Tripvivid.com）Message on April 9th，Sweden is famous for many things: home furnishing brand IKEA、Abba Choir (ABAB)、The famous "The Girl with the Dragon Tattoo" movie、The hit drama "Vikings"，There is also clothing brand H&M。And now，Sweden established the world’s first national telephone 188bet app。

To celebrate the 250th anniversary of the abolition of censorship in Sweden，The Swedish government and the Swedish 188bet app Association launch a national phone number project。Now，Anyone from anywhere in the world can dial +46771 793 336 to speak to a native Swedish person，You can talk about anything，From watching the Northern Lights to how to place them、Assemble your IKEA furniture，"Chat text，It’s okay to talk about geography next。

Since the introduction of 188bet app on April 6th，More than 2300 phone calls have been recorded，The top five countries where 188bet app are used to call local Swedes are: Türkiye (68%)，United States (20%)，UK (6%)，Germany (2%) and Austria (2%)，The highest proportion of calls coming from Türkiye，Zhihui learned that it was because many refugees from neighboring Syria poured into Türkiye，Want to enter European countries through Türkiye，The number of refugee asylum applications received by Sweden is currently second only to Germany among European countries，So Sweden will receive a lot of calls from Turkey。

How does "Country 188bet app" work?

Zhihui learned from local media reports in Sweden，Basically anyone with a mobile phone can call this number，The call will be randomly connected to any local Swedish person who has signed up to be part of the program。For potential tourists，This will make it easier and more user-friendly to get travel advice，And for Swedes participating in the program，The moment they got the call，Will serve as the country’s 188bet app ambassador to introduce Swedish tourist attractions and cultural features of interest to foreign tourists。

In order to realize this plan，The Swedish Tourist Association is equipped with one of the largest switches in the world，for 7 days a week，24 hours a day support for all calls。Locals can connect to a cloud-based call center to register，The switch is designed to randomly select a local person to answer each incoming call。But，Due to setting to Swedish local time，So the call center may not accept answers during the hours when Swedes are sleeping。Also，All incoming calls are set as international long distance calls，Unless you connect using a local Swedish number。What’s more important，Application based on cloud call center，All phone numbers 188bet app remain private。

If the visitor lives in the United States，UK，Denmark，Poland，Brazil，Germany，France，Netherlands，Finland and Norway，You can use a local number to connect to a Swedish local number，This way there 188bet app be no international long distance charges。

Smart 188bet app marketing method

Positioning locals as 188bet app ambassadors is a very smart move by the Swedish 188bet app Association，Especially in light of recent times in Paris、Terrorist attacks in Brussels and Türkiye，At a time when many European countries are considering tightening their borders。Marketing activities as a 188bet app market，Swedish country number not only creates a new and clever 188bet app marketing method，It turns 188bet app into a fascinating one、Warm and human approach。It capitalizes on today’s growing desire among travelers for more authentic information，Connecting the experience of locals with the travel of outsiders will undoubtedly greatly meet the needs of today’s tourists。

“Many countries are now trying to restrict communication with their people，But what we want to do is just the opposite，" Magnus Ling, CEO of the Swedish 188bet app Association, said in a statement。"So，We make Sweden the first country in the world to have its own phone number，It also gives our fellow Swedes the opportunity to answer calls，Express and share your thoughts and opinions，No matter what the topic is。What we want to show the world is the real Sweden，A unique country worthy of everyone’s travel，Come and learn more about our rich culture and historical heritage。”

Which one thinks，The first country number created by the Swedish 188bet app Association，Transform ordinary people in the country into "188bet app ambassadors"，This approach is similar to the concepts of “sharing economy” and “social crowdsourcing” that are popular in China。Locals as 188bet app ambassadors，It will bring a more realistic explanation of the local customs to potential tourists who will come soon。Destination marketing is no longer just the responsibility of 188bet app associations or government 188bet app bureaus，It is a work that every citizen participates in。For the 188bet app management departments across China，Is it possible to change the way of thinking，Carry out destination marketing in a more open way？