Afternoon of April 5th，Member of the Standing Committee of the Party Committee of Guangxi Zhuang Autonomous Region、Vice Chairman of the Autonomous Region Lan Tianli meets with Chairman of Jingyu Group Hong Qinghua and his delegation。Before meeting，Jingyu Group and Guangxi Tourism Development Group signed a strategic cooperation framework agreement in Nanning。

Vice Chairman Lan first congratulated Jingyu Group on signing a strategic cooperation agreement with Guangxi Tourism Development Group，Looking forward to both parties bringing more and better tourism products to Guangxi tourism。Vice Chairman Lan said，In 2013, Secretary Peng Qinghua held a tourism industry conference in Guilin，Personally plan the tourism development pattern of Guangxi，Promote Guangxi tourism development policy。Autonomous Region Party Committee、The government’s emphasis on tourism has ushered in a golden period for Guangxi’s tourism development。

Vice Chairman Lan looks forward to the long-term relationship between Jingyu Group and Guangxi Tourism Development、Comprehensive strategic cooperation can optimize the tourism pattern and products for Guangxi，Integrated capital market，Through the linkage of “Internet+” and “Travel+”，Promote the development of tourism in Guangxi。

Hong Qinghua thanked Vice Chairman Lan for attaching so much importance to tourism and expressed，It only took just one month between Jingyu and Guangxi Tourism Development Group to sign the strategic cooperation agreement。Today’s meeting with Secretary Peng，Feeling more cordial，Many beautiful scenes in life come from encounters，We both have the same name at Tsinghua University。

"As the Secretary of Tsinghua University said，Guangxi tourism is entering a golden period，From the past, Guilin’s landscape was the best in the world，Beihai Silver Beach to the whole region travel。Secretary Peng Qinghua’s three major measures to vigorously develop tourism，Widely circulated，Praise everywhere。”

“I just want to report to Vice Chairman Lan today，Jingyu Group is China’s only online and offline O2O one-stop tourism listed group with a certain scale，Planning and design from the resource side，Such as Sanya，Chengdu and other tourism planning、Tourism 188bet app brand marketing，The top 100 scenic spots in the country have varying degrees of cooperation、Scenic Area Operation Management、Multiple channels from tent hotels to the tourist market、64 subsidiary stores、2000 stores，Donkey Mama Network Platform、Internet finance one-stop service，Each of the six major sectors has strong competitiveness。It is a good helper to help Guangxi build a new leisure tourism destination。”

Guangxi tourism must keep up with the new needs of the mass leisure era，Seize the great opportunity of “Internet + global tourism”，Start with supply-side reform，Guangxi’s leisure tourism development has the best prospects。

Hong Qinghua thinks，What Guangxi tourism lacks most is not the market，Especially in the era of high-speed rail running across the country，It is a new leisure travel brand product that tourists love。“In November last year, Mr. Ma Zhongjun, the boss of Ciwen Media, the sponsor of “A Thousand Bones”, and I came to Chongzuo Daxin to inspect the filming location of “A Thousand Bones 2”，Dozens of episodes of Hua Qiangu have been viewed more than 20 billion times on the Internet，Many fans want to come to Daxin to see Liuxian Mountain、Jieqing Valley，Lack of corresponding supporting facilities，It’s a pity。”Full-region tourism requires that tourism is no longer just a single industry，Can’t just rely on scenic spots and ticket economy，A hotel formerly supporting the scenic spot、Restaurant、Performing Arts、Bar、Social products and even transportation，Now we must become the protagonist of tourist consumption，To become the main battlefield of consumption，Scenic spots gradually become supporting roles，Tourist attractions are everywhere，Panorama Travel，Global consumption。Evening should be the best time to extend consumption，The moonlight economy surpasses the ticket economy。

“I always emphasize to see how the tourism is doing，In addition to talking about the six major industrial factors，Beyond the six new leisure elements，It is more important to look at the three core elements of tourism evaluation: the factors that attract tourists，Elements for welcoming guests and retaining guests。”

