Re-understanding 188bet current Internet craze and human behavior

1.The Internet is just a tool: deeply satisfying customers’ material and spiritual needs

Nowadays，The Internet and “Internet+” are very popular，But the essence of the Internet is a means and a tool，Not the final goal，Consumers use the Internet，Let them choose the product、Purchasing products is more convenient and faster，In addition, humans are animals and social beings，Both material and spiritual needs are needed；Hotels as a type of real economy，To satisfy both material and spiritual needs。As a hotelier，Put the product first，The second is to study the market segments and the needs of customers in the market segments，Work hard to make good products。The basic functional requirements of the 188bet are sleep and eating，In terms of spiritual needs，Must have cultural connotation，Let consumers fully experience the dual material and spiritual needs in the 188bet。To some extent，The 188bet is even the center of local cultural communication，Important social occasion。

2. 188bet service quality and brand: they are the vitality of the 188bet

Germany has only 80 million people，But it has 2,300 world-class 188bet brands，There are few German companies that can become rich overnight，Focus on a certain field regardless of the size、A certain product。Compared to domestic hotels，Operating less than 1 year to 2 years，The 188bet owner will start a quick copy、Quick chain、Hurry up and raise funds，The service quality of such a 188bet、Service Security、Control mode、Not yet experienced in risk prevention and other aspects，Not very knowledgeable about the market，And ended with failure。Therefore，The country urgently needs intensive cultivation，Create your own 188bet brand。

188bet industry development trends

1.188bet No.1: Multi-business diversification simultaneously

According to authoritative statistics，As of 2014，There are about 130 million tourist star 188bet rooms nationwide。The traditional 188bet classification method is divided into 1-5 stars，Business 188bet、Boutique 188bet、Theme hotels, etc.。Currently，Themed boutique hotels and B&Bs are very popular，Considered to have unlimited market potential，There are many people who are praised。Business 188bet、Conference theme 188bet、Boutique Resort 188bet、B&Bs will coexist and develop together for a long time。

2.188bet NO.2：Resort Hotel、The proportion of homestays is on the rise

After the country promulgated 8 regulations，Two major disputes: one voice traditional business 188bet、Conference 188bet、High-end 188bet business is hard to do，No space；Another sound-themed boutique 188bet and B&B、The inn has unlimited potential。Personally think: engaged in business、Conference theme 188bet、Boutique Resort 188bet、B&Bs will coexist and develop for a long time。National economic government-led，Various provinces、City meeting held，For business、Conference and star-rated high-end hotels，There is still high-end demand。On the other hand, fine products、Vacation、The rapid rise of B&Bs，National consumption increases with the improvement of living standards，People’s travel demand is expanding rapidly，Especially those born in the 1980s have increasingly obvious needs for personalization。

The proportion of resort hotels and vacation products is increasing。Engaged in business、Meeting、The proportion of high-end hotels is already very high，Increasing national leisure demand，It will inevitably lead to a rapid increase 188bet proportion of resort hotels。A large increase in non-standard accommodation products，Including B&B、Inn、Vacation Rental。Domestic B&Bs are growing rapidly，The government also promotes homestays as a key development direction。Domestic B&Bs are growing rapidly，The government also promotes famous places as a key development direction。But there are problems with domestic B&Bs: the decoration style is more fancy，Fire protection in B&B、Diet、There are a lot of safety hazards in washing products。

The earliest origin of B&B was during the peak tourist season，Insufficient space in the 188bet，Local government to increase farmers’ income，The homestay business launched。In the UK in the 1960s，B appears&B is family style hospitality，The hierarchical management of the Farm Holiday Association was also created；1951，The birth of the first B&B in France，The French B&B Federation was established in 1955，56,000 B&Bs so far；1959-1960 period，Japanese B&Bs adopt a licensing system，Currently controlled at around 5,000；Taiwan B&B has been developing for 20 years，At the end of the 1990s, special management measures for Taiwan’s homestays were introduced。

Taiwan、UK、France，Operating as a side business，Owned by the owner。A type of 188bet in Japan，UK、France、Japan、Taiwan，Operation adopts licensing system，Standard fire protection、Establish security、Food Hygiene。on scale，UK Room＜6 persons，France Room≤5，Taiwan general B&B rooms ≤ 5、Special B&B rooms ≤ 15。Compared to domestic problems，Savage growth、Unclear boundary、Disorganized management、Not worthy of its name。

3.188bet NO.3: Wider application of information technology

188bet as a real industry，In the face of the Internet + new normal，We should follow the trend，Realize comprehensive 188bet informatization from every detail of the 188bet。Mainly manifested in four aspects，Market side: official website、Official Weibo (Weibo、WeChat）、APP;Management end: internal information management system: storage warehouse + OA；Based on IoT equipment facility management system: water、Electricity、Qi、Boiler；Client end: Italian AMANI 188bet customized IPAD，Control of all equipment and facilities。

