、Public institution、Large state-owned enterprises、Foreign-funded enterprises，And some private enterprises、The implementation of small and medium-sized enterprises is relatively poor。

On the one hand，Many employers do not realize the positive role of "paid leave" in improving employee labor efficiency，In addition, some business operators do not understand regulations and policies，Generating resistance；On the other hand，Some labor-intensive small, medium and micro enterprises have high personnel mobility，In Staffing、There are indeed objective difficulties in terms of labor cost burden and other aspects。

This time，The government report once again mentioned the need to implement a paid leave system，Indicates that the policy level has been advancing，Also，Paid leave as a universal benefit，It is of great significance for improving people’s happiness and social work efficiency。For the tourism industry，The implementation of paid leave will stimulate more people to go out for leisure and vacation consumption，Is an important foundation for the development of tourism。The annual "October Golden Week" season，People travel together，Causing various scenic spots across the country、The station is very popular，Exceptionally crowded，This shows that Chinese people generally lack vacation days。

However, the demand for travel explodes during the "Golden Week" every year，Often make domestic traffic roads、Scenic Area、Accommodation、Increased pressure on 188bet app catering and other services，As a result, the quality of products and services deteriorates，Bad experience，At the same time, it is also good for the scenic environment、Cultural relic protection has caused a series of adverse effects，Whether paid leave can be well implemented will play a vital role in solving the above problems。

Strengthen the construction of scenic spots and attractions, starting with the toilet revolution

1. China launches “toilet revolution”

According to the United Nations Millennium Development Goals 2012 report: "Toilet is an important symbol of civilization，Nearly half of the population (2.5 billion) in developing countries and regions still lack access to improved sanitation facilities”。Domestic “toilet revolution” arises to solve rural governance problems，Later extended to many fields closely related to people’s lives。Among them, the “toilet revolution” in the tourism industry is the strongest one。

January 2015，The National Tourism Work Conference released the “515 Strategy” for tourism development，In 2015, the National Tourism Administration will launch the “National Tourist Toilet Construction and Management Action (Tourist Toilet Revolution)”，Focus on strengthening the construction of tourism public service system。

February 2015，Li Jinzao, director of the National Tourism Administration, said at the National Tourism Toilet Work Conference: "Our country will start from 2015，It will take about three years to carry out the construction and management of tourist toilets across the country，By 2017, all tourist toilets will meet the standards”。

March 2015，Li Jin, Director of the National Tourism Administration, published a signed article "Tourism Must Develop" on the topic of "Toilet Revolution"，Toilet Revolution》，Causing much attention and discussion。

To this point，The vigorous “toilet revolution” is unfolding everywhere，Shanghai、Guangxi、Hubei and other places took the lead in responding，Many provinces and cities are actively promoting the “tourist toilet revolution”。The "Toilet Revolution" has also become a national tourist attraction、A major project to transform tourist destinations，Provinces and cities have issued relevant documents and transformation measures。

With the rapid development of my country’s tourism industry，Transition from traditional sightseeing to leisure vacation，Transition from traditional sightseeing to leisure vacation。This requires tourist destinations and scenic spots to improve infrastructure that can meet tourists’ experience requirements，From "eat、Live、row、游、Entertainment、Shopping” to satisfy consumers in all aspects，Provide them with high-quality travel services and in-depth travel experience。

The "Toilet Revolution" reflects the changes in the working methods of the National Tourism Administration，Start to pay more attention to the pragmatism of work，Pay attention to the upgrade of humanized services，Use your small to make a big difference，Grabbed from the toilet，In turn, it will promote the upgrading of my country’s tourism service system。At the same time, start from the perspective of service supply side，Following the general trend of improving tourist experience。

2. From “attraction tourism” to “global tourism”

In this government report，Requires “strengthening transportation construction in scenic spots”，After years of development, my country’s tourism industry，There is no shortage of scenic spots，But there is a lack of tourism that can satisfy all people、A new stage of supply of tourist attractions focusing on individual travel and self-driving travel。

Li Jin, Director of National Tourism, once wrote an article，“More than thirty years，We develop tourism，Mainly building scenic spots、Scenic Area、Restaurant、Hotel，This development method is actually a "scenic spot tourism" model。Three generations of tourists have struggled for this，Overcome many difficulties，Making my country’s tourism industry from scratch，From childhood to adulthood，has made valuable contributions。It is also the breakthrough at these points，This has laid a good foundation for our new stage of tourism development today。”