Supply-side reform and all-region tourism products are for the factors of welcoming and retaining guests，The factors of attracting customers are also very important，That is, brand building、Marketing。The current brand image of Guangxi tourism is “traveling all over the world，Favorite Guangxi”，Already very innovative，Going beyond the previous era when tourism promotion mainly focused on “who am I”，List "My Resource Era"，Marketing that already has values，You can also further refine IP brands with more Guangxi characteristics based on different themes every year。Guangxi needs to create several new IP brands，For example, Guilin’s landscape is the best in the world，188bet Online Sports Betting and Casino Beihai Silver Beach、Weizhou Island，Detian Waterfall、Nanning Folk Song Festival、Terrace scenery, etc.，They are all old brands from the tourist era，Need to improve brand image to attract tourists to come again；We must create a new leisure IP brand，For example: border style cross-border self-driving travel brand，Bama health brand，Guilin high-quality resort brand，Follow the hotel to Guilin，Weizhou Island love and romance brand，Qinzhou Dolphin Experience，Enjoy the white sand beach in Fangchenggang，From feeling tourism to experiencing tourism and then enjoying tourism，Guangxi is endowed with unique resources，To create a batch of tourism products with strong IP。Competition of new tourism，It is a dispute over brand products with IP。Why Disney Universal Studios is so popular around the world、Timeless and new，Because of the continuous innovation ability of powerful IP。

About this strategic cooperation between the two parties，First of all, Jingyu Group will participate in the operation of the 10 billion industrial fund led by Tourism Development Group、Investment and Management，Make full use of the reputation and resource advantages of the state-owned capital of Tourism Development Group，Leverage Jingyu’s market-oriented mechanism and professional talent advantages，Leverage the advantages of professional financial institutions。

Secondly，Scenic Area Group will use its unique market vision and Lvmama big data to help Guangxi Tourism Group’s scenic spots operate and manage，We jointly develop new projects，Including Weizhou Island in the North Sea、Sanjiang Chengyang Bazhai、Bama Health Town、Border style self-driving route、Self-driving campsites, etc.；“I have always wanted to build several tent guest style hotels on both sides of the Li River in Guilin，Complementing the scenery of Lijiang River，Secretary Huang Hongbin and other leaders of Guilin Yanshan District have also been coordinating all aspects of matters，In fact, there are very few practical applications，Tenters do not need to harden the ground at all，Everyone thinks the project is very good，In fact, not many people live there every day，But a good attraction，It’s a good conversation starter，Tourism economy is reason economy。Many people across the country have been to Guilin for sightseeing，But if you want to go there for the second time, you must rely on leisure vacation products，For example, a good hotel、Food，Old customers rely on new products。Many international tourists flock to resorts that have become more beautiful because of resort hotels，Indonesia has a world cultural heritage integrated with the Amman Hotel，Protection and experience integrated，Of course we must protect the first place，No damage at all，The hotel itself is part of the heritage。The most popular thing about Kenya’s Masai Mara savannah 188bet Online Sports Betting and Casino is besides the great migration of animals，It is a tent hotel in the core area of ​​the grassland，Completely integrated with the animals，A group of wildebeest and zebras knocked on the door in the middle of the night。”Hong Qinghua sincerely invites the leaders of the autonomous region to inspect the Zhejiang Anji Tent Hotel，Suzhou Yangcheng Lake Qinmi Island Tent Resort Park will be open for trial operation at the end of this year，Will become a new benchmark for parent-child honeymoon tours in the Yangtze River Delta。"In addition to the construction of tourism supporting facilities，We must also create a leisure and vacation atmosphere，Can Guangxi find a place to pilot the two-and-a-half-day rest period advocated by the country？Becomes the successor to Jinzhong City, Shaanxi Province、The third one in the country after Ji’an City, Jiangxi Province？”

“The right time，We and Guangxi Tourism Development Group will establish a joint-stock company，Can be listed on the capital market。Our Lv Mama has established Nanning Lv Mama Company and Guilin Lv Mama Company，We cooperate with the strongest local travel agency，Drive local enterprises to develop together。I also hope that the cooperation mechanism with Guangxi Tourism Development Group can be more flexible and open，Some companies that mainly focus on Jingyu’s advantages can be Jingyu Holdings，Projects focusing on the advantages of Tourism Development can be controlled by Tourism Development Group，Tourism is a fully competitive market，These key companies can create value for Guangxi tourism development，Can serve as a model and leader。In addition to creating a tourist destination with a demonstration effect，You can also create a rural resort hotel brand in Guangxi。These good policies、Flexible mechanism，Not only can attract Jingyu Group，Can attract better companies from all over the world、More funds come to Guangxi to develop tourism。Everyone gathers firewood and the flames rise。We have established two tourism joint ventures with Zhejiang Tourism Group, the only tourism group of the Zhejiang Provincial Government，A Zhejiang Tourism Group Holdings，A Jingyu Group Holdings，Give full play to the enthusiasm of both parties。”