1999，Internet of Things is proposed，Internet of Things is the connection of things and things，The client extends and expands to any item and between items，Personnel、Machine、Device and infrastructure interconnection，Real-time monitoring and management，Hotels achieve more refined and dynamic management。

4.188bet NO.4: The era of asset restructuring, mergers and acquisitions is coming

Currently，In cross-border integration、In the context of sharing economy，The 188bet industry is also facing rounds of asset restructuring and mergers and acquisitions，Domestic 188bet market，For example, Beijing Tourism Group acquired Nanyuan and Home Inns，Jinjiang acquired Plateno，Hainan Airlines acquired Tuniu, etc.。International market: Marriott acquires Starwood，More than 5,000 implemented，1 million rooms。

5.188bet NO.5: Revenue management is increasingly important

In traditional concepts, revenue management focuses on the front end，That is, pricing planning and cost control，Throughout 188bet design、Construction、Equipment and Facilities Procurement、Supplies、The whole process of operation。Unreasonable layout、Excessive investment，The operating costs in the later period will be higher，A good 188bet design is actually half the battle，The concept of evaluation should be incorporated into 188bet design。

6.188bet NO.6: From the IT era to the DT era

In fact，The development of the 188bet industry so far，Under various backgrounds，188bet consumption is low-frequency consumption，There are not many 188bet rooms，It will inevitably lead to excessive marketing expenses，Therefore, we must rely on scientific and accurate big data to segment the market，Segment your customers，Finally achieve the goal of precision marketing，Can learn from "Excavator Index"。

Wonderful interactive Q&A

1、In recent years, I have experienced hotels that are willing to be personalized，You can make a group of friends every time you stay，Will the future 188bet be a social network、Education Platform，Is it the future development direction of the 188bet？

Answer: The future development trend of independent hotels，① Emphasis on design and light materials ② People-oriented and reasonable layout ③ Pay attention to nature and ecology ④ Pursue the refining of cultural elements ⑤ Focus on the creation of public spaces

2、During the G20 Summit，How will Zhejiang Travel 188bet Group design、Launch of “Special Services”？Unique？Let the world know the characteristics of "Hangzhou flavor" hotels？

Answer: Special services should be created from three aspects，Focus on international standards；Inject national culture based on the country where the president is located；Local cultural characteristics.......Local element，From clothing，Catering，Welcome gift，Reflected in tableware and other aspects，For example, the tableware uses celadon, etc.。

3、How to use limited 188bet resources to provide high added value for low-frequency guests、Return rate？

Answer: Further segment the market，Meet the needs of specific target customers，Cooperate with big data companies for precise publicity and marketing

4、B&Bs are developing rapidly these days，Every place attaches great importance to it，B&Bs failed to grow rapidly even when they were booming、A brand that continues to grow，How about the effect and rate of return，The most critical factor in the development of B&B，Standardized management？Or strengthen personalization？How can each company continue to maintain its personalization。B&B or boutique 188bet，Will the cost remain high due to over-personalization?，The market is applauded but the benefits are not good？

Answer: The “people” of B&B，Internationally, B&Bs are developed and operated by local residents，There are certain restrictions on the number of guest rooms。B&B should have characteristics，Can reflect local culture。

The so-called “B&B” houses in China are currently rented，Once entering the rental status，188bet lead to an increase in costs，If the resident operates his own business，No rent issues，There will be more energy to focus on product features and local culture creation，More tourists choose B&Bs because they want to experience local characteristics，Culture or food, etc.。

Domestic B&Bs do have such problems now，For example, Meijiawu in Hangzhou is an example of failure。Somewhat similar to the meaning of being popular but not popular，But I personally feel that there is a large development of homestays in China，The government should effectively control，And learn from foreign B&Bs to gradually realize the status of residents running their own businesses，This can effectively reduce rental costs，Let the benefits return to some extent。

* Author of this article: Liu Wenbo，Chairman of Zhejiang Zhelv 188bet Management Group。

* The Tourism 100 People Association builds a cross-administrative region for colleagues in the Chinese tourism 188bet、Cross-ownership、Communication across the 188bet chain、Communication、Mutual assistance、Cooperation platform，It is a public welfare non-profit mutual aid cooperative organization，The goal is to become an EMBA in China’s tourism 188bet。"Hundred People Teahouse" is a professional Internet salon created by the Committee of 100，Aims at mutual exchanges among tourism 188bet professionals，Share practical experience，Display research results，Discuss 188bet hot spots，Promote collaboration。