It’s time for universal tourism、A new stage focusing on individual travel and self-driving travel，As a comprehensive industry, tourism plays a more extensive role and influence in economic and social development，Traditional scenic spot tourism model characterized by grabbing points，Can no longer meet the needs of modern tourism development。

The era of “attraction tourism”，People tend to travel in group tours，When choosing a destination, I like to focus on a few well-known tourist attractions，Annual 188bet online sports betting holidays、During Golden Week，Major scenic spots across the country are crowded with people，On the one hand，Scenic area overload operation，Overcrowded，For environmental protection in scenic spots、Cultural relic protection and order management pose great challenges；On the other hand, tourists are crowded in the scenic area，Traffic congestion around the scenic area，Buy tickets、Visit、Go to the bathroom、You have to join the queue to eat，Bad gaming experience。

And caused this situation，Among them are the current unreasonable arrangements for the Golden Week holidays，The bigger reason is that under the "attraction tourism" mode，Construction of closed scenic spots、Management and Society、Scenic spots and scenic spots are separated、isolated，Some are even conflicting，Causing "double worlds" inside and outside scenic spots。At a time when domestic scenic spots still rely on ticket revenue as their main basis for survival，Scenic area management operators often have to focus on the construction and operation of their own scenic spots，Lack of coordination with other scenic spots in the same area，Local residents are rarely considered、The needs of local society，In the end, the scenic spots became isolated points。For tourists，It is difficult to connect multiple scenic spots and visit them together；For various scenic spots，Due to high integration costs、Very difficult，Not conducive to marketing and packaged sales，Thus resulting in limited development。

"Strengthening the construction of scenic spots and attractions" in the new stage，Requires us to transform from the scenic spot tourism model of more than 30 years to a global tourism model，Strategic repositioning of tourism development。Transformation from the construction and management of single scenic spots to the coordinated development of comprehensive destinations。Break down institutional barriers and management walls inside and outside scenic spots，Implementing the integration of public services。The construction of tourism infrastructure and public services has expanded from scenic spots to the entire region。

For example，We need to expand the tourist toilet revolution from scenic spots and cities to inside and outside scenic spots、A comprehensive toilet revolution promoted in both urban and rural areas。In the past, we engaged in scenic spot development，Little consideration is given to the needs of local residents。Global tourism is to change this "two worlds" pattern，Construct an entire region as a fully functional tourist destination、Operation，Achieve integration inside and outside scenic spots。

Self-driving camp industry, the next trillion-level market

1. The self-driving camp industry in the initial stage

This government report separately proposed “strengthening the construction of self-driving camps”，The self-driving camp industry is an emerging industry，Is one of the important components of the future development of my country’s tourism industry，But the self-driving camp industry in my country is still in its infancy，With developed countries in Europe and America，South Korea、Japan still has a big gap，With national tourism、Self-driving tour、The arrival of the era of self-guided travel，my country’s self-driving camps will also usher in the Spring Festival。

In European and American countries，Self-driving camps are actually a relatively large industry，Has become a way of life。For example，One-third of the tourist facilities in the so-called leisure tourism industry in the United States are presented in the car camp industry，One-third of the consumption and one-third of the land are carried in the form of car camps。

There are currently more than 30,000 self-driving campsites in Europe，There are 1 standardized self-driving campsites in the United States.60,000，At the end of 2015, China had 415。The concept that this year’s Two Sessions can elevate campsites to the list is actually based on the development in the past two years，The self-driving camp industry is about to explode，We regard 2014 as the first year for the development of self-driving tour camps in the industry，This is because for the first time, high-level officials clearly proposed in a government document to speed up the construction of self-driving tours and camping sites，Then in 2015, the number of self-driving tourist camps in China rapidly increased from 100 to more than 400，So China’s camps have entered a full-scale outbreak since 2015。

The number of tourists nationwide in 2014 was 36.100 million visitors，Self-driving travel 2.2 billion。What do we see behind such numbers？It is a huge market space。Overview of the national self-driving travel market，Although self-driving tours are very popular，But basic supporting facilities 188bet online sports betting such as self-driving campsites are very backward。

According to data from China Car Camping Property Rights Trading Center，As of December 2015，The total number of campsites in my country is 415，But 80 of them are under construction，Another 80 are just being planned。Facing the self-driving travel market of nearly 2.2 billion people every year，There are less than 400 car camps in my country，There is a big gap between us and developed countries，The future development potential is also huge。