Last，With the care and support of Secretary Peng and the Party Committee and Government of Guangxi Autonomous Region，Jingyu Group and Guangxi Tourism Development Group will definitely work together to use the concept of all-for-one tourism、Use the Internet + Travel + method、Market-based means、10 billion capital leverage and a number of high-quality projects help promote Western tourism to quickly enter the era of leisure vacation。

188bet online sports betting

Today，Jingyu Group and Guangxi Tourism Development Group formally signed a strategic cooperation framework agreement，Both parties announced plans for regional tourism planning、“Internet + Travel”、Scenic spot operation management 188bet online sports betting and investment、In-depth cooperation in special IP brand hotels and other aspects，Promote the comprehensive upgrade of Guangxi’s tourist destinations through innovation。

In the first phase of cooperation plan，Jingyu Group will use the whole industry chain service model to create a demonstrative "all-region tourism" industry chain model for the tourism resources of Guangxi Tourism Development Group。simultaneously，Jingyu Travel will use its mature operating experience to increase the popularity and passenger flow of Guangxi scenic spots；Qichuang Tourism Planning is an overall self-driving camp construction plan in Guangxi；Jingyu will participate in the tourism industry fund of Guangxi Tourism Development Group，Jointly develop Guangxi’s many original ecological landscape resources，Promote the development of Guangxi’s tourism economy。

In the context of tourism supply-side reform，Strong brand resource linkage、Working together becomes a win-win choice。From the perspective of this cooperation between Jingyu and Guangxi Tourism Development Group，Both parties show their strengths、Everyone takes what he needs、Sharing industrial advantages，Jointly create a new tourism ecology in Guangxi，It also fills the imagination with the prospect of cooperation。

Resource sharing, complementary advantages, mutual market expansion, win-win cooperation

Signing ceremony site，Pang Wenda, chairman and party secretary of Guangxi Tourism Development Group, used 16 words to describe the strategic cooperation between the two parties: resource sharing、Complementary advantages、Market expansion、Win-win cooperation。

Pang Wenda said，Guangxi Autonomous Region Party Committee、The government attaches great importance to tourism，The pace of tourism development continues to accelerate，Guangxi Tourism Development Group has an arduous task in the development of tourism in Guangxi、Great responsibility。This time we join hands with Jingyu Group，The area has talents in the tourism industry、Experienced、There are channels、There are successful cases，Both parties will jointly develop good tourism products in Guangxi，Transport more tourists to Guangxi，Organize Guangxi tourism to travel to other places，Promote the construction of a strong tourism area in Guangxi。Looking forward to both parties taking root as soon as possible、Bloom and bear fruit，“Strong cooperation” jointly promotes the comprehensive development of Guangxi tourism。

With the perspective of “Internet +”  Building Guangxi Tourism IP Brand

Introduced by Hong Qinghua, President of Jingyu Group，Lvmama established an O2O subsidiary in Guangxi last year、Several business sectors under Jingyu are also deployed in this treasure land of Guangxi。This year, under the opportunity of the great era of global tourism，Jingyu and Guangxi Tourism Development Group hit it off right away，Both parties are fully 188bet sports betting app download open to resources、Rapidly reach agreement on promoting industrial upgrading and other aspects。“Today’s signing is the real beginning of strategic cooperation，Both parties will comprehensively promote the transformation and upgrading of Guangxi’s tourist destinations。”

Talking about how both parties will jointly build the Guangxi tourism brand in the future，Hong Qinghua said，There are very rich types of tourism resources across China，Therefore, the essence of the supply-side reform of China’s tourism industry is not to increase the supply of more resource types，But it is built through highly attractive projects，Activate the sleeping mountains and waters。

"In the era of leisure vacation，Hotel is the main product、Food is the main product、Shopping is the main product，Scenic spots are not the main product！In this personalized demand is prominent、The era of prominent brand focus and detonation effects，The key to transforming good resources into good products is to build a tourism IP brand。For example, Jingyu’s tent hotel，It is a very unique IP brand。”

Hong Qinghua suggested that both parties should build on the four cooperation contents in the first phase，In Longsheng Rice Terraces, Guangxi、Promote the establishment of tent hotels in Bama and other beautiful places，While meeting personalized travel needs，Use unique IP products to drive structural adjustment, transformation and upgrading of the surrounding tourism industry，Promote Guangxi tourism from a traditional tourist destination to a high-quality leisure resort。