2. Global tourism and self-driving camp network construction

The development of all-region tourism requires the economic and social resources in the region, especially tourism resources、Related industries、Ecological environment、Public Services、Institutional mechanism、Policies and Regulations、Comprehensive evaluation of civilized qualities, etc.、Systematic optimization and improvement，Achieve organic integration of regional resources、Industrial integration development、Social co-construction and sharing，It is a new regional coordinated development concept and model that uses tourism to drive and promote coordinated economic and social development。

The proposal of global tourism provides another favorable condition for the development of self-driving camps，The camp network based on self-driving camps is becoming the most important basic supporting equipment for China’s all-region tourism and national tourism。

With the sustained and rapid development of my country’s economy and society，Domestic people have strong demand for car purchases，Car ownership continues to grow rapidly，According to statistics from the Traffic Management Bureau of the Ministry of Public Security，As of the end of 2015，The number of motor vehicles nationwide reaches 2.7.9 billion vehicles，Including car 1.7.2 billion vehicles。Self-driving travel is becoming the choice of more and more people，Self-driving travel provides people with more abundant resources、Free way to travel，Making people’s destinations no longer limited to traditional tourist attractions，"Suburban fields、Woods、By the river、At the foot of the mountain、Remote small villages can become tourist attractions”，It can disperse the crowded passenger flow in a few scenic spots to a certain extent。

The construction of self-driving camp facilities will also promote the development of national poverty alleviation，my country’s current poverty alleviation task is still arduous，In the past three years，Government reports will emphasize the implementation of poverty alleviation strategies，And there are 10 million tasks every year，Poverty alleviation has become a major task for governments at all levels。How to successfully complete this task has become one of the key points of annual governance。Among them, targeted tourism poverty alleviation is a new poverty alleviation measure that has been implemented in recent years，Change from direct subsidies in the past、Money support methods。The current rapid development of rural tourism，Rural tourism for those who pursue pastoral leisure life、Provides a good place for those who enjoy pastoral pleasure，But many poor rural areas are located in remote areas、Inconvenient transportation，Lack of necessary car camp facilities，These factors hinder the development of local tourism economy。The establishment of a self-driving camp network can attract a large number of foreign tourists、Convoy arrives，Form a tour with self-driving camps as the core、Catering、Accommodation、Consumption demand center for souvenirs and other products，This will help stimulate local economic development，It has a very positive role in promoting poverty alleviation。

February 6, 2016，National Tourism Administration announced，The first World Tourism Development Conference will be held in Beijing in May 2016。This conference has high standards，Widely representative，It is a top event held in China in the field of world tourism development，First time in the world。The theme of the first World Tourism Development Conference is “Tourism promotes peace and development”，There are three main topics: tourism promotes development、Tourism promotes poverty alleviation、Tourism promotes peace。As the world’s largest developing country, China will serve as the host to introduce China’s tourism development concepts to leaders from all over the world，Communicate the importance of tourism to economic development to the world，World peace，The development of poverty alleviation has very unique significance。

Standardize the order of the tourism market and welcome the era of mass tourism

In addition to the Prime Minister’s work report during the two sessions every year、Representative 188bet Online Sports Betting and Casino speaks，“3.15” is another focus of national attention，This is also the period when major companies test their public relations the most。Those infringements、The company with the most complaints will be exposed，Companies from various industries will be on the list，As a service industry, tourism has become a frequent visitor to the list in recent years，Ranked at the top every year。

Our country’s tourism market is currently in a stage of prosperity and development，People are very enthusiastic about traveling，But at the same time, we should also see that there are still incidents in the market that harm the interests of tourists，For example, forced shopping、Encountered a black car and a black tour guide、Businessmen operate with dishonesty、Frauds and tourists complaining after problems occur, etc. happen from time to time。

The era of mass tourism，How to effectively protect the legitimate rights and interests of tourists、Establishing a standardized tourism market order will be an important condition for the healthy development of my country’s tourism industry。This government report emphasizes the need to regulate the tourism market order，Indicate starting in 2016，Enforcement in the tourism market will continue to be strengthened，Thus creating a good consumption environment for the era of mass tourism。

*Author of this article: Wang Yanchao，Zhihui travel expert author，Personal WeChat ID: wangdayan110，Welcome to follow，Please indicate "name + unit + position" when adding for convenience，Thank you very much for your support！